Westmore · UDRP decision
WIPO · Case No. D2014-0818

Idlifeok.com

TransferWIPO-indexed · informational, not legal advice

The Panel ordered transfer of <idlifeok.com> after finding it confusingly similar to the Complainant’s LIFE OK trademark, finding no rights or legitimate interests on the Respondent’s part, and finding bad-faith registration and use. The bad-faith finding rested on the mark’s substantial prior use, the Respondent’s likely knowledge of it, initial passive holding, post-Complaint redirection to an apparently unrelated website, and the absence of a substantive response.

Outcome
Transfer
At a glance
Provider
WIPO
Outcome
Transfer
Decision date
2014-07-16
Panelist(s)
Christie, Andrew F.
Complainant
Star India Private Limited
Respondent
Andy Sawieljew
Disputed domain(s)
idlifeok.com
Citation weightCited by 1 later decision
Domain history UDRP Intelligence

The timeline behind idlifeok.com

Registration, the decision and the archived record of what this domain actually displayed — from public RDAP and the Internet Archive.

Westmore reconstructs the full history behind idlifeok.com — from public RDAP and the Internet Archive — as part of UDRP Intelligence:

Registration → decision → today timeline
Archived Wayback evidence of what the site showed
Registry bad-faith signals
The live current registrant
Available in UDRP Intelligence
Verified public record
Outcome & remedy
Complaint granted. Panel ordered transfer of idlifeok.com.
Reverse Domain Name Hijacking
No RDNH raised.
Westmore Insight

The decision illustrates how a domain that reproduces an entire mark can remain confusingly similar despite a short prefix, and how passive holding followed by post-Complaint redirection may support bad faith when combined with substantial prior trademark use, likely knowledge, and no substantive respondent explanation.

The three-part test
Identical or Confusingly SimilarMet
Rights or Legitimate InterestsMet
Registered and Used in Bad FaithMet

Result of record. The panel's reasoning and decisive facts behind each element are in the Intelligence dossier below.

Case details
Provider
WIPO
Outcome
Transfer
Decision date
2014-07-16
Panel
Christie, Andrew F.
Full decision
9 min read · hosted by Westmore

