Westmore · UDRP decision
WIPO · Case No. D2015-1830

Efax.life, Efax.world

TransferWIPO-indexed · informational, not legal advice

The Panel ordered the transfer of <efax.life> and <efax.world>. It found the domains identical or confusingly similar to the EFAX marks, accepted the Complainants' unrebutted prima facie showing that the Respondent lacked rights or legitimate interests, and found bad-faith registration and use based on the domains' incorporation of the widely known EFAX marks, monetized parking, the absence of any demonstrated good-faith use, and apparent steps to conceal the Respondent's true identity.

Outcome
Transfer
At a glance
Provider
WIPO
Outcome
Transfer
Decision date
2015-12-01
Panelist(s)
Isenberg, Douglas M.
Complainant
j2 Cloud Services, Inc. j2 Global Holdings Ltd.
Respondent
DSGS DSGS / DSGS
Disputed domain(s)
efax.life, efax.world
Citation weightCited by 1 later decision · relies on 5 authorities
Domain history UDRP Intelligence

The timeline behind efax.life

Registration, the decision and the archived record of what this domain actually displayed — from public RDAP and the Internet Archive.

Westmore reconstructs the full history behind efax.life — from public RDAP and the Internet Archive — as part of UDRP Intelligence:

Registration → decision → today timeline
Archived Wayback evidence of what the site showed
Registry bad-faith signals
The live current registrant
Available in UDRP Intelligence
Outcome by domain

How each disputed name was decided in this proceeding.

efax.lifeTransferred
efax.worldTransferred
Verified public record
Outcome & remedy
Complaint granted. Panel ordered transfer of efax.life.
Reverse Domain Name Hijacking
No RDNH raised.
Westmore Insight

The decision illustrates that exact-match domains under newer Top-Level Domains are assessed by comparing the trademark with the second-level string, and that monetized parking can support bad faith where it exploits the mark. It also shows that a panel may find bad faith without relying exclusively on the precise parking links when the mark is widely known, no plausible good-faith use is demonstrated, and the registrant's identity circumstances are suspicious.

The three-part test
Identical or Confusingly SimilarMet
Rights or Legitimate InterestsMet
Registered and Used in Bad FaithMet

Result of record. The panel's reasoning and decisive facts behind each element are in the Intelligence dossier below.

Related decisions
Case details
Provider
WIPO
Outcome
Transfer
Decision date
2015-12-01
Panel
Isenberg, Douglas M.
Full decision
11 min read · hosted by Westmore

