Westmore · UDRP decision
WIPO · Case No. D2023-3789

Pridestaffusa.com

TransferWIPO-indexed · informational, not legal advice

The Panel ordered transfer of <pridestaffusa.com>. It found the domain confusingly similar to Complainant’s registered PRIDESTAFF mark, that Respondent lacked rights or legitimate interests because the domain hosted a parked page with PPC links to competing third-party sites and carried a risk of implied affiliation, and that the domain was registered and used in bad faith. The bad-faith finding relied on Complainant’s longstanding prior rights, the misleading combination of PRIDESTAFF with the geographic term “usa,” the PPC use, configured MX records, and Respondent’s pattern of abusive domain-name registrations as determined by prior UDRP panels.

Outcome
Transfer
At a glance
Provider
WIPO
Outcome
Transfer
Decision date
2023-11-03
Panelist(s)
Casey, Timothy D.
Complainant
PrideStaff, Inc.
Respondent
Corp, New Ventures Services
Disputed domain(s)
pridestaffusa.com
Citation weightrelies on 1 authority
Domain history UDRP Intelligence

The timeline behind pridestaffusa.com

Registration, the decision and the archived record of what this domain actually displayed — from public RDAP and the Internet Archive.

Westmore reconstructs the full history behind pridestaffusa.com — from public RDAP and the Internet Archive — as part of UDRP Intelligence:

Registration → decision → today timeline
Archived Wayback evidence of what the site showed
Registry bad-faith signals
The live current registrant
Available in UDRP Intelligence
Verified public record
Outcome & remedy
Complaint granted. Panel ordered transfer of pridestaffusa.com.
Reverse Domain Name Hijacking
No RDNH raised.
Westmore Insight

The case illustrates how adding a geographic term may aggravate rather than reduce the misleading character of a domain when the term corresponds to the trademark owner’s operating territory. It also shows that PPC use, MX configuration, longstanding prior rights, and an established pattern of abusive registrations may be assessed cumulatively in the bad-faith analysis, without a finding that the MX records were actually used for fraud.

The three-part test
Identical or Confusingly SimilarMet
Rights or Legitimate InterestsMet
Registered and Used in Bad FaithMet

Result of record. The panel's reasoning and decisive facts behind each element are in the Intelligence dossier below.

Related decisions
Case details
Provider
WIPO
Outcome
Transfer
Decision date
2023-11-03
Panel
Casey, Timothy D.
Full decision
7 min read · hosted by Westmore

