Westmore · UDRP DecisionImprebanca.com + 3 more domains
The Panel ordered the transfer of all four disputed domain names. It found them identical to the Complainant's IMPREBANCA trademark and trade name, found no evidence of Respondent rights or legitimate interests, and concluded that registration occurred in bad faith because the names were registered on the date of the widely publicized launch press conference. The Panel also found bad-faith use because each domain resolved to a courtesy page, although it declined to treat Respondent's EUR 5,000 settlement request as bad-faith evidence by itself.
The timeline behind imprebanca.com
Registration, the decision and the archived record of what this domain actually displayed — from public RDAP and the Internet Archive.
Westmore reconstructs the full history behind imprebanca.com — from public RDAP and the Internet Archive — as part of UDRP Intelligence:
How each disputed name was decided in this proceeding.
The decision illustrates how exact registration timing can be decisive in establishing targeted bad faith. Registration of multiple exact-match domains on the day of a widely publicized business launch, combined with the respondent's location and communications-sector activity, supported an inference of prior awareness. It also shows that a panel may distinguish between suspicious registration conduct and settlement conduct: the Panel found bad faith without treating a EUR 5,000 settlement request as independently abusive.
Result of record. The panel's reasoning and decisive facts behind each element are in the Intelligence dossier below.
WIPO Arbitration and Mediation Center ADMINISTRATIVE PANEL DECISION Imprebanca S.p.A. v. Ars Media Group S.r.l. Case No. D2010-0823 1. The Parties Complainant is Imprebanca S.p.A. of Rome, Italy, represented by Barzanò & Zanardo Roma S.p.A, Italy. Respondent is Ars Media Group S.r.l. of Rome, Italy. 2. The Domain Names and Registrar The disputed domain names <imprebanca.com>, <imprebanca.info>, <imprebanca.net>, <imprebanca.org> are registered with eNom. 3. Procedural History The Complaint was filed with the WIPO Arbitration and Mediation Center (the “Center”) on May 21, 2010. On May 21, 2010, the Center transmitted by email to eNom a request for registrar verification in connection with the disputed domain names. On the same day, eNom transmitted by email to the Center its verification response confirming that the Respondent is listed as the registrant and providing the contact details. The Center verified that the Complaint satisfied the formal requirements of the Uniform Domain Name Dispute Resolution Policy (the “Policy” or “UDRP”), the Rules for Uniform Domain Name Dispute Resolution Policy (the “Rules”), and the WIPO Supplemental Rules for Uniform Domain Name Dispute Resolution Policy (the “Supplemental Rules”). In accordance with the Rules, paragraphs 2(a) and 4(a), the Center formally notified Respondent of the Complaint, and the proceedings commenced on June 2, 2010. In accordance with the Rules, paragraph 5(a), the due date for Response was June 22, 2010. Respondent did not submit any response. Accordingly, the Center notified the Respondent's default on June 23, 2010. The Center appointed Dr. Massimo Introvigne as the sole panelist in this matter on July 2, 2010. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7. 4. Factual Background Imprebanca S.p.A. is a leading credit institution in Italy, born from the co-operation between the Confederation of Italian Commercial Enterprises (“Confcommercio”) and a number of financial partners. Complainant is the owner of Italian trademark registration No. 1.097.064 IMPREBANCA and device, applied for on October 4, 2004 and registered on March 3, 2008. After a long preparation, the new credit institution was launched at a press conference attended inter alia by the Mayor of Rome on May 8, 2008, which generated considerable media interest in Italy. The disputed domain names were registered at the same date, i.e. May 8, 2008, and later transferred to Complainant. The four domain names (and a parallel Italian domain name <imprebanca.it>, which is not part of this proceeding) resolve to a “courtesy page” of an Italian domain name management company, “Trovanome.it”. Negotiations between the parties for an amicable settlement were not successful. 