FOUNDER
Gerard Michael
Founder of Westmore
Gerard Michael founded Westmore to create a more disciplined way to understand, acquire and protect valuable domains.
His work is centered on the decisions that surround important digital assets: understanding a domain’s history, approaching an acquisition confidentially and organizing the information needed when ownership or rights become disputed.
Westmore brings those disciplines together in one focused environment. Gerard’s aim is straightforward: give founders, companies, investors and advisors clearer information and a more deliberate process before they act on a consequential domain.
What the industry says
“Gerard is a powerhouse in the domain space with deep market knowledge. He is a critical asset to any founder and working with him ensures a seamless, high-level acquisition experience.”
“I've spent thirty years on one side of the table — the buyer's. That's the whole point of Westmore.”
Why Westmore
Domain information is often fragmented across registration records, technical sources, archived websites, market activity and dispute materials. Westmore was created to organize available evidence without confusing retrieved facts with assumptions or unsupported conclusions.
A buyer-side perspective
Gerard believes that domain buyers should be able to pursue important acquisitions discreetly and with representation focused on their interests. Westmore’s Domain Buyer Agent service is built around that buyer-side mandate.
Books by Gerard Michael
Why Your Brand Deserves Its Real Domain
The case for owning your exact-match .com
A short, plain-spoken book for founders, startups and company owners on why your exact name belongs to you — how brands quietly lose it, when to fight for it, when to acquire it, and how to own it with discipline rather than urgency.
Beyond the Domain
From Nothing to The Westmore Reset
Gerard's journey from nothing to founding Westmore, and the negotiation and evidence-led discipline behind confidential, buyer-side domain acquisition.
ShareEvery Domain Has a Case
A field guide to domain disputes
How owners and their advisors think clearly about a name that matters, and the evidence behind a strong position.
ShareSpeak with Gerard
Use this form for a confidential conversation with Gerard or the Westmore team. Submitting the form does not create an engagement.