Westmore · UDRP decision
WIPO · Case No. D2024-2816

Heavenhilldistilleries.com

TransferWIPO-indexed · informational, not legal advice

The Panel ordered transfer of <heavenhilldistilleries.com>. It found the domain confusingly similar to Complainant’s HEAVEN HILL marks, found that Respondent had not rebutted Complainant’s prima facie showing of no rights or legitimate interests, and found bad-faith registration and use based on Respondent’s likely awareness of the marks, the domain’s near reproduction of Complainant’s legal name, and its redirection and passive holding.

Outcome
Transfer
At a glance
Provider
WIPO
Outcome
Transfer
Decision date
2024-09-02
Panelist(s)
Casey, Timothy D.
Complainant
Heaven Hill Distilleries, Inc.
Respondent
Lloyd List
Counsel
Combs · Wyatt, Tarrant
Disputed domain(s)
heavenhilldistilleries.com
Domain history UDRP Intelligence

The timeline behind heavenhilldistilleries.com

Registration, the decision and the archived record of what this domain actually displayed — from public RDAP and the Internet Archive.

Westmore reconstructs the full history behind heavenhilldistilleries.com — from public RDAP and the Internet Archive — as part of UDRP Intelligence:

Registration → decision → today timeline
Archived Wayback evidence of what the site showed
Registry bad-faith signals
The live current registrant
Available in UDRP Intelligence
Verified public record
Outcome & remedy
Complaint granted. Panel ordered transfer of heavenhilldistilleries.com.
Reverse Domain Name Hijacking
No RDNH raised.
Westmore Insight

The decision illustrates how a domain that combines a complainant’s entire mark with wording that nearly completes its corporate name can support both confusing-similarity and targeting findings. It also shows that redirection followed by non-resolution may be assessed as passive holding and that passive use does not bar a bad-faith finding where the mark’s history, the domain’s composition, and the absence of a credible respondent explanation point toward targeting.

The three-part test
Identical or Confusingly SimilarMet
Rights or Legitimate InterestsMet
Registered and Used in Bad FaithMet

Result of record. The panel's reasoning and decisive facts behind each element are in the Intelligence dossier below.

Case details
Provider
WIPO
Outcome
Transfer
Decision date
2024-09-02
Panel
Casey, Timothy D.
Full decision
7 min read · hosted by Westmore

