Westmore · UDRP decision
WIPO · Case No. D2016-0751

Tatatreats.com

TransferWIPO-indexed · informational, not legal advice

The Panel ordered transfer of <tatatreats.com>. It found the domain confusingly similar to the Complainant’s TATA trademarks because it incorporated TATA in its entirety and the additional word “treats” did not avoid confusion. The Complainant established a prima facie case that the Respondent lacked rights or legitimate interests, which the non-responding Respondent did not rebut; use of the domain for pay-per-click advertising was not legitimate. Given the widespread use and recognition of TATA, the Respondent knew or should have known of the mark when registering the domain. The Panel found that the pay-per-click use intentionally attracted Internet users for commercial gain through confusion under Policy paragraph 4(b)(iv).

Outcome
Transfer
At a glance
Provider
WIPO
Outcome
Transfer
Decision date
2016-06-15
Panelist(s)
Tsuru, Kiyoshi
Complainant
Tata Sons Ltd.
Respondent
Pierre Shami
Counsel
Anand
Disputed domain(s)
tatatreats.com
Citation weightrelies on 18 authorities
Domain history UDRP Intelligence

The timeline behind tatatreats.com

Registration, the decision and the archived record of what this domain actually displayed — from public RDAP and the Internet Archive.

Reconstructing the record for tatatreats.com…
Verified public record
Outcome & remedy
Complaint granted. Panel ordered transfer of tatatreats.com.
Reverse Domain Name Hijacking
No RDNH raised.
Westmore Insight

The case illustrates how the incorporation of a highly recognized mark with an additional dictionary word can satisfy confusing similarity, particularly where the complainant follows a naming pattern combining its mark with descriptive terms. It also demonstrates the evidentiary importance of pay-per-click use: the same use supported both the absence of legitimate interests and bad faith under paragraph 4(b)(iv).

The three-part test
Identical or confusingly similarMet
Rights or legitimate interestsMet
Registered and used in bad faithMet

Result of record. The panel's reasoning and decisive facts behind each element are in the Intelligence dossier below.

Related decisions
Case details
Provider
WIPO
Outcome
Transfer
Decision date
2016-06-15
Panel
Tsuru, Kiyoshi
Full decision
14 min read · hosted by Westmore

