Westmore · UDRP decision
WIPO · Case No. D2012-0676

Novonordisk.xxx

TransferWIPO-indexed · informational, not legal advice

The Panel ordered transfer of <novonordisk.xxx> after finding it identical or confusingly similar to Novo Nordisk A/S's NOVO NORDISK mark, finding no rights or legitimate interests on the Respondent's part, and concluding that the domain was registered and used in bad faith. The Panel relied on the mark's reputation, the domain's prior use for pornographic material and dating-site banners, its suitability for diversion, and the absence of any evidence of good-faith use. The domain's passive holding at the time of decision did not preclude a finding of bad-faith use.

Outcome
Transfer
At a glance
Provider
WIPO
Outcome
Transfer
Decision date
2012-06-08
Panelist(s)
Manshaus, Halvor
Complainant
Novo Nordisk A/S
Respondent
CDMS Invest
Counsel
Wallberg IP Advice
Disputed domain(s)
novonordisk.xxx
Citation weightCited by 21 later decisions · relies on 1 authority
Domain history UDRP Intelligence

The timeline behind novonordisk.xxx

Registration, the decision and the archived record of what this domain actually displayed — from public RDAP and the Internet Archive.

Westmore reconstructs the full history behind novonordisk.xxx — from public RDAP and the Internet Archive — as part of UDRP Intelligence:

Registration → decision → today timeline
Archived Wayback evidence of what the site showed
Registry bad-faith signals
The live current registrant
Available in UDRP Intelligence
Verified public record
Outcome & remedy
Complaint granted. Panel ordered transfer of novonordisk.xxx.
Reverse Domain Name Hijacking
No RDNH raised.
Westmore Insight

The decision illustrates that removing active content does not necessarily defeat a bad-faith claim where an exact-match domain previously carried commercial pornographic or dating-related material and later became passive. The Panel assessed passive holding in the full factual context, particularly the mark's reputation, prior monetized use, diversion potential, and lack of any good-faith explanation.

The three-part test
Identical or Confusingly SimilarMet
Rights or Legitimate InterestsMet
Registered and Used in Bad FaithMet

Result of record. The panel's reasoning and decisive facts behind each element are in the Intelligence dossier below.

Related decisions
Case details
Provider
WIPO
Outcome
Transfer
Decision date
2012-06-08
Panel
Manshaus, Halvor
Full decision
7 min read · hosted by Westmore

