Westmore · UDRP decision
WIPO · Case No. D2024-1375

Shrm2024.org

TransferWIPO-indexed · informational, not legal advice

The Panel ordered transfer of <shrm2024.org>. It found the domain confusingly similar to the Complainant’s SHRM mark because it incorporated the mark in full with the addition of “2024.” The Respondent lacked rights or legitimate interests because the domain carried a risk of implied affiliation and was used for a website impersonating the Complainant and attempting to collect visitor information. Registration and use in bad faith were established from the copied SHRM event content, the Respondent’s evident knowledge of the Complainant, and the apparent intent to exploit confusion with the mark.

Outcome
Transfer
At a glance
Provider
WIPO
Outcome
Transfer
Decision date
2024-05-24
Panelist(s)
Loureiro Oliveira, Alvaro
Complainant
Society for Human Resource Management
Respondent
Kolren Karen
Disputed domain(s)
shrm2024.org
Citation weightrelies on 1 authority
Domain history UDRP Intelligence

The timeline behind shrm2024.org

Registration, the decision and the archived record of what this domain actually displayed — from public RDAP and the Internet Archive.

Westmore reconstructs the full history behind shrm2024.org — from public RDAP and the Internet Archive — as part of UDRP Intelligence:

Registration → decision → today timeline
Archived Wayback evidence of what the site showed
Registry bad-faith signals
The live current registrant
Available in UDRP Intelligence
Verified public record
Outcome & remedy
Complaint granted. Panel ordered transfer of shrm2024.org.
Reverse Domain Name Hijacking
No RDNH raised.
Westmore Insight

The decision illustrates how a trademark combined with a current event year can signal targeted impersonation when the associated website copies official conference content. The result rested not merely on the domain’s composition but on concrete website use reproducing the mark, schedule, and visual material while soliciting visitor information.

The three-part test
Identical or Confusingly SimilarMet
Rights or Legitimate InterestsMet
Registered and Used in Bad FaithMet

Result of record. The panel's reasoning and decisive facts behind each element are in the Intelligence dossier below.

Related decisions
Case details
Provider
WIPO
Outcome
Transfer
Decision date
2024-05-24
Panel
Loureiro Oliveira, Alvaro
Full decision
9 min read · hosted by Westmore