WIPO Arbitration and Mediation Center ADMINISTRATIVE PANEL DECISION Tata Sons Ltd. v. Pierre Shami Case No. D2016-0751 1. The Parties The Complainant is Tata Sons Ltd. of Mumbai, India, represented by Anand & Anand, India. The Respondent is Pierre Shami of San Rafael, California, United States of America. 2. The Domain Name and Registrar The disputed domain name <tatatreats.com> is registered with 1&1 Internet SE (the &ldquo;Registrar&rdquo;). 3. Procedural History The Complaint was filed with the WIPO Arbitration and Mediation Center (the &ldquo;Center&rdquo;) on April 15, 2016. On April 15, 2016, the Center transmitted by email to the Registrar a request for registrar verification in connection with the disputed domain name. On April 18, 2016, the Registrar transmitted by email to the Center its verification response confirming that the Respondent is listed as the registrant and providing the contact details. The Center verified that the Complaint satisfied the formal requirements of the Uniform Domain Name Dispute Resolution Policy (the &ldquo;Policy&rdquo; or &ldquo;UDRP&rdquo;), the Rules for Uniform Domain Name Dispute Resolution Policy (the &ldquo;Rules&rdquo;), and the WIPO Supplemental Rules for Uniform Domain Name Dispute Resolution Policy (the &ldquo;Supplemental Rules&rdquo;). In accordance with the Rules, paragraphs 2 and 4, the Center formally notified the Respondent of the Complaint, and the proceedings commenced on April 28, 2016. In accordance with the Rules, paragraph 5, the due date for Response was May 18, 2016. The Respondent did not submit any response. Accordingly, the Center notified the Respondent&rsquo;s default on May 20, 2016. The Center appointed Kiyoshi Tsuru as the sole panelist in this matter on June 1, 2016. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7. 4. Factual Background The Complainant is Tata Sons Limited, an Indian company with seat in Mumbai, India. The Complainant established in 1917 as a body corporate. According to the Complainant, its group companies, subsidiaries and other promoted companies constitute India&rsquo;s oldest and largest private-sector employer. In addition, the Complainant argues that all of the companies and subsidiaries that comprise the Complainant&rsquo;s corporate group, have laid the foundation of several industrial sectors as textiles, iron, steel, power, chemicals, hotels, automobiles, computers, software, electronics, telecommunications, financial services, tea, aviation, retail, etc. The Complainant is the owner of several trademark registrations in India and other jurisdictions, including the following: Trademark Registration Number Class Registration Date Country TATA 92655 1 October 1, 1945 India TATA 92649 2 October 1, 1946 India TATA 131196 3 December 1, 1948 India TATA 6091 4 December 1, 1945 India TATA 92651 5 June 1, 1945 India TATA 92644 6 August 1, 1945 India TATA 362742 7 November 1, 1991 India TATA 92643 8 October 1, 1945 India TATA 6089 9 December 1, 1945 India TATA 585061 10 April 1, 2004 India TATA 585721 11 August 16, 2001 India TATA 838428 12 April 15, 2005 India TATA 92642 13 July 1, 1945 India TATA 838430 14 September 15, 2005 India TATA 838431 15 July 1, 2003 India TATA 4615812 12 October 7, 2014 United States TATA 3963247 36, 38 May 17, 2011 United States A TATA ENTERPRISE 3851682 30 September 21, 2010 United States TATA CONSULTANCY SERVICES 2814916 9 February 17, 2004 United States T TATA 3820084 37 July 20, 2010 United States TATA NANO 3756475 12 March 9, 2010 United States The Complainant claims that due to its unparalleled reputation and goodwill, the trademarks TATA have been acknowledged as well known. The Complainant is also the owner of the following domain names, among others: <tata.com> <tatacapital.com> <tatachemicals.com> <tataglobalbeverages.com> <tatahousing.com> <tatametaliks.com> <tataservices.com> <tatahealth.com> The Respondent is Pierre Shami, with domicile in San Rafael, California, United States. The disputed domain name was registered on February 24, 2011. 5. Parties&rsquo; Contentions A. Complainant The Complainant argues the following: (i) The disputed domain name is identical or confusingly similar to a trademark or service mark in which the Complainant has rights. The Complainant claims: That the disputed domain name is identical to its well-known trademark TATA. That the Complainant has overwhelming common law as well as statutory rights in its TATA mark. That the disputed domain name attempts to associate itself with the Complainant&rsquo;s online service at &ldquo;www.tata.com&rdquo; by incorporating the Complainant&rsquo;s trademark in full. That the use of the word &ldquo;tata&rdquo; would be understood as a reference to the Complainant as it is a registered and well-known trademark. That Internet users or the general public that do not know that the Complainant and the Respondent have no affiliation with each other will confuse the Respondent with the Complainant. That the trademark TATA has acquired a distinctive connotation and identity of its own. That due to its distinctive nature and popularity in several fields, it has become a well-known trademark. (ii) The Respondent has no rights or legitimate interests in respect of the disputed domain name. The Complainant contends that the Respondent has no rights or legitimate interests in the disputed domain name. That the Complainant has statutory and common law rights in the mark TATA, and therefore is the sole, legitimate owner thereof. That the Complainant has not licensed or otherwise permitted the Respondent to use its mark TATA, or authorized it to apply for any domain name incorporating said mark. That the Respondent&rsquo;s use of the disputed domain name is trading on the fame and recognition of the Complainant&rsquo;s well-known trademark to cause confusion and bait Internet users into accessing the website to which the disputed domain name resolves. That the Respondent registered the disputed domain name to