ARBITRATION AND MEDIATION CENTER ADMINISTRATIVE PANEL DECISION Heaven Hill Distilleries, Inc. v. Lloyd List Case No. D2024-2816 1. The Parties Complainant is Heaven Hill Distilleries, Inc., United States of America (“United States”), represented by Wyatt, Tarrant & Combs, United States. Respondent is Lloyd List, United States. 2. The Domain Name and Registrar The disputed domain name <heavenhilldistilleries.com> is registered with GoDaddy.com, LLC (the “Registrar”). 3. Procedural History The Complaint was filed with the WIPO Arbitration and Mediation Center (the “Center”) on July 10, 2024. On July 11, 2024, the Center transmitted by email to the Registrar a request for registrar verification in connection with the disputed domain name. On July 11, 2024, the Registrar transmitted by email to the Center its verification response disclosing registrant and contact information for the disputed domain name which differed from the named Respondent (Registration Private, Domains by Proxy, LLC) and contact information in the Complaint. The Center sent an email communication to Complainant on July 12, 2024, providing the registrant and contact information disclosed by the Registrar, and inviting Complainant to submit an amendment to the Complaint. Complainant filed an amended Complaint on July 16, 2024. The Center verified that the Complaint together with the amended Complaint satisfied the formal requirements of the Uniform Domain Name Dispute Resolution Policy (the “Policy” or “UDRP”), the Rules for Uniform Domain Name Dispute Resolution Policy (the “Rules”), and the WIPO Supplemental Rules for Uniform Domain Name Dispute Resolution Policy (the “Supplemental Rules”). In accordance with the Rules, paragraphs 2 and 4, the Center formally notified Respondent of the Complaint, and the proceedings commenced on July 23, 2024. In accordance with the Rules, paragraph 5, the due date for Response was August 12, 2024. Respondent did not submit any response. Accordingly, the Center notified Respondent’s default on August 13, 2024. page 2 The Center appointed Timothy D. Casey as the sole panelist in this matter on August 19, 2024. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7. 4. Factual Background Complainant is a bourbon distiller and distributor that was founded in 1935. Complainant is now the fifth- largest spirit supplier in the United States producing whiskeys, liqueurs, vodkas, rums and other spirits. Complainant has registrations for trademarks including “Heaven Hill”, as an element of the marks, in the United States (the “HEAVEN HILL Marks”) as follows: Mark Jurisdiction Class(es) Registration No. Registration Date HEAVEN HILL BRANDS Design United States 33 4,770,439 July 7, 2015 HEAVEN HILL DISTILLERY Design United States 33 5,934,138 December 10, 2019 HEAVEN HILL United States 33 693,986 March 1, 1960 Complainant’s legal name is Heaven Hill Distilleries, Inc. Complainant is the owner of the domain <heaven-hill.com> since October 11, 1999. The disputed domain name was registered March 29, 2001. At the time of filing the Complaint, the disputed domain name redirected to <estatesatturtlerun.info> and did not resolve to an active website. 5. Parties’ Contentions A. Complainant Complainant contends that it has satisfied each of the elements required under the Policy for a transfer of the disputed domain name. Notably, Complainant contends that it has rights in the HEAVEN HILL Marks, as evidenced herein, which it has used since 1935, and that the disputed domain name is confusingly similar to the HEAVEN HILL Marks because the disputed domain name wholly incorporates the HEAVEN HILL Marks. Complainant contends that Respondent is not using the disputed domain name in connection with a bona fide offering of goods or services and is not commonly known by the disputed domain name. Complainant has not authorized any party to register the disputed domain name. Complainant contends that Respondent has not made a legitimate noncommercial or fair use of the disputed domain name and is instead using the disputed domain name to pass itself off to third parties as Complainant. Complainant contends that Respondent’s registration of the disputed domain name intentionally targets Complainant’s business structure, thereby suggesting that Respondent was very likely aware of Complainant’s HEAVEN HILL Marks at the time of registration. Complainant contends that the fact that the disputed domain name redirects to another domain name and does not resolve to an active website is evidence of Respondent’s bad faith use of the disputed domain name. page 3 B. Respondent Respondent did not reply to Complainant’s contentions. 6. Discussion and Findings A. Identical or Confusingly Similar It is well accepted that the first element functions primarily as a standing requirement. The standing (or threshold) test for confusing similarity involves a reasoned but relatively straightforward comparison between Complainant’s trademark and the disputed domain name. WIPO Overview of WIPO Panel Views on Selected UDRP Questions, Third Edition, (“WIPO Overview 3.0 ”), section 1.7. Complainant has shown rights in respect of a trademark or service mark for the purposes of the Policy. WIPO Overview 3.0 , section 1.2.1. The entirety of at least one of the HEAVEN HILL Marks is reproduced within the disputed domain name. Accordingly, the disputed domain name is confusingly similar to the mark for the purposes of the Policy. WIPO Overview 3.0 , section 1.7. The Panel finds the first element of the Policy has been established. B. Rights or Legitimate Interests Paragraph 4(c) of the Policy provides a list of circumstances in which Respondent may demonstrate rights or legitimate interests in a disputed domain name. Although the overall burden of proof in UDRP proceedings is on the complainant, panels have recognized that proving a respondent lacks rights or legitimate interests in a domain name may result in the difficult task of “proving a negative”, requiring information that is often primarily within the knowledge or control of the respondent. As such, where a complainant makes out a prima facie case that the respondent lacks rights or legitimate interests, the burden of production on this element shifts to the respondent to come forward with relevant evidence demonstrating rights or legitimate interests in the domain name (although the burden of proof always remains on the complainant). If the respondent fails to come forward with such relevant evidence, the complainant is deemed to have satisfied the second element. WIPO Overview 3.0 , section 2.1. Having reviewed the available record, the Panel finds Complainant has established a prima facie case that Respondent lacks rights or legitimate interests in the disputed domain name. Respondent has not rebutted Complainant’s prima facie showing and has not come forward with any relevant evidence demonstrating rights or legitimate interests in the disputed domain name such as those enumerated in the Policy or otherwise. The Panel finds the second element of the Policy has been established. C. Registered and Used in Bad Faith The Panel notes that, for the purposes of paragraph 4(a)(iii) of the Policy, paragraph 4(b) of the Policy establishes circumstances, in particular, but without limitation, that, if found by the Panel to be present, shall be evidence of the registration and use of a domain name in bad faith. page 4 In the present case, the Panel notes that Respondent was likely aware of the HEAVEN HILL Marks well in advance of registration of the disputed domain name and that Respondent’s redirection of the dispute domain name to a different domain name, essentially a form of passive holding, evidence Respondent’s attempt to pass itself off as being associated with Complainant. Paragraph 4(b) of the Policy sets out a list of non-exhaustive circumstances that may indicate that a domain name was registered and used in bad faith, but other circumstances may be relevant in assessing whether a respondent’s registration and use of a domain name is in bad faith. WIPO Overview 3.0 , section 3.2.1. Panels have found that the non-use of a domain name would not prevent a finding of bad faith under the doctrine of passive holding. WIPO Overview 3.0 , section 3.3. Having reviewed the available record, the Panel notes the distinctiveness or reputation of Complainant’s trademark, and the composition of the disputed domain name (which reproduces almost entirely Complainant’s legal name, Heaven Hill Distilleries, Inc.), and finds that in the circumstances of this case the passive holding of the disputed domain name does not prevent a finding of bad faith under the Policy. The Panel finds that Complainant has established the third element of the Policy. 7. Decision For the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the disputed domain name <heavenhilldistilleries.com> be transferred to Complainant. /Timothy D. Casey/ Timothy D. Casey Sole Panelist Date: September 2, 2024

Source of record: WIPO . Reproduced for research; WIPO is the authoritative source.

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