Westmore · UDRP decision
WIPO · Case No. D2023-3067

Breedonsgroup.com

TransferWIPO-indexed · informational, not legal advice

The Panel ordered transfer of <breedonsgroup.com>. It found the domain confusingly similar to the Complainant’s registered BREEDON mark, found no rights or legitimate interests on the Respondent’s unrebutted record, and concluded that the domain was registered and used to exploit the Complainant’s reputation for commercial gain under paragraph 4(b)(iv) of the Policy. The bad-faith finding relied on the mark’s well-known and distinctive character, the domain’s near identity to the Complainant’s corporate name, the Respondent’s registrant details, commercial use, configured MX records, a security-vendor malicious-activity flag, and the absence of any response.

Outcome
Transfer
At a glance
Provider
WIPO
Outcome
Transfer
Decision date
2023-09-05
Panelist(s)
Speres, Jeremy
Complainant
Breedon Group plc.
Respondent
Breedon construction, breedonsgroup
Disputed domain(s)
breedonsgroup.com
Citation weightrelies on 3 authorities
Domain history UDRP Intelligence

The timeline behind breedonsgroup.com

Registration, the decision and the archived record of what this domain actually displayed — from public RDAP and the Internet Archive.

Westmore reconstructs the full history behind breedonsgroup.com — from public RDAP and the Internet Archive — as part of UDRP Intelligence:

Registration → decision → today timeline
Archived Wayback evidence of what the site showed
Registry bad-faith signals
The live current registrant
Available in UDRP Intelligence
Verified public record
Outcome & remedy
Complaint granted. Panel ordered transfer of breedonsgroup.com.
Reverse Domain Name Hijacking
No RDNH raised.
Westmore Insight

This decision illustrates a cumulative circumstantial bad-faith analysis where a domain closely mirrors a distinctive corporate identity. The Panel did not rely on any single fact alone: it combined the well-known mark, near replication of the corporate name, registrant details referencing the same name and activity, commercial use, MX configuration, a malicious-activity flag, and the Respondent’s silence.

The three-part test
Identical or Confusingly SimilarMet
Rights or Legitimate InterestsMet
Registered and Used in Bad FaithMet

Result of record. The panel's reasoning and decisive facts behind each element are in the Intelligence dossier below.

Related decisions
Case details
Provider
WIPO
Outcome
Transfer
Decision date
2023-09-05
Panel
Speres, Jeremy
Full decision
6 min read · hosted by Westmore

