Westmore · UDRP decision
WIPO · Case No. D2015-1506

Bursaelectrolux.com

TransferWIPO-indexed · informational, not legal advice

The Panel ordered transfer of <bursaelectrolux.com> to AB Electrolux. It found the domain confusingly similar to the ELECTROLUX trademark because it incorporated the mark in full and the addition of the geographic term “bursa” did not avoid confusing similarity. The Complainant established a prima facie case that the Respondent lacked rights or legitimate interests, which the non-responding Respondent did not rebut. Bad faith was established from the Respondent’s likely knowledge of the well-known mark and its use of the domain for a Turkish website offering Electrolux-related technical services without accurately and prominently disclosing its lack of affiliation with the Complainant.

Outcome
Transfer
At a glance
Provider
WIPO
Outcome
Transfer
Decision date
2015-10-20
Panelist(s)
Ustun Ekdial, Dilek
Complainant
AB Electrolux
Respondent
Gokhan Cavdar
Disputed domain(s)
bursaelectrolux.com
Citation weightrelies on 9 authorities
Domain history UDRP Intelligence

The timeline behind bursaelectrolux.com

Registration, the decision and the archived record of what this domain actually displayed — from public RDAP and the Internet Archive.

Westmore reconstructs the full history behind bursaelectrolux.com — from public RDAP and the Internet Archive — as part of UDRP Intelligence:

Registration → decision → today timeline
Archived Wayback evidence of what the site showed
Registry bad-faith signals
The live current registrant
Available in UDRP Intelligence
Verified public record
Outcome & remedy
Complaint granted. Panel ordered transfer of bursaelectrolux.com.
Reverse Domain Name Hijacking
No RDNH raised.
Westmore Insight

This decision illustrates the UDRP risk faced by repair and technical-service websites that register a domain composed of a manufacturer’s trademark plus a geographic location. Even where a website contains an independence disclaimer, the domain and overall presentation may remain problematic when the disclaimer is not prominent and the site does not accurately disclose its relationship with the trademark owner.

The three-part test
Identical or confusingly similarMet
Rights or legitimate interestsMet
Registered and used in bad faithMet

Result of record. The panel's reasoning and decisive facts behind each element are in the Intelligence dossier below.

Related decisions
Case details
Provider
WIPO
Outcome
Transfer
Decision date
2015-10-20
Panel
Ustun Ekdial, Dilek
Full decision
10 min read · hosted by Westmore

