Westmore · UDRP decision
WIPO · Case No. D2025-0275

Basicfuntoys.com

TransferWIPO-indexed · informational, not legal advice

The Panel ordered transfer of <basicfuntoys.com>. It found the domain confusingly similar to Complainant’s BASIC FUN mark because the mark remained recognizable despite the addition of “toys.” Respondent failed to rebut Complainant’s prima facie case on rights or legitimate interests. The Panel further found bad-faith registration and use under paragraph 4(b)(iv), based on Respondent’s use of the domain for a deceptive website that offered goods and services under the BASIC FUN mark while imitating Complainant’s official website through identical images and replicated promotional language.

Outcome
Transfer
At a glance
Provider
WIPO
Outcome
Transfer
Decision date
2025-03-24
Panelist(s)
Tian, Yijun
Complainant
Basic Fun, Inc.
Respondent
鲁旺龙 (wanglong lu)
Disputed domain(s)
basicfuntoys.com
Domain history UDRP Intelligence

The timeline behind basicfuntoys.com

Registration, the decision and the archived record of what this domain actually displayed — from public RDAP and the Internet Archive.

Westmore reconstructs the full history behind basicfuntoys.com — from public RDAP and the Internet Archive — as part of UDRP Intelligence:

Registration → decision → today timeline
Archived Wayback evidence of what the site showed
Registry bad-faith signals
The live current registrant
Available in UDRP Intelligence
Verified public record
Outcome & remedy
Complaint granted. Panel ordered transfer of basicfuntoys.com.
Reverse Domain Name Hijacking
No RDNH raised.
Westmore Insight

The decision illustrates how adding a term directly associated with a complainant’s field—here, “toys”—does not avoid confusing similarity and may reinforce the broader inference of targeting when combined with website imitation. The outcome rested not merely on domain composition or default, but on affirmative evidence that the associated website used the BASIC FUN mark, identical images, and replicated promotional language to attract users for commercial gain.

The three-part test
Identical or Confusingly SimilarMet
Rights or Legitimate InterestsMet
Registered and Used in Bad FaithMet

Result of record. The panel's reasoning and decisive facts behind each element are in the Intelligence dossier below.

Case details
Provider
WIPO
Outcome
Transfer
Decision date
2025-03-24
Panel
Tian, Yijun
Full decision
11 min read · hosted by Westmore

