A book by Gerard Michael · Founder of Westmore

Why Your Brand Deserves Its Real Domain

The case for owning your exact-match .com

A short, plain-spoken book for founders, startups and company owners on why your exact name belongs to you — how brands quietly lose it, when to fight for it, when to acquire it, and how to own it with discipline rather than urgency.

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Confidential buyer-side representation for premium-domain acquisitions.

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