WIPO Arbitration and Mediation Center ADMINISTRATIVE PANEL DECISION AB Electrolux v. Gokhan Cavdar Case No. D2015-1506 1. The Parties The Complainant is AB Electrolux of Stockholm, Sweden, represented by BrandIT Legal AB, Sweden. The Respondent is Gokhan Cavdar of Bursa, Turkey. 2. The Domain Name and Registrar The disputed domain name <bursaelectrolux.com> is registered with FBS Inc. (the "Registrar"). 3. Procedural History The Complaint was filed with the WIPO Arbitration and Mediation Center (the "Center") on August 24, 2015. On August 25, 2015, the Center transmitted by email to the Registrar a request for registrar verification in connection with the disputed domain name. On August 26, 2015, the Registrar transmitted by email to the Center its verification response confirming that the Respondent is listed as the registrant and providing the contact details. Further to the Center's communication regarding the language of proceedings, the Complainant requested English to be the language of proceedings on August 28, 2015. The Center verified that the Complaint satisfied the formal requirements of the Uniform Domain Name Dispute Resolution Policy (the "Policy" or "UDRP"), the Rules for Uniform Domain Name Dispute Resolution Policy (the "Rules"), and the WIPO Supplemental Rules for Uniform Domain Name Dispute Resolution Policy (the "Supplemental Rules"). In accordance with the Rules, paragraphs 2 and 4, the Center formally notified the Respondent of the Complaint in both Turkish and English, and the proceedings commenced on September 4, 2015. In accordance with the Rules, paragraph 5, the due date for Response was September 24, 2015. The Respondent did not submit any response. Accordingly, the Center notified the Respondent's default on September 25, 2015. The Center appointed Dilek Ustun Ekdial as the sole panelist in this matter on October 2, 2015. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7. 4. Factual Background AB Electrolux is a Swedish joint stock company founded in 1901 and one of the world's leading producers of appliances and equipment for kitchen and cleaning products and floor care products. Having started out with the sale of a single vacuum cleaner, after 90 years of innovations and acquisitions, Electrolux is now a global leader in home and professional appliances. The ELECTROLUX trademark is the Complainant's flagship brand for kitchen and cleaning appliances for both consumers and professional users. In 2014, the Complainant had sales of SEK 112 billion and about 60,000 employees. The Complainant is the owner of the registered well-known trademark ELECTROLUX as a word and figure mark in several classes in more than 150 countries all over the world including in Turkey. These trademark registrations predate the registration of the disputed domain name. Due to extensive use, advertising, and revenue associated with its trademarks worldwide, the Complainant enjoys a high degree of renown around the world, including in Turkey where the Respondent is domiciled. The official website for the brand Electrolux for Turkey is "www.electrolux.com.tr". The disputed domain name <bursaelectrolux.com> was created on April 12, 2015 (as indicated by the Registrar and the public WhoIs record). 5. Parties' Contentions A. Complainant According to the Complainant, the disputed domain name <bursaelectrolux.com>, which was registered on April 12, 2015, directly and entirely incorporates the Complainant's well-known, registered trademark ELECTROLUX. It has been established in previous UDRP decisions that ELECTROLUX is considered a well-known trademark, for example Aktiebolaget Electrolux v. Mister Manager , WIPO Case No. D2008-0823 , regarding the domain name <electrolux-appliance.com>; AB Electrolux v. OOO "Innovative technology" , WIPO Case No. D2015-1006 regarding the domain name <electrolux.center> as well the AB Electrolux v. Ugur , WIPO Case No. D2015-1021 , regarding the domain name <turkiye-electrolux.com>. The addition of the generic Top-Level Domain (gTLD) ".com" does not add any distinctiveness to the disputed domain name. Further, the disputed domain name contains only the geographical reference "bursa" (Bursa is a city in Turkey where the Respondent is also located.). This geographical reference exaggerates the impression that the Respondent is somehow affiliated with the Complainant, and the Respondent is somehow doing business in Turkey using the Complainant's brand name. The Respondent has no rights or legitimate interests in respect of the disputed domain name. The Complainant has not found that the Respondent has any registered trademarks or trade names corresponding to the disputed domain name. It is also clear that no license or authorization of any other kind has been given by the Complainant to the Respondent to use the trademark. The Complainant states that the Respondent is today not using the disputed domain name in connection with a bona fide offering of goods or services. The Respondent is using the disputed domain name to attract Internet users to its website where the Respondent states that they are "ELECTROLUX Teknik Servis" / "ELECTROLUX Klima Servisi" moreover they serve customers in Bursa. A common misunderstanding with authorized or non-authorized repair centers is that they are also of the impression that they can freely register domain names incorporating the trademark name of the products they are offering services on. The Complainant has a clear agreement with all its authorized partners that this is strictly forbidden. The agreements that are signed between the Complainant and its licensees / distributors clearly stipulate that they are not entitled to register domain names incorporating the Complainant's trademark. The Complainant also adds that the Respondent does not qualify under the criteria laid down in the Oki Data Americas, Inc. v. ASD, Inc ., WIPO Case No. D2001-0903 and described in the WIPO Overview of WIPO Panel Views on Selected UDRP Questions , Second Edition ("WIPO Overview 2.0"). It is inconceivable that the Respondent was not aware of the Complainant's trademark rights at the time of the registration of the disputed domain name. The Complainant first tried to contact the Respondent on May 27, 2015, through sending a cease and desist letter. No response was received. The Respondent should be considered to have registered and to be using the disputed domain name in bad faith. B. Respondent The Respondent did not reply to the Complainant's contentions. 6. Discussion and Findings 6. 