Westmore · UDRP decision
WIPO · Case No. D2013-1826

Kerastasecrm.com

TransferWIPO-indexed · informational, not legal advice

The Panel ordered transfer of <kerastasecrm.com> to L’Oréal. It found the domain confusingly similar to the KERASTASE trademark because it incorporated the mark in its entirety and merely added the generic acronym “crm.” The Respondent had no demonstrated rights or legitimate interests, and the Panel found bad faith based on use of the confusingly similar domain to attract users to a commercial website offering apparently illegal services.

Outcome
Transfer
At a glance
Provider
WIPO
Outcome
Transfer
Decision date
2013-12-11
Panelist(s)
Xue, Dr. Hong
Complainant
L’Oréal
Respondent
Ana Ring
Counsel
Dreyfus · associés
Disputed domain(s)
kerastasecrm.com
Citation weightCited by 3 later decisions
Domain history UDRP Intelligence

The timeline behind kerastasecrm.com

Registration, the decision and the archived record of what this domain actually displayed — from public RDAP and the Internet Archive.

Westmore reconstructs the full history behind kerastasecrm.com — from public RDAP and the Internet Archive — as part of UDRP Intelligence:

Registration → decision → today timeline
Archived Wayback evidence of what the site showed
Registry bad-faith signals
The live current registrant
Available in UDRP Intelligence
Verified public record
Outcome & remedy
Complaint granted. Panel ordered transfer of kerastasecrm.com.
Reverse Domain Name Hijacking
No RDNH raised.
Westmore Insight

The decision illustrates that adding a short generic acronym to an entire distinctive trademark will not ordinarily eliminate confusing similarity where the mark remains the dominant component. It also shows how commercial use associated with apparently unlawful services, combined with a reputed mark, no relationship between the parties, and an unrebutted record, can support findings of no legitimate interest and bad faith.

The three-part test
Identical or Confusingly SimilarMet
Rights or Legitimate InterestsMet
Registered and Used in Bad FaithMet

Result of record. The panel's reasoning and decisive facts behind each element are in the Intelligence dossier below.

Case details
Provider
WIPO
Outcome
Transfer
Decision date
2013-12-11
Panel
Xue, Dr. Hong
Full decision
6 min read · hosted by Westmore

