Westmore · UDRP decision
WIPO · Case No. D2012-1570

Incasesleeve.com

TransferWIPO-indexed · informational, not legal advice

The Panel ordered transfer of <incasesleeve.com>. It found the domain confusingly similar to the Complainant’s registered INCASE mark because it incorporated the mark as its dominant element and merely added the descriptive word “sleeve.” The Respondent lacked rights or legitimate interests because it was neither authorized nor commonly known by the domain, and used it for commercial links to the Complainant’s products and competing products. Bad faith was found from the earlier trademark registration, the website’s product-specific content and links, and circumstances showing that the Respondent was or should have been aware of the Complainant’s rights.

Outcome
Transfer
At a glance
Provider
WIPO
Outcome
Transfer
Decision date
2012-09-22
Panelist(s)
Wefers Bettink, Wolter
Complainant
Incase Designs Corp.
Respondent
Athiphat Tiahong
Disputed domain(s)
incasesleeve.com
Citation weightrelies on 10 authorities
Domain history UDRP Intelligence

The timeline behind incasesleeve.com

Registration, the decision and the archived record of what this domain actually displayed — from public RDAP and the Internet Archive.

Westmore reconstructs the full history behind incasesleeve.com — from public RDAP and the Internet Archive — as part of UDRP Intelligence:

Registration → decision → today timeline
Archived Wayback evidence of what the site showed
Registry bad-faith signals
The live current registrant
Available in UDRP Intelligence
Verified public record
Outcome & remedy
Complaint granted. Panel ordered transfer of incasesleeve.com.
Reverse Domain Name Hijacking
No RDNH raised.
Westmore Insight

The decision illustrates how a domain combining an entire trademark with a descriptive product term can satisfy confusing similarity and how product-specific affiliate or PPC use involving both the trademark owner and competitors can undermine legitimate-interest defenses and support bad faith. It is also notable for the Panel’s express use of a search-engine inquiry and willful-blindness reasoning when assessing awareness of trademark rights.

The three-part test
Identical or Confusingly SimilarMet
Rights or Legitimate InterestsMet
Registered and Used in Bad FaithMet

Result of record. The panel's reasoning and decisive facts behind each element are in the Intelligence dossier below.

Related decisions
Case details
Provider
WIPO
Outcome
Transfer
Decision date
2012-09-22
Panel
Wefers Bettink, Wolter
Full decision
8 min read · hosted by Westmore

