Westmore · UDRP decision
WIPO · Case No. D2012-0515

Drmartenssale.info

TransferWIPO-indexed · informational, not legal advice

The Panel ordered transfer of <drmartenssale.info>. It found the Domain Name confusingly similar to the Complainants’ DR. MARTENS trademark because it combined the mark with the descriptive word “sale.” The Respondent had no rights or legitimate interests because its unrefuted use of the Domain Name to pass itself off as related to the Complainants was not bona fide. Bad faith was established under UDRP paragraph 4(b)(iv): the website offered DR. MARTENS footwear for sale and prominently used the mark, including in a copyright notice, thereby attracting users for commercial gain through confusion regarding source, sponsorship, affiliation, or endorsement.

Outcome
Transfer
At a glance
Provider
WIPO
Outcome
Transfer
Decision date
2012-04-30
Panelist(s)
Brownlee, Michelle
Complainant
"Dr. Maertens" Marketing GmbH "Dr. Martens" International Trading GmbH
Respondent
Easyshop
Disputed domain(s)
drmartenssale.info
Citation weightrelies on 3 authorities
Domain history UDRP Intelligence

The timeline behind drmartenssale.info

Registration, the decision and the archived record of what this domain actually displayed — from public RDAP and the Internet Archive.

Westmore reconstructs the full history behind drmartenssale.info — from public RDAP and the Internet Archive — as part of UDRP Intelligence:

Registration → decision → today timeline
Archived Wayback evidence of what the site showed
Registry bad-faith signals
The live current registrant
Available in UDRP Intelligence
Verified public record
Outcome & remedy
Complaint granted. Panel ordered transfer of drmartenssale.info.
Reverse Domain Name Hijacking
No RDNH raised.
Westmore Insight

The case illustrates a direct commercial-impersonation pattern in which a domain reproduces a trademark, adds the sales-oriented term “sale,” and resolves to a retail website that reinforces apparent affiliation. The Panel relied not merely on the Domain Name but also on the site’s sale of trademarked footwear, prominent mark display, and copyright notice to establish passing off, knowledge of the mark, commercial gain, and bad faith under paragraph 4(b)(iv).

The three-part test
Identical or confusingly similarMet
Rights or legitimate interestsMet
Registered and used in bad faithMet

Result of record. The panel's reasoning and decisive facts behind each element are in the Intelligence dossier below.

Related decisions
Case details
Provider
WIPO
Outcome
Transfer
Decision date
2012-04-30
Panel
Brownlee, Michelle
Full decision
7 min read · hosted by Westmore

