Westmore · UDRP decision
WIPO · Case No. D2023-1335

Mylestoredubai.com

TransferWIPO-indexed · informational, not legal advice

The Panel ordered transfer of <mylestoredubai.com>. It found the domain confusingly similar to the Complainant’s MYLÉ mark because the mark remained recognizable despite omission of the accent and addition of “store” and “dubai.” The Respondent failed to rebut the Complainant’s prima facie case on rights or legitimate interests. The domain’s use for an online store displaying the MYLÉ mark and images of the Complainant’s vaping products supported findings that the Respondent knew of the Complainant and intentionally sought commercial gain through confusion under paragraph 4(b)(iv) of the Policy.

Outcome
Transfer
At a glance
Provider
WIPO
Outcome
Transfer
Decision date
2023-06-05
Panelist(s)
Palazzi, Pablo A.
Complainant
MVH I, Inc.
Respondent
Whois Privacy Protection Foundation, Hosting Concepts BV d/b/a Registrar.eu
Counsel
101domain.com
Disputed domain(s)
mylestoredubai.com
Citation weightrelies on 1 authority
Domain history UDRP Intelligence

The timeline behind mylestoredubai.com

Registration, the decision and the archived record of what this domain actually displayed — from public RDAP and the Internet Archive.

Westmore reconstructs the full history behind mylestoredubai.com — from public RDAP and the Internet Archive — as part of UDRP Intelligence:

Registration → decision → today timeline
Archived Wayback evidence of what the site showed
Registry bad-faith signals
The live current registrant
Available in UDRP Intelligence
Verified public record
Outcome & remedy
Complaint granted. Panel ordered transfer of mylestoredubai.com.
Reverse Domain Name Hijacking
No RDNH raised.
Westmore Insight

The decision illustrates how a domain combining a recognizable trademark with a retail term and geographic location can reinforce, rather than dispel, confusion when the associated website presents itself as a store for the trademark owner’s products. The website’s direct use of the mark and product images linked the findings across all three UDRP elements, particularly knowledge of the mark and commercial targeting under paragraph 4(b)(iv).

The three-part test
Identical or confusingly similarMet
Rights or legitimate interestsMet
Registered and used in bad faithMet

Result of record. The panel's reasoning and decisive facts behind each element are in the Intelligence dossier below.

Related decisions
Case details
Provider
WIPO
Outcome
Transfer
Decision date
2023-06-05
Panel
Palazzi, Pablo A.
Full decision
8 min read · hosted by Westmore