WIPO Arbitration and Mediation Center ADMINISTRATIVE PANEL DECISION Incase Designs Corp. v. Athiphat Tiahong Case No. D2012-1570 1. The Parties The Complainant is Incase Designs Corp. of Chino, California, United States of America, represented by Sideman & Bancroft LLP, United States of America. The Respondent is Athiphat Tiahong of Nakhonsawan, Thailand. 2. The Domain Name and Registrar The disputed domain name <incasesleeve.com> (the “Domain Name”) is registered with GoDaddy.com, LLC (the “Registrar”). 3. Procedural History The Complaint was filed with the WIPO Arbitration and Mediation Center (the “Center”) on August 3, 2012. On August 3, 2012, the Center transmitted by email to the Registrar a request for registrar verification in connection with the Domain Name. On August 6, 2012, the Registrar transmitted by email to the Center its verification response confirming that the Respondent is listed as the registrant and providing the contact details The Center verified that the Complaint satisfied the formal requirements of the Uniform Domain Name Dispute Resolution Policy (the ”Policy” or ”UDRP”), the Rules for Uniform Domain Name Dispute Resolution Policy (the ”Rules”), and the WIPO Supplemental Rules for Uniform Domain Name Dispute Resolution Policy (the ”Supplemental Rules”). In accordance with the Rules, paragraphs 2(a) and 4(a), the Center formally notified the Respondent of the Complaint, and the proceedings commenced on August 9, 2012. In accordance with the Rules, paragraph 5(a), the due date for Response was August 29, 2012. The Respondent did not submit any response. Accordingly, the Center notified the Respondent’s default on August 30, 2012. The Center appointed Wolter Wefers Bettink as the sole panelist in this matter on September 7, 2012. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7. 4. Factual Background The Complainant is engaged in the business of selling cases and bags for MacBooks, iPhones and other electronic products. Complainant is, inter alia , the proprietor of a United States trademark INCASE, registered under number 2,643,012 on October 29, 2002 for, inter alia , carrying cases and bags specifically designed for storage and transportation, namely carrying cases and bags for portable phones and laptop computers (the “Trademark”). The Domain Name was registered by the Respondent on April 20, 2012. The Domain Name directs to a website with information about and pictures of cases and bags for MacBooks, including products of the Complainant, and contains links to other websites, where these cases and bags can be purchased, including products of the Complainant and several of its competitors. 5. Parties’ Contentions A. Complainant The Complainant contends that the Domain Name is confusingly similar to the Trademark. The Complainant contends that the Respondent has no rights or legitimate interests in the Domain Name. The Respondent has not been authorized to use the Trademark (as a domain name or otherwise). Furthermore, according to the Complainant, the Respondent is not commonly known by the Domain Name, and does not have any other noncommercial or fair use reason for the Domain Name. Also, according to the Complainant, the use of the Domain Name for a website that includes affiliated marketing links which generate pay-per-click (PPC) revenue for the Respondent by trading on the name, reputation and goodwill of the Complainant, does not constitute a bona fide offering of goods or services. The Complainant also points to the fact that the Domain Name is used for a website with links to websites which offer, next to the Complainant’s own products, products of competitors of the Complainant. Finally, the Complainant asserts that the Domain Name is registered and is being used in bad faith because at the time of registration of the Domain Name, the Respondent was aware of the Complainant and the Trademark. Consequently, the Domain Name is used for the purpose of misleading Internet users looking for the Complainant’s website and diverting their Internet traffic to the Respondent’s website. B. Respondent The Respondent did not reply to the Complainant’s contentions. 6. Discussion and Findings A. Identical or Confusingly Similar The Complainant has shown that it has rights in the Trademark. The element “incase” , which is identical to the Trademark, is to be considered the dominant part of the Domain Name. It is not a generic or descriptive term, but rather a play on words regarding the products for which the Trademark is registered. According to Webster’s Dictionary, the verb “incase” means “to place in” or “to enclose”. Therefore, the word “incase” does not describe the case itself. In addition, the Domain Name contains the generic word “sleeve”. In the Panel’s view, the use of this descriptive word cannot prevent the Domain Name from being confusingly similar to the Trademark (see Sony Kabushiki Kaisha (also trading as Sony Corporation) v. Inja, Kil , WIPO Case No. D2000-1409 , F. Hoffman-La Roche AG v. Rudiger Meissner , WIPO Case No. D2009-1127 and Dr. Ing. h.c. F. Porsche v. Bv berry smits trading co , WIPO Case No. DNL2009-0049 ). Therefore, the Panel concludes that the Domain Name is confusingly similar to the Trademark. B. Rights or Legitimate Interests Once a complainant establishes a prima facie case against a respondent in relation to this element, the burden is on the respondent to provide concrete evidence of its rights or legitimate interests based on paragraph 4(c) of the Policy or other circumstances ( Cassava Enterprises Limited, Cassava Enterprises (Gibraltar) Limited v. Victor Chandler International Limited, WIPO Case No. D2004-0753 ). The Complainant has claimed that the Respondent has no rights or legitimate interests in the Domain Name, because: (i) the Respondent has not been authorized to use the Trademark (as a domain name or otherwise), (ii) the Respondent is not commonly known by the Domain Name, (iii) the Respondent does not have any noncommercial or fair use reason for the Domain Name, and (iv) the use of the Domain Name for a website that includes affiliated marketing links which generate pay-per-click revenue for the Respondent by trading on the name, reputation and goodwill of the Complainant, does not constitute a bona fide offering of goods or services. Based on the evidence submittted, the Panel accepts the statements under (i) and (ii) to be correct. Furthermore, the Domain Name is not being used for the bona fide offering of goods. As the Domain Name is not descriptive, the Respondent cannot avail of the defense that it is using the Domain Name in connection with a purpose relating to their generic or descriptive meaning. In addition, the Domain Name is being used for a website with links to other websites which offer, next to the Complainant's own products, products of competitors of the Complainant. It is well established that pages with PPC links trading on the goodwill of a trademark (as may be evidenced by direct or indirect links to competitors, websites or goods) do not constitute a bona fide offering of goods or services, nor do they constitute a legitimate noncommercial or fair use (see mVisible Technologies, Inc. v. Navigation Catalyst Systems, Inc., WIPO Case No. D2007-1141 ; Mobile Communication Service Inc. v. WebReg, RN, WIPO Case No. D2005-1304 ; Asian World of Martial Arts Inc. v. Texas International Property Associates, WIPO Case No. D2007-1415 ; Champangne Lanson v. Development Services/MailPlanet.com, Inc., WIPO Case No. D2006-0006 ; The Knot, Inc. v. In Knot we Trust LTD, WIPO Case No. D2006-0340 ; Ustream.TV, Inc. v. Vertical Axis, Inc, WIPO Case No. D2008-0598 ). In view of the above, the Panel concludes that the Respondent has no rights or legitimate interests in the Domain Name. C. Registered and Used in Bad Faith The Panel assumes on the basis of the facts that the Respondent was or should have been aware of the Trademark. First, the registration of the Trademark on which the Complainant relies predates the Domain Name registration by almost ten years. Secondly, the Respondent uses the Domain Name for a website with information about the products of the Complainant and links to websites where these products can be purchased. Thirdly, the first three results of a Google search on “incase sleeve”, as carried out by the Panel, yields results referring to the domain name <goincase.com>, which directs to the Complainant's website. Therefore, even if the Respondent had not actually been aware of the Complainant’s rights at the time of registration, a small effort on its part would have revealed those rights. If the Respondent has not made that effort, this comes for its account, since that would imply that the Respondent has been willfully blind to the Complainant’s rights. By using the Domain Name for a website displaying commercial links to the Complainant’s products and its competitors, it is likely that the Respondent is attempting to attract Internet users to its website by creating a likelihood of confusion with the Trademark as to the source, affiliation, or endorsement of the Respondent’s website. Under these circumstances, the Panel concludes that the Domain Name has been registered and is being used in bad faith. 7. Decision For the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the Domain Name <incasesleeve.com> be transferred to the Complainant. Wolter Wefers Bettink Sole Panelist Dated: September 22, 2012

