Westmore · UDRP decision
WIPO · Case No. D2024-3302

Mounjaropurchase.com

TransferWIPO-indexed · informational, not legal advice

The Panel ordered transfer of <mounjaropurchase.com>. It found the domain confusingly similar to Complainant’s MOUNJARO mark because it incorporated the mark in its entirety and the addition of “purchase” did not prevent confusing similarity. Respondent did not rebut Complainant’s prima facie showing that it lacked rights or legitimate interests. The Panel also found bad-faith registration and use because Respondent intentionally used confusion with the mark to attract Internet users for commercial gain and used the domain in connection with what the Panel described as the sale of illegal pharmaceuticals.

Outcome
Transfer
At a glance
Provider
WIPO
Outcome
Transfer
Decision date
2024-10-03
Panelist(s)
Lackert, Clark W.
Complainant
Eli Lilly and Company
Respondent
Cloud Hosting
Counsel
Faegre inker Biddle · Reath
Disputed domain(s)
mounjaropurchase.com
Citation weightrelies on 9 authorities
Domain history UDRP Intelligence

The timeline behind mounjaropurchase.com

Registration, the decision and the archived record of what this domain actually displayed — from public RDAP and the Internet Archive.

Reconstructing the record for mounjaropurchase.com…
Verified public record
Outcome & remedy
Complaint granted. Panel ordered transfer of mounjaropurchase.com.
Reverse Domain Name Hijacking
No RDNH raised.
Westmore Insight

The decision illustrates a straightforward trademark-plus-commercial-term domain dispute in the pharmaceutical sector. Incorporating MOUNJARO in full and adding “purchase” preserved confusing similarity, while the corresponding commercial website connected the domain directly to the trademarked product. Respondent’s default left the prima facie case on legitimate interests unrebutted, and the Panel treated both confusion-based commercial attraction and the sale of illegal pharmaceuticals as grounds for bad faith.

The three-part test
Identical or Confusingly SimilarMet
Rights or Legitimate InterestsMet
Registered and Used in Bad FaithMet

Result of record. The panel's reasoning and decisive facts behind each element are in the Intelligence dossier below.

Related decisions
Case details
Provider
WIPO
Outcome
Transfer
Decision date
2024-10-03
Panel
Lackert, Clark W.
Full decision
12 min read · hosted by Westmore

