Westmore · UDRP decision
WIPO · Case No. D2023-1692

Joyin-store.com

TransferWIPO-indexed · informational, not legal advice

The Panel ordered transfer of <joyin-store.com> after finding all three UDRP elements established. The domain reproduced the Complainant’s JOYIN mark with the additional term “store” and a hyphen. The Panel found no rights or legitimate interests because the Complainant established an unrebutted prima facie case and the domain’s composition and use misleadingly suggested sponsorship or endorsement. Bad faith was established by the Respondent’s use of the domain to promote products similar or identical to the Complainant’s products while displaying the Complainant’s registered and figurative trademarks, demonstrating awareness of the Complainant and an intentional attempt to attract users for commercial gain through confusion.

Outcome
Transfer
At a glance
Provider
WIPO
Outcome
Transfer
Decision date
2023-05-25
Panelist(s)
Palazzi, Pablo A.
Complainant
JOYIN US CORP
Respondent
Name Redacted
Disputed domain(s)
joyin-store.com
Citation weightrelies on 1 authority
Domain history UDRP Intelligence

The timeline behind joyin-store.com

Registration, the decision and the archived record of what this domain actually displayed — from public RDAP and the Internet Archive.

Westmore reconstructs the full history behind joyin-store.com — from public RDAP and the Internet Archive — as part of UDRP Intelligence:

Registration → decision → today timeline
Archived Wayback evidence of what the site showed
Registry bad-faith signals
The live current registrant
Available in UDRP Intelligence
Verified public record
Outcome & remedy
Complaint granted. Panel ordered transfer of joyin-store.com.
Reverse Domain Name Hijacking
No RDNH raised.
Westmore Insight

The decision illustrates how a domain combining an entire trademark with the term “store” can do more than satisfy confusing similarity: in the context of an online shop displaying the trademark and promoting similar or identical products, the composition and use can also support findings of impersonation, lack of legitimate interests, and bad faith under paragraph 4(b)(iv). It also demonstrates WIPO’s procedure for protecting a third party whose identity appears to have been used in the domain registration.

The three-part test
Identical or confusingly similarMet
Rights or legitimate interestsMet
Registered and used in bad faithMet

Result of record. The panel's reasoning and decisive facts behind each element are in the Intelligence dossier below.

Related decisions
Case details
Provider
WIPO
Outcome
Transfer
Decision date
2023-05-25
Panel
Palazzi, Pablo A.
Full decision
8 min read · hosted by Westmore

