Westmore · UDRP DecisionChurchfootwearuk.com
The Panel ordered transfer of <churchfootwearuk.com>. It found the domain confusingly similar to the Complainant’s CHURCH’S trademark, that the Respondent lacked rights or legitimate interests, and that the domain was registered and used in bad faith. The website copied branding and content from the Complainant’s official website, lacked a disclaimer or meaningful operator information, and offered apparently identical products at prices more than 15 times lower than the originals. The Panel concluded that the Respondent more likely than not sought to impersonate the Complainant and sell counterfeit goods for commercial gain.
The timeline behind churchfootwearuk.com
Registration, the decision and the archived record of what this domain actually displayed — from public RDAP and the Internet Archive.
The case illustrates how a domain combining a mark with a product term and geographic abbreviation can support not only confusing similarity but also a broader impersonation finding when the associated website copies the trademark owner’s presentation. The decision is particularly useful for its cumulative assessment of copied branding, missing seller information, absence of a disclaimer, extreme price differences, and respondent default.
Result of record. The panel's reasoning and decisive facts behind each element are in the Intelligence dossier below.
ARBITRATION AN D MEDIATION CENTER ADMINISTRATIVE PANEL DECISION Church and Co (Footwear) Limited v. yuansheng li Case No. D2023-4070 1. The Parties The Complainant is Church and Co (Footwear) Limited, United Kingdom, represented by Studio Barbero, Italy . The Respondent is yuansheng li, China. 2. The Domain Name and Registrar The disputed domain name <churchfootwearuk.com> is registered with GoDaddy.com, LLC (the “Registrar”). 3. Procedural History The Complaint was filed with the WIPO Arbitration and Mediation Center (the “Center”) on September 28, 2023. On September 28, 2023, the Center transmitted by email to the Registrar a request f or registrar verif ication in connection with the disputed domain name. On September 29, 2023, the Registrar transmitted by email to the Center its verification response confirming that the Respondent is listed as the registrant and providing the contact details. The Center verif ied that the Complaint satisf ied the f ormal requirements of the Unif orm Domain Name Dispute Resolution Policy (the “Policy” or “UDRP”), the Rules for Uniform Domain Name Dispute Resolution Policy (the “Rules”), and the WIPO Supplemental Rules for Uniform Domain Name Dispute Resolution Policy (the “Supplemental Rules”). In accordance with the Rules, paragraphs 2 and 4, the Center f ormally notif ied the Respondent of the Complaint, and the proceedings commenced on October 18, 2023. In accordance with the Rules, paragraph 5, the due date f or Response was November 7, 2023. The Respondent did not submit any response. Accordingly, the Center notif ied the Respondent’s def ault on November 9, 2023. The Center appointed Assen Alexiev as the sole panelist in this matter on November 29, 2023. The Panel f inds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7. page 2 4. Factual Background The Complainant is a manuf acturer of luxury f ootwear. It was f ounded in 1873 by Thomas Church in Northampton, England. In 1999, the company was bought by the Italian luxury fashion house PRADA. The Complainant sells its products in luxury stores around the world and through its official website at the domain name <church-f ootwear.com>, registered on April 18, 1996. The Complainant is the owner of a number of trademark registrations f or the signs “CHURCH” and “CHURCH’S” (together, the “CHURCH’S trademark”), including the following: - the International trademark CHURCH’S with registration No. 829355, registered on May 26, 2004 f or goods in International Classes 18, 25 and 35, designating a number of jurisdictions including China, where the Respondent appears to be located; and - the European Union trademark CHURCH with registration No. 010775765, registered on September 5, 2012 f or goods in International Classes 3, 9, 14, 16, 18, 25, 34 and 35. The disputed domain name was registered on August 24, 2023. It directs to a website that prominently displays the Complainant’s CHURCH’S trademark and of f ers f or sale f ootwear and other leather goods marked with the same trademark. 5. Parties’ Contentions A. Complainant The Complainant contends that it has satisfied each of the elements required under the Policy f or a transf er of the disputed domain name. The Complainant states that the disputed domain name is confusingly similar to its CHURCH’S trademark, because it incorporates the whole of the trademark with the addition of the non-distinctive elements “f ootwear” and “uk”, the latter of which may be interpreted as the country code for the United Kingdom. The Complainant notes that the addition to the CHURCH’S trademark of a geographical term and of a dictionary word related to the Complainant’s core business - the manuf acturing and sale of shoes, is not a distinguishing feature, but may increase the confusion, since users may believe that the disputed domain name is used by the Complainant or by an entity af f iliated to it in connection with its of f icial web portal. According to the Complainant, the Respondent has no rights or legitimate interests in respect of the disputed domain name, because it has not been authorized by the Complainant to use the CHURCH’S trademark or to register and use the disputed domain name, and is not an authorized reseller of the Complainant. The Complainant adds that the Respondent is not commonly known by a name corresponding to the disputed domain name and does not own any trademark registrations of the sign “Church”. The Complainant points out that there is no evidence that before notice of the dispute the Respondent has used the disputed domain name in connection with a