ARBITRATION AN D MEDIATION CENTER ADMINISTRATIVE PANEL DECISION MVH I, Inc. v. Whois Privacy Protection Foundation, Hosting Concepts BV d/b/a Registrar.eu Case No. D2023-1335 1. The Parties The Complainant is MVH I, Inc., United States of America (“United States”), represented by 101domain.com, United States. The Respondent is Whois Privacy Protection Foundation, Hosting Concepts BV d/b/a Registrar.eu, Netherlands. 2. The Domain Name and Registrar The disputed domain name <mylestoredubai.com> is registered with OwnRegistrar, Inc. (the “Registrar”). 3. Procedural History The Complaint was filed with the WIPO Arbitration and Mediation Center (the “Center”) on March 28, 2023. On March 29, 2023, the Center transmitted by email to the Registrar a request for registrar verification in connection with the disputed domain name. On March 30, 2023, the Registrar transmitted by email to the Center its verification response disclosing registrant and contact information for the disputed domain name which differed from the named Respondent (Information not available on WhoIs) and contact information in the Complaint. The Center sent an email communication to the Complainant on March 30, 2023, providing the registrant and contact information disclosed by the Registrar, and inviting the Complainant to submit an amendment to the Complaint. The Complainant filed an amended Complaint on April 5, 2023. The Center verified that the Complaint together with the amended Complaint satisfied the formal requirements of the Uniform Domain Name Dispute Resolution Policy (the “Policy” or “UDRP”), the Rules for Uniform Domain Name Dispute Resolution Policy (the “Rules”), and the WIPO Supplemental Rules for Uniform Domain Name Dispute Resolution Policy (the “Supplemental Rules”). In accordance with the Rules, paragraphs 2 and 4, the Center formally notified the Respondent of the Complaint, and the proceedings commenced on April 6, 2023. In accordance with the Rules, paragraph 5, the due date for Response was April 26, 2023. The Respondent did not submit any response. Accordingly, the Center notified the Respondent’s default on April 27, 2023. page 2 The Center appointed Pablo A. Palazzi as the sole panelist in this matter on May 9, 2023. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7. 4. Factual Background The Complainant has since 2016 manufactured and distributed electronic cigarettes and vaping products under the MYLÉ mark. It currently distributes them to customers in over 20 countries and five different regions, including the Middle East. The Complainant is the owner of United States trademark number 5,652,774 MYLÉ registered on January 15, 2019, and of International trademark number 1462089 MYLÉ registered on March 4, 2019. The Complainant’s main domain name is <mylevape.com>. The Complainant also owns <myledubai.net> and was awarded <mylevapedubai.com> as a result of a previous UDRP proceeding in February 2021 (see MVH I, Inc. v. Murad Lak hdhir, WIPO Case No. D2020-3554 ). The Complainant also owns a substantial portfolio of several hundred domain names comprising variations of the term “myle”, including “myle”, “mylevapor” and “mylevape” in both generic Top-Level Domains (“gTLDs”) and country code Top-Level Domains (“ccTLDs”). The disputed domain name was registered on June 3, 2022. The disputed domain name resolves to an online store that is using images of the Complainant’s actual vaping products, displaying the Complainant’s trademark without its authorization, and purportedly offering for sale the Complainant’s products. 5. Parties’ Contentions A. Complainant The Complainant requests the transfer of the disputed domain name. The Complainant is of the opinion that the disputed domain name is confusingly similar to its trademarks. Furthermore, the Complainant argues that the Respondent has no rights or legitimate interests in respect of the disputed domain name. Finally, it is argued that the Respondent has registered and is using the disputed domain name in bad faith. B. Respondent The Respondent did not reply to the Complainant’s contentions. 6. Discussion and Findings Paragraph 4(a) of the Policy lists three elements, which a complainant must satisfy in order to succeed. The Complainant must satisfy that: (i) the domain name is identical or confusingly similar to a trademark or service mark in which the Complainant has rights; and (ii) the Respondent has no rights or legitimate interests in respect of such domain name; and (iii) the domain name has been registered and is being used in bad faith. page 3 A. Identical or Confusingly Similar It is well accepted that the first element functions primarily as a standing requirement. The standing (or threshold) test for confusing similarity involves a reasoned but relatively straightforward comparison between the Complainant’s trademark and the disputed domain name. WIPO Overview of WIPO Panel Views on Selected UDRP Questions, Third Edition, (“WIPO Overview 3.0 ”), section 1.7. Based on the available record, the Panel finds the Complainant has shown rights in respect of a trademark or service mark for the purposes of the Policy. WIPO Overview 3.0 , section 1.2.1. The disputed domain name contains the mark of the Complainant (without the accent on the letter “e”) with the addition of the term “store” and the geographic term “dubai”. The Panel finds the entirety of the mark is recognizable within the disputed domain name. Accordingly, the disputed domain name is confusingly similar to the mark for the purposes of the Policy. Based on the available record, the Panel finds that the first element of the Policy has been established. B. Rights or Le gitimate Inte rests Paragraph 4(c) of the Policy provides a list of circumstances in which the Respondent may demonstrate rights or legitimate interests in the disputed domain name. While the overall burden of proof in UDRP proceedings is on the complainant, panels have recognized that proving a respondent lacks rights or legitimate interests in a domain name may result in the often impossible task of “proving a negative”, requiring information that is often primarily within the knowledge or control of the respondent. As such, where a complainant makes out a prima facie case that the respondent lacks rights or legitimate interests, the burden of production on this element shifts to the respondent to come forward with relevant evidence demonstrating rights or legitimate interests in the domain name. If the respondent fails to come forward with such relevant evidence, the complainant is deemed to have satisfied the second element. WIPO Overview 3.0 , section 2.1. The Complainant has claimed that, at the time of filing the Complaint, the disputed domain name resolved to an online store that was using images of the Complainant’s actual vaping products, displaying the Complainant’s trademark without its authorization, and purportedly offering for sale the Complainant’s products. The Panel finds that the Complainant has therefore established a prima facie case that the Respondent lacks rights or legitimate interests in the disputed domain name. The Respondent has not rebutted the Complainant’s prima facie showing and has not come forward with any relevant evidence demonstrating rights or legitimate interests in the disputed domain name. The Panel considers that the record of this case reflects that: - before any notice to the Respondent of the dispute, the Respondent did not use, nor made demonstrable preparations to use, the disputed domain name or a name corresponding to the disputed domain name in connection with a bona fide offering of goods or services. Paragraph 4(c)(i) of the Policy, and WIPO Overview 3.0 , section 2.2. - the Respondent (as an individual, business, or other organization) has not been commonly known by the disputed domain name. Paragraph 4(c)(ii) of the Policy, and WIPO Overview 3.0 , section 2.3. - the Respondent is not making a legitimate noncommercial or fair use of the disputed domain name, without intent for commercial gain to misleadingly divert consumers or to tarnish the trademark or service mark at issue. Paragraph 4(c)(iii) of the Policy, and WIPO Overview 3.0 , section 2.4. page 4 - the record contains no other factors demonstrating rights or legitimate interests of the Respondent in the disputed domain name. Furthermore, the composition of the disputed domain name, comprising the Complainant’s trademarks in their entirety and the addition of the term “store” and the geographical term “dubai”, together with the content of the website at the disputed domain name carries a risk of Internet user confusion. Based on the available record, the Panel finds the second element of the Policy has been established. C. Registered and Used in Bad Faith The Panel notes that for the purposes of paragraph 4(a)(iii) of the Policy, paragraph 4(b) of the Policy establishes circumstances, in particular but without limitation, that if found by the Panel to be present, shall be evidence of the registration and use of a domain name in bad faith. The Panel considers that the record of this case reflects that the disputed domain name has resolved to an online store images of the Complainant’s actual vaping products available on its website, displaying the Complainant’s trademark without its authorization, and purportedly offering for sale the Complainant’s products. In addition, the website at the disputed domain name has been suspended upon the Complainant’s request. As a result, there is no doubt that the Respondent knew about the existence of the Complainant and its trademarks. In the circumstances, the Panel finds that the Respondent registered the disputed domain name in bad faith. The Panel concludes that the Respondent has intentionally attempted to attract, for commercial gain, Internet users to its website or other online location, by creating a likelihood of confusion with the Complainant’s mark as to the source, sponsorship, affiliation, or endorsement of the Respondent’s website or location or of a product or service on the Respondent’s website or location. Paragraph 4(b)(iv) of the Policy, and W IPO Overview 3.0, section 3.1.4. Based on the available record, the Panel finds the third element of the Policy has been established. 7. Decision For the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the disputed domain name <mylestoredubai.com> be transferred to the Complainant. /Pablo A. Palazzi/ Pablo A. Palazzi Sole Panelist Date: June 5, 2023