WIPO Arbitration and Mediation Center ADMINISTRATIVE PANEL DECISION Novo Nordisk A/S v. CDMS Invest Case No. D2012-0676 1. The Parties Complainant is Novo Nordisk A/S of Bagsværd, Denmark, represented by Wallberg IP Advice, Denmark. Respondent is CDMS Invest of Ikast, Denmark. 2. The Domain Name and Registrar The disputed domain name <novonordisk.xxx> is registered with Larsen Data ApS. 3. Procedural History The Complaint was filed with the WIPO Arbitration and Mediation Center (the “Center”) on March 30, 2012. On March 30, 2012, the Center transmitted by email to Larsen Data ApS. a request for registrar verification in connection with the disputed domain name. On April 13, 2012, Larsen Data ApS. transmitted by email to the Center its verification response confirming that Respondent is listed as the registrant and providing the contact details. The Center verified that the Complaint satisfied the formal requirements of the Uniform Domain Name Dispute Resolution Policy (the “Policy” or “UDRP”), the Rules for Uniform Domain Name Dispute Resolution Policy (the “Rules”), and the WIPO Supplemental Rules for Uniform Domain Name Dispute Resolution Policy (the “Supplemental Rules”). In accordance with the Rules, paragraphs 2(a) and 4(a), the Center formally notified Respondent of the Complaint, and the proceedings commenced on April 13, 2012. In accordance with the Rules, paragraph 5(a), the due date for Response was May 3, 2012. Respondent did not submit any response. Accordingly, the Center notified Respondent’s default on May 4, 2012. The Center appointed Halvor Manshaus as the sole panelist in this matter on May 22, 2012. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7. 4. Factual Background Complainant is a global healthcare company with its headquarters in Denmark. Complainant has existed for close to 90 years, and is regarded as leading within diabetes care, haemophilia care, growth hormone therapy and hormone replacement therapy. Complainant sells and markets its products in almost 180 countries. Complainant is the owner of a number of trademark registrations worldwide for NOVO NORDISK, including Community Trademark No. 000144923 NOVO NORDISK and Danish trademark ref. No. 215107 NOVO NORDISK. Additionally, Complainant owns numerous domain names containing NOVO NORDISK, including <novonordisk.com>. Respondent is CDMS Invest of Ikast, Denmark, having registered on December 2011 the disputed domain name through Larsen Data ApS. 5. Parties’ Contentions A. Complainant Complainant asserts that the disputed domain name <novonordisk.xxx> is identical to Complainant's trademark NOVO NORDISK. Further, Complainant holds that Respondent holds no rights or legitimate interests in respect of the disputed domain name. Respondent has never received any consent or license to the use of the trademark NOVO NORDISK in any way, nor does Respondent, to Complainant's knowledge, trade under the name “Novo Nordisk”, and Respondent does not have any products with names identical or similar to the name. Respondent does not use the website corresponding to the disputed domain name for any bona fide offering of goods and services. Moreover, Complainant holds that the disputed domain name was registered and is being used in bad faith. Complainant finds that there is no evidence of Respondent using the disputed domain name in a fair or legitimate way; rather, Complainant holds that Respondent has been trading off Complainant's well-known name by deliberately trying to mislead web users and consumers to the website, thus tarnishing Complainant's trademark. Previously, the website contained highly graphical pornographic content, whereas the site is now blank. However, Complainant holds that Respondent creates a likelihood of confusion with Complainant's trademark in order to achieve commercial gain, as the site previously had banners to dating sites. Respondent is engaged with the development of various dating sites. B. Respondent Respondent did not reply to Complainant’s contentions. 6. Discussion and Findings Under paragraph 4(a) of the Policy, Complainant must prove that: (i) the disputed domain name is identical or confusingly similar to a trademark or service mark in which it has rights; and (ii) respondent has no rights or legitimate interests in respect of the disputed domain name; and (iii) the disputed domain name has been registered and is being used in bad faith. A. Identical or Confusingly Similar Complainant has demonstrated its rights to the mark NOVO NORDISK through both the use and registration of said mark. The disputed domain name <novonordisk.xxx> incorporates in full Complainant's NOVO NORDISK mark. The Panel does not find that the use of the top level domain “.xxx” makes the disputed domain name any less identical or confusingly similar. Thus, the Panel finds that the disputed domain name is identical or confusingly similar to Complainant's mark NOVO NORDISK. B. Rights or Legitimate Interests Complainant has not given Respondent any license, authorization or consent to use Complainant's mark NOVO NORDISK in any way. Further, according to Complainant, Respondent is not known as “Novo Nordisk”, nor does Respondent trade under said name or have any products or services called “Novo Nordisk”. Respondent cannot claim any bona fide or legitimate use of the mark. The website previously contained pornographic content, without any references to Complainant or Complainant's mark NOVO NORDISK, whereas it now simply is a blank website. It follows from previous UDRP decisions that it is sufficient for a complainant to make a prima facie showing of its assertion under paragraph (4)(c) of the Policy, cf. the WIPO Overview of WIPO Panel Views on Selected UDRP Questions, Second edition (“ WIPO Overview 2.0 ”), paragraph 2.1. The presented evidence and circumstances referred to by Complainant is, in the Panel's view, sufficient to establish a prima facie showing that Respondent has no rights or legitimate interests in the disputed domain name. Thus, the Panel concludes that Respondent does not have any rights to or legitimate interests in the disputed domain name. C. Registered and Used in Bad Faith The Panel notes that the website corresponding to the disputed domain name does not, at the time of this decision, have any active content of any kind. The question is whether the passive holding of the disputed domain name can constitute a domain name being used in bad faith. Reference is made to Telstra Corporation Limited v. Nuclear Marshmallows , WIPO Case No. D2000-0003 ; in which the panel found that such passive holding does not prevent a finding of bad faith use under the Policy. From the presented documentation, it seems clear that Respondent was aware of Complainant's well-known name and mark at the time of registration. Further, it is highly likely that the disputed domain name was registered for the purpose of misleading and diverting potential customers of Complainant to Respondent's website. Respondent's website previously contained pornographic material as well as various banners to dating sites. The Panel agrees that it is likely that this was done as an attempt to attract Internet users to Respondent's site for commercial gain by creating a likelihood of confusion with Complainant's mark. The next question is whether the actual use – or lack thereof, as the site is now blank – of the disputed domain name is done in bad faith. In other words: Is the passive holding of the disputed domain name may be considered in some circumstance as a use in bad faith? The Panel concludes that in light of all the communications of this case the use of the site constitutes a bad faith use, putting emphasis on the following: - Complainant's trademark has a strong reputation and is well-known globally; - Respondent has failed to present any evidence of any good faith use with regard to the disputed domain name; - The disputed domain name is identical with Complainant's name and trademark, and is thus suited to divert or mislead potential web users from the website they are actually trying to visit (Complainant's site); - The site was originally set up in order to achieve commercial gain. The Panel therefore concludes that the disputed domain name has been registered and is being used in bad faith. 7. Decision For the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the disputed domain name <novonordisk.xxx> be transferred to Complainant. Halvor Manshaus Sole Panelist Dated: June 8, 2012

