Westmore · UDRP decision
WIPO · Case No. D2011-1313

Wagjagtoronto.com

TransferWIPO-indexed · informational, not legal advice

The Panel ordered transfer of <wagjagtoronto.com>. It found the domain confusingly similar to the Complainant’s WAGJAG mark because it incorporated the coined term WAGJAG with only the geographic descriptor “Toronto.” The Respondent had no demonstrated rights or legitimate interests and used the domain for a website containing tags and links associated with third-party competitors. The Panel found that the Toronto-based Respondent was most likely aware of the Complainant’s rights and used the confusingly similar domain for monetary gain in bad faith.

Outcome
Transfer
At a glance
Provider
WIPO
Outcome
Transfer
Decision date
2011-09-16
Panelist(s)
Pibus, Christopher J.
Complainant
WagJag Ltd.
Respondent
oneup media
Disputed domain(s)
wagjagtoronto.com
Citation weightCited by 1 later decision
Domain history UDRP Intelligence

The timeline behind wagjagtoronto.com

Registration, the decision and the archived record of what this domain actually displayed — from public RDAP and the Internet Archive.

Westmore reconstructs the full history behind wagjagtoronto.com — from public RDAP and the Internet Archive — as part of UDRP Intelligence:

Registration → decision → today timeline
Archived Wayback evidence of what the site showed
Registry bad-faith signals
The live current registrant
Available in UDRP Intelligence
Verified public record
Outcome & remedy
Complaint granted. Panel ordered transfer of wagjagtoronto.com.
Reverse Domain Name Hijacking
No RDNH raised.
Westmore Insight

The decision illustrates a geographic-term domain targeting a coined mark, where the added city name reinforced rather than dispelled the apparent connection to the trademark owner. The case also shows how commercial links in the complainant’s field, combined with the parties’ shared location and an unexplained choice of a coined term, can be decisive evidence of targeting and bad faith.

The three-part test
Identical or confusingly similarMet
Rights or legitimate interestsMet
Registered and used in bad faithMet

Result of record. The panel's reasoning and decisive facts behind each element are in the Intelligence dossier below.

Case details
Provider
WIPO
Outcome
Transfer
Decision date
2011-09-16
Panel
Pibus, Christopher J.
Full decision
8 min read · hosted by Westmore