ARBITRATION AND MEDIATION CENTER ADMINISTRATIVE PANEL DECISION Eli Lilly and Company v. Cloud Hosting Case No. D2024-3302 1. The Parties Complainant is Eli Lilly and Company, United States of America (“United States”), represented by Faegre Drinker Biddle & Reath, United States. Respondent is Cloud Hosting, United States. 2. The disputed domain name and Registrar The disputed domain name <mounjaropurchase.com> is registered with Global Domain Group LLC (the “Registrar”). 3. Procedural History The Complaint was filed with the WIPO Arbitration and Mediation Center (the “Center”) on August 13, 2024. On August 13, 2024, the Center transmitted by email to the Registrar a request for registrar verification in connection with the disputed domain name. On August 13, 2024, the Registrar transmitted by email to the Center its verification response confirming that Respondent is listed as the registrant and providing the contact details. The Center verified that the Complaint satisfied the formal requirements of the Uniform Disputed domain name Dispute Resolution Policy (the “Policy” or “UDRP”), the Rules for Uniform Disputed domain name Dispute Resolution Policy (the “Rules”), and the WIPO Supplemental Rules for Uniform Disputed domain name Dispute Resolution Policy (the “Supplemental Rules”). In accordance with the Rules, paragraphs 2 and 4, the Center formally notified Respondent of Complaint, and the proceedings commenced on August 20, 2024. In accordance with the Rules, paragraph 5, the due date for Response was September 9, 2024. Respondent did not submit any response. Accordingly, the Center notified Respondent’s default on September 23, 2024. The Center appointed Clark W. Lackert as the sole panelist in this matter on September 26, 2024. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7. page 2 4. Factual Background Complainant is a global pharmaceutical company with rights in the MOUNJARO trademark (the “Mark”) dating back to as early as November 5, 2019, when it filed for registration of the Mark with the United States Patent and Trademark Office. The Mark was registered on the August 2, 2022, in the United States in association with pharmaceutical preparations for the treatment of diabetes, giving Complainant a constructive use date of November 5, 2019. The United States Food and Drug Administration (“FDA”) announced its approval of the Mark for use in connection with injectable pharmaceutical products for the treatment of type 2 diabetes on May 13, 2022, and Complainant launched the product in June of 2022. By the end of 2022, the product produced nearly two hundred and eighty million US dollars (USD 280,000,000.00) in revenue. Sales of the MOUNJARO brand product continued to increase since its launch, with Complainant’s 2023 year-end financial report announcing revenue of more than five billion, one hundred sixty million US dollars (US$5,160,000,000.00) in connection with the product, and second quarter 2024 financial report announcing revenue of more than four billion, eight hundred ninety-seven million US dollars (USD 4,897,000,000.00). Governing bodies similar to the United States FDA have approved MOUNJARO brand product for distribution in various formats in each of the following countries outside the United States: Australia, Canada, Germany, Japan, Kuwait, Poland, Saudi Arabia, Switzerland, the United Arab Emirates, and the United Kingdom. The product is being approved and launched in additional countries over time. To date, Complainant has obtained at least ninety (90) registrations for the Mark (or its foreign language equivalents) across sixty (60) countries around the world and has twenty-four (24) pending applications for the Mark (or its foreign language equivalents) across twenty-four (24) countries. A sample of these registrations is as follows: Jurisdiction Registration Number Registration Date United States 6,809,369 August 2, 2022 United States 7,068,463 May 30, 2023 European Union 018209187 September 8, 2020 Mexico 2117473 September 2, 2020 India 5328244 February 14, 2022 Korea (Republic of) 40-1718914 April 22, 2021 The <mounjaro.com> domain name was registered by Complainant on October 21, 2019, and is used to advertise and provide information regarding its MOUNJARO brand product. Complainant has used this domain name to identify a website since at least as early as May 17, 2022. Respondent registered the disputed domain name on April 8, 2024. The disputed domain name resolves to a website that purportedly sells Complainant’s products alongside competing third party products. 