Westmore · UDRP DecisionIqoselitim.com
The Panel ordered transfer of <iqoselitim.com> after finding all three UDRP elements satisfied. The Domain Name incorporated the IQOS mark in its entirety with the added term “elitim.” The Respondent used it for a website presenting itself as an IQOS reseller and displaying the Complainant’s trademark, official product images, and marketing materials, thereby creating a false impression of a commercial relationship. The Panel also relied on the Respondent’s knowledge of the Complainant, the risk of affiliation, use of a privacy protection service, and failure to respond.
The timeline behind iqoselitim.com
Registration, the decision and the archived record of what this domain actually displayed — from public RDAP and the Internet Archive.
Westmore reconstructs the full history behind iqoselitim.com — from public RDAP and the Internet Archive — as part of UDRP Intelligence:
The decision illustrates how a domain name combining an entire trademark with an added term can satisfy confusing similarity and carry an affiliation risk when used for an unauthorized reseller-style website. The Panel’s findings were driven not merely by the Domain Name’s composition, but by the coordinated use of the IQOS mark, official product images, and marketing materials to suggest that the site was operated by the Complainant or an affiliated dealer.
Result of record. The panel's reasoning and decisive facts behind each element are in the Intelligence dossier below.
WIPO Arbitration and Mediation Center ADMINISTRATIVE PANEL DECISION Philip Morris Products S.A. v. Whois Agent, Domain Protection Services, Inc. / Süheyp Cakir Case No. D2019-0972 1. The Parties The Complainant is Philip Morris Products S.A., Switzerland, represented by D.M. Kisch Inc., South Africa. The Respondent is Whois Agent, Domain Protection Services, Inc., United States of America / Süheyp Cakir, Turkey. 2. The Domain Name and Registrar The disputed domain name <iqoselitim.com> (the “Domain Name”) is registered with Name.com, Inc. (Name.com LLC) (the “Registrar”). 3. Procedural History The Complaint was filed with the WIPO Arbitration and Mediation Center (the “Center”) on April 29, 2019. On April 29, 2019, the Center transmitted by email to the Registrar a request for registrar verification in connection with the Domain Name. On April 29, 2019, the Registrar transmitted by email to the Center its verification response disclosing registrant and contact information for the Domain Name which differed from the named Respondent and contact information in the Complaint. The Center sent an email communication to the Complainant on April 30, 2019 providing the registrant and contact information disclosed by the Registrar, and inviting the Complainant to submit an amendment to the Complaint. The Complainant filed an amended Complaint on April 30, 2019. The Center verified that the Complaint together with the amended Complaint satisfied the formal requirements of the Uniform Domain Name Dispute Resolution Policy (the “Policy” or “UDRP”), the Rules for Uniform Domain Name Dispute Resolution Policy (the “Rules”), and the WIPO Supplemental Rules for Uniform Domain Name Dispute Resolution Policy (the “Supplemental Rules”). In accordance with the Rules, paragraphs 2 and 4, the Center formally notified the Respondent of the Complaint, and the proceedings commenced on May 1, 2019. In accordance with the Rules, paragraph 5, the due date for Response was May 21, 2019. The Respondent did not submit any response. Accordingly, the Center notified the Respondent’s default on May 29, 2019. The Center appointed Mathias Lilleengen as the sole panelist in this matter on June 5, 2019. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7. 4. Factual Background The Complainant is part of Philip Morris International Inc. (“PMI”). PMI is a leading international tobacco company, with products sold in approximately 180 countries. PMI has developed a number of products, such as IQOS. IQOS is a controlled heating device into which specially designed tobacco products under the brand names “HEETS” or “HeatSticks” are inserted and heated to generate a flavorful nicotine-containing aerosol. The IQOS System was first launched by PMI in Nagoya, Japan in 2014 and has obtained 17.3% share of the market in Japan. Today the IQOS System is available in key cities in around 44 markets across the world, and it has approximately 7.3 million consumers worldwide. It is almost exclusively distributed through PMI’s official IQOS stores and websites and selected authorized distributors and retailers. The Complainant has trademark registrations relating to the IQOS products, such as International Registration No. 1328679 registered on July 20, 2016; International Registration No. 1218246 registered on July 10, 2014 and; International Registration No. 1338099 registered on November 22, 2016. The registrations designate a multitude of countries. The Domain Name was created on March 21, 2019 and according to the Registrar, the Domain Name expires on March 21, 2020. According to the Complainant, the Domain Name was put under a privacy protection service on April 18, 2019. At the time of filing the Complaint, the Domain Name redirected to a website purporting to be an official online retailer of the Complainant’s IQOS System. At the time of drafting the Decision, the Domain Name resolved to an error webpage. 