Westmore · UDRP decision
WIPO · Case No. D2012-1414

Mycokerewads.com

TransferWIPO-indexed · informational, not legal advice

The Panel ordered transfer of <mycokerewads.com> after finding it confusingly similar to the Complainant’s COKE and MY COKE REWARDS-formative marks, that the Respondent lacked rights or legitimate interests, and that the domain was registered and used in bad faith as part of a phishing scheme. The domain differed from MYCOKEREWARDS by omission of the letter “r”.

Outcome
Transfer
At a glance
Provider
WIPO
Outcome
Transfer
Decision date
2012-09-20
Panelist(s)
Clark, Douglas
Complainant
The Coca-Cola Company
Respondent
Private Registration
Disputed domain(s)
mycokerewads.com
Citation weightCited by 3 later decisions
Domain history UDRP Intelligence

The timeline behind mycokerewads.com

Registration, the decision and the archived record of what this domain actually displayed — from public RDAP and the Internet Archive.

Westmore reconstructs the full history behind mycokerewads.com — from public RDAP and the Internet Archive — as part of UDRP Intelligence:

Registration → decision → today timeline
Archived Wayback evidence of what the site showed
Registry bad-faith signals
The live current registrant
Available in UDRP Intelligence
Verified public record
Outcome & remedy
Complaint granted. Panel ordered transfer of mycokerewads.com.
Reverse Domain Name Hijacking
No RDNH raised.
Westmore Insight

This decision is a concise example of a one-character omission domain used in connection with phishing. The combination of close textual imitation, targeting of an established customer rewards program, unrebutted lack of legitimate interest, and phishing use supported findings on all three UDRP elements.

The three-part test
Identical or Confusingly SimilarMet
Rights or Legitimate InterestsMet
Registered and Used in Bad FaithMet

Result of record. The panel's reasoning and decisive facts behind each element are in the Intelligence dossier below.

Case details
Provider
WIPO
Outcome
Transfer
Decision date
2012-09-20
Panel
Clark, Douglas
Full decision
5 min read · hosted by Westmore

WIPO Arbitration and Mediation Center ADMINISTRATIVE PANEL DECISION The Coca-Cola Company v. Private Registration Case No. D2012-1414 1.The Parties The Complainant is The Coca-Cola Company of Atlanta, Georgia, United States of America, represented by Parks IP Law LLC, United States of America. The Respondent is Private Registration of Nanjing, China. 2. The Domain Name and Registrar The disputed domain name <mycokerewads.com> is registered with Nanjing Imperiosus Technology Co. Ltd. 3. Procedural History The Complaint was filed with the WIPO Arbitration and Mediation Center (the “Center”) on July 11, 2012. On July 12, 2012, the Center transmitted by email to Nanjing Imperiosus Technology Co. Ltd. a request for registrar verification in connection with the disputed domain name. On July 12, 2012, Nanjing Imperiosus Technology Co. Ltd. transmitted by email to the Center its verification response confirming that the Respondent is listed as the registrant and providing the contact details. On July 19, 2012, the Center transmitted an email to the Parties in both the Chinese and English language regarding the language of the proceeding. On July 20, 2012, the Complainant confirmed its request that English be the language of the proceeding. The Respondent did not submit its comments. The Center verified that the Complaint satisfied the formal requirements of the Uniform Domain Name Dispute Resolution Policy (the “Policy” or “UDRP”), the Rules for Uniform Domain Name Dispute Resolution Policy (the “Rules”), and the WIPO Supplemental Rules for Uniform Domain Name Dispute Resolution Policy (the “Supplemental Rules”). In accordance with the Rules, paragraphs 2(a) and 4(a), the Center formally notified the Respondent of the Complaint, and the proceedings commenced on July 27, 2012. In accordance with the Rules, paragraph 5(a), the due date for Response was August 16, 2012. The Respondent did not submit any response. Accordingly, the Center notified the Respondent’s default on August 17, 2012. The Center appointed Douglas Clark as the sole panelist in this matter on August 31, 2012. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7. Language of Proceedings The Complainant has requested that English be the language of the proceedings on the ground that the websites that the disputed domain name previously resolved to and currently resolves to were and are entirely in English. It is clear the Respondent can communicate in English and the Panel therefore determines the language of proceedings to be English. 4. Factual Background The Complainant is a large multinational beverage company. It has trademark registrations for COKE worldwide and for MY COKE REWARDS, MYCOKEREWARDS and MYCOKEREWARDS.COM in the United States. “My Coke Rewards” is a customer incentive scheme operated by the Complainant which, amongst other things, utlises the website “www.mycokerewards.com”. The disputed domain name <mycokerewads.com> was registered on December 10, 2006. The disputed domain name until recently resolved to a site. 5. Parties’ Contentions A. Complainant The Complainant contends that the disputed domain name is identical or confusingly similar to the registered trademark MYCOKEREWARDS. The Complainant contends that the Respondent has no rights or legitimate interests in the disputed domain name. It has not registered any trademarks in the name “My Coke Rewards”. The Complainant contends that the Respondent has clearly registered and is using the disputed domain name in bad faith. The disputed domain name was being used to attract web users to the site and provide personal information as part of a phishing scheme that could be used to defraud them. B. Respondent The Respondent did not respond to the Complainant’s contentions. 6. Discussion and Findings This is a very simple case of the abuse of a domain name that the UDRP was designed to stop. The Panel accordingly will only make brief findings. A. Identical or Confusingly Similar The disputed domain name is almost identical to the Complainant’s registered trademarks MYCOKEREWARDS.COM, MY COKE REWARDS, and MYCOKEREWARDS save for the removal of the letter “r”. The disputed domain name is also confusingly similar to the Complainant’s registered trademark COKE, which has a long standing reputation worldwide. The disputed domain name is therefore clearly confusingly similar to the Complainant’s registered trademarks. The first element of the UDRP is made out. B. Rights or Legitimate Interests The Respondent has not responded to the Complaint to assert any rights or legitimate interests. None of the circumstances in paragraph 4(c) of the Policy, which sets out how a respondent can prove its rights or legitimate interests, are present in this case. Since the Complainant has made out a prima facie case that the Respondent has not rebutted, the Panel finds that the second element of the UDRP is made out. C. Registered and Used in Bad Faith The Panel also finds that the disputed domain name has been registered in bad faith and is being used in bad faith. This case falls within paragraph 4(b)(iv) of the Policy which provides that a registrant has registered and is using a domain name in bad faith where: (iv) “by using the domain name, you have intentionally attempted to attract, for commercial gain, Internet users to your web site or other on-line location, by creating a likelihood of confusion with the complainant’s mark as to the source, sponsorship, affiliation, or endorsement of your web site or location or of a product or service on your web site or location.” Moreover the use of the disputed domain name as part of a phishing scheme is as bad an example of bad faith that you can get. 7. Decision For the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the disputed domain name <mycokerewads.com>be transferred to the Complainant. Douglas Clark Sole Panelist Dated: September 20, 2012

Source of record: WIPO . Reproduced for research; WIPO is the authoritative source.

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