Westmore · UDRP decision
CAC · Case No. CAC-UDRP-101764

Arlafarmer.com

TransferCAC-indexed · informational, not legal advice

The Panel ordered transfer of arlafarmer.com after finding it confusingly similar to the ARLA trademark, finding that the Respondent lacked rights or legitimate interests, and finding bad-faith registration and use based on the PPC website, sale listing, post-notice privacy service, and failure to respond to the cease-and-desist letter.

Outcome
Transfer
At a glance
Provider
CAC
Outcome
Transfer
Decision date
2017-12-18
Panelist(s)
Jan Christian Schnedler, LL.M.
Complainant
Arla Foods Amba
Respondent
I S / ICS INC
Disputed domain(s)
arlafarmer.com
Citation weightCited by 12 later decisions
Domain history UDRP Intelligence

The timeline behind arlafarmer.com

Registration, the decision and the archived record of what this domain actually displayed — from public RDAP and the Internet Archive.

Westmore reconstructs the full history behind arlafarmer.com — from public RDAP and the Internet Archive — as part of UDRP Intelligence:

Registration → decision → today timeline
Archived Wayback evidence of what the site showed
Registry bad-faith signals
The live current registrant
Available in UDRP Intelligence
Verified public record
Outcome & remedy
Complaint granted. Panel ordered transfer of arlafarmer.com.
Reverse Domain Name Hijacking
No RDNH raised.
Westmore Insight

The Panel found bad-faith registration and use based on the domain’s PPC use, its listing for sale for US $1,895, the Respondent’s switch to a privacy service after receiving the cease-and-desist letter, and its failure to answer that letter, considered together with the Complainant’s marks and their incorporation into the domain.

The three-part test
Identical or confusingly similarMet
Rights or legitimate interestsMet
Registered and used in bad faithMet

Result of record. The panel's reasoning and decisive facts behind each element are in the Intelligence dossier below.

Case details
Provider
CAC
Outcome
Transfer
Decision date
2017-12-18
Panel
Jan Christian Schnedler, LL.M.
Full decision
10 min read · hosted by Westmore

