Westmore · UDRP decision
WIPO · Case No. D2016-0971

Pental.com

TransferWIPO-indexed · informational, not legal advice

The Panel ordered transfer of pental.com after finding it identical to the Complainant's PENTAL mark, that the Respondent lacked rights or legitimate interests, and that the Domain Name was registered and used in bad faith. The decisive circumstances included the mark's long-established reputation and lack of ordinary meaning, the Domain Name's use for a sponsored-link parking page, and the Respondent's readiness to sell it to the Complainant for USD 12,500.

Outcome
Transfer
At a glance
Provider
WIPO
Outcome
Transfer
Decision date
2016-06-26
Panelist(s)
Lowe, Ian
Complainant
Pental Limited
Respondent
Domain Name, E-Promote
Counsel
Minter Ellison
Disputed domain(s)
pental.com
Domain history UDRP Intelligence

The timeline behind pental.com

Registration, the decision and the archived record of what this domain actually displayed — from public RDAP and the Internet Archive.

Westmore reconstructs the full history behind pental.com — from public RDAP and the Internet Archive — as part of UDRP Intelligence:

Registration → decision → today timeline
Archived Wayback evidence of what the site showed
Registry bad-faith signals
The live current registrant
Available in UDRP Intelligence
Verified public record
Outcome & remedy
Complaint granted. Panel ordered transfer of pental.com.
Reverse Domain Name Hijacking
No RDNH raised.
Westmore Insight

This decision illustrates how an exact-match domain incorporating a long-established, non-generic mark may support transfer where it is used for sponsored links and the registrant offers it to the trademark owner for a significant sum. The Panel treated the combined circumstances—not merely the Respondent's default—as supporting knowledge, absence of a legitimate interest, and bad faith.

The three-part test
Identical or confusingly similarMet
Rights or legitimate interestsMet
Registered and used in bad faithMet

Result of record. The panel's reasoning and decisive facts behind each element are in the Intelligence dossier below.

Case details
Provider
WIPO
Outcome
Transfer
Decision date
2016-06-26
Panel
Lowe, Ian
Full decision
6 min read · hosted by Westmore