WIPO Arbitration and Mediation Center ADMINISTRATIVE PANEL DECISION j2 Cloud Services, Inc. and j2 Global Holdings Ltd. v. DSGS DSGS / DSGS Case No. D2015-1830 1. The Parties Complainants are j2 Cloud Services, Inc. of Los Angeles, California, United States of America ("U.S."), and j2 Global Holdings Ltd. of Dublin, Ireland, represented by CSC Digital Brand Services AB, of Stockholm Sweden. Respondent is DSGS DSGS / DSGS of Las Vegas, Nevada, U.S. 2. The Domain Name and Registrar The disputed domain names <efax.life> and <efax.world> (the "Disputed Domain Names") are registered with Network Solutions, LLC (the "Registrar"). 3. Procedural History The Complaint was filed with the WIPO Arbitration and Mediation Center (the "Center") on October 13, 2015. On October 14, 2015, the Center transmitted by email to the Registrar a request for registrar verification in connection with the Disputed Domain Names. On October 15, 2015, the Registrar transmitted by email to the Center its verification response confirming that Respondent is listed as the registrant and providing the contact details. The Center verified that the Complaint satisfied the formal requirements of the Uniform Domain Name Dispute Resolution Policy (the "Policy" or "UDRP"), the Rules for Uniform Domain Name Dispute Resolution Policy (the "Rules"), and the WIPO Supplemental Rules for Uniform Domain Name Dispute Resolution Policy (the "Supplemental Rules"). In accordance with the Rules, paragraphs 2 and 4, the Center formally notified Respondent of the Complaint, and the proceeding commenced on October 26, 2015. In accordance with the Rules, paragraph 5, the due date for Response was November 15, 2015. Respondent did not submit any response. Accordingly, the Center notified Respondent's default on November 16, 2015. The Center appointed Douglas M. Isenberg as the sole panelist in this matter on November 25, 2015. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7. 4. Factual Background The Complaint states that j2 Global Holdings Ltd. is an affiliate of j2 Cloud Services, Inc. Both entities are referred to in the Complaint collectively as "Complainants." Accordingly, the Panel will do the same. Complainants state that their "ultimate corporate parent" is j2 Global, Inc., which "provides cloud-based, business-critical communications and data management services through its various wholly owned subsidiaries… through a global network that spans across 50 countries on six continents… [s]erving millions of subscribers worldwide." Complainants further state that "EFAX" is the "flagship brand… owned by Complainants who, in conjunction with their global affiliates, offer Internet fax services around the world under the EFAX Marks [defined below]. EFAX has been the world's number one online fax service for the past twenty years. More than 11 million customers, who range from individual clients to multi-user enterprise accounts, use the EFAX services to send and receive faxes online". Complainants further state, and provide evidence to support, that they (or, apparently, their related entities) are the owners of numerous trademark registrations in the U.S., Canada and the European Union for marks that consist of EFAX, including U.S. Reg. No. 3,930,343 for EFAX, for use in connection with, inter alia , "[e]lectronic transmission of facsimile communications and data" (first used in commerce in April 1989; registered on March 15, 2011). These registrations are referred to herein as the "EFAX Marks". The Disputed Domain Names were created on June 27, 2015, and are being used in connection with monetized parking pages, at least one of which contains links to services related to Complainants, including links labeled "Efax Free Account" and "How to Send an Efax". Complainants further state, and provide evidence to support, that it sent letters to Respondent on July 17, 2015; July 27, 2015; and August 6, 2015, regarding the Disputed Domain Names, but Respondent has not replied. 5. Parties' Contentions A. Complainant Complainants contend, in relevant part, as follows: - The Disputed Domain Names are identical or confusingly similar to a trademark or service mark in which Complainants have rights because, inter alia , "[w]here, as here, a disputed domain name encompasses and captures a complainant's trademark in its entirety, past Panels have established that the disputed domain name is confusingly similar to that trademark." - Respondent has no rights or legitimate interests in respect of the Disputed Domain Names because, inter alia, "Respondent is not sponsored by or affiliated with Complainants… in any way"; "Complainants have not given Respondent permission to use the EFAX Marks in any manner, including in domain names"; "Respondent is not commonly known by the Disputed Domain Names"; and "[p]rior UDRP decisions have consistently held that respondents that monetize domain names using pay-per-click links have not made a bona fide offering of goods or services that would give rise to rights or legitimate interests in a disputed domain name". - The Disputed Domain Names were registered and are being used in bad faith because, inter alia, "the EFAX Marks are so closely linked and associated with Complainants that Respondent's use of this identical mark in the Disputed Domain Names strongly implies bad faith registration"; "Respondent creates a likelihood of confusion with Complainants and their EFAX Marks by registering a domain that contains the Complainants' EFAX Mark in its entirety, with nothing added to distinguish the Disputed Domain Name from Complainants' EFAX Marks"; Respondent's "failure to respond to a cease-and-desist letter may properly be considered a factor in finding bad faith registration and use of a domain name"; and "it is more likely than not that the Respondent knew of and targeted Complainants' EFAX Marks". B. Respondent The Respondent did not reply to the Complainants' contentions. 