Westmore · UDRP decision
WIPO · Case No. D2023-3620

Kuoma-ale.com

TransferWIPO-indexed · informational, not legal advice

The Panel ordered transfer of <kuoma-ale.com>. It found the domain confusingly similar to the Complainant’s KUOMA trademark because the mark remained recognizable despite the addition of “ale,” the Finnish word for “discount.” The Respondent lacked rights or legitimate interests, and the domain was registered and used in bad faith through a website purporting to be the Complainant’s online shop and copying content from the Complainant’s official website.

Outcome
Transfer
At a glance
Provider
WIPO
Outcome
Transfer
Decision date
2023-10-16
Panelist(s)
Zuberbühler, Tobias
Complainant
Kuomiokoski Oy
Respondent
Client Care, Web Commerce Communications Limited
Disputed domain(s)
kuoma-ale.com
Citation weightrelies on 2 authorities
Domain history UDRP Intelligence

The timeline behind kuoma-ale.com

Registration, the decision and the archived record of what this domain actually displayed — from public RDAP and the Internet Archive.

Westmore reconstructs the full history behind kuoma-ale.com — from public RDAP and the Internet Archive — as part of UDRP Intelligence:

Registration → decision → today timeline
Archived Wayback evidence of what the site showed
Registry bad-faith signals
The live current registrant
Available in UDRP Intelligence
Verified public record
Outcome & remedy
Complaint granted. Panel ordered transfer of kuoma-ale.com.
Reverse Domain Name Hijacking
No RDNH raised.
Westmore Insight

The case illustrates how a trademark combined with a local-language retail term can reinforce, rather than dispel, an impression of an authorized sales website. The impersonating shop and copying of official website content connected the domain’s composition to both the absence of legitimate interests and intentional commercial confusion.

The three-part test
Identical or Confusingly SimilarMet
Rights or Legitimate InterestsMet
Registered and Used in Bad FaithMet

Result of record. The panel's reasoning and decisive facts behind each element are in the Intelligence dossier below.

Related decisions
Case details
Provider
WIPO
Outcome
Transfer
Decision date
2023-10-16
Panel
Zuberbühler, Tobias
Full decision
5 min read · hosted by Westmore