WIPO Arbitration and Mediation Center ADMINISTRATIVE PANEL DECISION WagJag Ltd. v. Oneup Media Case No. D2011-1313 1. The Parties The Complainant is WagJag Ltd. of Toronto, Canada, represented by Deeth Williams Wall, LLP, Canada. The Respondent is Oneup Media of Toronto, Canada. 2. The Domain Name and Registrar The disputed domain name <wagjagtoronto.com> is registered with GoDaddy.com, Inc. 3. Procedural History The Complaint was filed with the WIPO Arbitration and Mediation Center (the “Center”) on July 29, 2011. On August 1, 2011, the Center transmitted by email to GoDaddy.com, Inc. a request for registrar verification in connection with the disputed domain name. On August 2, 2011, GoDaddy.com, Inc. transmitted by email to the Center its verification response disclosing registrant and contact information for the disputed domain name which differed from the named Respondent and contact information in the Complaint. The Center sent an email communication to the Complainant on August 3, 2011 providing the registrant and contact information disclosed by the Registrar, and inviting the Complainant to submit an amendment to the Complaint. The Complainant filed an amended Complaint on August 8, 2011. The Center verified that the Complaint together with the amended Complaint satisfied the formal requirements of the Uniform Domain Name Dispute Resolution Policy (the “Policy” or “UDRP”), the Rules for Uniform Domain Name Dispute Resolution Policy (the “Rules”), and the WIPO Supplemental Rules for Uniform Domain Name Dispute Resolution Policy (the “Supplemental Rules”). In accordance with the Rules, paragraphs 2(a) and 4(a), the Center formally notified the Respondent of the Complaint, and the proceedings commenced on August 9, 2011. In accordance with the Rules, paragraph 5(a), the due date for Response was August 29, 2011. The Respondent did not submit any response. Accordingly, the Center notified the Respondent’s default on August 30, 2011. The Center appointed Christopher J. Pibus as the sole panelist in this matter on September 2, 2011. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7. 4. Factual Background The Complainant operates an online business promoting the goods and services of others by providing a website featuring coupons, price comparison information, product and service reviews, links to retail websites of others and discount information. The Complainant owns a Canadian trademark application (Serial No. 1,502,323) for the trademark WAGJAG. The Complainant has used the trademark WAGJAG since December 20, 2009 in connection with their online business. The Complainant’s domain name <wagjag.com> was registered on August 19, 2003 and has been actively used for a website promoting the goods and services of others by offering coupons, price comparison information, product and service reviews and links to other retail websites since December 20, 2009. The Complainant also owns the domain name <wagjag.ca> since October 6, 2009, and that domain name has been active since December 20, 2009. The Respondent registered the disputed domain name on November 19, 2010. At the time the Complaint was filed, the disputed domain name reverted to a website that provided links to other e-commerce websites that feature coupons, price comparison information, product and service reviews, links to retail websites of others and discount information through tags such as: wagjag, wagjag daily deals, wagjag Toronto and wagjag Toronto deals, all of which revert to an e-commerce website operated by a third party. 5. Parties’ Contentions A. Complainant Identical or Confusingly Similar At the time the Complainant was filed, the Complainant owned a Canadian trademark application for the mark WAGJAG (Serial No. 1,502,323), and common law rights in the WAGJAG trademark since December 20, 2009. The Respondent has registered the disputed domain name which is identical to the Complainant’s registered trademark, except for the addition of the geographical indicator “Toronto”. The Complainant contends that the addition of a geographical descriptor to a trademark does not distinguish the disputed domain name from the Complainant’s trademark. Rights or Legitimate Interests The Respondent is not publicly known by the “Wagjag” name, and the Complainant submits that the Respondent cannot have any rights or legitimate interests in the disputed domain name, because the Complainant has exclusive rights to the trademark WAGJAG in Canada. The Respondent has no past or current business relationship with the Complainant, and the Respondent was never licensed or otherwise authorized to use the Complainant’s trademark. Further, the Respondent is not making a bona fide use of the disputed domain name, and has used the disputed domain name in connection with a website which provides links to third party websites belonging to direct competitors of the Complainant. Registered and Used in Bad Faith The Complainant contends that the Respondent has registered and is using the disputed domain name in bad faith for the following reasons: (i) the Respondent must have known about the Complainant’s rights in the trademark WAGJAG when it registered a confusingly similar domain name; (ii) the Respondent’s addition of the geographical descriptor “Toronto” actually increases the risk of confusion among interested users, and is a deliberate attempt to trade on the goodwill and reputation of the Complainant; (iii) the Respondent did not respond to the cease and desist letter sent by the Complainant; and (iv) the Respondent registered and is using a confusingly similar domain name which reverts to a website that provides links to websites of direct competitors of the Complainant. B. Respondent The Respondent did not reply to the Complainant’s contentions. 6. Discussion and Findings According to paragraph 4(a) of the Policy, in order to succeed, the Complainant must establish each of the following elements: (i) The disputed domain name is identical or confusingly similar to the trademark or service mark in which the Complainant has rights; (ii) The Respondent has no rights or legitimate interests in respect of the domain name; and (iii) The domain name has been registered and is being used in bad faith. A. Identical or Confusingly Similar The Panel finds that the Complainant does have trademark rights in the mark WAGJAG by virtue of Canadian trademark application (Serial No. 1,502,323) and the common law rights dating back to December 20, 2009. The Panel notes that at the time the Complaint was filed, the subject Canadian trademark application had been advertised for opposition purposes, and no opposition was initiated. The application issued to Registration under Registration No. TMA 805,304, on August 25, 2011. The Panel further finds that the disputed domain name is identical to the Complainant’s registered trademark WAGJAG, except for the addition of the geographical descriptive word “Toronto”. The addition of such a descriptive word does not serve to distinguish the disputed domain name from the Complainant’s trademark. The Panel notes that the dominant element of the Complainant’s trademark and the disputed domain name is the coined word “wagjag”, and the Panel therefore agrees with the Complainant’s contention that the mark and the disputed domain name are confusingly similar. Accordingly, the Panel finds that the Complainant has satisfied the requirement under paragraph 4(a) of the Policy. B. Rights or Legitimate Interests The Panel notes that the Respondent did not file any response to the Complaint and accordingly did not contest any of the facts stated in the Complaint. The Panel is therefore prepared to accept the Complainant’s contention that its trademark and its online services have developed a reputation in Canada. The Panel notes that the Respondent had two opportunities to assert rights in the WAGJAG trademark prior to this Complaint and it chose not to do so. The Respondent failed to respond in any manner to the Complainant’s cease and desist letter dated February 22, 2011. Furthermore, the Respondent did not oppose the Complainant’s trademark application Serial No. 1,502,323 before the Canadian Trademarks Office when it had two months to do so. The Respondent at no time asserted any rights in the WAGJAG trademark. The Panel is therefore prepared to infer that the Respondent likely knew it had no rights to own or use the confusingly similar disputed domain name. The Panel finds no evidence that the Respondent is commonly known by the name “Wagjag”, or that the Respondent was licensed or authorized by the Complainant to use the trademark WAGJAG, or has any other form of legitimate interest in the “Wagjag” name. The Complainant has therefore satisfied the requirements under paragraph 4(b) of the Policy. C. Registered and Used in Bad Faith The Panel, upon review of the evidence filed in the Complaint, and taking into consideration that the Respondent did not file any response contesting the facts contained therein, finds that the Respondent likely registered and has used the disputed domain name in bad faith. The Panel finds that the Respondent was most likely aware of the Complainant’s trademark rights when the Respondent registered the confusingly similar disputed domain name, and when it began operating a website in connection with the disputed domain name which provides tags and links to other websites operated by direct competitors of the Complainant. The Panel is led to this conclusion by the fact that “wagjag” is a coined word, with a business operation in Toronto. It cannot be coincidence that the Toronto-based Respondent chose to copy this coined name in its own place of operation. The Panel finds that the use of the confusingly similar disputed domain name in association with a website that provides tags and links to a Complainant’s competitors’ websites for the purposes of monetary gain is an evidence of bad faith under the Policy. Accordingly, the Panel finds that the Complainant has satisfied the requirements under paragraph 4(c) under the Policy. 7. Decision For the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the disputed domain name <wagjagtoronto.com> be transferred to the Complainant. Christopher J. Pibus Sole Panelist Dated: September 16, 2011