6. Discussion and Findings Pursuant to the Policy, Complainants are required to prove the presence of each of the following three elements to obtain the relief it has requested: (i) the Disputed Domain Names are identical or confusingly similar to a trademark or service mark in which the Complainants have rights; (ii) the Respondent has no rights or legitimate interests in respect of the Disputed Domain Names; and (iii) the Disputed Domain Names have been registered and are being used in bad faith. Policy, paragraph 4(a). A. Identical or Confusingly Similar Based upon the trademark registrations cited by Complainants, it is apparent that Complainants have rights in and to the EFAX Marks. As to whether the Disputed Domain Names are identical or confusingly similar to the EFAX Marks, the relevant comparison to be made is with the second-level portion of the domain names only ( i.e. , "efax"), as it is well-established that the Top-Level Domain ( i.e. , ".life" and ".world") may be disregarded for this purpose. See WIPO Overview of WIPO Panel Views on Selected UDRP Questions , Second Edition ("WIPO Overview 2.0"), paragraph 1.2 ("The applicable top-level suffix in the domain name ( e.g. , '.com') would usually be disregarded under the confusing similarity test (as it is a technical requirement of registration), except in certain cases where the applicable top-level suffix may itself form part of the relevant trademark."). Given that the second-level portion of each of the Disputed Domain Names is identical to the EFAX Marks, it is self-evident that each of the Disputed Domain Names is identical or confusingly similar to the EFAX Marks for purposes of the Policy. Accordingly, the Panel finds that Complainants have proven the first element of the Policy. B. Rights or Legitimate Interests Complainants have argued that Respondent has no rights or legitimate interests in respect of the Disputed Domain Name because, inter alia, "Respondent is not sponsored by or affiliated with Complainants… in any way"; "Complainants have not given Respondent permission to use the EFAX Marks in any manner, including in domain names"; "Respondent is not commonly known by the Disputed Domain Names"; and "[p]rior UDRP decisions have consistently held that respondents that monetize domain names using pay-per-click links have not made a bona fide offering of goods or services that would give rise to rights or legitimate interests in a disputed domain name". Under the Policy, "a complainant is required to make out a prima facie case that the respondent lacks rights or legitimate interests. Once such prima facie case is made, the burden of production shifts to the respondent to come forward with appropriate allegations or evidence demonstrating rights or legitimate interests in the domain name. If the respondent fails to come forward with such appropriate allegations or evidence, a complainant is generally deemed to have satisfied paragraph 4(a)(ii) of the UDRP". WIPO Overview 2.0 , paragraph 2.1 . The Panel finds that Complainants have established its prima facie case and without any evidence from Respondent to the contrary, the Panel is satisfied that Complainants have satisfied the second element of the Policy. C. Registered and Used in Bad Faith Whether a domain name is registered and used in bad faith for purposes of the Policy may be determined by evaluating four (non-exhaustive) factors set forth in the Policy: (i) circumstances indicating that the respondent has registered or the respondent has acquired the domain name primarily for the purpose of selling, renting, or otherwise transferring the domain name registration to the complainant who is the owner of the trademark or service mark or to a competitor of that complainant, for valuable consideration in excess of the respondent's documented out-of-pocket costs directly related to the domain name; or (ii) the respondent has registered the domain name in order to prevent the owner of the trademark or service mark from reflecting the mark in a corresponding domain name, provided that the respondent has engaged in a pattern of such conduct; or (iii) the respondent has registered the domain name primarily for the purpose of disrupting the business of a competitor; or (iv) by using the domain name, the respondent has intentionally attempted to attract, for commercial gain, Internet users to the respondent's website or other online location, by creating a likelihood of confusion with the complainant's mark as to the source, sponsorship, affiliation, or endorsement of the respondent's website or location or of a product or service on the registrant's website or location. Policy, paragraph 4(b). Both of the Disputed Domain Names are being used by Respondent in connection with monetized parking pages, at least one of which displays links for services related to the EFAX Marks. Numerous panels have found such conduct to constitute bad faith pursuant to paragraph 4(b)(iv) of the Policy. See, e.g ., Wal-Mart Stores, Inc. v. Whois Privacy, Inc. , WIPO Case No. D2005-0850 ; Columbia Pictures Industries, Inc. v. North West Enterprise, Inc. , WIPO Case No. D2006-0951 ; and Dr. Martens International Trading GmbH, Dr. Maertens Marketing GmbH v. Private Whois Service , WIPO Case No. D2011-1753 . While it is unclear whether the websites associated with both of the Disputed Domain Names contain such related links, the Panel need not rely on these monetized parking pages – regardless of the text in the links that appear therein – to find bad faith. As the Complainants have argued, numerous decisions under the Policy have found bad faith where, as where, "it is not possible to conceive of any plausible actual or contemplated active use of the domain name by the Respondent that would not be illegitimate, such as by being a passing off, an infringement of consumer protection legislation, or an infringement of the Complainant's rights under trademark law". Telstra Corporation Limited v. Nuclear Marshmallows , WIPO Case No. D2000-0003 . The EFAX Marks appear to have a strong reputation and are widely known; Respondent has provided no evidence whatsoever of any actual or contemplated good faith use by it of the Disputed Domain Names; and Respondent seems to have taken active steps to conceal its true identity, by operating under a name that apparently is not a registered business name. 1 Accordingly, the Panel finds that Complainant has proven the third element of the Policy. 7. Decision For the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the Disputed Domain Names <efax.life> and <efax.world> be transferred to Complainants. 2 Douglas M. Isenberg Sole Panelist Date: December 1, 2015 1 Indeed, the name "DSGS DSGS" is "highly suspicious and unbelievable". HUGO BOSS Trade Mark Management GmbH & Co. KG and HUGO BOSS AG v. dsfgsdfgsdfgdsfg , WIPO Case No. D2015-0916 . 2 Because the Complaint did not indicate which of the Complainants should be the recipient of the transfer, the Panel makes no determination on that issue and instead defers to the Complainants to make such an election at the time of transfer.

