Westmore · UDRP DecisionDioraustralia.com
The Panel ordered transfer of <dioraustralia.com>. It found the domain confusingly similar to Complainant’s registered DIOR mark because it incorporated DIOR as its dominant portion and merely added the geographic term “Australia.” Respondent lacked rights or legitimate interests because the commercial website offered DIOR-branded products without disclosing or disclaiming its relationship with Complainant. Bad faith was established because Complainant’s rights predated the registration, the website demonstrated Respondent’s awareness of DIOR, and the domain was used intentionally to attract visitors for commercial gain through confusion with the mark.
The timeline behind dioraustralia.com
Registration, the decision and the archived record of what this domain actually displayed — from public RDAP and the Internet Archive.
Westmore reconstructs the full history behind dioraustralia.com — from public RDAP and the Internet Archive — as part of UDRP Intelligence:
The decision illustrates that adding a country name to a trademark generally does not avoid confusing similarity where the mark remains the domain’s dominant component. It also shows the importance of accurate relationship disclosure in reseller or distributor cases: even where a site appears to offer trademarked products, the absence of a disclosure or disclaimer can be decisive against a claimed legitimate interest. The Panel did not need to determine whether the goods were genuine because the domain’s composition, commercial use, lack of relationship disclosure, prior trademark rights, and demonstrated awareness of DIOR supported all three elements.
Result of record. The panel's reasoning and decisive facts behind each element are in the Intelligence dossier below.
WIPO Arbitration and Mediation Center ADMINISTRATIVE PANEL DECISION Christian Dior Couture v. Lai Hunmu Case No. D2013-0288 1. The Parties Complainant is Christian Dior Couture of Paris, France, represented by Cabinet Marc Sabatier, France. Respondent is Lai Hunmu of Chongqing, China. 2. The Domain Name and Registrar The disputed domain name <dioraustralia.com> is registered with GoDaddy.com, LLC (“Registrar”). 3. Procedural History The Complaint was filed with the WIPO Arbitration and Mediation Center (“Center”) on February 11, 2013. On February 11, 2013, the Center transmitted by email to the Registrar a request for registrar verification in connection with the disputed domain name. On February 11, 2013, the Registrar transmitted by email to the Center its verification response confirming that Respondent is listed as the registrant and providing the contact details and other information pertaining to the registration. The Center verified that the Complaint satisfied the formal requirements of the Uniform Domain Name Dispute Resolution Policy (“Policy” or “UDRP”), the Rules for Uniform Domain Name Dispute Resolution Policy (“Rules”), and the WIPO Supplemental Rules for Uniform Domain Name Dispute Resolution Policy (“Supplemental Rules”). In accordance with the Rules, paragraphs 2(a) and 4(a), the Center formally notified Respondent of the Complaint, and the proceedings commenced on February 13, 2013. In accordance with the Rules, paragraph 5(a), the due date for Response was March 5, 2013. Respondent did not submit any response. Accordingly, the Center notified Respondent’s default on March 6, 2013. The Center appointed Debra J. Stanek as the sole panelist in this matter on March 12, 2013. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7. 4. Factual Background Complainant owns trademark registrations for the mark DIOR, including an International Trademark and an Australian trademark. The International Trademark registration was issued in 1993. The mark is well-known worldwide for clothing, handbags, shoes, and numerous other items of apparel and accessories. The disputed domain name was registered on June 23, 2012. The domain name is used in connection with a website that prominently displays the name “Dior” and offers handbags and sunglasses. In January 2013, Complainant contacted Respondent by email to object to its use of the domain name, but did not receive a response. 5. Parties’ Contentions A. Complainant 1. Identical or Confusingly Similar Complainant owns registrations for, and uses its DIOR trademark worldwide for an array of apparel, accessories, and other items, including handbags. It relies on two registrations, as mentioned above, the first of which was registered in 1993. In addition, Complainant has four stores in Australia and at least twelve stores in China, where Respondent is located. The disputed domain name is confusingly similar to Complainant’s DIOR trademark. 2. Rights or Legitimate Interests Respondent has no right the disputed domain name <dioraustralia.com>. Respondent has not been authorized by Complainant to use the domain name and is not commonly known by the domain name. 3. Registered and Used in Bad Faith Respondent registered and is using the disputed domain name in bad faith. Respondent did not respond to Complainant’s communication advising it of Complainant’s rights in the DIOR mark and requesting transfer of the domain name. Complainant’s DIOR mark is well-known throughout the world, including in Australia and China. The website associated with the domain name prominently displays the DIOR mark and offers what are represented as “DIOR” handbags and sunglasses and other items at discounted prices. Respondent is attempting to attract visitors to the site, using Complainant’s mark, for Respondent’s own commercial gain. B. Respondent Respondent did not reply to Complainant’s contentions. 