Source of record: WIPO . Reproduced for research; WIPO is the authoritative source.

Beyond the decision

What Westmore sees around novonordisk.xxx

The decision is only the record. Westmore connects it to the cases, authorities, panelists, parties and domain evidence surrounding it.

Connected to Westmore UDRP Intelligence
115,898 decisions · citations · panelists · parties · domain history
Eleanor · UDRP intelligence
Ask Eleanor about this decision
Ask Eleanor about this decision

A short, grounded explanation drawn only from this decision's record — not legal advice or a prediction.

Unlocking Eleanor for this case uses 1 of your complimentary Intelligence unlocks· 3 remaining

Grounded in the Westmore record for this decision. Research/informational only — not legal advice or a prediction of any outcome.

Westmore Professional · Unlock the intelligence

The decision is only the beginning.

You've seen what happened. Now discover the deeper intelligence behind the case, the panelist, the parties and the authorities that matter.

Citation Intelligence
How this decision is cited and treated across the corpus.
Panelist Intelligence
The panel's tendencies, outcomes and reasoning patterns.
Domain History
Ownership chronology — creation vs. respondent acquisition.
Opposing-Party Research
Complainant, counsel and portfolio context.
Independent Case Review
Eleanor challenges your filing before the other side does.
Professional Matters
Open, research and manage matters end to end.
$395/month
Unlock Westmore Professional Annual & firm seats available · cancel anytime
Take the next step
Westmore UDRP · find the right service

Westmore UDRP records draw on WIPO-indexed decisions and are provided for research and informational purposes only. Not legal advice, a clearance opinion, or a prediction of any outcome.

Confidential buyer-side representation for premium-domain acquisitions.

LinkedIn
Insights
Briefs
Who Owns
Westmore
Research
Services
UDRP
Support
Buyer-side only· Escrow-protected· NDA on request

© 2026 Westmore. All rights reserved.

A note on privacy

Westmore uses a few essential cookies to keep this site secure and running smoothly. Nothing about your identity or interest is ever sold or shared.