Source of record: WIPO . Reproduced for research; WIPO is the authoritative source.

Beyond the decision

What Westmore sees around efax.life

The decision is only the record. Westmore connects it to the cases, authorities, panelists, parties and domain evidence surrounding it.

Connected to Westmore UDRP Intelligence
115,871 decisions · citations · panelists · parties · domain history
Eleanor · UDRP intelligence
Ask Eleanor about this decision
Ask Eleanor about this decision

A short, grounded explanation drawn only from this decision's record — not legal advice or a prediction.

Unlocking Eleanor for this case uses 1 of your complimentary Intelligence unlocks· 3 remaining

Grounded in the Westmore record for this decision. Research/informational only — not legal advice or a prediction of any outcome.

Westmore Professional · Unlock the intelligence

The decision is only the beginning.

You've seen what happened. Now discover the deeper intelligence behind the case, the panelist, the parties and the authorities that matter.

Citation Intelligence
How this decision is cited and treated across the corpus.
Panelist Intelligence
The panel's tendencies, outcomes and reasoning patterns.
Domain History
Ownership chronology — creation vs. respondent acquisition.
Opposing-Party Research
Complainant, counsel and portfolio context.
Independent Case Review
Eleanor challenges your filing before the other side does.
Professional Matters
Open, research and manage matters end to end.
$395/month
Unlock Westmore Professional Annual & firm seats available · cancel anytime
Take the next step
Westmore UDRP · find the right service

Westmore UDRP records draw on WIPO-indexed decisions and are provided for research and informational purposes only. Not legal advice, a clearance opinion, or a prediction of any outcome.

Confidential buyer-side representation for premium-domain acquisitions.

LinkedIn
Insights
Briefs
Who Owns
Westmore
Research
UDRP
Support
Buyer-side only· Escrow-protected· NDA on request

© 2026 Westmore. All rights reserved.

A note on privacy

Westmore uses a few essential cookies to keep this site secure and running smoothly. Nothing about your identity or interest is ever sold or shared.