Westmore · UDRP decision
WIPO · Case No. D2022-4111

Allbirdnewzealand.com

TransferWIPO-indexed · informational, not legal advice

The Panel ordered transfer of <allbirdnewzealand.com>. It found the Domain Name confusingly similar to the ALLBIRDS mark despite omission of the final “s” and addition of the geographic term “New Zealand.” The website impersonated the Complainant through its logo, product imagery, and trademarked product names, while 15 security vendors had flagged the Domain Name for phishing or other malicious activity. These circumstances defeated any claim to rights or legitimate interests and established intentional attraction for commercial gain under paragraph 4(b)(iv) of the Policy.

Outcome
Transfer
At a glance
Provider
WIPO
Outcome
Transfer
Decision date
2022-12-20
Panelist(s)
Speres, Jeremy
Complainant
Allbirds, Inc.
Respondent
Richard Neal
Disputed domain(s)
allbirdnewzealand.com
Citation weightrelies on 1 authority
Domain history UDRP Intelligence

The timeline behind allbirdnewzealand.com

Registration, the decision and the archived record of what this domain actually displayed — from public RDAP and the Internet Archive.

Reconstructing the record for allbirdnewzealand.com…
Verified public record
Outcome & remedy
Complaint granted. Panel ordered transfer of allbirdnewzealand.com.
Reverse Domain Name Hijacking
No RDNH raised.
Westmore Insight

The case combines several recurring indicators of targeted brand abuse: a one-letter variation of a well-known mark, a geographic modifier suggesting a localized official site, use of the brand owner’s visual and product materials, security-vendor warnings, and respondent default. The decision shows that a geographic addition does not avoid confusing similarity and that impersonation evidence can be decisive for both legitimate-interest and bad-faith analysis.

The three-part test
Identical or Confusingly SimilarMet
Rights or Legitimate InterestsMet
Registered and Used in Bad FaithMet

Result of record. The panel's reasoning and decisive facts behind each element are in the Intelligence dossier below.

Related decisions
Case details
Provider
WIPO
Outcome
Transfer
Decision date
2022-12-20
Panel
Speres, Jeremy
Full decision
6 min read · hosted by Westmore