WIPO Arbitration and Mediation Center ADMINISTRATIVE PANEL DECISION Star India Private Limited v. Andy Sawieljew Case No. D2014-0818 1. The Parties The Complainant is Star India Private Limited of Mumbai, India, represented by Saikrishna & Associates, India. The Respondent is Andy Sawieljew of Little Falls, New Jersey, United States of America. 2. The Domain Name and Registrar The disputed domain name <idlifeok.com> is registered with GoDaddy.com, LLC (the &ldquo;Registrar&rdquo;). 3. Procedural History The Complaint was filed with the WIPO Arbitration and Mediation Center (the &ldquo;Center&rdquo;) on May 17, 2014. On May 19, 2014, the Center transmitted by email to the Registrar a request for registrar verification in connection with the disputed domain name. On May 20, 2014, the Registrar transmitted by email to the Center its verification response confirming that the Respondent is listed as the registrant and providing the contact details. On May 22, 2014, the Complainant filed an amendment to the Complaint. The Center verified that the Complaint together with the amendment to the Complaint satisfied the formal requirements of the Uniform Domain Name Dispute Resolution Policy (the &ldquo;Policy&rdquo; or &ldquo;UDRP&rdquo;), the Rules for Uniform Domain Name Dispute Resolution Policy (the &ldquo;Rules&rdquo;), and the WIPO Supplemental Rules for Uniform Domain Name Dispute Resolution Policy (the &ldquo;Supplemental Rules&rdquo;). In accordance with the Rules, paragraphs 2(a) and 4(a), the Center formally notified the Respondent of the Complaint, and the proceedings commenced on June 4, 2014. In accordance with the Rules, paragraph 5(a), the due date for Response was June 24, 2014. The Respondent sent an email communication on June 4, 2014. No further Response was submitted. Accordingly, the Center notified the Commencement of Panel Appointment Process on June 25, 2014. The Center appointed Andrew F. Christie as the sole panelist in this matter on July 2, 2014. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7. On July 7, 2014, the Center received an email communication from Mr. Bennett, COO & General Counsel, IDLife, LLC, of Frisco, Texas, United States of America, in which it was stated: &ldquo;I wanted to inform everyone that IDLife does not own, operate, or have any affiliation with the idlifeok.com website in question&rdquo;. 4. Factual Background The Complainant is a group company of Star Group Limited (the &ldquo;Star Group&rdquo;). The Star Group owns and operates various branded television channels that have reached more than 300 million viewers in 53 countries across Asia, including India, and that are watched by approximately 100 million viewers every day. One of the television channels owned, managed and operated by the Complainant is &ldquo;Life OK&rdquo;. The Life OK channel first aired on December 18, 2011, and is currently one of the fastest growing and most widely viewed Hindi general entertainment television channels in India. It currently enjoys a market share of 13% and is viewed by close to 100 million viewers each week. Since its launch, the Life OK channel has earned in excess of USD 18.69 million, and the Complainant has spent in excess of USD 17.24 million promoting and advertising it. The Complainant has various trademark registrations in India, Hong Kong and the United Kingdom of Great Britain and Northern Ireland for a design mark that contains the text &ldquo;Life OK&rdquo; (hereafter the &ldquo;LIFE OK trademark&rdquo;), the earliest of which date from October 20, 2011. There are also various trademark applications pending in India and other countries for a design mark that consists of or includes the text &ldquo;Life OK&rdquo;, the earliest of which date from October 20, 2011, filed in the name of either the Complainant or the parent company of the Star Group of which the Complainant is a part. The disputed domain name was registered on November 22, 2013. The Complainant provided a screenshot on either May 4, 2014, or 5 April, 2014, of the results of a Google search for &ldquo;life ok&rdquo;, from which it appears there was no website resolving from the disputed domain name. On June 4, 2014, and at the date of this decision, the disputed domain name resolved to a website at &ldquo;www.darek.idlife.com&rdquo;. 5. Parties&rsquo; Contentions A. Complainant The Complainant contends that the disputed domain name is confusingly similar to the Complainant&rsquo;s registered LIFE OK trademark because it incorporates the words &ldquo;life&rdquo; and &ldquo;ok&rdquo; in their entirety, with the addition of the word &ldquo;id&rdquo;. The word &ldquo;id&rdquo; is a common word and cannot and does not distinguish the disputed domain name from the Complainant&rsquo;s LIFE OK trademark. This minor addition in no way reduces or diminishes the likelihood of confusion and deception being caused to an Internet user. The addition of the generic Top-Level Domain (&ldquo;gTLD&rdquo;) &ldquo;.com&rdquo; at the end of a disputed domain name is to be ignored in deciding the issue of confusing similarity. The Complainant contends that the Respondent has no rights or legitimate interests in respect of the disputed domain name because: (i) the Respondent is in no way related to the Complainant or its business activities, and is not an agent of the Complainant; (ii) the Complainant has not entered into any agreement granting the Respondent any right, license or authorization to make use of its registered trademarks; (iii) the Respondent could have no possible justification for registering the disputed domain name (that incorporates the well-known LIFE OK trademark as well as the domain name <lifeok.com>) approximately two years after the registration of the Complainant&rsquo;s domain name <lifeok.com> and the LIFE OK trademark; (iv) there is no evidence whatsoever of the Respondent&rsquo;s use of, or demonstrable preparations to use, the disputed domain name, in connection with a bona fide offering of goods and/or services; (v) the Respondent is not hosting any website using the disputed domain name and, as such, is merely cybersquatting on the registration of the disputed domain name; (vi) the Respondent is not commonly known by the disputed domain name and appears to have no connection whatsoever to the LIFE OK trademark; and (vii) the Respondent is not making any legitimate noncommercial or fair use of the disputed domain name but, in fact, is making no use of it and, as such, has registered it with the sole intent to make illegitimate commercial gain and to tarnish the Complainant&rsquo;s LIFE OK trademark. The Complainant contends that the disputed domain name was registered and is being used in bad faith because: (i) the Respondent has an ill-motive to gain unfair commercial advantage at the expense of the Complainant, as he is merely passively holding the disputed domain name, without making any effort to use or to show intent to use it; and (ii) the Complainant is extremely well-known and popular amongst the Indian populace and there is virtually no possibility whatsoever that the Respondent was unaware of its existence or presence in the market. B. Respondent The Respondent did not formally reply to the Complainant&rsquo;s contentions. On June 4, 2014, the Respondent sent an email communication to the Center, the sole content of which was: &ldquo;What&rsquo;s going on with this dispute?&rdquo;. 6. Discussion and Findings A. Identical or Confusingly Similar The disputed domain name incorporates the whole of the text component of the Complainant&rsquo;s registered LIFE OK trademark, and prefaces it with the text string &ldquo;id&rdquo; and follows it with the gTLD &ldquo;.com&rdquo;. The dominant textual component of the Complainant&rsquo;s registered LIFE OK trademark is the character string &ldquo;Life OK&rdquo;. The disputed domain name incorporates the entirety of this character string (without the space between the words). The Panel considers that a typical Internet user would most likely read the text string &ldquo;id&rdquo; in the disputed domain name as being the shortening of the English word &ldquo;identification&rdquo;. The Panel finds the addition of the text string &ldquo;id&rdquo; to the Complainant&rsquo;s trademark does not lessen the inevitable confusion of the disputed domain name with the Complainant&rsquo;s trademark. Accordingly, the Panel finds that the disputed domain name is confusingly similar to a trademark in which the Complainant has rights. B. Rights or Legitimate Interests The Respondent is not a licensee of, or otherwise affiliated with, the Complainant, and has not been authorized by the Complainant to use its LIFE OK trademark. The Respondent has not provided any evidence that it has been commonly known by, or has made a bona fide use of, the disputed domain name, or that it has, for any other reason, rights or legitimate interests in the disputed domain name. The evidence provided by the Complainant shows that the disputed domain name is not being used to resolve to any website. According to the present record, therefore, the disputed domain name is not being used in connection with a bona fide offering of goods or services, or for a legitimate noncommercial or fair use. Accordingly, the Panel finds that the Respondent has no rights or legitimate interests in the disputed domain name. C. Registered and Used in Bad Faith The disputed domain name was registered two years after the Complainant first registered and began using the LIFE OK trademark. The evidence on the record provided by the Complainant with respect to the use of the LIFE OK trademark, combined with the absence of any evidence provided by the Respondent to the contrary, is sufficient to satisfy the Panel that, at the time the disputed domain name was registered, the Respondent most likely knew of the Complainant&rsquo;s trademark and knew that it had no rights or legitimate interests in the disputed domain name. The evidence on the record provided by the Complainant establishes that the Respondent made no use of the disputed domain name from registration of it up to the filing of the Complaint. Subsequent to the filing of the Complaint, the disputed domain name was directed to resolve to a website at &ldquo;www.darek.idlife.com&rdquo; – being a website that appears to have no connection with either the Respondent or the Complainant. The initial passive holding of the disputed domain name and the subsequent redirection of it to an unrelated website after initiation of the Complaint, when considered in light of all the circumstances of the case – including, in particular, the fact that the Complainant&rsquo;s trademark has been the subject of substantial use prior to the Respondent&rsquo;s registration of the disputed domain name, and the fact that the Respondent has not responded to any of the Complainant&rsquo;s contentions – is sufficient to satisfy the Panel, on the record currently before it, that the Respondent is acting in bad faith. For all these reasons, the Panel finds that the disputed domain name has been registered and is being used in bad faith. 7. Decision For the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the disputed domain name <idlifeok.com> be transferred to the Complainant. Andrew F. Christie Sole Panelist Date: July 16, 2014