bona fide offering of goods or services or has made a legitimate noncommercial or fair use of it. Rather, the Respondent has used the disputed domain name to attract users to a website displaying the Complainant’s CHURCH’S trademark, where purported products of the Complainant are advertised and offered for sale at discounted prices, and which contains no disclaimer f or the lack of affiliation between the website at the disputed domain name and the Complainant. According to the Complainant, the Respondent uses the disputed domain name in an attempt to conf use and mislead Internet users into believing that the website at the disputed domain name is operated by the Complainant or with its consent. The Complainant points out that the Respondent is using the disputed domain name to advertise and offer for sale prima facie counterfeit products, in view of the very low prices at which they are of fered for sale. According to the Complainant, the lack of information about the entity operating the website at the disputed domain name supports the conclusion that the Respondent might have engaged in the sale of counterfeit goods and has indicated inaccurate and incomplete contact details to avoid being identif ied page 3 and prosecuted f or its illegal conduct. In the Complainant’s view, such behavior demonstrates that the Respondent did not intend to use the disputed domain name in connection with any legitimate purpose, and its conduct cannot be considered as a bona fide offering of goods or services or as a legitimate non-commercial or fair use of the disputed domain name, without intent f or commercial gain. Rather, the Respondent attempts to gain f rom the sale of the products advertised on the website by f ree-riding the well-known CHURCH’S trademark of the Complainant and causing conf usion amongst users as to the source or af f iliation of its website and of the products of f ered f or sale on it. The Complainant further highlights that, irrespective of the nature of the products of f ered f or sale on the website at the disputed domain name, no fair use could be invoked by the Respondent, since it attempts to impersonate the Complainant by indicating the name Church & Co Ltd in the copyright notice of the website at the disputed domain name. The Complainant points out that the composition of the disputed domain name, combining the Complainant’s CHURCH’S trademark with a descriptive term related to the Complainant’s business and the geographical indicator “uk” - ref erring to the Complainant’s country – the United Kingdom, carries a high risk of implied af f iliation with the Complainant, especially considering that the Complainant operates its website at the very similar domain name <church-footwear.com>. The Complainant adds that the Respondent did not reply to its cease-and-desist letter of September 8, 2023. The Complainant contends that the disputed domain name was registered and is being used in bad f aith. It states that the registration of the CHURCH’S trademark predates the registration of the disputed domain name by several years, and adds that the CHURCH’S trademark has been extensively used since the 1870s in connection with the Complainant’s products worldwide, including in the Respondent’s country, and has been widely publicized globally and constantly f eatured throughout the Internet. According to the Complainant, the Respondent could not have possibly ignored the existence of the Complainant’s CHURCH’S trademark when it registered the disputed domain name, with which it is conf usingly similar. Indeed, the f act that purported Complainant’s products are of f ered f or sale and that the Complainant’s CHURCH’S trademark is published on the website at the disputed domain name indicates that the Respondent is f ully aware of the Complainant and its trademark. The Complainant maintains that the use of the disputed domain name in connection with a commercial website, displaying the CHURCH’S trademark and offering for sale prima facie counterfeit goods branded with same trademark indicates that the Respondent’s purpose in registering and using the disputed domain name was to intentionally attempt to attract Internet users seeking the Complainant’s branded products to the website at the disputed domain name for commercial gain, by creating a likelihood of conf usion with the Complainant’s trademark as to the source, sponsorship, af f iliation, or endorsement of the website at the disputed domain name and of the goods of f ered there. B. Respondent The Respondent did not reply to the Complainant’s contentions. 6. Discussion and Findings A. Identical or Confusingly Similar It is well accepted that the f irst element f unctions primarily as a standing requirement. The standing (or threshold) test for confusing similarity involves a reasoned but relatively straightforward comparison between the Complainant’s trademark and the disputed domain name. WIPO Overview of WIPO Panel Views on Selected UDRP Questions, Third Edition, (“WIPO Overview 3.0 ”), section 1.7. Based on the available record, the Panel f inds the Complainant has shown rights in respect of the CHURCH’S trademark f or the purposes of the Policy. WIPO Overview 3.0 , section 1.2.1. page 4 The Panel f inds the CHURCH’S trademark is recognizable within the disputed domain name, because it contains the distinctive element “church” of this trademark (and the entirety of the CHURCH trademark). Accordingly, the disputed domain name is confusingly similar to the CHURCH’S trademark for the purposes of the Policy. WIPO Overview 3.0 , section 1.7. Although the addition of other terms (here, “footwear” and “uk”) may bear on assessment of the second and third elements, the Panel finds the addition of such terms does not prevent a f inding of conf using similarity between the disputed domain name and the CHURCH’S trademark f or the purposes of the Policy. WIPO Overview 3.0, section 1.8. Based on the available record, the Panel theref ore