ARBI TRATI O N AND MEDI ATI ON CENTER ADMINISTRATIVE PANEL DECISION Society for Human Resource Management v. Kolren Karen Case No. D2024-1375 1. The Parties The Complainant is Society for Human Resource Management, United States of America (“United States”), represented by Holland & Knight LLC, United States. The Respondent is Kolren Karen, India. 2. The Domain Name and Registrar The disputed domain name <shrm2024.org> is registered with GoDaddy.com, LLC (the “Registrar”). 3. Procedural History The Complaint was filed with the WIPO Arbitration and Mediation Center (the “Center”) on April 1, 2024. On April 2, 2024, the Center transmitted by email to the Registrar a request for registrar verification in connection with the disputed domain name. Also on April 2, 2024, the Registrar transmitted by email to the Center its verification response disclosing registrant and contact information for the disputed domain name which differed from the named Respondent (Registration Private, Domains By Proxy, LLC) and contact information in the Complaint. The Center sent an email communication to the Complainant on April 3, 2024, providing the registrant and contact information disclosed by the Registrar, and inviting the Complainant to submit an amendment to the Complaint. The Complainant filed an amendment to the Complaint on April 8, 2024. The Center verified that the Complaint together with the amendment to the Complaint satisfied the formal requirements of the Uniform Domain Name Dispute Resolution Policy (the “Policy” or “UDRP”), the Rules for Uniform Domain Name Dispute Resolution Policy (the “Rules”), and the WIPO Supplemental Rules for Uniform Domain Name Dispute Resolution Policy (the “Supplemental Rules”). In accordance with the Rules, paragraphs 2 and 4, the Center formally notified the Respondent of the Complaint, and the proceedings commenced on April 12, 2024. In accordance with the Rules, paragraph 5, the due date for Response was May 2, 2024. The Respondent did not submit any response. Accordingly, the Center notified the Respondent’s default on May 6, 2024. page 2 The Center appointed Alvaro Loureiro Oliveira as the sole panelist in this matter on May 10, 2024. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7. 4. Factual Background The Complainant is Society for Human Resource Management, an Ohio-based corporation located in the United States and one of the world’s largest human resources professional societies, with more than 340,000 members in over 180 countries. The Complainant has used its trademark SHRM continuously since 1989 and is the owner of registrations for SHRM in the United States. Among these registrations, the following ones are worth mentioning: - United States trademark SHRM (device) registration No. 3580962 registered on February 24, 2009; - United States trademark SHRM (device) registration No. 3568021 registered on January 27, 2009; - United States trademark SHRM (device) registration No. 3554542 registered on December 30, 2008; - United States trademark SHRM registration No. 6440990 registered on August 3, 2021. The Complainant is the owner the domain name <shrm.org>, registered on November 14, 1997, pointing to the Complainant’s primary website. The disputed domain name was registered on March 1, 2024. The evidence submitted with the Complaint shows that the disputed domain name resolved to a website impersonating the Complainant, reproducing its trademark, as well as the schedule for the “2024 SHRM Expo”, an annual exposition featuring human resources products and services. 5. Parties’ Contentions A. Complainant The Complainant contends that the disputed domain name is confusingly similar to the SHRM trademark, that the Respondent has no rights or legitimate interests in respect of the disputed domain name, and that the disputed domain name has been registered and is being used in bad faith. Notably, the Complainant contends that the disputed domain name resolved to a website pretending to be the Complainant’s one, particularly regarding the “2024 SHRM Expo”. Not only the trademark, but the entire schedule for the conference is reproduced. The referred website also enticed visitors to submit their information, as if they were effectively registering for the conference. Annexes I and J evidence these allegations. The Complainant also contends that this is not the first year that a copycat conference website has been created using the same domain name format, as a complaint has been filed and successfully decided in 2023 (see Society for Human Resource Management v. Singh, Case No. D2023-1529 ). B. Respondent The Respondent did not reply to the Complainant’s contentions. page 3 6. Discussion and Findings The Policy, in its paragraph 4(a), determines that three elements must be present and duly proven by a complainant to obtain relief. These elements are: i. the disputed domain name is identical or confusingly similar to a trademark or service mark in which the Complainant has rights; and ii. the Respondent has no rights or legitimate interests in respect to the disputed domain name; and iii. the disputed domain name has been registered and is being used in bad faith. A. Identical or Confusingly Similar It is well accepted that the first element functions primarily as a standing requirement. The standing (or threshold) test for confusing similarity involves a reasoned but relatively straightforward comparison between the Complainant’s trademark and the disputed domain name. WIPO Overview of WIPO Panel Views on Selected UDRP Questions, Third Edition, (“WIPO Overview 3.0 ”), section 1.7. The disputed domain name is confusingly similar to the SHRM trademark, as the latter is entirely incorporated in the disputed domain name, with the mere addition of the year, “2024”. The Complainant has shown rights in respect of a trademark or service mark for the purposes of the Policy. WIPO Overview 3.0 , section 1.2.1. The Complainant has presented consistent evidence of ownership of the trademark SHRM in the United States, by presenting registrations for it, as well as comprehensive evidence of the use of the trademark. The incorporation of the trademark with the addition of the number “2024” in the disputed domain name does not prevent a finding of confusing similarity with the trademark. The trademark is clearly recognizable in the disputed domain name and as set out in the WIPO Overview of WIPO Panel Views on Selected UDRP Questions, Third Edition (“WIPO Overview 3.0 ”), section 1.8, the addition of other terms would not prevent a finding that a disputed domain name is confusingly similar to the relevant mark for purposes of the first element. Lastly, the Panel notes that, in accordance with section 1.11.1 of the WIPO Overview 3.0 , the generic Top-Level Domain (“gTLD”), in this case “.org”, is in principle disregarded under the first element. Given the above, the Panel concludes that the disputed domain name is confusingly similar to the registered trademark of the Complainant. B. Rights or Legitimate Interests The Panel notes that the trademark SHRM is widely known as identifying the Complainant’s activities, and that the Complainant did not license this to the Respondent. Furthermore, the Respondent does not appear to be commonly known by the disputed domain name. The Panel finds that the Complainant has established prima facie case that the Respondent has no rights or legitimate interests in the disputed domain name. In the absence of a Response, the Respondent has not rebutted such prima facie case. The disputed domain name reproduces the Complainant’s mark SHRM in its entirety, with the addition of the year “2024”, which carries a risk of implied affiliation, particularly when considering the Complainant’s upcoming conference in 2024 that is targeted via the disputed domain name’s website. WIPO Overview 3.0 , section 2.5.1. page 4 In addition, the disputed domain name has been used to resolve to a website impersonating the Complainant, without any consent or approval or statement clarifying such, and were used in connection with attempting to collect information and data on the Complainant’s clients. Previous UDRP panels have established that the use of a domain name for illegal activity (e.g., the sale of counterfeit goods or illegal pharmaceuticals, phishing, distributing malware, unauthorized account access/hacking, impersonation/passing off, or other types of fraud) can never confer rights or legitimate interests on a respondent. WIPO Overview 3.0 , section 2.13.1. The Panel, thus, finds for the Complainant under the second element of the Policy. C. Registered and Used in Bad Faith The Panel finds that the Respondent has probably registered the disputed domain name with the purpose of taking unfair advantage of the Complainant’s mark. The composition of the disputed domain name points towards the Respondent’s likely intent to give an impression that the disputed domain name is associated with the Complainant. In the absence of any reasonable explanation for the selection of the disputed domain name by the Respondent, and in the circumstances of this case, the Panel finds that the disputed domain name has been registered to take unfair advantage due to its value as a trademark owned by the Complainant. According to the evidence provided, the disputed domain name lead to a website that specifically reproduced information from the Complainant’s exposition website, including the event schedule, the Complainant’s trademark, and other visual elements. The Respondent has clearly accessed the Complainant’s website, on which the Complainant uses the SHRM Marks in connection with its services. Thus, the Respondent had evident knowledge of the Complainant and of the Complainant’s trademark rights. Paragraph 4(b)(iv) of the Policy provides that the use of a domain name to intentionally attempt “to attract, for commercial gain, Internet users to [the respondent’s] website or other online location, by creating a likelihood of confusion with the complainant’s mark as to the source, sponsorship, affiliation, or endorsement of [the respondent’s] website or location or of a product or service on [the respondent’s] website or location” is evidence of registration and use in bad faith. Here, the Panel notes the distinctive and well-known nature of the Complainant’s trademark SHRM, the failure of the Respondent to submit a Response, and the implausibility of any good faith use to which the disputed domain name may be put, support a finding of bad faith. In the totality of the circumstances, the Panel finds the Respondent has registered and is using the disputed domain name in bad faith. 7. Decision For the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the disputed domain name <shrm2024.org> be transferred to the Complainant. /Alvaro Loureiro Oliveira/ Alvaro Loureiro Oliveira Sole Panelist Date: May 24, 2024

Source of record: WIPO . Reproduced for research; WIPO is the authoritative source.

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