ARBITRATION A ND MEDIATION CENTER ADMINISTRATIVE PANEL DECISION Allbirds, Inc. v. Richard Neal Case No. D2022-4111 1. The Parties The Complainant is Allbirds, Inc., United States of America, represented by IPLA, United States of America (the “United States”). The Respondent is Richard Neal, Germany. 2. The Domain Name and Registrar The disputed domain name <allbirdnewzealand.com> (the “Domain Name”) is registered with Key-Systems GmbH (the “Registrar”). 3. Procedural History The Complaint was filed with the WIPO Arbitration and Mediation Center (the “Center”) on November 1, 2022. On November 2, 2022, the Center transmitted by email to the Registrar a request for registrar verification in connection with the Domain Name. On November 3, 2022, the Registrar transmitted by email to the Center its verification response disclosing registrant and contact information for the Domain Name which differed from the named Respondent and contact information in the Complaint. The Center sent an email communication to the Complainant on November 7, 2022, providing the registrant and contact information disclosed by the Registrar, and inviting the Complainant to submit an amendment to the Complaint. The Complainant filed an amendment to the Complaint on November 7, 2022. The Center verified that the Complaint together with the amendment to the Complaint satisfied the formal requirements of the Uniform Domain Name Dispute Resolution Policy (the “Policy” or “UDRP”), the Rules for Uniform Domain Name Dispute Resolution Policy (the “Rules”), and the WIPO Supplemental Rules for Uniform Domain Name Dispute Resolution Policy (the “Supplemental Rules”). In accordance with the Rules, paragraphs 2 and 4, the Center formally notified the Respondent of the Complaint, and the proceedings commenced on November 8, 2022. In accordance with the Rules, paragraph 5, the due date for Response was November 28, 2022. The Respondent did not submit any response. Accordingly, the Center notified the Respondent’s default on November 29, 2022. page 2 The Center appointed Jeremy Speres as the sole panelist in this matter on December 7, 2022. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7. 4. Factual Background The Complainant is a footwear and apparel company based in the United States that has been trading under the ALLBIRDS trade mark since 2016. The Complainant trades via its online and bricks and mortar stores on four continents. The Complainant’s ALLBIRDS mark has been recognised as being well-known by a prior UDRP panel: Allbirds, Inc. v. Domain Administrator, See PrivacyGuardian.org / Dominik Hofmann, Doreen Eisenberg, Daniel Walter, Claudia Baecker, Franck Barth, Luca Foerster, Marko Dietrich, Kathrin EICHMANN, David Czinczenheim, Antje SCHROEDER, Daniel PROPST, WIPO Case No. D2021-3935 . The Complainant owns trade mark registrations for the ALLBIRDS mark in many jurisdictions, including, importantly for this matter, in Germany (the Respondent’s country, covered by a European Union Trade Mark) and New Zealand (part of the Domain Name): - European Union Trade Mark registration number 1303983 ALLBIRDS stylised in class 25, with the registration date April 15, 2016; - New Zealand trade mark registration number 1523654 ALLBIRDS word in classes 9, 25 and 35, with the registration date February 14, 2020. The Domain Name was registered on May 7, 2021, and resolves to a website prominently entitled “allbirds”, and “Allbird New Zealand”, ostensibly offering the Complainant’s products for sale using the Complainant’s logo, trade marked product names, and product imagery. 5. Parties’ Contentions A. Complainant The Complainant contends that the Domain Name is confusingly similar to its ALLBIRDS mark, that the Respondent has no rights or legitimate interests in the Domain Name, and the Domain Name was registered and used in bad faith given that the Domain Name is used to impersonate the Complainant. B. Respondent The Respondent did not reply to the Complainant’s contentions. 6. Discussion and Findings A. Identical or Confusingly Similar The Complainant’s registered ALLBIRDS mark is wholly contained within the Domain Name with only the “s” missing. Where the trade mark is recognisable within the disputed domain name (as in this case), the addition of other terms (including geographical terms) does not prevent a finding of confusing similarity (WIPO Overview of WIPO Panel Views on Selected UDRP Questions, Third Edition (“WIPO Overview 3.0”) at section 1.8). The Complainant has satisfied the requirements of paragraph 4(a)(i) of the Policy. page 3 B. Rights or Legitimate Interests The Complainant’s unrebutted evidence establishes that its ALLBIRDS mark was registered and well known prior to registration of the Domain Name. The Domain Name is confusingly similar to the Complainant’s mark and the Complainant has certified that the Domain Name is unauthorised by it. The general impression created by the Domain Name’s website, including use of the Complainant’s distinctive logo, product imagery and trade marked product names, is one of impersonation of the Complainant. The Panel has also independently established that 15 independent security vendors have fla gged the Domain Name for phishing or other malicious activity. UDRP Panels have categorically held that the use of a domain name for illegal activity (e.g. impersonation and phishing) can never confer rights or legitimate interests on a respondent (WIPO Overview 3.0 at section 2.13). There is no evidence that any of the circumstances set out in paragraph 4(c) of the Policy, nor any others which might confer rights or legitimate interests upon the Respondent, pertain. The Complainant has satisfied paragraph 4(a)(ii) of the Policy by virtue of having made out an unrebutted prima facie case (WIPO Overview 3.0 at section 2.1). C. Registered and Used in Bad Faith The Domain Name’s website clearly and intentionally impersonates the Complainant. In light of this and the composition of the Domain Name featuring the Complainant’s well-known mark (minus the “s”), the Respondent must have had the Complainant in mind when registering and using the Domain Name. Th e fact that 15 independent security vendors have flagged the Domain Name for phishing or other malicious activity supports the conclusion that the Respondent was mala fide when registering and using the Domain Name, in particular, the conclusion that the Respondent must have sought to impersonate the Complainant for commercial gain, falling squarely within paragraph 4(b)(iv) of the Policy. The Panel has independently established that the Complainant has brick and mortar stores in New Zealand (see the Domain Name) and Berlin, Germany (the Respondent’s city). Thus, the Respondent may well have been exposed to the Complainant’s mark within his city, and in all probability he sought to capitalise on the presence of the Complainant in New Zealand by creating the impression that the Domain Name was associated with that presence. The Panel draws an adverse inference from the Respondent’s failure to take part in the present proceeding where an explanation is certainly called for (WIPO Overview 3.0 at section 4.3). The Complainant has satisfied paragraph 4(a)(iii) of the Policy. 7. Decision For the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the Domain Name, <allbirdnewzealand.com>, be transferred to the Complainant. /Jeremy Speres/ Jeremy Speres Sole Panelist Date: December 20, 2022

Source of record: WIPO . Reproduced for research; WIPO is the authoritative source.

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