Westmore · UDRP decision
WIPO · Case No. D2010-0851

Kirareed.net

TransferWIPO-indexed · informational, not legal advice

The Panel ordered transfer of <kirareed.net>. It found that the Complainant had established common-law trademark rights in KIRA REED through long and continuous use in connection with entertainment services, and that the domain name was materially identical to that mark. The Respondent lacked rights or legitimate interests because it was neither known by nor authorized to use the name and used the domain commercially for an adult-entertainment website. The same misleading commercial use supported the finding that the domain name had been registered and used in bad faith.

Outcome
Transfer
At a glance
Provider
WIPO
Outcome
Transfer
Decision date
2010-08-04
Panelist(s)
Partridge, Mark
Complainant
Kira Reed Lorsch
Respondent
Kirareed.net c/o Moniker Privacy Services / Alexander Porterfield
Counsel
McKee, Voorhees · Sease P.L.C
Disputed domain(s)
kirareed.net
Citation weightCited by 2 later decisions · relies on 1 authority
Domain history UDRP Intelligence

The timeline behind kirareed.net

Registration, the decision and the archived record of what this domain actually displayed — from public RDAP and the Internet Archive.

Westmore reconstructs the full history behind kirareed.net — from public RDAP and the Internet Archive — as part of UDRP Intelligence:

Registration → decision → today timeline
Archived Wayback evidence of what the site showed
Registry bad-faith signals
The live current registrant
Available in UDRP Intelligence
Verified public record
Outcome & remedy
Complaint granted. Panel ordered transfer of kirareed.net.
Reverse Domain Name Hijacking
No RDNH raised.
Westmore Insight

The case illustrates how a personal or professional name can satisfy the UDRP's trademark-rights requirement without a cited registration when the record demonstrates long, continuous, and distinctive commercial use. It also shows that using such a name to divert users to unrelated, unauthorized adult content may simultaneously defeat any claimed legitimate interest and support bad-faith commercial-confusion findings.

The three-part test
Identical or Confusingly SimilarMet
Rights or Legitimate InterestsMet
Registered and Used in Bad FaithMet

Result of record. The panel's reasoning and decisive facts behind each element are in the Intelligence dossier below.

Related decisions
Case details
Provider
WIPO
Outcome
Transfer
Decision date
2010-08-04
Panel
Partridge, Mark
Full decision
5 min read · hosted by Westmore

