Resources · Guide
The Premium Domain Acquisition Guide
An open Westmore guide, read online or download the PDF.
Westmore Guide
The Premium Domain Acquisition Guide
Gerard Michael, Founder of Westmore · 15 pages
What this guide covers
A concise executive guide to how serious companies approach acquiring a premium domain, from a position of preparation rather than a search.
A premium domain is usually already owned, often held for years and rarely listed on a marketplace. The buyer therefore faces a strategic problem, not a search problem.
The guide sets out a disciplined process: intelligence, discreet owner identification, credible outreach, valuation judgment, controlled negotiation, careful transaction documentation, approved escrow, secure transfer, and a deliberate plan for deployment.
A premium domain is rarely purchased from a shelf. It is acquired from a position of preparation.
This guide is educational. It is not legal, financial, valuation, tax or brokerage advice.