5. Parties' Contentions A. Complainant Complainant claims that it is the owner of the trademark and trade name IMPREBANCA with rights dating back to the year 2004, and with a national recognition in Italy in the field of financial services. It claims that Respondent's four domain names are identical to its trademark. It states that Respondent has no rights or legitimate interests in the name “Imprebanca” nor in the disputed domain names. Complainant notes also that Respondent, which is a communication agency located in Rome, where Complainant operates, could not have ignored the publicity and the media interest generated first by the project and then by the launching of the new credit institution “Imprebanca”, and that the fact that the domain names were registered at the very date of Complainant's well attended press conference, informing the media that Complainant was starting its operations in Rome, is particularly suspicious and is a further suggestion of bad faith. Negotiations between the parties, according to Complainant, also confirm Respondent's bad faith. B. Respondent Respondent did not reply to Complainant's contentions. 6. Discussion and Findings A. Identical or Confusingly Similar The Panel is satisfied that Complainant is the owner of the trademark IMPREBANCA; that IMPREBANCA is also part of its trade name; that Complainant's rights pre-date Respondent's registration of the domain names; and that the latter are identical to Complainant's trademark and trade name. Accordingly, the Panel finds that the first element under paragraph 4(a)(i) of the Policy is satisfied. B. Rights or Legitimate Interests There is no evidence that Respondent has any right or legitimate interest in or to the name “Imprebanca” and its related domain names. Nothing in the web sites into which the four domain names resolve supports a different conclusion. Additionally, Respondent has elected not to reply to Complainant's contentions, thus leaving the Panel deprived of any counter-argument. Accordingly, the Panel finds that the second element under paragraph 4(a)(ii) of the Policy is satisfied. C. Registered and Used in Bad Faith Respondent is an Italian professional enterprise organized as a limited liability company in the sector of publicity and communication. It is located in Rome. It is unclear whether the different companies which originally registered the domain names where in fact connected to Respondent, as Complainant argues, but a final determination about this point is not strictly necessary. In fact, the Imprebanca project had a special political significance and was widely discussed in the Italian media. The domain names were registered the very day when a press conference announced that Imprebanca was finally starting its operations in Rome. It is difficult to believe that those who registered the domain names ignored the Imprebanca project, and the Panel concludes that registration occurred in bad faith. The Panel, on the other hand, is not persuaded that Respondent showed bad faith during the negotiations for a settlement. These also involved the Italian domain name <imprebanca.it>, and occurred after the parties had presumably incurred significant legal and other expenses in connection with this domain name. In the light of these events, the request of € 5,000 by Respondent does not appear per se as evidence of bad faith. Each of the four domain names resolves in a “courtesy page”. This is more than the “passive holding” mentioned in several decisions (where the domain names did not resolve in any active page) and, according to the prevailing UDRP decisions' orientation, is more than enough to justify a finding of use in bad faith, irrespective of any evaluation of the Respondent's attitudes and behavior during the negotiations in Italy. Accordingly, the Panel finds that the third element under paragraph 4(a)(iii) of the Policy is satisfied. 7. Decision For all the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the domain names <imprebanca.com>, <imprebanca.info>, <imprebanca.net> and <imprebanca.org> be transferred to the Complainant. Massimo Introvigne Sole Panelist Dated: July 7, 2010
Source of record: WIPO . Reproduced for research; WIPO is the authoritative source.
What Westmore sees around imprebanca.com
The decision is only the record. Westmore connects it to the cases, authorities, panelists, parties and domain evidence surrounding it.

A short, grounded explanation drawn only from this decision's record — not legal advice or a prediction.
Grounded in the Westmore record for this decision. Research/informational only — not legal advice or a prediction of any outcome.
The decision is only the beginning.
You've seen what happened. Now discover the deeper intelligence behind the case, the panelist, the parties and the authorities that matter.
Go beyond the public record: see how this case has been cited, find comparable decisions, analyze the panelist and apply the relevant authorities to your Matter.
Westmore Professional · $395/month
Research with UDRP IntelligenceWestmore AI drafts an attorney-review-ready UDRP response from your facts, grounded in the exact panel and closest precedent.
$895 one-time per matter · no subscription required. Self-help drafting aid — not legal advice.
Build your responseWestmore UDRP records draw on WIPO-indexed decisions and are provided for research and informational purposes only. Not legal advice, a clearance opinion, or a prediction of any outcome.