WIPO Arbitration and Mediation Center ADMINISTRATIVE PANEL DECISION “Dr. Martens” International Trading GmbH, “Dr. Maertens” Marketing GmbH v. Easyshop Case No. D2012-0515 1. The Parties The Complainants are “Dr. Martens” International Trading GmbH and “Dr. Maertens” Marketing GmbH of Gräfelfing, Germany and Seeshaupt, Germany, respectively, represented by Beetz & Partner, Germany. The Respondent is Easyshop of Guangzhou, Guangdong, China. 2. The Domain Name and Registrar The disputed domain name <drmartenssale.info> (the “Domain Name”) is registered with GoDaddy.com, LLC. 3. Procedural History The Complaint was filed with the WIPO Arbitration and Mediation Center (the ”Center”) on March 14, 2012. On March 14, 2012, the Center transmitted by email to GoDaddy.com, LLC a request for registrar verification in connection with the Domain Name. On March 16, 2012, GoDaddy.com, LLC transmitted by email to the Center its verification response confirming that the Respondent is listed as the registrant and providing the contact details. The Center verified that the Complaint satisfied the formal requirements of the Uniform Domain Name Dispute Resolution Policy (the ”Policy” or ”UDRP”), the Rules for Uniform Domain Name Dispute Resolution Policy (the ”Rules”), and the WIPO Supplemental Rules for Uniform Domain Name Dispute Resolution Policy (the ”Supplemental Rules”). In accordance with the Rules, paragraphs 2(a) and 4(a), the Center formally notified the Respondent of the Complaint, and the proceedings commenced on March 22, 2012. In accordance with the Rules, paragraph 5(a), the due date for Response was April 11, 2012. The Respondent did not submit any response. Accordingly, the Center notified the Respondent’s default on April 13, 2012. The Center appointed Michelle Brownlee as the sole panelist in this matter on April 23, 2012. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7. 4. Factual Background The Complainants own several registrations for the trademark DR. MARTENS, including: - Community Trade Mark registration No. 59147 for footwear and clothing in International Class 25 and retail services in Class 35, among others. - Canadian Trademark Registration No. 420485 for footwear and clothing. - Canadian Trademark Registration No. 625884 for retail services for footwear and clothing. - United States Trademark Registration No. 1454323 for footwear in International Class 25. - United States Trademark Registration No. 1798791 for footwear in International Class 25. - United States Trademark Registration No. 2838397 for retail services for footwear and clothing in International Class 35. The Complainants also own United States registration No. 2397734 for DOC MARTENS for footwear in International Class 25. The Domain Name was registered on July 3, 2011. 5. Parties’ Contentions A. Complainants DR. MARTENS is a well-known international brand for footwear, clothing and accessories, particularly renowned for its distinctive shoes and boots, first sold in the late 1950’s. DR. MARTENS footwear, clothing and accessories are available for sale at retailers throughout the world as well as online at the DR. MARTENS website, located at the domain name “www.drmartens.com”. The website that is displayed at the Domain Name is not authorized by the Complainants, but uses the DR. MARTENS mark prominently and displays a copyright notice that reads “Copyright © 2012 Dr. Martens.” The site is offering DR. MARTENS footwear for sale. The Complainants contend that the Domain Name is confusingly similar to their DR. MARTENS mark. The Complainants further submit that the Respondent does not have any rights to or legitimate interests in respect of the Domain Name and that the Respondent registered and is using the Domain Name in bad faith. The Complainants argue that by combining the well-known DR. MARTENS mark with a descriptive element, the Respondent is likely to mislead and deceive consumers into believing that the Respondent has a sponsorship, affiliation or approval with the Complainants when this is not the case. B. Respondent The Respondent did not reply to the Complainants’ contentions. 6. Discussion and Findings Paragraph 4(a) of the Policy provides that in order to be entitled to a transfer of a domain name, a complainant must prove the following three elements: (1) the domain name is identical or confusingly similar to a trademark or service mark in which the complainant has rights; and (2) the respondent has no rights to or legitimate interests in respect of the domain name; and (3) the domain name has been registered and is being used in bad faith. A. Identical or Confusingly Similar The Complainants have demonstrated that they own rights in the DR. MARTENS trademark. There are many UDRP decisions that find that the pairing of a distinctive trademark with less distinctive terms is confusingly similar to the distinctive trademark. See , e.g., MasterCard International Incorporated v. Michael J Yanda, Indy Web Productions , WIPO Case No. D2007-1140 ; Parfums Christian Dior v. 1 Netpower, Inc ., WIPO Case No. D2000-0022 (<christiandiorcosmetics.com> and <christiandiorfashions.com> confusingly similar to CHRISTIAN DIOR); Toyota Motor Sales USA v. Rafi Hamid dba ABC Automobile Buyer , WIPO Case No. D2001-0032 ( inter alia <leasinglexus.com> and <lexuselite.com> confusingly similar to LEXUS). Accordingly, the Panel finds that the Domain Name, which pairs the DR. MARTENS trademark with the word “sale” is confusingly similar to the Complainants’ DR. MARTENS trademark. B. Rights or Legitimate Interests Paragraph 4(c) of the Policy provides that a respondent can demonstrate rights to or legitimate interests in a domain name by demonstrating one of the following facts: (i) before receiving any notice of the dispute, the respondent used or made demonstrable preparations to use the domain name at issue in connection with a bona fide offering of goods or services; or (ii) the respondent has been commonly known by the domain name; or (iii) the respondent is making a legitimate noncommercial or fair use of the domain name without intent for commercial gain, to misleadingly divert consumers or to tarnish the trademark at issue. In this case, the Respondent has not presented evidence that the Respondent used or made demonstrable preparations to use the Domain Name in connection with a bona fide offering of goods or services; that the Respondent is commonly known by the Domain Name; that the Respondent is making a legitimate noncommercial or fair use of the Domain Name; or in any other way refuted the Complainants’ prima facie case. The Complainants have presented evidence, which was not refuted by the Respondent, that the Respondent is using the Domain Name to pass itself off as related to the Complainants. This activity cannot under the circumstances be considered a bona fide offering of goods or services. Accordingly, the Panel finds that the Respondent does not have any rights to or legitimate interests in the Domain Name. C. Registered and Used in Bad Faith Paragraph 4(b) of the Policy states that the following circumstances are evidence of registration and use of a domain name in bad faith: “(i) circumstances indicating that the respondent has registered or acquired the domain name at issue primarily for the purpose of selling, renting, or otherwise transferring the domain name registration to the complainant who is the owner of the trademark or service mark or to a competitor of that complainant, for valuable consideration in excess of documented out-of-pocket costs directly related to the domain name; or (ii) the respondent registered the domain name in order to prevent the owner of the trademark or service mark from reflecting the mark in a corresponding domain name, provided that the respondent has engaged in a pattern of such conduct; or (iii) the respondent has registered the domain name primarily for the purpose of disrupting the business of a competitor; or (iv) by using the domain name, the respondent has intentionally attempted to attract, for commercial gain, Internet users to its web site or other online location, by creating a likelihood of confusion with the complainant’s mark as to the source, sponsorship, affiliation, or endorsement of its web site or location or of a product or service on its web site or location.” The Panel finds the Complainants have established bad faith registration and use under paragraph 4(b)(iv) of the Policy. The content posted on the website associated with the Domain Name demonstrates that the Respondent is aware of the Complainants DR. MARTENS trademark, as the site is selling DR. MARTENS footwear. The Respondent is using the Domain Name to attract Internet users to the Respondent’s site by creating confusion as to source and results in commercial gain to the Respondent since the Respondent is offering products for sale on the site. The likelihood of confusion is exacerbated in this case by the prominent use of the Complainants’ DR. MARTENS mark in the heading of the page and in the copyright notice. 7. Decision For the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the Domain Name, <drmartenssale.info> be transferred to the Complainants. Michelle Brownlee Sole Panelist Dated: April 30, 2012

Source of record: WIPO . Reproduced for research; WIPO is the authoritative source.

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