1. Language of the Proceeding Although the language of the Registration Agreement is Turkish, the Panel determines in accordance with the Rules, paragraph 11(a) that the language of these administrative proceedings shall be the English language. The Panel finds that it would be inappropriate to conduct the proceedings in the Turkish language and request a Turkish translation of the Complaint while the Respondent has failed to raise any objection or even to respond to the Complaint and to the Center's email communication with regard to the language of the proceedings, despite being communicated in Turkish and in English. 6. 2. Substantive Issues Paragraph 15(a) of the Rules requires the Panel to decide the Complaint on the basis of the statements and documents submitted and in accordance with the Policy, the Rules and any rules and principles of law that it deems applicable. Under paragraph 4(a) of the Policy, the Complainant bears the burden of showing: (i) that the disputed domain name is identical or confusingly similar to a trademark or service mark in which the Complainant has rights; and (ii) that the Respondent has no rights or legitimate interests in respect of the disputed domain name; and (iii) that the disputed domain name has been registered and is being used in bad faith. A. Identical or Confusingly Similar The Complainant has registered the trademark ELECTROLUX as a word and figure mark in several classes in more than 150 countries all over the world. The trademark ELECTROLUX was registered long before the registration of the disputed domain name. The Complainant has also registered the trademark ELECTROLUX as a domain name under a number of gTLDs and country-code Top-Level Domains (ccTLDs) worldwide, among these <electrolux.com.tr> (registered by Electrolux Turkey) and <electrolux.com>. The Panel concurs with the opinion of several prior UDRP panels which have held that, when a domain name wholly incorporates a complainant's registered mark that may be sufficient to establish confusing similarity for purposes of the Policy. See , e.g., Kabushiki Kaisha Hitachi Seisakusho (d/b/a Hitachi Ltd) v. Arthur Wrangle, WIPO Case No. D2005-1105 ; Oki Data Americas, Inc. v. ASD, Inc ., WIPO Case No. D2001-0903 ; Magnum Piering, Inc. v. The Mudjackers and Garwood S. Wilson, Sr ., WIPO Case No. D2000-1525 ; EAuto, L.L.C. v. Triple S. Auto Parts d/b/a Kung Fu Yea Enterprises , Inc. , WIPO Case No. D2000-0047 ; Bayerische Motoren Werke AG v. bmwcar.com , WIPO Case No. D2002-0615 . In this Panel's view, in line with prior UDRP panels, the addition of a geographic term to a registered mark, in this case of "bursa" is not sufficient to overcome a finding of confusing similarity between the disputed domain name and the Complainant's mark. See WIPO Overview 2.0 , paragraph 1.9 . Finally, the Respondent has brought no argument to contend that the disputed domain name is not identical or confusingly similar to a trademark or service mark in which the Complainant has rights. Therefore, the Panel finds that the requirement of paragraph 4(a)(i) of the Policy is met. B. Rights or Legitimate Interests The Panel finds that the Complainant has made a prima facie case that the Respondent lacks rights or legitimate interests, and the Respondent has failed to demonstrate any rights or legitimate interests. The Respondent has not provided any evidence of the type specified in paragraph 4(c) of the Policy, or any other circumstances giving rise to a right or legitimate interest in the disputed domain name. It is clear for this Panel that the Respondent has not demonstrated any bona fide offering of goods and services by its using the disputed domain name. Nor has the Respondent shown that it has been commonly known by the disputed domain name. The Complainant showed, inter alia , that the Respondent has neither a license nor any other permission to use the disputed domain name and that use of the disputed domain name does not fall under the Oki Data requirements, as also explained below. The Panel finds that given the use of the disputed domain name, when the Respondent registered the disputed domain name it knew that ELECTROLUX was the trademark of the Complainant, and that it registered the disputed domain name because it would be recognized as such, in order to misleadingly divert consumers for commercial gain. The Panel finds that the Respondent has no rights or legitimate interests in respect of the disputed domain name. C. Registered and Used in Bad Faith Paragraph 4(b) of the Policy provides a list of indicative circumstances that suggest bad faith registration and use, however, such list is not exhaustive and a finding of bad faith depends on the circumstances of each case. Based on the circumstances, in the Panel's view, it is reasonable to infer that when the Respondent registered the disputed domain name, it likely knew that the disputed domain name incorporated the trademark of the Complainant and registered it in order to take advantage of the strength of the trademark. The Panel, in accordance with previous decisions issued under the Policy, is of the opinion that this knowledge may be considered, in appropriate cases, also an indication of bad faith (see Parfums Christian Dior v. Javier Garcia Quintas and Christiandior.net , WIPO Case No. D2000-0226 ). The disputed domain name is currently connected to a Turkish website offering services for Electrolux products in Turkey. The website to which the disputed domain name resolves does not accurately disclose their relationship with the trademark owner, i.e. the Complainant. The disclaimer included at the bottom of the website, translated as "The trademark is registered and belongs to the concerned company. We serve as private technical service, independent of trademark and logos", is not, in the Panel's opinion, prominently displayed. Consequently, the Respondent is using the dispute domain name to intentionally attempt to attract, for commercial gain, Internet users to its website, by creating a likelihood of confusion with the Complainant's mark as to the source, sponsorship, affiliation or endorsement of the website. In view of the above, the Panel finds that the Respondent has registered and is using the disputed domain name in bad faith, in accordance with paragraph 4(a)(iii) of the Policy. 7. Decision For the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the disputed domain name <bursaelectrolux.com> be transferred to the Complainant. Dilek Ustun Ekdial Sole Panelist Date: October 20, 2015