ARBITRATION A ND MEDIATION CENTER ADMINISTRATIVE PANEL DECISION Breedon Group plc. v. Breedon construction, breedonsgroup Case No. D2023-3067 1. The Parties The Complainant is Breedon Group plc., United Kingdom, represented by SafeNames Ltd., United Kingdom. The Respondent is Breedon construction, breedonsgroup, India. 2. The Domain Name and Registrar The disputed domain name <breedonsgroup.com> (the “Domain Name”) is registered with Tucows Inc. (the “Registrar”). 3. Procedural History The Complaint was filed with the WIPO Arbitration and Mediation Center (the “Center”) on July 18, 2023. On July 18, 2023, the Center transmitted by email to the Registrar a request for registrar verification in connection with the Domain Name. On July 18, 2023, the Registrar transmitted by email to the Center its verification response disclosing registrant and contact information for the Domain Name which differed from the named Respondent (Redacted For Privacy) and contact information in the Complaint. The Center sent an email communication to the Complainant on July 19, 2023, providing the registrant and contact information disclosed by the Registrar, and inviting the Complainant to submit an amendment to the Complaint. The Complainant filed an amended Complaint on July 21, 2023. The Center verified that the Complaint together with the amended Complaint satisfied the formal requirements of the Uniform Domain Name Dispute Resolution Policy (the “Policy” or “UDRP”), the Rules for Uniform Domain Name Dispute Resolution Policy (the “Rules”), and the WIPO Supplemental Rules for Uniform Domain Name Dispute Resolution Policy (the “Supplemental Rules”). In accordance with the Rules, paragraphs 2 and 4, the Center formally notified the Respondent of the Complaint, and the proceedings commenced on August 1, 2023. In accordance with the Rules, paragraph 5, the due date for Response was August 21, 2023. The Respondent did not submit any response. Accordingly, the Center notified the Respondent’s default on August 23, 2023. The Center appointed Jeremy Speres as the sole panelist in this matter on August 31, 2023. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7. page 2 4. Factual Background The Complainant is a construction materials group founded in 2010 and is listed on the London Stock Exchange. With around 3,700 employees located across the British Isles, the Complainant generated an annual revenue of GBP 1.4 billion in 2022 and operates from its main website “www.breedongroup.com”. The Complainant owns numerous trade mark registrations for its BREEDON mark, including United Kingdom Trade Mark Registration No. UK00003558021 BREEDON (word) in classes 6, 7, 12, 19, 37 and 39, with a registration date of April 23, 2021. The Domain Name was registered on November 14, 2022 and resolves to a website offering the services of a website building platform called “Zoho”. 5. Parties’ Contentions A. Complainant The Complainant contends that the Domain Name is confusingly similar to its BREEDON mark, that the Respondent has no rights or legitimate interests in the Domain Name, and the Domain Name was registered and used in bad faith in order to take advantage of the Complainant’s reputation for the Respondent’s commercial gain. B. Respondent The Respondent did not reply to the Complainant’s contentions. 6. Discussion and Findings A. Identical or Confusingly Similar The Complainant plainly has registered rights in a mark, BREEDON, that is wholly contained within the Domain Name, remaining recognisable within it. Where a domain name incorporates the entirety of a trade mark, the domain name will normally be considered confusingly similar to that mark (WIPO Overview of WIPO Panel Views on Selected UDRP Questions, Third Edition (“WIPO Overview 3.0”) at section 1.7). The Complainant has satisfied the requirements of paragraph 4(a)(i) of the Policy. B. Rights or Legitimate Interests The Complainant’s evidence establishes that its mark was well-known and registered long prior to registration of the Domain Name. The Domain Name is confusingly similar to the Complainant’s mark, and nearly identical to the Complainant’s well-known corporate name, and the Complainant has certified that the Domain Name is unauthorised by it. For the reasons discussed in relation to bad faith below, it is likely that the Domain Name was registered in order to take advantage of the Complainant’s reputation. The Respondent’s registration and usage of the Domain Name in these circumstances cannot represent a bona fide offering of goods or services under paragraph 4(c)(i) of the Policy and cannot confer rights or legitimate interests (Sistema de Ensino Poliedro Vestibulares Ltda., Editora Poliedro Ltda. v. Anonymize, Inc. / STANLEY PACE, WIPO Case No. D2022-1981). There is no evidence that any of the circumstances set out in paragraph 4(c) of the Policy, nor any others which might confer rights or legitimate interests upon the Respondent, pertain. The Complainant has satisfied paragraph 4(a)(ii) of the Policy by virtue of having made out an unrebutted prima facie case ( WIPO Overview 3.0 at section 2.1). page 3 C. Registered and Used in Bad Faith UDRP panels have consistently found that registration of a domain name that is confusingly similar (particularly domain names incorporating the mark plus a descriptive term, as in this case) to a famous or well-known trade mark by an unaffiliated entity can by itself create a presumption of bad faith ( WIPO Overview 3.0 a t section 3.1.4). The Complainant’s well-known BREEDON mark has no generic or descriptive meaning that the Respondent might in good faith have sought to adopt, and the mark is highly specific to the Complainant. Internet searches for the Complainant’s mark, its corporate name, as well as for the Domain Name return results overwhelmingly relating to the Complainant. The Domain Name is almost identical to the Complainant’s well-known corporate name. It is therefore difficult to conceive of any good faith use of the Domain Name. This indicates bad faith under paragraph 4(b)(iv) of the Policy (WIPO Overview 3.0 at section 3.1.4). Mail exchange (MX) records are set for the Domain Name, enabling use for email. This raises the risk of email-based fraud (Statoil ASA v. Registration Private, Domains By Proxy, LLC / Eldar Saetre, W IPO Case No. D2018-0563). The Panel notes that upon the registration of the Domain Name the Respondent provided as registrant’s name and organization Breedon construction, breedonsgroup, and the Panel finds it likely that the Respondent would have been aware of the risk of affiliation of the Domain Name with the Complainant (due to the registrant’s details referring to the Complainant’s corporate name and activity). The Panel has independently established that at least one security vendor has flagged the Domain Name for malicious activity, which is an indicator of bad faith (The Commissioners for HM Revenue and Customs v. WhoisGuard Protected, WhoisGuard, Inc. / Hoshyar Marshall, WIPO Case No. D2021-0344 ). Th e Panel draws an adverse inference from the Respondent’s failure to take part in the present proceeding where an explanation is certainly called for (WIPO Overview 3.0 at section 4.3). On balance, and considering that the Domain Name has been used for a commercial service, it is likely that the Respondent registered the Domain Name in order to take advantage of the Complainant’s reputation for the Respondent’s commercial gain, falling squarely within paragraph 4(b)(iv) of the Policy. The Complainant has satisfied paragraph 4(a)(iii) of the Policy. 7. Decision For the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the Domain Name, <breedonsgroup.com>, be transferred to the Complainant. /Jeremy Speres/ Jeremy Speres Sole Panelist Date: September 13, 2023

Source of record: WIPO . Reproduced for research; WIPO is the authoritative source.

Beyond the decision

What Westmore sees around breedonsgroup.com

The decision is only the record. Westmore connects it to the cases, authorities, panelists, parties and domain evidence surrounding it.

Connected to Westmore UDRP Intelligence
115,979 decisions · citations · panelists · parties · domain history
Eleanor · UDRP intelligence
Ask Eleanor about this decision
Ask Eleanor about this decision

A short, grounded explanation drawn only from this decision's record — not legal advice or a prediction.

Unlocking Eleanor for this case uses 1 of your complimentary Intelligence unlocks· 3 remaining

Grounded in the Westmore record for this decision. Research/informational only — not legal advice or a prediction of any outcome.

Westmore Professional · Unlock the intelligence

The decision is only the beginning.

You've seen what happened. Now discover the deeper intelligence behind the case, the panelist, the parties and the authorities that matter.

Citation Intelligence
How this decision is cited and treated across the corpus.
Panelist Intelligence
The panel's tendencies, outcomes and reasoning patterns.
Domain History
Ownership chronology — creation vs. respondent acquisition.
Opposing-Party Research
Complainant, counsel and portfolio context.
Independent Case Review
Eleanor challenges your filing before the other side does.
Professional Matters
Open, research and manage matters end to end.
$395/month
Unlock Westmore Professional Annual & firm seats available · cancel anytime
Take the next step
Westmore UDRP · find the right service

Westmore UDRP records draw on WIPO-indexed decisions and are provided for research and informational purposes only. Not legal advice, a clearance opinion, or a prediction of any outcome.

Essential cookies only. Nothing is sold or shared.