Westmore · UDRP decision
WIPO · Case No. D2017-2452

Marlboro-cig.com + 8 more domains

TransferWIPO-indexed · informational, not legal advice

The Panel ordered the transfer of all nine disputed domain names. It found them confusingly similar to the Complainant's famous MARLBORO mark because the mark remained recognizable despite the added suffixes and the .com gTLD. The Complainant established an unrebutted prima facie case that the Respondent lacked rights or legitimate interests. Registration and use in bad faith were found based on the fame of MARLBORO, business-related suffixes such as “cig” and “flame,” the Respondent's failure to provide evidence of good-faith use, and passive holding of domain names for which the Panel found no possible good-faith use.

Outcome
Transfer
At a glance
Provider
WIPO
Outcome
Transfer
Decision date
2018-01-27
Panelist(s)
Burgstaller, Peter
Complainant
Philip Morris USA Inc.
Respondent
Domain Admin / Whois Privacy Corp.
Counsel
CSC Digital Brand Services AB
Disputed domain(s)
marlboro-cig.com, marlboro-claim.com, marlboro-event.com, marlboro-flame.com + 5 more
Citation weightCited by 10 later decisions · relies on 7 authorities
Domain history UDRP Intelligence

The timeline behind marlboro-cig.com

Registration, the decision and the archived record of what this domain actually displayed — from public RDAP and the Internet Archive.

Reconstructing the record for marlboro-cig.com…
Outcome by domain

How each disputed name was decided in this proceeding.

marlboro-cig.comTransferred
marlboro-claim.comTransferred
marlboro-event.comTransferred
marlboro-flame.comTransferred
marlboro-pick.comTransferred
marlboro-product.comTransferred
marlboro-today.comTransferred
marlboro-week.comTransferred
Verified public record
Outcome & remedy
Complaint granted. Panel ordered transfer of marlboro-cig.com.
Reverse Domain Name Hijacking
No RDNH raised.
Westmore Insight

The case illustrates how a concentrated set of domain names combining a famous mark with varied suffixes can support findings across all three UDRP elements even when the domains are inactive. The Panel treated business-related terms as reinforcing likely awareness and apparent association, while applying passive-holding principles to the absence of active websites.

The three-part test
Identical or confusingly similarMet
Rights or legitimate interestsMet
Registered and used in bad faithMet

Result of record. The panel's reasoning and decisive facts behind each element are in the Intelligence dossier below.

Related decisions
Case details
Provider
WIPO
Outcome
Transfer
Decision date
2018-01-27
Panel
Burgstaller, Peter
Full decision
7 min read · hosted by Westmore