Source of record: WIPO . Reproduced for research; WIPO is the authoritative source.

Beyond the decision

What Westmore sees around bursaelectrolux.com

The decision is only the record. Westmore connects it to the cases, authorities, panelists, parties and domain evidence surrounding it.

Connected to Westmore UDRP Intelligence
115,966 decisions · citations · panelists · parties · domain history
Eleanor · UDRP intelligence
Ask Eleanor about this decision
Ask Eleanor about this decision

A short, grounded explanation drawn only from this decision's record — not legal advice or a prediction.

Unlocking Eleanor for this case uses 1 of your complimentary Intelligence unlocks· 3 remaining

Grounded in the Westmore record for this decision. Research/informational only — not legal advice or a prediction of any outcome.

Westmore Professional · Unlock the intelligence

The decision is only the beginning.

You've seen what happened. Now discover the deeper intelligence behind the case, the panelist, the parties and the authorities that matter.

Citation Intelligence
How this decision is cited and treated across the corpus.
Panelist Intelligence
The panel's tendencies, outcomes and reasoning patterns.
Domain History
Ownership chronology — creation vs. respondent acquisition.
Opposing-Party Research
Complainant, counsel and portfolio context.
Independent Case Review
Eleanor challenges your filing before the other side does.
Professional Matters
Open, research and manage matters end to end.
$395/month
Unlock Westmore Professional Annual & firm seats available · cancel anytime
Take the next step
Westmore UDRP · find the right service

Westmore UDRP records draw on WIPO-indexed decisions and are provided for research and informational purposes only. Not legal advice, a clearance opinion, or a prediction of any outcome.

Confidential buyer-side representation for premium-domain acquisitions, backed by WHOIS, UDRP and domain-sales intelligence.

or
Buyer-side only Escrow-protected NDA on request
Services
Research
UDRP
Westmore
Support

Copyright © 2026 Westmore. All rights reserved.

Essential cookies only. Nothing is sold or shared.