Westmore · UDRP DecisionKevinmurphyus.com
The Panel ordered transfer of <kevinmurphyus.com>. It found the domain confusingly similar to the Complainant’s KEVIN MURPHY mark, that the Respondent lacked rights or legitimate interests, and that the domain had been registered and used in bad faith to impersonate the Complainant and perpetrate financial fraud through falsified reseller certificates and invoices.
The timeline behind kevinmurphyus.com
Registration, the decision and the archived record of what this domain actually displayed — from public RDAP and the Internet Archive.
Westmore reconstructs the full history behind kevinmurphyus.com — from public RDAP and the Internet Archive — as part of UDRP Intelligence:
The decision illustrates a straightforward application of the UDRP where a domain fully incorporates a trademark, adds a geographic abbreviation, and is used for impersonation and financial fraud. The case is especially useful for showing that suspension or later inactivity does not cure bad faith established by documented prior fraudulent use.
Result of record. The panel's reasoning and decisive facts behind each element are in the Intelligence dossier below.
ARBITRATION AN D MEDIATION CENTER ADMINISTRATIVE PANEL DECISION Kevin Murphy Professional Pty. Ltd. v. alex zender Case No. D2023-4393 1. The Parties The Complainant is Kevin Murphy Professional Pty. Ltd., Australia, represented by 101domain.com, United States of America (“United States”). The Respondent is alex zender, United States. 2. The Domain Name and Registrar The disputed domain name <kevinmurphyus.com> is registered with Key-Systems Gmb H (the “Reg istrar”). 3. Procedural History The Complaint was filed with the WIPO Arbitration and Mediation Center (the “Center”) on October 23, 2023. On October 24, 2023, the Center transmitted by email to the Registrar a request f or registrar verif ication in connection with the disputed domain name. On October 25, 2023, the Registrar transmitted by email to the Center its verif ication response disclosing registrant and contact information for the disputed domain name which dif f ered f rom the named Respondent (On behalf of kevinmurphyus.com OWNER) and contact inf ormation in the Complaint. The Center sent an email communication to the Complainant on October 30, 2023, providing the registrant and contact inf ormation disclosed by the Registrar, and inviting the Complainant to submit an amendment to the Complaint. The Complainant f iled an amended Complaint on October 31, 2023. The Center verif ied that the Complaint together with the amended Complaint satisf ied the f ormal requirements of the Uniform Domain Name Dispute Resolution Policy (the “Policy” or “UDRP”), the Rules f or Unif orm Domain Name Dispute Resolution Policy (the “Rules”), and the WIPO Supplemental Rules f or Unif orm Domain Name Dispute Resolution Policy (the “Supplemental Rules”). In accordance with the Rules, paragraphs 2 and 4, the Center f ormally notif ied the Respondent of the Complaint, and the proceedings commenced on November 3, 2023. In accordance with the Rules, paragraph 5, the due date f or Response was November 23, 2023. The Respondent did not submit any response. Accordingly, the Center notif ied the Respondent’s def ault on November 28, 2023. page 2 The Center appointed Zoltán Takács as the sole panelist in this matter on December 6, 2023. The Panel f inds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7. 4. Factual Background Founded by the renowned hair stylist Kevin Murphy, the Complainant is one of the most globally recognized prof essional hair care companies. The Complainant has been operating in the prof essional hair care industry since 2004. Its hair salons present in 40 countries and nearly all of its products are distinctively labeled with the “Kevin Murphy” brand name. The Complainant is among others owner of the United States Trademark Registration No. 4623077 f or the wo rd mark KEVIN MURPHY, registered since October 21, 2014, for variety of goods and services. The Complainant also maintains a portfolio of approximately 50 domain names consisting of its trademark KEVIN MURPHY. Its primary website at “www.kevinmurphy.com.au” provides an online marketplace f or customers to browse broad ranges of KEVIN MURPHY branded hair care products and services. The disputed domain name was registered on November 11, 2022, and was used in connection with a f raudulent scam designed to def raud consumers looking f or the Complainant and its KEVIN MURPHY trademarked products. On February 19, 2023, the hosting provider suspended the disputed domain name f or the reported fraudulent activity and currently the disputed domain name does not resolve to an active web site. 5. Parties’ Contentions A. Complainant The Complainant contends that it has satisfied each of the elements required under the Policy f or a transf er of the disputed domain name. Notably, the Complainant contends that: - the disputed domain name, which fully incorporates its KEVIN MURPHY trademark, is confusingly similar to the Complainant’s trademark because the addition of the term “us”, which is the common abbreviation for the United States, is not suf f icient to distinguish the disputed domain name f rom the trademark; - the Respondent has no rights or legitimate interests in respect of the disputed domain name; and - the Respondent has unlawfully used the disputed domain name to confuse and defraud customers looking f or the Complainant, issuing f alse invoices and invalid corporate certif icates. The Complainant requests that the disputed domain name be transf erred f rom the Respondent to the Complainant. B. Respondent The Respondent did not reply to the Complainant’s contentions. page 3 6. Discussion and Findings Paragraph 15(a) of the Rules requires that the Panel’s decision be made “on the basis of the statements and documents submitted and in accordance with the Policy, these Rules and any rules and principles of law that it deems applicable”. A complainant must evidence each of the three elements required by paragraph 4(a) of the Policy in order to succeed on the complaint, namely that: (i) the domain name is identical or conf usingly similar to a trademark or service mark in which the complainant has rights; (ii) the respondent has no rights or legitimate interests in respect of the domain name; and (iii) the