Case number CAC-UDRP-101764 Time of filing 2017-11-08 09:05:19 Domain names arlafarmer.com Case administrator Organization Iveta Špiclová (Czech Arbitration Court) (Case admin) Complainant Organization Arla Foods Amba Complainant representative Organization BrandIT GmbH Respondent Organization I S / ICS INC Other Legal Proceedings The Panel is not aware of any other legal proceedings which are pending or decided and which relate to the Disputed domain name. Identification Of Rights According to the evidence provided, the Complainant owns a portfolio of trademarks including the wording “ARLA” and "ARLA FOODS" in several countries, e.g. as follows: TM: ARLA (word mark) Reg. No. 001520899 Class: 1, 5, 29, 30, 31, 32 Date of registration: February 24, 2000 Type of registration: EUTM TM: ARLA (figurative) Reg. No. 001902592 Class: 1, 5, 29, 30, 32 Date of registration: October 13, 2000 Type of registration: EUTM TM: ARLA (figurative colour) Reg. No. 009012981 Class: 1, 5, 29, 30, 31, 32 Date of registration: April 8, 2010 Type of registration: EUTM TM: ARLA FOODS (word mark) Reg. No. VR 2000 01185 Class: 1, 5, 29, 30, 31, 32 Date of registration: March 6, 2000 Type of registration: Danish National TM: ARLA FOODS (word mark) Reg. No. VR 2000 01185 Class: 1, 5, 29, 30, 31, 32 Date of registration: March 6, 2000 Type of registration: Danish National TM: ARLA Reg. No. 3325019 Class: 1 & 29 Date of registration: October 30, 2007 Type of registration: USA National TM: ARLA International Reg. No. 731917 Class: 1, 5, 29, 30, 31 & 32 Date of registration: March 20, 2000 Type of registration: IR. Complainant has also registered a number of domain names under generic Top-Level Domains and country-code Top-Level Domains containing the term “Arla” and “Arla Foods” for example, <arla.com.> (created on July 15, 1996) <arlafoods.com> (created on October 1, 1999), <arlafoodsusa.com> (created on November 9, 2005). Factual Background FACTS ASSERTED BY THE COMPLAINANT AND NOT CONTESTED BY THE RESPONDENT: The Complainant is a global dairy company and co-operative owned by 12,650 dairy farmers in seven countries. As Complainant is owned by the same farmers who produce the milk, one can be assured that Arla dairy products are based on cows’ milk of a very high quality. The company has operations worldwide, including in USA through their subsidiaries; e.g. Arla Foods Inc., USA where the Respondent resides. The company has over 19,000 employees worldwide and reached global revenue of EUR 10.3 billion in 2015. Arla is operating in the USA under the domain name <arlausa.com>. Complainant is the owner of the registered trademark ARLA as a word mark and device as well as ARLA FOODS in numerous of countries all over the world. • ARLA, Reg. No. 3325019, registered October 30, 2007 • ARLA (word mark), EUTM Registration number 001520899, registered February 24, 2000 • ARLA (figurative), EUTM Registration number 001902592, registered October 13, 2000 • ARLA (figurative colour), EUTM Registration number 009012981, registered April 8, 2010 • ARLA FOODS (word mark), Danish national registration number VR 2000 01185, registered March 6, 2000 Complainant has also registered a number of domain names under generic Top-Level Domains and country-code Top-Level Domains ("ccTLD") containing the term “Arla” and “Arla Foods” see for example, <arla.com.> (created on July 15, 1996) <arlafoods.com> (created on October 1, 1999), <arlafoodsusa.com> (created on November 9, 2005). Complainant is using the domain names to connect to a website through which it informs potential customers about its trademarks and its products and services. The Disputed domain name was registered by Respondent on September 25, 2017. The Complainant states that the Disputed domain name is confusingly similar to the Complainant’s Trademarks "ARLA" and "ARLA FOODS" and domain names associated. The Disputed domain name was registered on September 25, 2017 and it entirely incorporates Complainant’s registered trademark ARLA. The Complainant states that the addition of the generic Top-Level Domains (gTLD) “.com” does not add any distinctiveness to the Disputed domain name. The Disputed domain name incorporates the ARLA trademark coupled with the word “FARMER”, a term in the view of Complainant closely connected to the Complainant’s business, which exaggerates the impression that Respondent is somehow affiliated with Complainant, and Respondent is somehow doing business using Complainant`s trademark. Complainant therefore is of the opion that the Disputed domain name should be considered as confusingly similar to the registered trademark ARLA. Complainant states that the Respondent has no rights or legitimate interest in respect of the Disputed domain name and is not commonly known by the Disputed domain name or has shown that the Disputed domain name will be used in connection with a bona fide offering of goods or services. The Complainant asserts that the Disputed domain name is pointing to a pay-per-click (“PPC”) website where Internet visitors find related links to Complainant’s products and trademarks. The Complainant points out, that it’s trademarks predate the registration of the Disputed domain name and that the Respondent has never been authorized by Complainant to register the Disputed domain name. The Complainant tried to contact Respondent on October 2, 2017 through a cease and desist letter. The letter was sent to the e-mail address listed in the whois record associated with the Disputed domain name. In the cease and desist letter, Complainant advised Respondent that the unauthorized use of its trademarks within the Disputed domain name violated their trademark rights and Complainant requested a voluntary transfer of the Disputed domain name. A reminder was sent on October 16, 2017 and on October 23, 2017. However, no reply was received. After sending the cease and desist letter, the Registrant´s details were updated to a Private Registry Service. This is in the view of Complainant a first indication of bad faith by hiding Respondent´s real identity after receiving the cease and desist letter. Finally, Complainant points out the fact that the Disputed domain name might be for sale at Afternic.com, which is another indication of bad faith in terms of paragraph 4(b)(i) of the Policy since the Disputed domain name was mainly registered for the purpose of selling or otherwise transferring the Disputed domain name to the Complainant or to Complainant´s competitors for valuable consideration in excess of any documented out-of-pocket costs directly related to the Disputed domain name. Parties Contentions NO ADMINISTRATIVELY COMPLIANT RESPONSE HAS BEEN FILED. Rights The Complainant has, to the satisfaction of the Panel, shown the disputed domain name is identical or confusingly similar to a trademark or service mark in which the Complainant has rights (within the meaning of paragraph 4(a)(i)of the Policy). No Rights or Legitimate Interests The Complainant has, to the satisfaction of the Panel, shown the Respondent to have no rights or legitimate interests in respect of the disputed domain name (within the meaning of paragraph 4(a)(ii)of the Policy). Bad Faith The Complainant has, to the satisfaction of the Panel, shown the disputed domain name has been registered and is being used in bad faith (within the meaning of paragraph 4(a)(iii)of the Policy). Procedural Factors The Panel is satisfied that all procedural requirements under UDRP were met and there is no other reason why it would be inappropriate to provide a decision. Principal Reasons for the Decision 1. Paragraph 4(a)(i) of the Policy requires the Complainant to show that the disputed domain name is identical or confusingly similar to a trademark or service mark in which the Complainant has rights. From the evidence provided, and not contested by the Respondent, the Complainant owns a number of trademark registrations for the mark "ARLA". The Disputed domain name reproduces the Complainant’s registered Trademark in its entirety with the generic Top-Level Domain (“gTLD”) “.com”. The addition of the gTLD suffix “.com” does not have the capacity to distinguish the Disputed domain name from the Complainant’s registered Trademark and are disregarded when comparing the Disputed domain name with the Complaintant’s Trademark. The Disputed domain name <arlafarmer.com> differs for its part from the "ARLA" Trademark by the addition of the word “farmer" at the end of the Disputed domain name. In the present case, the addition of the term "farmer" does not serve sufficiently to distinguish or differentiate the Disputed domain name from the Complainant’s "ARLA" Trademark. It is clear that the most prominent element in the Disputed domain name is the term “ARLA” at the beginning of the Disputed domain name. This addition cannot serve to distinguish the Disputed domain name from the Complainant’s Trademark. Moreover, as the word “farmer” refers to the diary products of the Complainant and is therefore a term closely connected to the Complainant’s business, it therefore exaggerates the impression that Respondent is somehow affiliated with Complainant. Accordingly, the Panel finds for the Complainant under paragraph 4(a)(i) of the Policy. 2. Next, the Panel finds, that the Respondent lacks rights or legitimate interest in the Disputed domain name. Once the Complainant establishes a prima facie case that the Respondent lacks rights or legitimate interests in the Disputed domain name, the burden shifts to the Respondent to show that it has rights or legitimate interests in respect to the Disputed domain name. The Complainant has stated that the Respondent has no rights or legitimate interests in respect of the Disputed domain name. The Complainant also stated that it has not licensed nor allowed the Respondent to use the Disputed domain name or its Trademarks. The Panel finds that the Complainant has established a prima facie case in this regard, inter alia, due to the fact that the Complainant has not licensed or otherwise permitted the Respondent to use the "ARLA" Trademark, or a variation thereof. The Respondent had not submitted a Response and did not provide any evidence to show any rights or legitimate interests in the Disputed domain name that is sufficient to rebut the Complainant’s prima facie case. Accordingly, the Panel finds that the Respondent has no rights or legitimate interests in respect of the Disputed domain name. The Panel finds for the Complainant under paragraph 4(a)(ii) of the Policy. 3. The Complainant must show that the Respondent registered and is using the Disputed domain name in bad faith (Policy, paragraph 4(a)(iii)). The Complainant send on October 2, 2017 a cease and desist letter to the Respondent. The Respondent did not respond to the cease and desist letter but updated the Registrant´s details to a private registry service. This is a first indication of bad faith by trying to hide Respondent´s real identity after receiving the cease and desist letter. Furthermore, the Disputed domain name is pointing to a pay-per click website using advertisements and is not used with real content. Finally, the Disputed domain name is for sale on the domain marketplace <sedo.com> for US $ 1,895. This is another indication of bad faith in terms of paragraph 4(b)(i) of the Policy since the Disputed domain name was mainly registered for the purpose of selling or otherwise transferring theDisputed domain name to the Complainant or to Complainant´s competitors for valuable consideration in excess of any documented out-of-pocket costs directly related to the Disputed domain name. Based on the evidence that was presented to the Panel, including the Complainant’s registered trademarks, the use of the Complainant’s Trademarks in the Disputed domain name, the current use of the Disputed domain name and the Respondent’s failure to answer the Complainant after receiving a cease and desist letter and using a whois privacy service provider after being contacted by Complainant, the Panel finds that the Disputed domain name was registered and is being used in bad faith. For the reasons stated above, it is the decision of this Panel that the Complainant has satisfied all three elements of paragraph 4(a) of the Policy. For all the reasons stated above, the Complaint is Accepted and the disputed domain name(s) is (are) to be ARLAFARMER.COM: Transferred PANELLISTS Name Jan Christian Schnedler, LL.M. Date of Panel Decision 2017-12-18 Publish the Decision