5. Parties’ Contentions A. Complainant The Complainant has registered trademark rights in IQOS. The Complainant submits that the Domain Name is confusingly similar to the Complainant’s IQOS trademark. The Domain Name adopts the Complainant’s IQOS trademarks. The addition of “elitim” (an informal translation of this term from Turkish indicates that it may refer to “elite”)”, is insufficient to avoid a finding of confusing similarity under the first element of the UDRP. The Complainant submits that the Respondent has no rights or legitimate interests in the Domain Name. The Complainant asserts that the Respondent is unable to demonstrate rights or legitimate interests in the Domain Name. The Respondent has not been allowed by the Complainant to make any use of its trademarks. The Domain Name redirects to a website that does not meet the requirements for a bona fide offering of goods. The Complainant’s logo/trademark appears at the website. The website uses the Complainant’s official product images and marketing materials without authorization. It perpetuates the false impression of a commercial relationship between the website and the Complainant. The Complainant argues that the Respondent had knowledge of the Complainant’s and its products at the time of registration of the Domain Name. The Respondent registered and used the Domain Name with the intention to attract, for commercial gain, Internet users to the website by creating a likelihood of confusion with the Complainant’s registered IQOS trademark as to the source, sponsorship, affiliation, or endorsement of its website or location or of a product or service on his website or location. It constitutes registration and use in bad faith pursuant to paragraph 4(b)(iv) of the Policy. By reproducing the Complainant’s trademark in the Domain Name and the title of the website, the Respondent’s website suggests the Complainant or an affiliated dealer as the source of the website. This is supported by the Respondent’s use of the Complainant’s official product images and marketing materials. Finally, the use of a privacy protection service to hide the Respondent’s identity, also indicates bad faith. B. Respondent The Respondent did not reply to the Complainant’s contentions. 6. Discussion and Findings A. Identical or Confusingly Similar The Complainant has established rights in the trademark IQOS. The test for confusing similarity involves the comparison between the trademark and the Domain Name. In this case, the Domain Name incorporates the Complainant’s IQOS trademark in its entirety with the addition of “elitim”. The addition does not prevent a finding of confusing similarity. For the purpose of assessing confusing similarity, it is permissible for the Panel to ignore the generic Top-Level Domain (“gTLD”) “.org”, see WIPO Overview of WIPO Panel Views on Selected UDRP Questions, Third Edition (“WIPO Overview 3.0”), section 1.11 . The Panel finds that the Domain Name is confusingly similar to a trademark in which the Complainant has rights in accordance with paragraph 4(a)(i) of the Policy. B. Rights or Legitimate Interests The Complainant has made unrebutted assertions that is has not granted any authorization to the Respondent to register a domain name containing the Complainant’s trademark or otherwise make use of the mark. Based on the evidence, the Respondent is not affiliated or related to the Complainant in any way. There is no evidence that the Respondent has registered the Domain Name as a trademark or acquired unregistered rights. The way the Respondent has used the Domain Name to present itself as a reseller of the Complainant’s products, is not bona fide . The Panel agrees with the Complainant, the website presented itself as a reseller. The website used the Complainant’s official product images and marketing materials. It gives the false impression of a commercial relationship between the website and the Complainant. In addition, the Panel considers that the nature of the Domain Name carries a risk of affiliation or association, see section 2.5.1 of the WIPO Overview 3.0 . The Panel finds the Respondent has no rights or legitimate interests in respect of the Domain Name in accordance with paragraph 4(a)(ii) of the Policy. C. Registered and Used in Bad Faith Taking into account the Respondent’s use of the Domain Name, the Panel concludes that the Respondent knew of the Complainant and its business when the Respondent registered the Domain Name. The Respondent has attempted to attract Internet users to the Respondent’s website by creating a likelihood of confusion with the Complainant’s marks as to the source, sponsorship, affiliation, or endorsement of the Respondent’s website. By reproducing the Complainant’s trademark in the Domain Name and on the web page, the Respondent’s website suggested the Complainant or an affiliated dealer as the source. This is supported by the Respondent’s use of the Complainant’s official product images and marketing materials. The use of a privacy protection service and the fact that the Respondent has not replied to the Complainant’s contentions, further point to bad faith. The Panel concludes that the Domain Name was registered and is being used in bad faith, within the meaning of paragraph 4(a)(iii) of the Policy. 7. Decision For the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the Domain Name <iqoselitim.com> be transferred to the Complainant. Mathias Lilleengen Sole Panelist Date: June 13, 2019
Source of record: WIPO . Reproduced for research; WIPO is the authoritative source.
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