5. Parties’ Contentions A. Complainant Complainant contends that it has satisfied each of the elements required under the Policy for a transfer of the disputed domain name. The disputed domain name is identical or confusingly similar to a trademark or service mark in which the Complainant has rights. page 3 Complainant's use and registration of the MOUNJARO trademark pre-dates Respondent's registration of the disputed domain name. Moreover, the Mark is distinctive. Prior panels found that Complainant’s MOUNJARO trademark is an invented word that is distinctive and widely recognized to designate Complainant’s pharmaceutical product. See Eli Lilly and Company v. Shoaib Manzoor, XMart Host, Zain Ali and Rauf Bhatti, WIPO Case No. D2023-3674; see also Eli Lilly and Company v. Janni Louche, WIPO Case No. D2023-3787. The disputed domain name consists of the highly distinctive Mark, the descriptive term “purchase,” and the generic Top-Level domain (“gTLD”) “.com”. As a result, the relevant portions of the disputed domain name are the Mark and the descriptive term “purchase.” It is well settled that the addition of a descriptive term does not prevent a finding of confusing similarity. See Section 1.8 of WIPO Overview of WIPO Panel Views on Selected UDRP Questions, Third Edition, (“WIPO Overview 3.0”) (addition of descriptive term to domain with recognizable trademark does not obviate confusion); see also Eli Lilly and Company v. Shoaib Manzoor, XMart Host, Zain Ali and Rauf Bhatti, WIPO Case No. D2023-3674 ; see also TotalEnergies SE v. Johannes Stephanus, WIPO Case No. D2024-2456 (adding the term “purchase” did not mitigate confusing similarity between the domain name and mark). Here, the disputed domain name simply adds the descriptive term “purchase” to Complainant’s Mark. Respondent has no rights or legitimate interests in respect of the disputed domain name. Respondent is not authorized by Complainant to use the Mark in any way and is not using the disputed domain name for a legitimate business purpose. Respondent has no rights or legitimate interests in the disputed domain name. There is no evidence that Respondent is commonly known by the disputed domain name. In addition, Respondent is neither using the disputed domain name in connection with a bona fide offering of goods and services nor making a legitimate noncommercial or fair use of the disputed domain name. Respondent uses the disputed domain name to direct Internet traffic to a website that sells either gray market or potentially counterfeit versions of Complainant’s MOUNJARO brand product without a prescription, as well as competing prescription medications, without otherwise disclosing Respondent’s lack of a relationship with Complainant. Additionally, the website associated with the disputed domain name makes no indication that a prescription is required to purchase the MOUNJARO brand product. Prior panels have specifically noted that offering Complainant’s products without a prescription cannot support a legitimate right or interest in a disputed domain name. Eli Lilly and Company v. Shoaib Manzoor, XMart Host, Zain Ali and Rauf Bhatti, WIPO Case No. D2023-3674; see also Eli Lilly and Company v. Mounjaro Admin, Mounjaro Kuwait, WIPO Case No. D2023-3670 (noting lack of legitimate interest where“[t]here is no indication on the website that a prescription is required to purchase the products”); Obagi Medical Products, Inc., a.k.a. OMP, Inc. v. R Dizon, WIPO Case No. D2017-0916 (“selling ‘prescription only’ medications without requiring aprescription is not a bona fide use.”). The disputed domain name is registered and is being used in bad faith. A prior Panel has found the Mark is “widely recognized” and that “there can be no doubt that Respondent registered the [D]omain [N]ame with knowledge of Complainant’s rights,” particularly considering that Respondent is purporting to sell Complainant’s own goods (albeit without a prescription and in jurisdictions where it is not legally approved for distribution) under the disputed domain name comprised of Complainant’s Mark accompanied only by descriptive terms. This is, itself, indicative of bad faith registration and use. See Eli Lilly and Company v. Shoaib Manzoor, XMart Host, Zain Ali and Rauf Bhatti, WIPO Case No. D2023-3674. Such is the case here, and the disputed domain name has thus been registered and used in bad faith. According to paragraph 4(b)(iv) of the Policy, evidence of bad faith registration and use is shown when a disputed domain name is registered in order to utilize another's well-known trademark for attracting Internet users to a website for commercial gain. As described above, Respondent is using Complainant’s Mark to drive Internet traffic to its website under the disputed domain name order to profit from the sale of counterfeit or gray market products, all while falsely claiming to be the accredited “Mounjaro Purchase” page 4 pharmacy. Prior panels have found that such actions constitute bad faith. World Market Management Services, LLC v. Aleksandr Butenko, WIPO Case No. D2023-2377. Further, Respondent is using Complainant’s Mark to drive Internet traffic to its website, where it is using the disputed domain name to sell competitive products. Prior Panels have found that the sale of “competing products constitutes bad faith attraction for commercial gain under Policy 4(b)(iv).” Moreover, Respondent is using the disputed domain name to offer prescription-only products without the apparent need to supply a prescription, which further supports a finding of bad faith. See Eli Lilly and Company v. sahil budhani, Laalishq, WIPO Case No. D2023-4568 (“ .... the use of a disputed domain name for illegal activity such