Source of record: WIPO . Reproduced for research; WIPO is the authoritative source.

Beyond the decision

What Westmore sees around incasesleeve.com

The decision is only the record. Westmore connects it to the cases, authorities, panelists, parties and domain evidence surrounding it.

Connected to Westmore UDRP Intelligence
115,871 decisions · citations · panelists · parties · domain history
Eleanor · UDRP intelligence
Ask Eleanor about this decision
Ask Eleanor about this decision

A short, grounded explanation drawn only from this decision's record — not legal advice or a prediction.

Unlocking Eleanor for this case uses 1 of your complimentary Intelligence unlocks· 3 remaining

Grounded in the Westmore record for this decision. Research/informational only — not legal advice or a prediction of any outcome.

Westmore Professional · Unlock the intelligence

The decision is only the beginning.

You've seen what happened. Now discover the deeper intelligence behind the case, the panelist, the parties and the authorities that matter.

Citation Intelligence
How this decision is cited and treated across the corpus.
Panelist Intelligence
The panel's tendencies, outcomes and reasoning patterns.
Domain History
Ownership chronology — creation vs. respondent acquisition.
Opposing-Party Research
Complainant, counsel and portfolio context.
Independent Case Review
Eleanor challenges your filing before the other side does.
Professional Matters
Open, research and manage matters end to end.
$395/month
Unlock Westmore Professional Annual & firm seats available · cancel anytime
Take the next step
Westmore UDRP · find the right service

Westmore UDRP records draw on WIPO-indexed decisions and are provided for research and informational purposes only. Not legal advice, a clearance opinion, or a prediction of any outcome.

Confidential buyer-side representation for premium-domain acquisitions.

LinkedIn
Insights
Briefs
Who Owns
Westmore
Research
UDRP
Support
Buyer-side only· Escrow-protected· NDA on request

© 2026 Westmore. All rights reserved.

A note on privacy

Westmore uses a few essential cookies to keep this site secure and running smoothly. Nothing about your identity or interest is ever sold or shared.