domain name has been registered and is being used in bad f aith. A. Identical or Confusingly Similar It is well accepted that the f irst element f unctions primarily as a standing requirement. The standing (or threshold) test for confusing similarity involves a reasoned but relatively straightforward comparison between the Complainant’s trademark and the disputed domain name. WIPO Overview of WIPO Panel Views on Selected UDRP Questions, Third Edition, (“WIPO Overview 3.0”), section 1.7. Based on the available record, the Panel finds the Complainant has shown rights in respect of a trademark or service mark f or the purposes of the Policy. WIPO Overview 3.0, section 1.2.1. The Panel f inds the entirety of the mark is reproduced within the disputed domain name. Accordingly, the disputed domain name is confusingly similar to the mark for the purposes of the Policy. WIPO Overview 3.0, section 1.7. Although the addition of other terms, here “us”, may bear on assessment of the second and third elements, the Panel f inds the addition of such term does not prevent a f inding of conf using similarity between the disputed domain name and the mark f or the purposes of the Policy. WIPO Overview 3.0, section 1.8. Based on the available record, the Panel f inds the f irst element of the Policy has been established. B. Rights or Legitimate Interests Paragraph 4(c) of the Policy provides a list of circumstances in which the Respondent may demonstrate rights or legitimate interests in a disputed domain name. Although the overall burden of proof in UDRP proceedings is on the complainant, panels have recognized that proving a respondent lacks rights or legitimate interests in a domain name may result in the difficult task of “proving a negative”, requiring information that is of ten primarily within the knowledge or control of the respondent. As such, where a complainant makes out a prima facie case that the respondent lacks rights or legitimate interests, the burden of production on this element shifts to the respondent to come f orward with relevant evidence demonstrating rights or legitimate interests in the domain name (although the burden of proof always remains on the complainant). If the respondent f ails to come f orward with such relevant evidence, the complainant is deemed to have satisf ied the second element. WIPO Overview 3.0, section 2.1. Having reviewed the available record, the Panel finds the Complainant has established a prima facie case that the Respondent lacks rights or legitimate interests in the disputed domain name. The Respondent has not rebutted the Complainant’s prima facie showing and has not come f orward with any relevant evidence demonstrating rights or legitimate interests in the disputed domain name such as those enumerated in the Policy or otherwise. page 4 The Complainant was made aware of the registration and use of the disputed domain name due to numerous customer complaints reporting f alsif ied invoicing and f alse company certif icates tied to the disputed domain name. One of the Complainant’s customers f iled and f ormal complaint af ter being def rauded f or signif icant amount of money ref lected in the f alse invoices. Panels have held that the use of a domain name for illegal activity, here impersonating the Complainant and perpetrating financial fraud, can never confer rights or legitimate interests on a respondent. WIPO Overview 3.0, section 2.13.1. Based on the available record, the Panel f inds the second element of the Policy has been established. C. Registered and Used in Bad Faith Having reviewed the record, the Panel f inds that the Respondent’s registration and use of the disputed domain name constitutes bad f aith under the Policy. In the present case, the Panel notes that the Respondent used the disputed domain name to perpetrate a f inancial scam. The Complainant produced evidence that the Respondent impersonated the Complainant and tricked its customers into purchase of large quantities of products by issuing falsified reseller certificates and f ake invoice statement. Such use demonstrates the Respondent’s clear knowledge of , and intent to target, the Complainant. Af ter one of the defrauded customers f iled a f ormal complaint, the hosting provider has suspended the disputed domain name. Panels have held that the use of a domain name for illegal activity, here impersonating the Complainant and perpetrating f inancial f raud constitutes bad f aith. WIPO Overview 3.0, section 3.4. While the disputed domain name has ultimately been suspended, the inactive use of the disputed domain name does not prevent a finding of bad faith given the impersonating nature and prior use of the disputed domain name. Based on the available record, the Panel finds that the Complainant has established the third element of the Policy. 7. Decision For the f oregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the disputed domain name <kevinmurphyus.com> be transf erred to the Complainant. /Zoltán Takács/ Zoltán Takács Sole Panelist Date: December 20, 2023
Source of record: WIPO . Reproduced for research; WIPO is the authoritative source.
What Westmore sees around kevinmurphyus.com
The decision is only the record. Westmore connects it to the cases, authorities, panelists, parties and domain evidence surrounding it.

A short, grounded explanation drawn only from this decision's record — not legal advice or a prediction.
Grounded in the Westmore record for this decision. Research/informational only — not legal advice or a prediction of any outcome.
The decision is only the beginning.
You've seen what happened. Now discover the deeper intelligence behind the case, the panelist, the parties and the authorities that matter.
Go beyond the public record: see how this case has been cited, find comparable decisions, analyze the panelist and apply the relevant authorities to your Matter.
Westmore Professional · $395/month
Research with UDRP IntelligenceWestmore AI drafts an attorney-review-ready UDRP response from your facts, grounded in the exact panel and closest precedent.
$895 one-time per matter · no subscription required. Self-help drafting aid — not legal advice.
Build your responseWestmore UDRP records draw on WIPO-indexed decisions and are provided for research and informational purposes only. Not legal advice, a clearance opinion, or a prediction of any outcome.