make unjust gains by depriving the Complainant of its rights of reflecting the mark in a corresponding domain name. That, since the mark TATA and various TATA formative marks are exclusively being used by the Complainant, there is no plausible explanation for the Respondent&rsquo;s use of TATA in the disputed domain name. (iii) The disputed domain name has been registered and is being used in bad faith. The Complainant argues that the Respondent had constructive notice of the Complainant&rsquo;s rights in the mark TATA by virtue of the Complainant&rsquo;s widespread use, worldwide reputation and global registrations. That the disputed domain name was created by the Respondent to deliberately acquire a domain name that is confusingly similar to the Complainant&rsquo;s trademarks, thus being of substantial interest to the Complainant. That the Respondent was aware of the commercial value and significance of the various domain names owned by the Complainant. That the website to which the disputed domain name resolves is being used by the Respondent to provide advertising space to pay-per-click websites that offer links to other sites. That the Respondent is thereby earning revenue by obtaining click-through commissions. That the visitors to the Respondent&rsquo;s website will be induced to think that the Complainant has licensed their trademark to the Respondent, and that the Respondent has some connection with the Complainant&rsquo;s company group. B. Respondent The Respondent did not reply to the Complainant&rsquo;s contentions. 6. Discussion and Findings According to the Policy, to qualify for a cancellation or transfer, a complainant must prove each of the elements listed below: (i) the disputed domain name is identical or confusingly similar to a trademark or service mark in which the complainant has rights; and (ii) the respondent has no rights or legitimate interests in respect of the disputed domain name; and (iii) the disputed domain name has been registered and is being used in bad faith. As the Respondent has failed to file a response to the Complainant&rsquo;s assertions, the Panel may choose to accept the reasonable contentions of the Complainant as true. This Panel will determine whether those facts constitute a violation of the Policy, sufficient to order the transfer of the disputed domain name (see, Joseph Phelps Vineyards LLC v. NOLDC, Inc., Alternative Identity, Inc., and Kentech , WIPO Case No. D2006-0292 ). A. Identical or Confusingly Similar The Complainant is the owner of several trademark registrations for TATA in many jurisdictions, including the United States, where the Respondent has declared to have his domicile. The disputed domain name <tatatreats.com> is confusingly similar to the Complainant&rsquo;s trademark TATA, as it includes said trademark in its entirety. The addition of the generic Top-Level Domain (&ldquo;gTLD&rdquo;) &ldquo;.com&rdquo; in this case is immaterial for purposes of assessing confusing similarity. For the referenced reason, the Panel will not take into account the gTLD &ldquo;.com&rdquo; (see Diageo p.l.c. v. John Zuccarini , WIPO Case No. D2000-0541 ). Furthermore, although the disputed domain name also includes the word &ldquo;treats&rdquo;, said fact does not exempt it from a finding of confusing similarity in connection to the Complainant&rsquo;s trademarks. This Panel notes that, according to Exhibit U of the Complaint, the Complainant currently holds a vast number of domain names comprising the mark TATA followed by words describing a product or service, therefore, the inclusion of the word &ldquo;treats&rdquo; does not diminish the confusion between the disputed domain name and the trademarks owned by the Complainant (see, British Telecommunications public limited company v. Joshua Stone, Openreach Telecom Ltd. , WIPO Case No. D2015-0162 ; and Nordea Bank AB v. Domainsecrecy.com , WIPO Case No. D2010-1818 ). The Panel finds that the disputed domain name is confusingly similar to the Complainant&rsquo;s trademarks. The first requirement of the Policy has been fulfilled. B. Rights or Legitimate Interests Paragraph 4(c) of the Policy sets forth the following examples as circumstances where a respondent may have rights or legitimate interests in a domain name: (i) before any notice to the respondent of the dispute, the use by the respondent of, or demonstrable preparations to use, the domain name or a name corresponding to the domain name in connection with a bona fide offering of goods or services; or (ii) the respondent (as an individual, business, or other organization) has been commonly known by the domain name, even if the respondent has acquired no trademark or service mark rights; or (iii) the respondent is making a legitimate noncommercial or fair use of the domain name, without intent for commercial gain to misleadingly divert consumers or to tarnish the trademark or service mark at issue. The evidence provided by the Complainant proves its ownership over several trademarks in many jurisdictions, which largely predate the registration of the disputed domain name. The Panel notes that the trademark TATA has been acknowledged as well-known by other UDRP panels (see, Tata Sons Limited v. TATA Telecom Inc/Tata-telecom.com, Mr. Singh , WIPO Case No. D2009-0671 ; Tata Sons Limited v. Hasmukh Solanki , WIPO Case No. D2001-0974 ; and Tata Tea Ltd v. Gem Lifts Ltd , WIPO Case No. D2000-1823 ). The Respondent&rsquo;s name, Pierre Shami, does not include, or relate to the word &ldquo;tata&rdquo;, and it has not otherwise provided any proof of being commonly known by the disputed domain name. The consensus view among UDRP panels is that paragraph 4(a)(ii) of the Policy shifts the burden of production to the Respondent to come forward with evidence of a right or legitimate interest in the disputed domain name, once the Complainant has made a prima facie showing indicating the absence of such rights or interests (see, Allianz SE v. Fernando Notario Britez / Oneandone, Private Registration , WIPO Case No. D2013-0279 ; and Document Technologies, Inc. v. International Electronic Communications Inc. , WIPO Case No. D2000-0270 ). The Complainant has established a prima facie case that the Respondent has no rights or legitimate interests in the disputed domain name by asserting that it did not license its trademark TATA to the Respondent, or permitted the Respondent to use said mark. The Respondent did not provide any evidence or argument to contradict said statement. There is no evidence that allows the Panel to assume the Respondent is making demonstrable preparations to use the disputed domain name in connection with a bona fide offering of goods or services. On the contrary, according to Exhibit AAF of the Complaint (which has not been disputed by the Respondent), the Respondent has featured on the site to which the disputed domain name resolves, advertising space to pay-per-click websites. The owner of the disputed domain name has used it to resolve to a website with a pay-per-click service. This indicates that the Respondent is unfairly capitalizing upon, or otherwise taking advantage of, a similarity with the marks of the Complainant. In the circumstances, such use does not provide the Respondent with a right or legitimate interest in the disputed domain name (see, Blue Cross and Blue Shield Association, Empire HealthChoice Assurance, Inc. dba Empire Blue Cross Blue Shield and also dba Empire Blue Cross v. Private Whois Service / Search and Find LLC. / Michigan Insurance Associates / 4 Letter Domains Inc. / New York Health Ins. , WIPO Case No. D2010-1699 ; and mutatis mutandi Express Scripts, Inc. v. Windgather Investments Ltd. / Mr. Cartwright , WIPO Case No. D2007-0267 ). There are no signs of the Respondent having rights or legitimate interests with respect to the disputed domain name. Therefore, the second requirement of the Policy has been fulfilled. C. Registered and Used in Bad Faith According to paragraph 4(b) of the Policy, the following circumstances, in particular but without limitation, shall be evidence of registration and use in bad faith: i) circumstances indicating that the respondent has registered or the respondent has acquired the domain name primarily for the purpose of selling, renting, or otherwise transferring the domain name registration to the complainant who is the owner of the trademark or service mark or to a competitor of that complainant, for valuable consideration in excess of the respondent&rsquo;s documented out-of-pocket costs directly related to the domain name; or ii) the respondent has registered the domain name in order to prevent the owner of the trademark or service mark from reflecting the mark in a corresponding domain name, provided that the respondent has engaged in a pattern of such conduct; or iii) the respondent has registered the domain name primarily for the purpose of disrupting the business of a competitor; or iv) by using the domain name, the respondent has intentionally attempted to attract, for commercial gain, Internet users to its website or other online location, by creating a likelihood of confusion with the complainant&rsquo;s mark as to the source, sponsorship, affiliation, or endorsement of the respondent&rsquo;s website or location or of a product or service on its website or location. Given the vast and undisputed evidence provided by the Complainant and the acknowledgement made in various decisions issued under the Policy, this Panel recognizes that the TATA trademarks are widely used and highly recognized. The fact that the Complainant owns several trademark registrations in the United States, where the Respondent has declared to have his domicile, brings weight to the assumption that such recognition could not have gone unnoticed by the Respondent at the moment of registering the disputed domain name. In light of the above and in the absence of contrary evidence, the Panel finds that the Respondent knew of or should have known of the Complainant&rsquo;s trademark and services at the time when the Respondent registered the disputed domain name, given the widespread use and fame of the Complainant&rsquo;s trademark TATA. (See, Expedia, Inc. v. European Travel Network , WIPO Case No. D2000-0137 ; Playboy Enterprises International, Inc. v. John Hanley , WIPO Case No. D2014-0618 ; and Boiron S.A. v. José Antonio Paya Serer , WIPO Case No. D2001-0118 .) Exhibit AAF to the Complaint shows that the website to which the disputed domain name resolves has been used for pay-per-click services. The generation of revenue from domain name parking or other advertising activities may amount to use in bad faith within the scope of the Policy. Since the Respondent is using the disputed domain name in this manner, and because of its similarity to the marks of the Complainant, it is clear that said similarity would lead to the confusion of Internet users, and result in an increased number of Internet users being drawn to the Respondent&rsquo;s web page, generating an unfair revenue in the favor of the Respondent. (See, Charlotte Ruses Holding, Inc. v. Whois ID Theft Protection , WIPO Case No. D2007-0371 ; Hilton Group plc v. Forum LLC , WIPO Case No. D2005-0244 ; and Paris Hilton v. Deepak Kumar , WIPO Case No. D2010-1364 .) As such, the Panel finds that the Respondent is intentionally attempting to attract, for commercial gain, Internet users to other online locations, by creating a likelihood of confusion with Complainant&rsquo;s TATA mark as to the source, sponsorship, affiliation, or endorsement of the Respondent&rsquo;s site within the meaning of paragraph 4(b)(iv) of the Policy (see Apple Inc. v. Domain Privacy Ltd. , WIPO Case No. D2012-0620 ). The third requirement of the Policy has been fulfilled. 7. Decision For the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the disputed domain name <tatatreats.com> be transferred to the Complainant. Kiyoshi Tsuru Sole Panelist Date: June 15, 2016

