How premium domains are appraised
Appraisal is where most acquisitions are won or lost. A firm-level framework for understanding what a premium domain is really worth, before you make an offer.
· 2 min read
A credible valuation turns a negotiation from opinion into evidence. Westmore's appraisal approach weighs comparable sales, commercial breadth, and the specific worth of a name to a given buyer.
What a rigorous appraisal considers
- Comparable sales of similar names.
- Commercial demand and category breadth.
- Length, memorability and extension.
- The strategic value to the acquiring company specifically.
The output isn't a single number, it's a defensible range you can negotiate against with confidence.
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