Source of record: CAC . Reproduced for research; CAC is the authoritative source.

Beyond the decision

What Westmore sees around arlafarmer.com

The decision is only the record. Westmore connects it to the cases, authorities, panelists, parties and domain evidence surrounding it.

Connected to Westmore UDRP Intelligence
116,119 decisions · citations · panelists · parties · domain history
Eleanor · UDRP intelligence
Ask Eleanor about this decision
Ask Eleanor about this decision

A short, grounded explanation drawn only from this decision's record — not legal advice or a prediction.

Unlocking Eleanor for this case uses 1 of your complimentary Intelligence unlocks· 3 remaining

Grounded in the Westmore record for this decision. Research/informational only — not legal advice or a prediction of any outcome.

Westmore Professional · Unlock the intelligence

The decision is only the beginning.

You've seen what happened. Now discover the deeper intelligence behind the case, the panelist, the parties and the authorities that matter.

Citation Intelligence
How this decision is cited and treated across the corpus.
Panelist Intelligence
The panel's tendencies, outcomes and reasoning patterns.
Domain History
Ownership chronology — creation vs. respondent acquisition.
Opposing-Party Research
Complainant, counsel and portfolio context.
Independent Case Review
Eleanor challenges your filing before the other side does.
Professional Matters
Open, research and manage matters end to end.
$395/month
Unlock Westmore Professional Annual & firm seats available · cancel anytime
Take the next step
Westmore UDRP · find the right service

Westmore UDRP records draw on CAC-indexed decisions and are provided for research and informational purposes only. Not legal advice, a clearance opinion, or a prediction of any outcome.

Confidential buyer-side representation for premium-domain acquisitions, backed by WHOIS, UDRP and domain-sales intelligence.

or
Buyer-side only Escrow-protected NDA on request
Services
Research
UDRP
Widgets
Westmore
Support
Know everything about a domain
Owner, history, status and risk in one search

Copyright © 2026 Westmore. All rights reserved.

Start a confidential acquisition →

Essential cookies only. Nothing is sold or shared.