WIPO Arbitration and Mediation Center ADMINISTRATIVE PANEL DECISION Pental Limited v. E-Promote Case No. D2016-0971 1. The Parties The Complainant is Pental Limited of Melbourne, Australia, represented by Minter Ellison, Australia. The Respondent is E-Promote of Las Vegas, Nevada, United States of America ("United States"). 2. The Domain Name and Registrar The disputed domain name <pental.com> (the "Domain Name") is registered with Name.com, Inc. (Name.com LLC) (the "Registrar"). 3. Procedural History The Complaint was filed with the WIPO Arbitration and Mediation Center (the "Center") on May 16, 2016. On May 17, 2016, the Center transmitted by email to the Registrar a request for registrar verification in connection with the Domain Name. On May 17, 2016, the Registrar transmitted by email to the Center its verification response confirming that the Respondent is listed as the registrant and providing the contact details. The Center verified that the Complaint satisfied the formal requirements of the Uniform Domain Name Dispute Resolution Policy (the "Policy" or "UDRP"), the Rules for Uniform Domain Name Dispute Resolution Policy (the "Rules"), and the WIPO Supplemental Rules for Uniform Domain Name Dispute Resolution Policy (the "Supplemental Rules"). In accordance with the Rules, paragraphs 2 and 4, the Center formally notified the Respondent of the Complaint, and the proceedings commenced on May 20, 2016. In accordance with the Rules, paragraph 5, the due date for Response was June 9, 2016. The Respondent did not submit any response. Accordingly, the Center notified the Respondent's default on June 13, 2016. The Center appointed Ian Lowe as the sole panelist in this matter on June 16, 2016. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7. 4. Factual Background The Complainant is a major manufacturer and distributor of a range of soap, homecare and personal products in Australia and New Zealand. It was first established in 1954 and is also the owner and manager of a portfolio of market leading businesses across Australia and New Zealand in the homecare and personal product sectors. In 2015, the Complainant had an annual revenue of AUD 81.37 million and had approximately 148 employees. The Complainant currently operates a website at "www.pental.com.au". It is a publicly listed company listed on the Australian Stock Exchange. The Complainant, through its wholly-owned subsidiary Pental Products Pty Ltd, owns five registered trademarks for the word PENTAL in Australia and New Zealand, including Australia registered trademark number A91,878 PENTAL registered on July 8, 1947 in respect of common soap, soap chips and toilet soap. The Complainant also owns a number of other trademarks registered in Australia, New Zealand and the European Union incorporating the word PENTAL. The Domain Name was registered on June 20, 2003 and the Respondent appears to have owned the Domain Name since at least June 8, 2005. At the date of the Complaint, the Domain Name resolved to a parking website featuring a series of sponsored hyperlinks to other third-party commercial sites that promote a range of financial, travel, education, health, electronic and insurance products and services. Investigations by the Complainant indicate that the Respondent is in the business of trading in domain names and is associated with 11,855 other domain names. It has a history of registering domain names that contain the trademarks of others. The Respondent has been the subject of 11 reported proceedings pursuant to the Policy and in each case the Respondent was determined to have registered and used the domain name in bad faith. In March 2016, in response to an online enquiry by a representative of the Complainant, the Respondent offered to sell the Domain Name to the Complainant for USD 12,500. 5. Parties' Contentions A. Complainant The Complainant contends that the Domain Name is confusingly similar to its PENTAL trademarks, that the Respondent has no rights or legitimate interests in respect of the Domain Name and that the Respondent registered and is using the Domain Name in bad faith within the meaning of paragraph 4(b)(iv) of the Policy. B. Respondent The Respondent did not reply to the Complainant's contentions. 6. Discussion and Findings According to paragraph4(a) of the Policy, for this Complaint to succeed in relation to the Domain Name the Complainant must prove that: (i) the Domain Name is identical or confusingly similar to a trademark or service mark in which the Complainant has rights; and (ii) the Respondent has no rights or legitimate interests in respect of the Domain Name; and (iii) the Domain Name has been registered and is being used in bad faith. A. Identical or Confusingly Similar The Complainant has uncontested rights in the trademark PENTAL, by virtue of its various trademark registrations in Australia, New Zealand and the European Union. The Complainant also has significant goodwill and reputation acquired through use of the PENTAL mark for over 60 years, particularly in Australia and New Zealand. Ignoring the generic Top-Level Domain ("gTLD") ".com", the Domain Name is identical to the Complainant's mark. Accordingly, the Panel finds that the Domain Name is identical to a mark in which the Complainant has rights. B. Rights or Legitimate Interests The Complainant has made out a prima facie case that the Respondent could have no rights or legitimate interests in respect of the Domain Name. It asserts that the Respondent is not authorised by the Complainant to use the mark PENTAL. In the Panel's view, the use of a well-known, long-established trademark, that is not a generic term, for a domain name that resolves to a parking page comprising sponsored links to third-party websites, does not give rise to rights or legitimate interests in respect of the domain name. The Respondent has chosen not to respond to the Complaint and not, therefore, to make any attempt to dispel the prima facie case of the Complainant. In the circumstances, the Panel finds that the Respondent does not have any rights or legitimate interests in respect of the Domain Name. C. Registered and Used in Bad Faith For the same reasons, the Panel is satisfied that the Respondent registered and has used the Domain Name in bad faith. The Respondent has used the Domain Name, a well-known mark comprising a word with no obvious ordinary meaning, to resolve to a parking page with sponsored links to third-party websites. This indicates to the Panel that the Respondent is likely on the balance of probabilities to have had the Complainant and its rights in the PENTAL mark in mind when it registered the Domain Name. Such use is likely to deceive Internet users into believing that the Domain Name was registered by or with the authority of the Complainant when it was not. Furthermore, the readiness with which the Respondent was prepared to sell the Domain Name to the Complainant for a significant sum when approached, suggests that it had this in mind when registering the Domain Name. This amounts in the Panel's view to paradigm bad faith registration and use for the purposes of paragraph 4(b)(iv) of the Policy. The Panel accordingly finds that the Domain Name was registered and is being used in bad faith. 7. Decision For the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the Domain Name <pental.com> be transferred to the Complainant. Ian Lowe Sole Panelist Date: June 26, 2016

Source of record: WIPO . Reproduced for research; WIPO is the authoritative source.

Beyond the decision

What Westmore sees around pental.com

The decision is only the record. Westmore connects it to the cases, authorities, panelists, parties and domain evidence surrounding it.

Connected to Westmore UDRP Intelligence
116,051 decisions · citations · panelists · parties · domain history
Eleanor · UDRP intelligence
Ask Eleanor about this decision
Ask Eleanor about this decision

A short, grounded explanation drawn only from this decision's record — not legal advice or a prediction.

Unlocking Eleanor for this case uses 1 of your complimentary Intelligence unlocks· 3 remaining

Grounded in the Westmore record for this decision. Research/informational only — not legal advice or a prediction of any outcome.

Westmore Professional · Unlock the intelligence

The decision is only the beginning.

You've seen what happened. Now discover the deeper intelligence behind the case, the panelist, the parties and the authorities that matter.

Citation Intelligence
How this decision is cited and treated across the corpus.
Panelist Intelligence
The panel's tendencies, outcomes and reasoning patterns.
Domain History
Ownership chronology — creation vs. respondent acquisition.
Opposing-Party Research
Complainant, counsel and portfolio context.
Independent Case Review
Eleanor challenges your filing before the other side does.
Professional Matters
Open, research and manage matters end to end.
$395/month
Unlock Westmore Professional Annual & firm seats available · cancel anytime
Take the next step
Westmore UDRP · find the right service

Westmore UDRP records draw on WIPO-indexed decisions and are provided for research and informational purposes only. Not legal advice, a clearance opinion, or a prediction of any outcome.

Essential cookies only. Nothing is sold or shared.