Westmore · UDRP decision
WIPO · Case No. D2023-0141

Shsullair.com

TransferWIPO-indexed · informational, not legal advice

The Panel ordered transfer of <shsullair.com> after finding that it was confusingly similar to the Complainant’s SULLAIR trademark, that the Respondent lacked rights or legitimate interests, and that the domain name was registered and used in bad faith. The domain name incorporated SULLAIR in its entirety with the added letters “sh” and resolved to a Chinese-language website featuring pornographic elements and gambling advertisements. The Panel found that the Respondent most probably knew of and targeted the Complainant and that the website use potentially generated revenue through confusion with the mark.

Outcome
Transfer
At a glance
Provider
WIPO
Outcome
Transfer
Decision date
2023-02-28
Panelist(s)
Kyslyy, Taras
Complainant
Sullair LLC
Respondent
jianwanqi tong
Disputed domain(s)
shsullair.com
Citation weightrelies on 4 authorities
Domain history UDRP Intelligence

The timeline behind shsullair.com

Registration, the decision and the archived record of what this domain actually displayed — from public RDAP and the Internet Archive.

Westmore reconstructs the full history behind shsullair.com — from public RDAP and the Internet Archive — as part of UDRP Intelligence:

Registration → decision → today timeline
Archived Wayback evidence of what the site showed
Registry bad-faith signals
The live current registrant
Available in UDRP Intelligence
Verified public record
Outcome & remedy
Complaint granted. Panel ordered transfer of shsullair.com.
Reverse Domain Name Hijacking
No RDNH raised.
Westmore Insight

The decision illustrates how incorporation of an invented trademark in full, combined with unrelated pornographic and gambling content, can support findings across all three UDRP elements. The case is particularly useful for distinguishing actual revenue evidence from a panel’s conclusion that the website setup potentially enabled commercial gain through confusion.

The three-part test
Identical or Confusingly SimilarMet
Rights or Legitimate InterestsMet
Registered and Used in Bad FaithMet

Result of record. The panel's reasoning and decisive facts behind each element are in the Intelligence dossier below.

Related decisions
Case details
Provider
WIPO
Outcome
Transfer
Decision date
2023-02-28
Panel
Kyslyy, Taras
Full decision
8 min read · hosted by Westmore