WIPO Arbitration and Mediation Center ADMINISTRATIVE PANEL DECISION L’Oréal v. Ana Ring Case No. D2013-1826 1. The Parties The Complainant is L’Oréal of Paris, France, represented by Dreyfus & associés, France. The Respondent is Ana Ring of Longview, Texas, United States of America. 2. The Domain Name and Registrar The disputed domain name <kerastasecrm.com> is registered with Register.com (the “Registrar”). 3. Procedural History The Complaint was filed with the WIPO Arbitration and Mediation Center (the “Center”) on October 24, 2013. On October 25, 2013, the Center transmitted by email to the Registrar a request for registrar verification in connection with the disputed domain name. On October 25, 2013, the Registrar transmitted by email to the Center its verification response confirming that the Respondent is listed as the registrant and providing the contact details. The Center verified that the Complaint satisfied the formal requirements of the Uniform Domain Name Dispute Resolution Policy (the “Policy” or “UDRP”), the Rules for Uniform Domain Name Dispute Resolution Policy (the “Rules”), and the WIPO Supplemental Rules for Uniform Domain Name Dispute Resolution Policy (the “Supplemental Rules”). In accordance with the Rules, paragraphs 2(a) and 4(a), the Center formally notified the Respondent of the Complaint, and the proceedings commenced on November 1, 2013. In accordance with the Rules, paragraph 5(a), the due date for Response was November 21, 2013. The Respondent did not submit any response. Accordingly, the Center notified the Respondent’s default on November 22, 2013. The Center appointed Dr. Hong Xue as the sole panelist in this matter on November 27, 2013. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7. 4. Factual Background L’Oréal is a French industrial group specialized in the field of cosmetics and beauty and owns the trademark registrations including L’OREAL and KERASTASE on the products of hair color, permanents, styling aids, body and science skincare, cleansers and fragrance. The Respondent registered the disputed domain name <kerastasecrm.com> on May 24, 2013. 5. Parties’ Contentions A. Complainant The Complainant contends that the disputed domain name <kerastasecrm.com> is confusingly similar to the trademark KERASTASE, the registration and use of which by the Complainant long precedes the registration of the disputed domain name. The Complainant contends that the Respondent has no rights or legitimate interests in respect of the disputed domain name. The Complainant contends that the disputed domain name was registered and is being used in bad faith. The Complainant requests that the disputed domain name <kerastasecrm.com> be transferred to it. B. Respondent The Respondent did not reply to the Complainant’s contentions. 6. Discussion and Findings A. Identical or Confusingly Similar Pursuant to the Policy, paragraph 4(a)(i), a complainant must prove that the domain name is identical or confusingly similar to a trademark or service mark in which the complainant has rights. In line with such requirement, a complainant must prove its trademark right and the similarity between the disputed domain name and its trademark. The Panel finds that before the registration of the disputed domain name <kerastasecrm.com> the trademark KERASTASE had been registered and used on the Complainant’s hair care products and services in the United States of America and many other countries. The disputed domain name is <kerastasecrm.com>. Apart from the generic Top-Level Domain suffix “.com”, the disputed domain name consists of “kerastasecrm”, which can easily be read as “kerastase” and “crm”. The first part “kerastase” is obviously identical with the Complainant’s registered trademark, and the Complainant contends that the second part “crm” is the acronym for the generic term of “consumer relationship management.” The Panel finds that “crm” is commonly used as the generic acronym of consumer relationship management. Even if “crm” could refer to something else or be merely a meaningless combination of three letters, the Panel notes that “kerastase” is the most prominent and distinctive component in the whole domain name string. Therefore, the disputed domain name that incorporates the Complainant’s trademark KERASTASE in its entirety is not substantively distinct from the Complainant’s trademark despite the general acronym “crm” attached as a suffix. The Panel therefore finds that the disputed domain name <kerastasecrm.com> is confusingly similar to the Complainant’s registered trademark KERASTASE. Accordingly, the Complainant has proven the first element required by paragraph 4(a) of the Policy. B. Rights or Legitimate Interests The Complainant asserts, and provides evidence to demonstrate, that the Respondent has no rights or legitimate interests in the disputed domain name <kerastasecrm.com> and, as stated above, the Respondent did not provide any information to the Panel asserting any rights or legitimate interests it may have in the disputed domain name. It is apparent from the Complaint that there is no connection between the Respondent and the Complainant or its business. Paragraph 4(c) of the Policy lists a number of circumstances which can be taken to demonstrate a respondent’s rights or legitimate interests in a domain name. However, there is no evidence before the Panel that any of the situations described in paragraph 4(c) of the Policy applies here. To the contrary, the lack of a formal Response leads the Panel to draw a negative inference. Therefore, and also in light of the Panel’s findings below, the Panel finds that the Respondent has no rights or legitimate interests in the disputed domain name <kerastasecrm.com>. Accordingly, the Complainant has proven the second element required by paragraph 4(a) of the Policy. C. Registered and Used in Bad Faith The Complainant contends that the Respondent registered and is using the disputed domain name in bad faith. The Respondent did not respond to these contentions. According to the statement and evidence provided by the Complainant, the website that is currently at the disputed domain name <kerastasecrm.com> displays a variety of commercial services primarily on making counterfeiting or unauthorized certificates for job applicants. The Panel notes that the disputed domain name was registered and would appear to be fully controlled by the Respondent. The Complainant also proves that its trademark KERASTASE has acquired considerable reputation, particularly on the hair care products, through the consistent use and promotion, in the United States of America where the Respondent resides and many other countries. The Panel, therefore, finds that the Respondent’s act of using the disputed domain name that is confusingly similar to the Complainant’s trademark to attract consumers to a website offering apparently illegal services is highly like to cause the confusion, at least initially, with the Complainant’s mark as to the source, sponsorship, affiliation or endorsement of the Respondent’s website or of the services offered on the Respondent’s website. The Panel therefore finds that this is adequate to conclude that the Respondent has registered and is using the disputed domain name <kerastasecrm.com> in bad faith under the Policy, paragraph 4(b). Therefore, the Complainant has successfully proven the third element required by paragraph 4(a) of the Policy. 7. Decision For all the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the disputed domain name <kerastasecrm.com> be transferred to the Complainant. Dr. Hong Xue Sole Panelist Date: December 11, 2013

Source of record: WIPO . Reproduced for research; WIPO is the authoritative source.

Beyond the decision

What Westmore sees around kerastasecrm.com

The decision is only the record. Westmore connects it to the cases, authorities, panelists, parties and domain evidence surrounding it.

Connected to Westmore UDRP Intelligence
115,979 decisions · citations · panelists · parties · domain history
Eleanor · UDRP intelligence
Ask Eleanor about this decision
Ask Eleanor about this decision

A short, grounded explanation drawn only from this decision's record — not legal advice or a prediction.

Unlocking Eleanor for this case uses 1 of your complimentary Intelligence unlocks· 3 remaining

Grounded in the Westmore record for this decision. Research/informational only — not legal advice or a prediction of any outcome.

Westmore Professional · Unlock the intelligence

The decision is only the beginning.

You've seen what happened. Now discover the deeper intelligence behind the case, the panelist, the parties and the authorities that matter.

Citation Intelligence
How this decision is cited and treated across the corpus.
Panelist Intelligence
The panel's tendencies, outcomes and reasoning patterns.
Domain History
Ownership chronology — creation vs. respondent acquisition.
Opposing-Party Research
Complainant, counsel and portfolio context.
Independent Case Review
Eleanor challenges your filing before the other side does.
Professional Matters
Open, research and manage matters end to end.
$395/month
Unlock Westmore Professional Annual & firm seats available · cancel anytime
Take the next step
Westmore UDRP · find the right service

Westmore UDRP records draw on WIPO-indexed decisions and are provided for research and informational purposes only. Not legal advice, a clearance opinion, or a prediction of any outcome.

Essential cookies only. Nothing is sold or shared.