Source of record: WIPO . Reproduced for research; WIPO is the authoritative source.

Beyond the decision

What Westmore sees around wagjagtoronto.com

The decision is only the record. Westmore connects it to the cases, authorities, panelists, parties and domain evidence surrounding it.

Connected to Westmore UDRP Intelligence
115,934 decisions · citations · panelists · parties · domain history
Eleanor · UDRP intelligence
Ask Eleanor about this decision
Ask Eleanor about this decision

A short, grounded explanation drawn only from this decision's record — not legal advice or a prediction.

Unlocking Eleanor for this case uses 1 of your complimentary Intelligence unlocks· 3 remaining

Grounded in the Westmore record for this decision. Research/informational only — not legal advice or a prediction of any outcome.

Westmore Professional · Unlock the intelligence

The decision is only the beginning.

You've seen what happened. Now discover the deeper intelligence behind the case, the panelist, the parties and the authorities that matter.

Citation Intelligence
How this decision is cited and treated across the corpus.
Panelist Intelligence
The panel's tendencies, outcomes and reasoning patterns.
Domain History
Ownership chronology — creation vs. respondent acquisition.
Opposing-Party Research
Complainant, counsel and portfolio context.
Independent Case Review
Eleanor challenges your filing before the other side does.
Professional Matters
Open, research and manage matters end to end.
$395/month
Unlock Westmore Professional Annual & firm seats available · cancel anytime
Take the next step
Westmore UDRP · find the right service

Westmore UDRP records draw on WIPO-indexed decisions and are provided for research and informational purposes only. Not legal advice, a clearance opinion, or a prediction of any outcome.

Confidential buyer-side representation for premium-domain acquisitions.

LinkedIn
Insights
Briefs
Who Owns
Westmore
Research
Services
UDRP
Support
Buyer-side only· Escrow-protected· NDA on request

© 2026 Westmore. All rights reserved.

A note on privacy

Westmore uses a few essential cookies to keep this site secure and running smoothly. Nothing about your identity or interest is ever sold or shared.