ARBITRATION AND MEDIATION CENTER ADMINISTRATIVE PANEL DECISION Sullair LLC v. jianwanqi tong Case No. D2023-0141 1. The Parties The Complainant is Sullair LLC, United States of America, represented by Fieldfisher LLP, United Kingdom. The Respondent is jianwanqi tong, China. 2. The Domain Name and Registrar The disputed domain name <shsullair.com> is registered with Cool Breeze Domains, LLC (the “Registrar”). 3. Procedural History The Complaint was filed with the WIPO Arbitration and Mediation Center (the “Center”) on January 11, 2023. On January 12, 2023, the Center transmitted by email to the Registrar a request for registrar verification in connection with the disputed domain name. On January 16, 2023, the Registrar transmitted by email to the Center its verification response confirming that the Respondent is listed as the registrant and providing the contact details. The Center verified that the Complaint satisfied the formal requirements of the Uniform Domain Name Dispute Resolution Policy (the “Policy” or “UDRP”), the Rules for Uniform Domain Name Dispute Resolution Policy (the “Rules”), and the WIPO Supplemental Rules for Uniform Domain Name Dispute Resolution Policy (the “Supplemental Rules”). In accordance with the Rules, paragraphs 2 and 4, the Center formally notified the Respondent of the Complaint, and the proceedings commenced on January 18, 2023. In accordance with the Rules, paragraph 5, the due date for Response was February 7, 2023. The Respondent did not submit any response. Accordingly, the Center notified the Respondent’s default on February 8, 2023. The Center appointed Taras Kyslyy as the sole panelist in this matter on February 14, 2023. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7. page 2 4. Factual Background The Complainant was established in 1965 and provides compressed air solutions in the United States of America and worldwide. The Complainant became a Hitachi Group Company in 2017. The Complainant owns a number of trademark registrations for its SULLAIR mark in various jurisdictions, including for instance Chinese trademark registration No. 5374284, registered on August 28, 2009. The Complainant predominantly advertises and markets its business through its website at “www.sullair.com”. The disputed domain name was registered on April 9, 2022 and resolves to a website in Chinese language featuring content with pornographic elements and gambling advertisements. 5. Parties’ Contentions A. Complainant The disputed domain name is identical or confusingly similar to the Complainant’s trademark. The disputed domain name contains the word element identical SULLAIR to the Complainant’s trademark. The addition of letters “sh” in the disputed domain name lacks distinctiveness and add little to the distinctive SULLAIR element. Alternatively, the letters “sh” may stand for geographical term of Shanghai province in China, contributing to the impression the disputed domain name is a Chinese local version of the Complainant’s website. The Respondent has no rights or legitimate interests in the disputed domain name. The use of the disputed domain name is not related to a bona fide offering of goods and services. The Respondent is not commonly known by the disputed domain name and is not making any legitimate non-commercial use of it. The disputed domain name was registered and is being used in bad faith. The disputed domain name was registered primarily to disrupt the Complainant’s business, since it contains the Complainant’s trademark and at its website features pornographic and gambling content tarnishing the Complainant’s trademark. The Respondent has intentionally attempted to attract for commercial gain Internet users to its website by using a domain name which is likely to cause confusion with the Complainant’s website. B. Respondent The Respondent did not reply to the Complainant’s contentions. 6. Discussion and Findings A. Identical or Confusingly Similar According to section 1.11.1 of the WIPO Overview of WIPO Panel Views on Selected UDRP Questions, Third Edition (the “WIPO Overview 3.0 ”) the applicable generic Top-Level Domain (“gTLD”) in a domain name (e.g., “.com”, “.club”, “.nyc”) is viewed as a standard registration requirement and as such is disregarded under the first element confusing similarity test. Thus, the Panel disregards gTLD “.com” for the purposes of the confusing similarity test. According to section 1.7 of the WIPO Overview 3.0 in cases where a domain name incorporates the entirety of a trademark the domain name will normally be considered identical or confusingly similar to that mark for purposes of UDRP standing. The Panel finds that in the present case the disputed domain name incorporates the entirety of the Complainant’s trademark. page 3 According to section 1.8 of the WIPO Overview 3.0 where the relevant trademark is recognizable within the disputed domain name, the addition of other terms (whether descriptive, geographical, pejorative, meaningless, or otherwise) would not prevent a finding of confusing similarity under the first element. The Panel finds that the addition of “sh” letters does not prevent finding confusing similarity of the disputed domain name to the Complainant’s trademark. Considering the above the Panel finds the disputed domain name is confusingly similar to the Complainant’s trademark, therefore, the Complainant has established its case under paragraph 4(a)(i) of the Policy. B. Rights or Legitimate Interests The Complainant has established prima facie that the Respondent has no rights or legitimate interests in the disputed domain name. Furthermore, the Respondent provided no evidence that it holds rights or legitimate interests in the disputed domain name. The available evidence do not confirm that the Respondent is commonly known by the disputed domain name, which could demonstrate its rights or legitimate interests (see, e.g., World Natural Bodybuilding Federation, Inc. v. Daniel Jones, TheDotCafe, WIPO Case No. D2008-0642 ). The use of the disputed domain names to redirect to the website with adult sexually explicit content is not, in the context of this case, a bona fide offering of goods or services (see, e.g., International Business Machines Corporation v. chenaibin, WIPO Case No. D2021-0339 ). Considering the above the Panel finds the Respondent does not have rights or legitimate interests in the disputed domain name. Therefore, the Complainant has established its case under paragraph 4(a)(ii) of the Policy. C. Registered and Used in Bad Faith According to section 3.2.2 of the WIPO Overview 3.0 noting the near instantaneous and global reach of the Internet and search engines, and particularly in circumstances where the complainant’s mark is widely known (including in its sector) or highly specific and a respondent cannot credibly claim to have been unaware of the mark (particularly in the case of domainers), panels have been prepared to infer that the respondent knew, or have found that the respondent should have known, that its registration would be identical or confusingly similar to a complainant’s mark. Further factors including the nature of the domain name, the chosen top-level domain, any use of the domain name, or any respondent pattern, may obviate a respondent’s claim not to have been aware of the complainant’s mark. The Panel finds that since the Complainant’s trademark is an invented distinctive word, and it was intensively used use for a significant period of time to become known in its sector including on the Internet, on the balance of probabilities the Respondent most probably knew and targeted the Complainant and its trademark when registering the disputed domain name, which is bad faith. According to paragraph 4(b)(iv) of the Policy the following circumstances, in particular but without limitation, if found by the Panel to be present, shall be evidence of the registration and use of a domain name in bad faith: by using the domain name, you have intentionally attempted to attract, for commercial gain, Internet users to your website or other online location, by creating a likelihood of confusion with the Complainant’s mark as to the source, sponsorship, affiliation, or endorsement of your website or location or of a product or service on your website or location. Using the disputed domain name confusingly similar to the Complainant’s trademark creates a likelihood of confusion with the Complainant’s trademark and hosting there a website with links to gambling and pornographic content potentially allows the Respondent to obtain revenue from this practice. Under such circumstances the Panel finds that the disputed domain name is being used in bad faith. page 4 The fact that the website at the disputed domain name provides adult sexually explicit content with pornography elements is a clear indication that the domain name has been registered and used in bad faith (see, e.g., Six Continents Hotels, Inc. v. Seweryn Nowak, WIPO Case No. D2003-0022 , Miroglio S.p.A. v. Mr. Alexander Albert W. Gore, WIPO Case No. D2003-0557). Considering the above the Panel finds the disputed domain name was registered and is being used in bad faith. Therefore, the Complainant has established its case under paragraph 4(a)(iii) of the Policy. 7. Decision For the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the disputed domain name <shsullair.com> be transferred to the Complainant. /Taras Kyslyy/ Taras Kyslyy Sole Panelist Date: February 28, 2023

Source of record: WIPO . Reproduced for research; WIPO is the authoritative source.

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