Source of record: WIPO . Reproduced for research; WIPO is the authoritative source.

Beyond the decision

What Westmore sees around tatatreats.com

The decision is only the record. Westmore connects it to the cases, authorities, panelists, parties and domain evidence surrounding it.

Connected to Westmore UDRP Intelligence
The full corpus of decisions · citations · panelists · parties · domain history
Eleanor · UDRP intelligence
Ask Eleanor about this decision
Westmore Professional · Unlock the intelligence

The decision is only the beginning.

You've seen what happened. Now discover the deeper intelligence behind the case, the panelist, the parties and the authorities that matter.

Citation Intelligence
How this decision is cited and treated across the corpus.
Panelist Intelligence
The panel's tendencies, outcomes and reasoning patterns.
Domain History
Ownership chronology — creation vs. respondent acquisition.
Opposing-Party Research
Complainant, counsel and portfolio context.
Independent Case Review
Eleanor challenges your filing before the other side does.
Professional Matters
Open, research and manage matters end to end.
$395/month
Unlock Westmore Professional Annual & firm seats available · cancel anytime
Take the next step
Westmore UDRP · find the right service

Westmore UDRP records draw on WIPO-indexed decisions and are provided for research and informational purposes only. Not legal advice, a clearance opinion, or a prediction of any outcome.

Confidential buyer-side representation for premium-domain acquisitions.

LinkedIn
Insights
Briefs
Who Owns
Westmore
Research
UDRP
Support
Buyer-side only· Escrow-protected· NDA on request

© 2026 Westmore. All rights reserved.

A note on privacy

Westmore uses a few essential cookies to keep this site secure and running smoothly. Nothing about your identity or interest is ever sold or shared.