ARBITRATION AND MEDIATION CENTER ADMINISTRATIVE PANEL DECISION Kuomiokoski Oy v. Client Care, Web Commerce Communications Limited Case No. D2023-3620 1. The Parties The Complainant is Kuomiokoski Oy, Finland, represented by Backström & Co Attorneys, Finland. The Respondent is Client Care, Web Commerce Communications Limited, Malaysia. 2. The Domain Name and Registrar The disputed domain name <kuoma-ale.com> is registered with Alibaba.com Singapore E-Commerce Private Limited (the “Registrar”). 3. Procedural History The Complaint was filed with the WIPO Arbitration and Mediation Center (the “Center”) on August 29, 2023. On August 29, 2023, the Center transmitted by email to the Registrar a request for registrar verification in connection with the disputed domain name. On August 30, 2023, the Registrar transmitted by email to the Center its verification response disclosing registrant and contact information for the disputed domain name which differed from the named Respondent ([proxy] ALIBABA.COM SINGAPORE E-COMMERCE PRIVATE LIMITED) and contact information in the Complaint. The Center sent an email communication to the Complainant on August 30, 2023, providing the registrant and contact information disclosed by the Registrar, and inviting the Complainant to submit an amendment to the Complaint. The Complainant filed an amendment to the Complaint on August 30, 2023. The Center verified that the Complaint together with the amendment to the Complaint satisfied the formal requirements of the Uniform Domain Name Dispute Resolution Policy (the “Policy” or “UDRP”), the Rules for Uniform Domain Name Dispute Resolution Policy (the “Rules”), and the WIPO Supplemental Rules for Uniform Domain Name Dispute Resolution Policy (the “Supplemental Rules”). In accordance with the Rules, paragraphs 2 and 4, the Center formally notified the Respondent of the Complaint, and the proceedings commenced on September 5, 2023. In accordance with the Rules, paragraph 5, the due date for Response was September 25, 2023. The Respondent did not submit any response. Accordingly, the Center notified the Respondent’s default on September 27, 2023. page 2 The Center appointed Tobias Zuberbühler as the sole panelist in this matter on October 2, 2023. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7. 4. Factual Background The Complainant is a shoe and kid’s outerwear manufacturer founded 1928, in Finland. For the word mark KUOMA, the Complainant owns the European Union Trademark registration No. 1913995 (registered on March 25, 2002) and the Finnish trademark registration No. 211622 (registered on October 30, 1998). The Complainant holds the domain name <kuoma.fi> under which its official website is available. The disputed domain name was registered on May 17, 2023, and has resolved to a website presenting itself as an official shop of the Complainant by copying all content from the Complainant’s website “www.kuoma.fi”. 5. Parties’ Contentions A. Complainant The Complainant alleges that it has satisfied all elements of the Policy, paragraph 4. B. Respondent The Respondent did not reply to the Complainant’s contentions. 6. Discussion and Findings On the basis of the facts and evidence introduced by the Complainant, and with regard to paragraphs 4(a), (b) and (c) of the Policy, the Panel concludes as follows: A. Identical or Confusingly Similar The Complainant has submitted sufficient evidence to demonstrate its registered rights in the KUOMA trademark, which is wholly reproduced in the disputed domain name. A domain name is “identical or confusingly similar” to a trademark for the purposes of the Policy when the domain name includes the trademark, or a confusingly similar approximation, regardless of other terms in the domain name (Wal-Mart Stores, Inc. v. Richard MacLeod d/b/a For Sale, WIPO Case No. D2000-0662). As stated in the WIPO Overview of WIPO Panel Views on Selected UDRP Questions, Third Edition (“WIPO Overview 3.0”), section 1.8, “[w]here the relevant trademark is recognizable within the disputed domain name, the addition of other terms (whether descriptive, geographical, pejorative, meaningless, or otherwise) would not prevent a finding of confusing similarity under the first element. The nature of such additional term(s) may however bear on the assessment of the second and third elements”. Hence, the Panel holds that the addition of the term “-ale” (the Finnish word for “discount”) to the Complainant’s KUOMA trademark does not prevent a finding of confusing similarity between the disputed domain name and the Complainant’s trademark. The Complainant has thus fulfilled the requirements of paragraph 4(a)(i) of the Policy. page 3 B. Rights or Legitimate Interests There are no indications before the Panel of any rights or legitimate interests of the Respondent in respect of the disputed domain name. The Complainant contends that the Respondent has not been provided any permission or license to use registered trademarks of the Complainant. Furthermore, the composition of the disputed domain name, wholly incorporating the Complainant’s trademark together with a descriptive term, cannot constitute fair use as it effectively impersonates or suggests sponsorship or endorsement by the Complainant. See WIPO Overview 3.0, section 2.5.1. Based on the Complainant’s credible contentions, the Panel finds that the Complainant, having made out a prima facie case which remains unrebutted by the Respondent, has fulfilled the requirements of paragraph 4(a)(ii) of the Policy. C. Registered and Used in Bad Faith Under the circumstances of this case, including (i) the composition of the disputed domain name, (ii) the year of registration of the disputed domain name, and (iii) the reputation of the Complainant’s trademark, it can be inferred that the Respondent was aware of the Complainant’s trademark when registering the disputed domain name. The Panel finds that the reproduction of the Complainant’s trademark along with the term “-ale” creates a likelihood of confusion between the Complainant’s trademark and the disputed domain name. The evidence and allegations submitted by the Complainant support a finding that the Respondent was engaged in an attempt to generate traffic to its site (purporting to be an online shop of the Complainant) by creating a likelihood of confusion with the Complainant’s trademark as to the source, sponsorship, affiliation, or endorsement of the Respondent’s website for its own commercial benefit. The Respondent has therefore used the disputed domain name in bad faith (see Claudie Pierlot v. Yinglong Ma, WIPO Case No. D2018-2466). Accordingly, the Complainant has also fulfilled paragraph 4(a)(iii) of the Policy. 7. Decision For the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the disputed domain name <kuoma-ale.com> be transferred to the Complainant. /Tobias Zuberbühler/ Tobias Zuberbühler Sole Panelist Date: October 16, 2023

Source of record: WIPO . Reproduced for research; WIPO is the authoritative source.

Beyond the decision

What Westmore sees around kuoma-ale.com

The decision is only the record. Westmore connects it to the cases, authorities, panelists, parties and domain evidence surrounding it.

Connected to Westmore UDRP Intelligence
115,979 decisions · citations · panelists · parties · domain history
Eleanor · UDRP intelligence
Ask Eleanor about this decision
Ask Eleanor about this decision

A short, grounded explanation drawn only from this decision's record — not legal advice or a prediction.

Unlocking Eleanor for this case uses 1 of your complimentary Intelligence unlocks· 3 remaining

Grounded in the Westmore record for this decision. Research/informational only — not legal advice or a prediction of any outcome.

Westmore Professional · Unlock the intelligence

The decision is only the beginning.

You've seen what happened. Now discover the deeper intelligence behind the case, the panelist, the parties and the authorities that matter.

Citation Intelligence
How this decision is cited and treated across the corpus.
Panelist Intelligence
The panel's tendencies, outcomes and reasoning patterns.
Domain History
Ownership chronology — creation vs. respondent acquisition.
Opposing-Party Research
Complainant, counsel and portfolio context.
Independent Case Review
Eleanor challenges your filing before the other side does.
Professional Matters
Open, research and manage matters end to end.
$395/month
Unlock Westmore Professional Annual & firm seats available · cancel anytime
Take the next step
Westmore UDRP · find the right service

Westmore UDRP records draw on WIPO-indexed decisions and are provided for research and informational purposes only. Not legal advice, a clearance opinion, or a prediction of any outcome.

Essential cookies only. Nothing is sold or shared.