Source of record: WIPO . Reproduced for research; WIPO is the authoritative source.

Beyond the decision

What Westmore sees around mylestoredubai.com

The decision is only the record. Westmore connects it to the cases, authorities, panelists, parties and domain evidence surrounding it.

Connected to Westmore UDRP Intelligence
115,979 decisions · citations · panelists · parties · domain history
Eleanor · UDRP intelligence
Ask Eleanor about this decision
Ask Eleanor about this decision

A short, grounded explanation drawn only from this decision's record — not legal advice or a prediction.

Unlocking Eleanor for this case uses 1 of your complimentary Intelligence unlocks· 3 remaining

Grounded in the Westmore record for this decision. Research/informational only — not legal advice or a prediction of any outcome.

Westmore Professional · Unlock the intelligence

The decision is only the beginning.

You've seen what happened. Now discover the deeper intelligence behind the case, the panelist, the parties and the authorities that matter.

Citation Intelligence
How this decision is cited and treated across the corpus.
Panelist Intelligence
The panel's tendencies, outcomes and reasoning patterns.
Domain History
Ownership chronology — creation vs. respondent acquisition.
Opposing-Party Research
Complainant, counsel and portfolio context.
Independent Case Review
Eleanor challenges your filing before the other side does.
Professional Matters
Open, research and manage matters end to end.
$395/month
Unlock Westmore Professional Annual & firm seats available · cancel anytime
Take the next step
Westmore UDRP · find the right service

Westmore UDRP records draw on WIPO-indexed decisions and are provided for research and informational purposes only. Not legal advice, a clearance opinion, or a prediction of any outcome.

Essential cookies only. Nothing is sold or shared.