WIPO Arbitration and Mediation Center ADMINISTRATIVE PANEL DECISION Philip Morris USA Inc. v. Domain Admin, Whois Privacy Corp. Case No. D2017-2452 1. The Parties The Complainant is Philip Morris USA Inc. of Richmond, Virginia, United States of America, represented by CSC Digital Brand Services AB, Sweden. The Respondent is Domain Admin, Whois Privacy Corp. of Nassau, New Providence, Bahamas. 2. The Domain Names and Registrar The disputed domain names <marlboro-cig.com>, <marlboro-claim.com>, <marlboro-event.com>, <marlboro-flame.com>, <marlboro-pick.com>, <marlboro-product.com>, <marlboro-today.com>, <Marlboro‑week.com> and <marlboro-2017.com> are registered with Internet Domain Service BS Corp (the &ldquo;Registrar&rdquo;). 3. Procedural History The Complaint was filed with the WIPO Arbitration and Mediation Center (the &ldquo;Center&rdquo;) on December 12, 2017. On December 13, 2017, the Center transmitted by email to the Registrar a request for registrar verification in connection with the disputed domain names. On December 14, 2017, the Registrar transmitted by email to the Center its verification response confirming that the Respondent is listed as the registrant and providing the contact details. The Center verified that the Complaint satisfied the formal requirements of the Uniform Domain Name Dispute Resolution Policy (the &ldquo;Policy&rdquo; or &ldquo;UDRP&rdquo;), the Rules for Uniform Domain Name Dispute Resolution Policy (the &ldquo;Rules&rdquo;), and the WIPO Supplemental Rules for Uniform Domain Name Dispute Resolution Policy (the &ldquo;Supplemental Rules&rdquo;). In accordance with the Rules, paragraphs 2 and 4, the Center formally notified the Respondent of the Complaint, and the proceedings commenced on December 19, 2017. In accordance with the Rules, paragraph 5, the due date for Response was January 8, 2018. The Respondent did not submit any response. Accordingly, the Center notified the Respondent&rsquo;s default on January 9, 2018. The Center appointed Peter Burgstaller as the sole panelist in this matter on January 12, 2018. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7. 4. Factual Background The Complainant is the owner of the well-known and famous trademark MARLBORO, for which it has various registrations in numerous jurisdictions internationally, including registration number 68,502 with the registration date of April 14, 1908 on the Principal Register of the United States Patent and Trademark Office (&ldquo;USPTO&rdquo;) in respect of cigarettes. Additionally it is the registrant of the domain name <marlboro.com> which it uses in connection with a website at &ldquo;www.marlboro.com&rdquo;. Several UDRP panels previously have already accepted that the MARLBORO trademark is famous throughout the world, e.g . Philip Morris USA Inc. v. Michele Dinoia , WIPO Case No. D2005-0171 ; Philip Morris USA Inc. v. Prophet Partners Inc. , WIPO Case No. D2007-1614 ; Philip Morris USA Inc. v. Malton International Ltd. , WIPO Case No. D2009-1263 ; Philip Morris USA Inc. v. PrivacyProtect.org / Nicola Pieropan , WIPO Case No. D2011-1735 ; Philip Morris USA Inc. v. ICS Inc ., WIPO Case No. D2013-1306 . The Respondent registered the disputed domain names between October 13, 2017 and October 16, 2017 without having permission to use the Complainant&rsquo;s trademarks in any manner, including in domain names. The disputed domain names currently resolve to inactive sites and are not being actively used. 5. Parties&rsquo; Contentions A. Complainant The Complainant contends that the disputed domain names are confusingly similar to its MARLBORO registered trademarks; the Trademark MARLBORO was first registered in 1908 with the USPTO and the Complainant&rsquo;s first use in commerce of this trademark dates back to 1883. The Respondent has no rights or legitimate interests in respect of the disputed domain names, and finally, the Respondent has registered the disputed domain names between October 13, 2017 and October 16, 2017 in bad faith and uses the disputed domain names in bad faith even though they currently resolve to inactive sites. B. Respondent The Respondent did not reply to the Complainant&rsquo;s contentions. 6. Discussion and Findings According to paragraph 4(a) of the Policy, the Complainant must prove that: (i) the disputed domain names are identical or confusingly similar to a trademark or service mark in which the Complainant has rights; and (ii) the Respondent has no rights or legitimate interests with respect to the disputed domain names; and (iii) the disputed domain names have been registered and are being used in bad faith. A. Identical or Confusingly Similar The disputed domain names are confusingly similar to the Complainant&rsquo;s trademark MARLBORO since where the relevant trademark is recognizable within the disputed domain names the mere addition of other terms whether descriptive, geographical, pejorative, meaningless, or otherwise will not prevent a finding of confusing similarity under the first element of the Policy (see WIPO Overview of WIPO Panel Views on Selected UDRP Questions , Third Edition (&ldquo;WIPO Overview 3.0&rdquo;), section 1.8 ). In fact, it is the Panel&rsquo;s conviction that using the suffixes at issue in connection with the famous mark MARLBORO they rather strengthen the impression that the disputed domain names are in some way connected to the Complainant or at least &ldquo;free ride&rdquo; on the reputation of the Complainant&rsquo;s name and trademark MARLBORO. It has also long been held that suffixes such as a generic Top-Level Domain (&ldquo;gTLD&rdquo;) cannot typically negate confusing similarity where it otherwise exists, as it does in the present case. The Panel therefore finds that the Complainant has satisfied paragraph 4(a)(i) of the Policy. B. Rights or Legitimate Interests While the overall burden of proof in UDRP proceedings is on the complainant, panels have recognized that proving a respondent lacks rights or legitimate interests in a domain name may result in the often impossible task of &ldquo;proving a negative&rdquo;, requiring information that is often primarily within the knowledge or control of the respondent. As such, where a complainant makes out a prima facie case that the respondent lacks rights or legitimate interests, the burden of production on this element shifts to the respondent to come forward with relevant evidence demonstrating rights or legitimate interests in the domain name. If the respondent fails to come forward with such relevant evidence, the complainant is deemed to have satisfied the second element (see WIPO Overview 3.0, section 2.1 ). In the present case the Respondent failed to submit a Response. Considering all of the evidence in the Complaint (especially with regard to the Annexes presented by the Complainant) and the Complainant&rsquo;s contentions that the Respondent has no rights or legitimate interests in the disputed domain name, that the Respondent has no connection or affiliation with the Complainant and the Respondent has not received any license or consent, express or implied, to use the Complainant&rsquo;s trademark MARLBORO in a domain name or in any other manner lead the Panel to the conclusion that the Complainant has made out an undisputed prima facie case so that the conditions set out in paragraph 4(a)(ii) of the Policy have been met by the Complainant. C. Registered and Used in Bad Faith It is the Panels conviction that the fame of the MARLBORO trademarks makes it inconceivable that the Respondent registered or has used the disputed domain names without knowledge of the Complainant&rsquo;s rights and further that this leads to the necessary inference of bad faith; this conviction is especially supported by the fact that the Respondent also used suffixes to the Complainant&rsquo;s trademark which are referring to the Complainant&rsquo;s business ( e.g. , &ldquo;cig&rdquo;, &ldquo;flame&rdquo;). Although the disputed domain names currently resolve to inactive sites and are not being actively used , previous UDRP panels have found that bad faith &ldquo;use&rdquo; under paragraph 4(a)(iii) does not necessarily require a positive act on the part of the respondent - inaction is within the concept or paragraph 4(a)(iii) (see especially Telstra Corporation Limited v. Nuclear Marshmallows , WIPO Case No. D2000-0003 ; Ladbroke Group Plc v Sonoma International LDC , WIPO Case No. D2002-0131 ). This Panel also concludes that the present passive holding of the disputed domain names, constitutes a bad faith use, putting emphasis on the following: - the Complainant&rsquo;s trademarks are famous worldwide with strong reputation and are well-known globally; - the Respondent has failed to present any evidence of any good faith use with regard to the disputed domain names; - the disputed domain names incorporate the Complainant&rsquo;s trademark MARLBORO, and is thus suited to divert or mislead potential web users from the website they are actually trying to visit (the Complainant&rsquo;s site); - no good faith use is possible for the Respondent with regard to the disputed domain names. Taking all these facts and evidence into consideration this Panel finds that the disputed domain names have been registered and are being used in bad faith under paragraph 4(a)(iii) of the Policy. 7. Decision For the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the disputed domain names, <marlboro-cig.com>, <marlboro-claim.com>, <marlboro-event.com>, <marlboro-flame.com>, <marlboro-pick.com>, <marlboro-product.com>, <marlboro-today.com>, <Marlboro‑week.com> and <marlboro-2017.com> be transferred to the Complainant. Peter Burgstaller Sole Panelist Date: January 27, 2018