ARBITRATION AND MEDIATION CENTER ADMINISTRATIVE PANEL DECISION PrideStaff, Inc. v. Corp, New Ventures Services Case No. D2023-3789 1. The Parties Complainant is PrideStaff, Inc., United States of America, represented by Frost Brown Todd LLC, United States of America. Respondent is Corp, New Ventures Services, United States of America. 2. The Domain Name and Registrar The disputed domain name <pridestaffusa.com> is registered with Network Solutions, LLC (the “Registrar”). 3. Procedural History The Complaint was filed with the WIPO Arbitration and Mediation Center (the “Center”) on September 12, 2023. On September 12, 2023, the Center transmitted by email to the Registrar a request for registrar verification in connection with the disputed domain name. On September 16, 2023, the Registrar transmitted by email to the Center its verification response confirming that Respondent is listed as the registrant and providing the contact details. The Center verified that the Complaint satisfied the formal requirements of the Uniform Domain Name Dispute Resolution Policy (the “Policy” or “UDRP”), the Rules for Uniform Domain Name Dispute Resolution Policy (the “Rules”), and the WIPO Supplemental Rules for Uniform Domain Name Dispute Resolution Policy (the “Supplemental Rules”). In accordance with the Rules, paragraphs 2 and 4, the Center formally notified Respondent of the Complaint, and the proceedings commenced on September 18, 2023. In accordance with the Rules, paragraph 5, the due date for Response was October 8, 2023. Respondent did not submit any response. Accordingly, the Center notified Respondent’s default on October 9, 2023. The Center appointed Timothy D. Casey as the sole panelist in this matter on October 20, 2023. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7. page 2 4. Factual Background Complainant is a staffing services firm found in 1978, with over 85 offices throughout the United States of America. Complainant has a registration for PRIDESTAFF as a trademark, with a date of first use of March 1, 1995 (the “PRIDESTAFF Mark”), as follows: Mark Jurisdiction Class(es) Registration No. Registration Date PRIDESTAFF United States of America 35 2116589 November 25, 1997 The disputed domain name was registered on June 12, 2023. At the time of filing the Complaint, the disputed domain name resolved to a website with pay-per-click (“PPC”) links. 5. Parties’ Contentions A. Complainant Complainant contends it has rights in the PRIDESTAFF Mark, that the disputed domain name is confusingly similar to the PRIDESTAFF Mark because it incorporates the PRIDESTAFF Mark in its entirety, and that the term “usa” and the Top-Level Domain are inconsequential to a confusing similarity determination. Complainant contends that Respondent has no rights or legitimate interests in the disputed domain name, that Respondent is neither a franchisee nor otherwise affiliated with Complainant, and that Respondent is using the disputed domain name for illegitimate purposes that do not equate to a bona fide offering of services in connection with the disputed domain name. Complainant contends that Respondent is passively holding the disputed domain name, using it as a placeholder with PPC links directing customers to third party sites offering competitive services to those of Complainant. Complainant further contends that Respondent’s passive holding of the disputed domain name prevents Complainant from obtaining its rightful ownership and control of the same, that Respondent registered the disputed domain name to capitalize on the goodwill associated with the PRIDESTAFF Mark, and that by so doing Respondent deceives Internet users seeking information from Complainant about its PRIDESTAFF Mark branded services. Complainant notes that Respondent has set up MX-records for the disputed domain name, which is an indicator that Respondent may use email sent and received from the disputed domain name for fraudulent purposes. Complainant contends that this fact, coupled with Respondent’s lack of an established and bona fide business associated with the nature of the disputed domain name creates an inference that the disputed domain name was set up to engage in some type of illegal behavior. Complainant further points to bioMérieux v. Registration Private, Domains By Proxy, LLC / Milton Bardmess, WIPO Case No. D2020-3499, which held that the establishment of MX-records for a disputed domain name constitutes a use of the disputed domain name in a manner that establishes that Respondent has engaged in behavior that would falsely imply an affiliation with Complainant and thereby constitutes bad faith. Complainant contends that Respondent is a serial cybersquatter, noting at least 17 negative UDRP decisions against Respondent since 2015. B. Respondent Respondent did not reply to Complainant’s contentions. page 3 6. Discussion and Findings A. Identical or Confusingly Similar Complainant’s use of the PRIDESTAFF Mark for more than 25 years and registration of the same are more than sufficient to establish that Complainant has trademark rights in the PRIDESTAFF Mark. Complainant contends that the disputed domain name is confusingly similar to the PRIDESTAFF Mark. Given that Complainant’s PRIDESTAFF Mark is recognizable in the disputed domain name, the Panel agrees and finds that the disputed domain name is confusingly similar to the PRIDESTAFF Mark. B. Rights or Legitimate Interests The Panel finds that Respondent has no rights or legitimate interests in the disputed domain name. Respondent has no legitimate interest in the disputed domain name. Respondent is not affiliated with Complainant. Respondent’s use of the disputed domain name does not equate to a bona fide offering of services in connection with the disputed domain name. In particular, Respondent’s use of the disputed domain name to host a parked page comprising PPC links to competing third party sites is not a bona fide offering of goods or services that would give rise to rights or legitimate interests in the disputed domain name. Furthermore, the nature of the disputed domain name, comprising the PRIDESTAFF Mark and adding a geographical term associated with Complainant’s business, carries a risk of implied affiliation with Complainant as it effectively impersonates or suggests sponsorship or endorsement by Complainant, and accordingly cannot constitute a fair use in these circumstances. See section 2.5.1 of the WIPO Overview of WIPO Panel Views on Selected UDRP Questions, Third Edition (“WIPO Overview 3.0”). The addition of the geographical term in the disputed domain name only serves to further increase the level of falsely suggested sponsorship or endorsement by Complainant. Respondent has not rebutted Complainant’s prima facie case and has provided no arguments or evidence showing potential rights or legitimate interests in the disputed domain name. For these reasons, the Panel finds that Respondent has no rights or legitimate interests in the disputed domain name. C. Registered and Used in Bad Faith Given i) the timing of Complainant’s first use and registration of the PRIDESTAFF Mark, predating registration of the disputed domain name by more than 25 years, ii) Respondent’s use of the disputed domain name to host a parked page with PPC links, along with the configuration of MX-records, and iii) the inherently misleading nature of the disputed domain name as a combination of the PRIDESTAFF Mark with a geographical term, Respondent had clear knowledge of the PRIDESTAFF Mark and Complainant’s business prior to registration. The Panel finds that Respondent’s registration of the disputed domain name was in bad faith. In addition, Respondent’s pattern of registration of abusive domain names, as decided by the prior UDRP panels, further supports its bad faith. In addition, the Panel finds Respondent’s usage of the disputed domain name to attract consumers to a website associated with the disputed domain name by falsely associating the website with Complainant constitutes use in bad faith consistent with paragraph 4(b)(iv) of the Policy. The Panel concludes that the disputed domain name was registered and has been used in bad faith. page 4 7. Decision For the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the disputed domain name <pridestaffusa.com> be transferred to Complainant. /Timothy D. Casey/ Timothy D. Casey Sole Panelist Date: November 3, 2023

Source of record: WIPO . Reproduced for research; WIPO is the authoritative source.

Beyond the decision

What Westmore sees around pridestaffusa.com

The decision is only the record. Westmore connects it to the cases, authorities, panelists, parties and domain evidence surrounding it.

Connected to Westmore UDRP Intelligence
115,979 decisions · citations · panelists · parties · domain history
Eleanor · UDRP intelligence
Ask Eleanor about this decision
Ask Eleanor about this decision

A short, grounded explanation drawn only from this decision's record — not legal advice or a prediction.

Unlocking Eleanor for this case uses 1 of your complimentary Intelligence unlocks· 3 remaining

Grounded in the Westmore record for this decision. Research/informational only — not legal advice or a prediction of any outcome.

Westmore Professional · Unlock the intelligence

The decision is only the beginning.

You've seen what happened. Now discover the deeper intelligence behind the case, the panelist, the parties and the authorities that matter.

Citation Intelligence
How this decision is cited and treated across the corpus.
Panelist Intelligence
The panel's tendencies, outcomes and reasoning patterns.
Domain History
Ownership chronology — creation vs. respondent acquisition.
Opposing-Party Research
Complainant, counsel and portfolio context.
Independent Case Review
Eleanor challenges your filing before the other side does.
Professional Matters
Open, research and manage matters end to end.
$395/month
Unlock Westmore Professional Annual & firm seats available · cancel anytime
Take the next step
Westmore UDRP · find the right service

Westmore UDRP records draw on WIPO-indexed decisions and are provided for research and informational purposes only. Not legal advice, a clearance opinion, or a prediction of any outcome.

Essential cookies only. Nothing is sold or shared.