6. Discussion and Findings In order to prevail, a complainant must prove, as to the disputed domain name, that: (i) It is identical or confusingly similar to a mark in which the complainant has rights. (ii) The respondent has no rights or legitimate interests in respect to it. (iii) It has been registered and is being used in bad faith. The Policy sets out examples of circumstances that may evidence a respondent’s rights or legitimate interests in a domain name , see paragraph 4(c) of the Policy as well as circumstances that may evidence a respondent’s bad faith registration and use, see paragraph 4(b) of the Policy. Although Respondent has not answered the Complaint, a default does not automatically result in a finding for Complainant. Rather, Complainant continues to have the burden of establishing the required elements. The Panel may, however, draw such inferences from Respondent’s default as it considers appropriate. See paragraph 14(b) of the Rules. A. Identical or Confusingly Similar Complainant has established its rights in the mark DIOR by virtue of the evidence of its trademark registrations. The disputed domain name is not identical to Complainant’s mark. Therefore Complainant must establish that it is confusingly similar to Complainant’s mark, determined with reference to the degree of resemblance between the domain name and mark at issue as to appearance, sound, and meaning. Here, the domain name begins with the DIOR mark, followed by a geographic term – “Australia”. The Panel is of the view that, as a general matter, a domain name is likely to be confusingly similar to a mark if it incorporates the mark or a variation of the mark 1 . The Panel finds that Complainant has established that the domain name is confusingly similar to its DIOR mark. The term “dior” appears to be the dominant portion of the domain name, followed by the geographically descriptive term “Australia.” The addition of the name of a country (even absent the space between the two terms and the addition of the generic Top-Level Domain “.com”, which are not relevant for these purposes), does not sufficiently differentiate or distinguish the domain name from Complainant’s mark. The Panel finds that the disputed domain name is confusingly similar to a mark in which Complainant has rights. B. Rights or Legitimate Interests The Panel, consistent with the consensus view, finds that a complainant may establish that a respondent has no rights or legitimate interests in respect of a domain name by making a prima facie showing that a respondent lacks rights or legitimate interests. See WIPO Overview of WIPO Panel Views on Selected UDRP Questions, Second Edition (" WIPO Overview 2.0 "), paragraph 2.1 once complainant makes a prima facie case, the burden of showing rights or legitimate interests in the domain name shifts to respondent. Paragraph 4(c) of the Policy sets out the following examples: (i) before any notice to you of the dispute, your use of, or demonstrable preparations to use, the domain name or a name corresponding to the domain name in connection with a bona fide offering of goods or services; or (ii) you (as an individual, business, or other organization) have been commonly known by the domain name, even if you have acquired no trademark or service mark rights; or (iii) you are making a legitimate noncommercial or fair use of the domain name, without intent for commercial gain to misleadingly divert consumers or to tarnish the trademark or service mark at issue. The Panel finds that Complainant has made a prima facie showing as to the examples set out in the Policy. There is no reason to believe, from the WhoIs record or otherwise, that Respondent is or could be known by the disputed domain name. 2 It does not appear that Respondent is making a legitimate noncommercial or fair use of the domain name. As noted, above, it instead appears that Respondent is offering DIOR products for sale on the website associated with the domain name. The Panel shares the consensus view that there are circumstances where a reseller or distributor may make a bona fide offering of goods and services and thus acquire rights or legitimate interests in a domain name. See WIPO Overview 2.0, Question 2.3 . Those circumstances generally include: (1) actually offering the goods and services at issue, (2) using the site to sell only the trademarked goods, and (3) the site's accurately disclosing or disclaiming the registrant's relationship with the trademark owner. Here, Respondent does not disclose or disclaim any relationship with the trademark owner 3 . Under the circumstances presented here, the Panel finds that Complainant has made a prima facie showing as to paragraph 4(c) of the Policy. The Panel concludes that Complainant has established that Respondent lacks any rights or legitimate interests in the disputed domain name. C. Registered and Used in Bad Faith A complainant must establish that the disputed domain name was registered and is being used in bad faith. The Policy sets out four circumstances, evidence of which may establish bad faith (see Policy, paragraph 4(b)(i)-(iv)): (1) Registering the domain name primarily to sell it for more than documented out-of-pocket costs (see Policy, paragraph 4(b)(i)). (2) Registering the domain name to prevent the owner of the trademark from reflecting the mark in a domain name, where there is a pattern of such conduct (see Policy, paragraph 4(b)(ii)). (3) Registering the domain name primarily to disrupt the business of a competitor (see Policy, paragraph 4(b)(iii)). (4) Using the domain name to intentionally attempt to attract, for commercial gain, Internet users to [respondent’s] web site or other on-line location, by creating a likelihood of confusion with complainant’s mark as to the source, sponsorship, affiliation, or endorsement of [respondent’s] web site or location or a product or service on [the respondent’s] web site or location, (see Policy, paragraph 4(b)(iv)). Complainant’s rights in the DIOR mark long predate the registration of the disputed domain name. Because the web site appears to offer DIOR products, it is evident that Respondent was well aware of Complainant’s DIOR mark. Accordingly, the Panel is of the view that Respondent is using the domain name to create confusion between Complainant’s mark and his website in an intentional attempt to attract visitors, for commercial gain. Under these circumstances, including the adverse inferences drawn by Respondent’s failure to respond, the Panel finds that Complainant has established that Respondent registered and is using the disputed domain name in bad faith. 7. Decision For the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the disputed domain name <dioraustralia.com> be transferred to Complainant. Debra J. Stanek Sole Panelist Date: March 25, 2013 1 Although such a finding is not automatic, by virtue of Respondent’s default, no argument on this point has been presented. 2 While “Dior” may be a surname, there is no evidence that Respondent is using the term in that fashion. 3 It is not clear, from the allegations in the Complaint, whether the goods offered are Complainant’s Dior products or not.
Source of record: WIPO . Reproduced for research; WIPO is the authoritative source.
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