WIPO Arbitration and Mediation Center ADMINISTRATIVE PANEL DECISION Kira Reed Lorsch v. Kirareed.net c/o Moniker Privacy Services / Alexander Porterfield Case No. D2010-0851 1. The Parties Complainant is Kira Reed Lorsch of Los Angeles, California, United States of America, represented by McKee, Voorhees & Sease P.L.C., United States of America. The Respondent is Kirareed.net c/o Moniker Privacy Services and Alexander Porterfield of Pompano Beach, Florida, United States of America and Salt Lake City, Utah, United States of America, respectively. 2. The Domain Name and Registrar The disputed domain name <kirareed.net> is registered with Moniker Online Services, LLC. 3. Procedural History The Complaint was filed with the WIPO Arbitration and Mediation Center (the “Center”) on May 26, 2010. On May 27, 2010, the Center transmitted by email to Moniker Online Services, LLC a request for registrar verification in connection with the disputed domain name. On May 28, 2010, Moniker Online Services, LLC transmitted by email to the Center its verification response disclosing registrant and contact information for the disputed domain name which differed from the named Respondent and contact information in the Complaint. In response to a notification by the Center that the Complaint was administratively deficient, Complainant filed an amendment to the Complaint on June 1, 2010. The Center verified that the Amended Complaint satisfied the formal requirements of the Uniform Domain Name Dispute Resolution Policy (the “Policy” or “UDRP”), the Rules for Uniform Domain Name Dispute Resolution Policy (the “Rules”), and the WIPO Supplemental Rules for Uniform Domain Name Dispute Resolution Policy (the “Supplemental Rules”). In accordance with the Rules, paragraphs 2(a) and 4(a), the Center formally notified Respondent of the Complaint, and the proceedings commenced on June 2, 2010. In accordance with the Rules, paragraph 5(a), the due date for Response was June 22, 2010. Respondent did not submit any response. Accordingly, the Center notified Respondent’s default on June 23, 2010. The Center appointed Mark Partridge as the sole panelist in this matter on July 1, 2010. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7. 4. Factual Background Kira Reed is an actress, television host, writer and producer. She has appeared or starred in over seventy (70) television shows and feature films and she has been the host for a variety of projects. Her career has also included writing and producing, including such works as: Naked Happy Girls: San Francisco 69 Sexy Things 2 Do Before You Die, and E!, Eleventh Day Entertainment. Currently, she also serves as the spokesperson for MyMedicalRecords.com, Inc. and is prominently featured on several of their web sites, including at “www.mymedicalrecords.com”. Ms. Reed is also a philanthropist who works closely with her husband in connection with the Robert H. Lorsch Foundation Trust. Through the long and continuous use of her name in connection with all of these projects since at least as early as 1992, Ms. Reed also uses her KIRA REED name prominently on her web site, “www.kirareed.com”, which has existed since at least as early as 2001. 5. Parties’ Contentions A. Complainant Complainant contends that the disputed domain name is identical or confusingly similar to a name in which she has common law trademark rights; that Respondent lacks rights or legitimate interests in the disputed domain name; and that the disputed domain name is used for commercial gain to mislead Internet users to an adult entertainment site that is not authorized or affiliated with Complainant. B. Respondent Respondent did not reply to Complainant’s contentions. 6. Discussion and Findings A. Identical or Confusingly Similar The Panel finds that Kira Reed has established common law trademark rights in the name KIRA REED in connection with entertainment services, based on long and continuous use of the name for such services as evidenced by the various film and television productions bearing her name, her services as an advertising spokesperson, her web site, and various other uses. The name appears to be unusual and distinctive in its field. The Panel further finds that the disputed domain name is identical in material part to Complainant’s mark. B. Rights or Legitimate Interests Respondent does not appear to be known by the name Kira Reed or to be authorized by Complainant to use the name. The disputed domain name is not being used for a noncommercial good faith purpose, but instead for a commercial purpose that is not legitimately connected to Complainant. Although Respondent appears to be offering adult entertainment services at its website, a deliberately infringing use of another’s mark does not constitute a bona fide offering of goods or services. As stated in Madonna Ciccone, p/k/a Madonna v. Dan Parisi and “Madonna.com ”, WIPO Case No. D2000-0847 : “We find instead that name was selected and used by [r]espondent with the intent to attract for commercial gain Internet users to [r]espondent’s web site by trading on the fame of Complainant’s mark. We see no other plausible explanation for [r]espondent’s conduct and conclude that use which intentionally trades on the fame of another can not constitute a “ bona fide ” offering of goods or services. To conclude otherwise would mean that a [r]espondent could rely on intentional infringement to demonstrate a legitimate interest, an interpretation that is obviously contrary to the intent of the Policy.” The same conclusion obtains here, and we therefore find that Respondent lacks any rights or legitimate interests in the disputed domain name. C. Registered and Used in Bad Faith It appears that the disputed domain name was deliberately used for commercial gain based on confusion or mistake with Complainant’s mark. Complainant’s name and mark is being used to lead Internet users to a site that offers explicit photographs and videos. The site is not approved or authorized by Complainant and does not specifically relate to her. In any event, persons seeking information or material relating to Complainant will be misled in a manner that is deceptive and contrary to Complainant’s right to control the use of her name and mark. Accordingly, we find that the disputed domain name has been registered and used in bad faith. 7. Decision For all the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the disputed domain name <kirareed.net> be transferred to Complainant. Mark Partridge Sole Panelist Dated: August 4, 2010

Source of record: WIPO . Reproduced for research; WIPO is the authoritative source.

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