f inds that the f irst element of the Policy has been established. B. Rights or Legitimate Interests Paragraph 4(c) of the Policy provides a list of circumstances in which the Respondent may demonstrate rights or legitimate interests in a disputed domain name. Although the overall burden of proof in UDRP proceedings is on the complainant, panels have recognized that proving a respondent lacks rights or legitimate interests in a domain name may result in the difficult task of “proving a negative”, requiring information that is of ten primarily within the knowledge or control of the respondent. As such, where a complainant makes out a prima facie case that the respondent lacks rights or legitimate interests, the burden of production on this element shifts to the respondent to come f orward with relevant evidence demonstrating rights or legitimate interests in the domain name (although the burden of proof always remains on the complainant). If the respondent f ails to come f orward with such relevant evidence, the complainant is deemed to have satisf ied the second element. WIPO Overview 3.0 , section 2.1. Having reviewed the available record, the Panel finds the Complainant has established a prima facie case that the Respondent lacks rights or legitimate interests in the disputed domain name. The Respondent has not rebutted the Complainant’s prima facie sh owing and has not come f orward with any relevant evidence demonstrating rights or legitimate interests in the disputed domain name such as those enumerated in the Policy or otherwise. Panels have held that the use of a domain name for illegal activity, (here, claimed sale of counterf eit goods and impersonation of the Complainant) can never conf er rights or legitimate interests on a respondent. WIPO Overview 3.0 , section 2.13.1. The evidence in this case shows that the website at the disputed domain name prominently displays the CHURCH’S trademark and logo with the exact same appearance as on the Complainant’s website. The Respondent’s website also has the same header as the Complainant’s website (“Handmade English shoes f or Men and Women”) and the same copyright notice (“2023 Church & Co Ltd.”). The “About Us” section of the Respondent’s website states: “THE CHURCH’S STORY Our history, one that spans centuries, paints a meaningful portrait of a brand that fully appreciates the value of tradition and how it can keep us grounded while propelling us forward.” There is no disclaimer for the lack of relationship with the Complainant and no inf ormation about the entity actually of f ering f or sale the f ootwear and other products of f ered on the Respondent’s website, and its Privacy Policy, Shipping Policy, Return Policy and Terms of Service contain unf inished sentences with blank spaces where the context requires the insertion of names and contact details about the provider of the goods. The prices indicated f or these products are quite modest in comparison with the prices indicated on the official website of the Complainant, and the Complainant has submitted a price comparison of three random of f erings on the Respondent’s website, which shows that each of them is more than 15 times cheaper than the respective original product of the Complainant that looks exactly the same. One would not reasonably expect such price differences if the products of f ered by the Respondent were genuine goods manuf actured by the Complainant. page 5 Taking all the above into account, the Panel concludes that it is more likely that the Respondent has engaged in an illegitimate conduct where it attempts to impersonate the Complainant and to sell counterf eit goods by misleading Internet users that they are being offered genuine products of the Complainant. Such conduct cannot give rise to rights or legitimate interests in the disputed domain name. Based on the available record, the Panel theref ore f inds that the second element of the Policy has been established. C. Registered and Used in Bad Faith The Panel notes that, f or the purposes of paragraph 4(a)(iii) of the Policy, paragraph 4(b) of the Policy establishes circumstances, in particular, but without limitation, that, if found by the Panel to be present, shall be evidence of the registration and use of a domain name in bad f aith. Further, Panels have held that the use of a domain name for illegal activity (here, claimed sale of counterf eit goods and impersonation of the Complainant) constitutes bad f aith. WIPO Overview 3.0 , section 3.4. The Panel f inds that the Respondent’s registration and use of the disputed domain name constitutes bad f aith under the Policy. As discussed in the section on rights and legitimate interests, the evidence supports a conclusion that it is more likely than not that the Respondent has attempted to impersonate the Complainant in order to conf use and attract Internet users to its website, where to of f er them counterf eit replicas of the Complainant’s of ferings at heavily discounted prices. Taking this into account, it appears likely that the Respondent’s purpose in registering and using the disputed domain name was to intentionally attempt to attract Internet users seeking the Complainant’s products to the website at the disputed domain name for commercial gain, by creating a likelihood of conf usion with the Complainant’s CHURCH’S trademark as to the source, sponsorship, affiliation, or endorsement of the website at the disputed domain name and of the goods offered on it. Based on the available record, the Panel theref ore f inds that the Complainant has established the third element of the Policy. 7. Decision For the f oregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the disputed domain name <churchf ootwearuk.com> be transf erred to the Complainant. /Assen Alexiev/ Assen Alexiev Sole Panelist Date: December 8, 2023
Source of record: WIPO . Reproduced for research; WIPO is the authoritative source.
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