Source of record: WIPO . Reproduced for research; WIPO is the authoritative source.

Beyond the decision

What Westmore sees around marlboro-cig.com

The decision is only the record. Westmore connects it to the cases, authorities, panelists, parties and domain evidence surrounding it.

Connected to Westmore UDRP Intelligence
115,966 decisions · citations · panelists · parties · domain history
Eleanor · UDRP intelligence
Ask Eleanor about this decision
Ask Eleanor about this decision

A short, grounded explanation drawn only from this decision's record — not legal advice or a prediction.

Unlocking Eleanor for this case uses 1 of your complimentary Intelligence unlocks· 3 remaining

Grounded in the Westmore record for this decision. Research/informational only — not legal advice or a prediction of any outcome.

Westmore Professional · Unlock the intelligence

The decision is only the beginning.

You've seen what happened. Now discover the deeper intelligence behind the case, the panelist, the parties and the authorities that matter.

Citation Intelligence
How this decision is cited and treated across the corpus.
Panelist Intelligence
The panel's tendencies, outcomes and reasoning patterns.
Domain History
Ownership chronology — creation vs. respondent acquisition.
Opposing-Party Research
Complainant, counsel and portfolio context.
Independent Case Review
Eleanor challenges your filing before the other side does.
Professional Matters
Open, research and manage matters end to end.
$395/month
Unlock Westmore Professional Annual & firm seats available · cancel anytime
Take the next step
Westmore UDRP · find the right service

Westmore UDRP records draw on WIPO-indexed decisions and are provided for research and informational purposes only. Not legal advice, a clearance opinion, or a prediction of any outcome.

Confidential buyer-side representation for premium-domain acquisitions, backed by WHOIS, UDRP and domain-sales intelligence.

or
Buyer-side only Escrow-protected NDA on request
Services
Research
UDRP
Westmore
Support

Copyright © 2026 Westmore. All rights reserved.

Essential cookies only. Nothing is sold or shared.