ARBITRATION AN D MEDIATION CENTER ADMINISTRATIVE PANEL DECISION JOYIN US CORP v. Name Redacted Case No. D2023-1692 1. The Parties The Complainant is JOYIN US CORP, United States of America (“United States”), represented by Bhandlaw, PLLC, United States. The Respondent is Name Redacted. 1 2. The Domain Name and Registrar The disputed domain name <joyin-store.com> is registered with Name.com, Inc. (the “Registrar”). 3. Procedural History The Complaint was filed with the WIPO Arbitration and Mediation Center (the “Center”) on April 17, 2023. On April 18, 2023, the Center transmitted by email to the Registrar a request for registrar verification in connection with the disputed domain name. On April 18, 2023, the Registrar transmitted by email to the Center its verification response confirming that the Respondent is listed as the registrant and providing the contact details. The Center verified that the Complaint satisfied the formal requirements of the Uniform Domain Name Dispute Resolution Policy (the “Policy” or “UDRP”), the Rules for Uniform Domain Name Dispute Resolution Policy (the “Rules”), and the WIPO Supplemental Rules for Uniform Domain Name Dispute Resolution Policy (the “Supplemental Rules”). In accordance with the Rules, paragraphs 2 and 4, the Center formally notified the Respondent of the Complaint, and the proceedings commenced on April 20, 2023. In accordance with the Rules, paragraph 5, the due date for Response was May 10, 2023. The Respondent did not submit any response. Accordingly, the Center notified the Respondent’s default on May 11, 2023. 1 The Respondent appears to have used the name of a third party when registering the disputed domain name. In light of the potential identity theft, the Panel has redacted the Respondent’s name from this decision. However, the Panel has attached as Annex 1 to this decision an instruction to the Registrar regarding transfer of the disputed domain name, which includes the name of the Respondent. The Panel has authorized the Center to transmit Annex 1 to the Registrar as part of the order in this proceeding, and has indicated Annex 1 to this decision shall not be published due to the exceptional circumstances of this case. See Banco Bradesco S.A. v. FAST ‑12785241 Attn. Bradescourgente.net / Name Redacted, WIPO Case No. D2009-1788 page 2 The Center appointed Pablo A. Palazzi as the sole panelist in this matter on May 16, 2023. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7. 4. Factual Background The Complainant is a designer and manufacturer of toys, party supplies, holiday and seasonal products in the United States, and the Complainant launched its business under the JOYIN brand in 2016. At the time of this Complaint, the Complainant markets and sells over 6,000 products, in addition to releasing approximately 2,000 new products a year. The Complainant owns trademark registrations for its JOYIN mark in the United States under United States Patent and Trademark Office (USPTO) Registration No. 5469691 (registered on May 15, 2018), as well as Registration No. 5585041 (registered on October 16, 2018). The Complainant registered the domain name <joyin.co> in November 2020, and later acquired the domain name <joyin.com> in March 2021, to promote and sell its toys, games, arts & crafts, holiday, seasonal and other products through websites associated with these domain names. The disputed domain name was registered on July 23, 2022, and it resolves to an online store offering allegedly the Complainant’s products using the Complainant’s mark without its authorization. 5. Parties’ Contentions A. Complainant The Complainant contends that it has satisfied each of the elements required under the Policy for a transfer of the disputed domain name. Notably, the Complainant contends that:: - the disputed domain name is confusingly similar to its trademarks; - the Respondent has no rights or legitimate interests in respect of the disputed domain name; - the Respondent has registered and is using the disputed domain name in bad faith. B. Respondent The Respondent did not reply to the Complainant’s contentions. 6. Discussion and Findings Paragraph 4(a) of the Policy lists three elements, which a complainant must satisfy in order to succeed. The Complainant must satisfy that: (i) the disputed domain name is identical or confusingly similar to a trademark or service mark in which the Complainant has rights; and (ii) the Respondent has no rights or legitimate interests in respect of the disputed domain name; and (iii) the disputed domain name has been registered and is being used in bad faith. page 3 A. Identical or Confusingly Similar It is well accepted that the first element functions primarily as a standing requirement. The standing (or threshold) test for confusing similarity involves a reasoned but relatively straightforward comparison between the Complainant’s trademark and the disputed domain name. WIPO Overview of WIPO Panel Views on Selected UDRP Questions, Third Edition, (“WIPO Overview 3.0 ”), section 1.7. Based on the available record, the Panel finds the Complainant has shown rights in respect of a trademark or service mark for the purposes of the Policy. WIPO Overview 3.0 , section 1.2.1. The Panel finds the entirety of the JOYIN mark is reproduced within the disputed domain name. Accordingly, the disputed domain name is identical or confusingly similar to the mark for the purposes of the Policy. W IPO Overview 3.0 , section 1.7. While the addition of other terms “store” and “-” may bear on assessment of the second and third elements, the Panel finds the addition of such terms does not prevent a finding of confusing similarity between the disputed domain name and the JOYIN mark for the purposes of the Policy. WIPO Overview 3.0 , section 1.8. Based on the available record, the Panel finds the first element of the Policy has been established. B. Rights or Le gitimate Inte rests Paragraph 4(c) of the Policy provides a list of circumstances in which the Respondent may demonstrate rights or legitimate interests in a disputed domain name. While the overall burden of proof in UDRP proceedings is on the complainant, panels have recognized that proving a respondent lacks rights or legitimate interests in a domain name may result in the often impossible task of “proving a negative”, requiring information that is often primarily within the knowledge or control of the respondent. As such, where a complainant makes out a prima facie case that the respondent lacks rights or legitimate interests, the burden of production on this element shifts to the respondent to come forward with relevant evidence demonstrating rights or legitimate interests in the domain name. If the respondent fails to come forward with such relevant evidence, the complainant is deemed to have satisfied the second element. WIPO Overview 3.0 , section 2.1. Having reviewed the record, the Panel finds the Complainant has established a prima facie case that the Respondent lacks rights or legitimate interests in the disputed domain name. The Respondent has not rebutted the Complainant’s prima facie showing and has not come forward with any relevant evidence demonstrating rights or legitimate interests in the disputed domain name. The Panel considers that the record of this case reflects that: - before any notice to the Respondent of the dispute, the Respondent did not use, nor has it made demonstrable preparations to use, the disputed domain name or a name corresponding to the disputed domain name in connection with a bona fide offering of goods or services. Paragraph 4(c)(i) of the Policy, and WIPO Overview 3.0 , section 2.2. - the Respondent (as an individual, business, or other organization) has not been commonly known by the disputed domain name. Paragraph 4(c)(ii) of the Policy, and WIPO Overview 3.0 , section 2.3. - the Respondent is not making a legitimate noncommercial or fair use of the disputed domain name, without intent for commercial gain to misleadingly divert consumers or to tarnish the trademark or service mark at issue. Paragraph 4(c)(iii) of the Policy, and WIPO Overview 3.0 , section 2.4. - the record contains no other factors demonstrating rights or legitimate interests of the Respondent in the disputed domain name. page 4 Moreover, the composition of the disputed domain name, which incorporates the Complainant’s mark together with a term referring to the nature of the Complainant’s business, is inherently misleading as it effectively impersonates or suggests sponsorship or endorsement by the Complainant. WIPO Overview 3.0 , section 2.5.1. Based on the available record, the Panel finds the second element of the Policy has been established. C. Registered and Used in Bad Faith The Panel notes that for the purposes of paragraph 4(a)(iii) of the Policy, paragraph 4(b) of the Policy establishes circumstances, in particular but without limitation, that if found by the Panel to be present, shall be evidence of the registration and use of a domain name in bad faith. The Panel considers that the record of this case reflects that: - the disputed domain name was registered some six years after the Complainant began business under the JOYIN name. - the Respondent has been promoting the sale of products similar or identical to those of the Complainant under the JOYIN name on the website at the disputed domain name, utilizing the Complainant’s registered as well as figurative trademarks. This fact serves to confirm that the Respondent was fully aware of the Complainant’s trademarks and of the likelihood of false association with the Complainant. The Respondent has intentionally attempted to attract, for commercial gain, Internet users to its website or other online location, by creating a likelihood of confusion with the Complainant’s marks as to the source, sponsorship, affiliation, or endorsement of the Respondent’s website or location or of a product or service on the Respondent’s website or location. Paragraph 4(b)(iv) of the Policy, and WIPO Overview 3.0 , section 3.1.4. Based on the available record, the Panel finds the third element of the Policy has been established. 7. Decision For the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the disputed domain name <joyin-store.com> be transferred to the Complainant. /Pablo A. Palazzi/ Pablo A. Palazzi Sole Panelist Date: May 25, 2023

Source of record: WIPO . Reproduced for research; WIPO is the authoritative source.

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