as in the present case selling prescription drugs without requiring a prescription .... constitutes use in bad faith.”); see also CVS Pharmacy, Inc. v. john, ourice, WIPO Case No. D2022-0548. Complainant's MOUNJARO brand product is only available on a physician's prescription and is manufactured, labeled, and sold in strict compliance with the health authority laws and regulations. In addition, the content of the website associated with the disputed domain name, in particular the use of Complainant’s Mark and claims of operating “Mounjaro Purchase” pharmacy, misleads users into believing that there is an association between Complainant and the website and serves as evidence of an intentional attempt to attract Internet users to the disputed domain name for commercial gain in bad faith by creating a likelihood of confusion with the MOUNJARO trademark. See Eli Lilly and Company v. Shoaib Manzoor, XMart Host, Zain Ali and Rauf Bhatti, WIPO Case No. D2023-3674; see also Eli Lilly and Company v. Mounjaro Admin, Mounjaro Kuwait, WIPO Case No. D2023-3670 (“In light of the use of Complainant’s Mark and the nature of Respondent’s Website, the Panel is in no doubt that Respondent had Complainant and its rights in the Mark in mind when it registered the disputed domain name.”). Moreover, prior panels have found that the registration of a domain name that is confusingly similar to a registered trademark by an entity that has no relationship to the mark is sufficient evidence to demonstrate opportunistic bad faith. See Eli Lilly and Company v. Lilly Careers, WIPO Case No. D2016-0641. B. Respondent Respondent is in default and did not reply to Complainant’s contentions. 6. Discussion and Findings A. Identical or Confusingly Similar It is well accepted that the first element functions primarily as a standing requirement. The standing (or threshold) test for confusing similarity involves a reasoned but relatively straightforward comparison between Complainant’s trademark and the disputed domain name. WIPO Overview 3.0, section 1.7. Complainant has shown rights in respect of a trademark or service mark for the purposes of the Policy. WIPO Overview 3.0, section 1.2.1. The entirety of the mark is reproduced within the disputed domain name. Accordingly, the disputed domain name is confusingly similar to the mark for the purposes of the Policy. WIPO Overview 3.0, section 1.7. Although the addition of other terms, here, “purchase”, may bear on assessment of the second and third elements, the Panel finds the addition of such term does not prevent a finding of confusing similarity between the disputed domain name and the mark for the purposes of the Policy. WIPO Overview 3.0, section 1.8. The Panel finds the first element of the Policy has been established. B. Rights or Legitimate Interests Paragraph 4(c) of the Policy provides a list of circumstances in which Respondent may demonstrate rights or legitimate interests in a disputed domain name. page 5 Having reviewed the available record, the Panel finds Complainant has established a prima facie case that Respondent lacks rights or legitimate interests in the disputed domain name. Respondent has not rebutted Complainant’s prima facie showing and has not come forward with any relevant evidence demonstrating rights or legitimate interests in the disputed domain name such as those enumerated in the Policy or otherwise. The Panel finds the second element of the Policy has been established. C. Registered and Used in Bad Faith The Panel notes that, for the purposes of paragraph 4(a)(iii) of the Policy, paragraph 4(b) of the Policy establishes circumstances, in particular, but without limitation, that, if found by the Panel to be present, shall be evidence of the registration and use of a disputed domain name in bad faith. In the present case, the Panel notes that Respondent has intentionally attempted to attract, for commercial gain, Internet users by creating a likelihood of confusion with Complainant’s mark in violation of paragraph 4(b)(iv) of the Policy. Paragraph 4(b) of the Policy sets out a list of non-exhaustive circumstances that may indicate that a disputed domain name was registered and used in bad faith, but other circumstances may be relevant in assessing whether a respondent’s registration and use of a disputed domain name is in bad faith. WIPO Overview 3.0, section 3.2.1. Panels have held that the use of a disputed domain name for illegal activity, here, selling illegal pharmaceuticals, constitutes bad faith. WIPO Overview 3.0, section 3.4. Having reviewed the record, the Panel finds Respondent’s registration and use of the disputed domain name in this manner constitutes bad faith under the Policy. The Panel finds that Complainant has established the third element of the Policy. 7. Decision For the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the disputed domain name <mounjaropurchase.com> be transferred to Complainant. /Clark W. Lackert/ Clark W. Lackert Sole Panelist Date: October 3, 2024

Source of record: WIPO . Reproduced for research; WIPO is the authoritative source.

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