Source of record: WIPO . Reproduced for research; WIPO is the authoritative source.

Beyond the decision

What Westmore sees around idlifeok.com

The decision is only the record. Westmore connects it to the cases, authorities, panelists, parties and domain evidence surrounding it.

Connected to Westmore UDRP Intelligence
115,898 decisions · citations · panelists · parties · domain history
Eleanor · UDRP intelligence
Ask Eleanor about this decision
Ask Eleanor about this decision

A short, grounded explanation drawn only from this decision's record — not legal advice or a prediction.

Unlocking Eleanor for this case uses 1 of your complimentary Intelligence unlocks· 3 remaining

Grounded in the Westmore record for this decision. Research/informational only — not legal advice or a prediction of any outcome.

Westmore Professional · Unlock the intelligence

The decision is only the beginning.

You've seen what happened. Now discover the deeper intelligence behind the case, the panelist, the parties and the authorities that matter.

Citation Intelligence
How this decision is cited and treated across the corpus.
Panelist Intelligence
The panel's tendencies, outcomes and reasoning patterns.
Domain History
Ownership chronology — creation vs. respondent acquisition.
Opposing-Party Research
Complainant, counsel and portfolio context.
Independent Case Review
Eleanor challenges your filing before the other side does.
Professional Matters
Open, research and manage matters end to end.
$395/month
Unlock Westmore Professional Annual & firm seats available · cancel anytime
Take the next step
Westmore UDRP · find the right service

Westmore UDRP records draw on WIPO-indexed decisions and are provided for research and informational purposes only. Not legal advice, a clearance opinion, or a prediction of any outcome.

Confidential buyer-side representation for premium-domain acquisitions.

LinkedIn
Insights
Briefs
Who Owns
Westmore
Research
UDRP
Support
Buyer-side only· Escrow-protected· NDA on request

© 2026 Westmore. All rights reserved.

A note on privacy

Westmore uses a few essential cookies to keep this site secure and running smoothly. Nothing about your identity or interest is ever sold or shared.