ARBITRATION AND MEDIATION CENTER ADMINISTRATIVE PANEL DECISION Basic Fun, Inc. v. 鲁旺龙 (wanglong lu) Case No. D2025-0275 1. The Parties Complainant is Basic Fun, Inc., United States of America (“USA”), represented by Polsinelli PC Law firm, USA. Respondent is 鲁旺龙 (wanglong lu), China. 2. The Domain Name and Registrar The disputed domain name <basicfuntoys.com> is registered with Cloud Yuqu LLC (the “Registrar”). 3. Procedural History The Complaint was filed in English with the WIPO Arbitration and Mediation Center (the “Center”) on January 23, 2025. On January 24, 2025, the Center transmitted by email to the Registrar a request for registrar verification in connection with the disputed domain name. On January 27, 2025, the Registrar transmitted by email to the Center its verification response disclosing registrant and contact information for the disputed domain name which differed from the named Respondent (REDACTED) and contact information in the Complaint. The Center sent an email communication to Complainant on January 27, 2025, providing the registrant and contact information disclosed by the Registrar, and inviting Complainant to submit an amendment to the Complaint. Complainant filed an amended Complaint in English on January 28, 2025. On January 27, 2025, the Center informed the parties in Chinese and English, that the language of the registration agreement for the disputed domain name is Chinese. On January 28, 2025, Complainant confirmed its request that English be the language of the proceeding. Respondent did not submit any comment on Complainant’s submission. The Center verified that the Complaint together with the amended Complaint satisfied the formal requirements of the Uniform Domain Name Dispute Resolution Policy (the “Policy” or “UDRP”), the Rules for Uniform Domain Name Dispute Resolution Policy (the “Rules”), and the WIPO Supplemental Rules for Uniform Domain Name Dispute Resolution Policy (the “Supplemental Rules”). page 2 In accordance with the Rules, paragraphs 2 and 4, the Center formally notified Respondent in Chinese and English of the Complaint, and the proceedings commenced on February 3, 2025. In accordance with the Rules, paragraph 5, the due date for Response was February 23, 2025. Respondent did not submit any response. Accordingly, the Center notified Respondent’s default on February 25, 2025. The Center appointed Yijun Tian as the sole panelist in this matter on March 3, 2025. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7. 4. Factual Background A. Complainant Complainant, Basic Fun, Inc., is a company incorporated in the USA. It is a globally recognized toy brand known for its innovative and engaging products. Through strategic partnerships with industry leaders, Complainant distributes its products in over 60 countries and territories worldwide. Complainant has rights in the BASIC FUN and BASIC FUN-related marks. Complainant is the owner of numerous BASIC FUN trademarks worldwide, including the USA trademark registered on December 17, 1996 (the USA Trademark registration number 2023171), and the United Kingdom (“UK”) trademark registered on July 22, 2022 (the UK Trademark registration number UK00003755295). B. Respondent Respondent is 鲁旺龙 (wanglong lu), China. The disputed domain name was registered on September 20, 2024. According to the Complaint and the evidence provided by Complainant, the disputed domain name was previously resolved to a deceptive website purporting to offer goods and services under the BASIC FUN mark. Respondent deliberately imitates Complainant’s official website “www.basicfun.com” by using identical images and replicating promotional language. 5. Parties’ Contentions A. Complainant Complainant contends that the disputed domain name is confusingly similar to Complainant’s BASIC FUN trademark. The disputed domain name incorporates the BASIC FUN trademark in its entirely. The mere addition of the descriptive term “toys” does not provide adequate distinction to negate the conclusion that the disputed domain name is confusingly similar to the trademark BASIC FUN. Complainant contends that Respondent lacks rights or legitimate interests in the disputed domain name. Complainant contends that the disputed domain name was registered and is being used in bad faith. Complainant requests that the disputed domain name be transferred to it. B. Respondent Respondent did not reply to Complainant’s contentions. page 3 6. Discussion and Findings 6.1 Language of the Proceeding The language of the Registration Agreements for the disputed domain name is Chinese. Pursuant to the Rules, paragraph 11(a), in the absence of an agreement between the parties, or unless specified otherwise in the registration agreement, the language of the administrative proceeding shall be the language of the registration agreement. From the evidence presented on the record, no agreement appears to have been entered into between Complainant and Respondent to the effect that the language of the proceeding should be English. Complainant filed initially its Complaint and amended Complaint in English, and has requested that English be the language of the proceeding for the following main reasons: (a) Complainant is based in the USA, where English is the primary language of communication. (b) As Complainant is not proficient in Chinese, conducting the proceedings in Chinese would cause undue delay and significant translation costs. (c) The disputed domain name resolves to a webpage entirely in English (see Annex 5 to the Complaint), indicating that Respondent is proficient in English. (d) The disputed domain name itself consists of English words, further demonstrating Respondent’s familiarity with the English language. (e) The rights asserted by Complainant are based on USA federal trademark registrations for trademarks comprising English words. Therefore, conducting the proceedings in English would not prejudice Respondent. Respondent did not make any submissions with respect to the language of the proceeding. In exercising its discretion to use a language other than that of the registration agreement, the Panel has to exercise such discretion judicially in the spirit of fairness and justice to both parties, taking into account all relevant circumstances of the case, including matters such as the parties’ ability to understand and use the proposed language, time and costs (see WIPO Overview of WIPO Panel Views on Selected UDRP Questions, Third Edition (“WIPO Overview 3.0 ”), section 4.5.1). On the record, Respondent appears to be located in China and thus presumably not a native English speaker, but considering the following aspects, the Panel has decided that the language of the proceeding shall be English: (a) the disputed domain name is registered in Latin characters, particularly English words (e.g., “ basic” and “fun”), rather than Chinese script; (b) the generic Top-Level Domain (“gTLD”) of the disputed domain name is “.com”, so the disputed domains name seems to be prepared for users worldwide, particularly in English-speaking countries; (c) the disputed domain name resolves to a webpage entirely in English (see Annex 5 to the Complaint); (d) the Center has notified Respondent of the language of the proceeding in both Chinese and English, and Respondent has indicated no objection to Complainant’s request that English be the language of the proceeding; and (e) the Center also notified Respondent in both Chinese and English of the Complaint, and informed Respondent that it would accept a Response in either English or Chinese, but Respondent chose not to file any Response. Having considered all the matters above, the Panel determines under paragraph 11(a) of the Rules that the language of the proceeding shall be English. page 4 6.2 Substantive Issues: Three Elements A. Identical or Confusingly Similar It is well accepted that the first element functions primarily as a standing requirement. The standing (or threshold) test for confusing similarity involves a reasoned but relatively straightforward comparison between Complainant’s trademark and the disputed domain name. WIPO Overview 3.0 , section 1.7. Based on the available record, the Panel finds Complainant has shown rights in respect of a trademark or service mark for the purposes of the Policy. WIPO Overview 3.0 , section 1.2.1. The Panel finds Complainant’s BASIC FUN mark is recognizable within the disputed domain name. Accordingly, the disputed domain name is confusingly similar to the mark for the purposes of the Policy. WIPO Overview 3.0 , section 1.7. While the addition of the term “toys” may bear on the assessment of the second and third elements, the Panel finds the addition of such term does not prevent a finding of confusing similarity between the disputed domain name and the mark for the purposes of the Policy. WIPO Overview 3.0 , section 1.8. Based on the available record, the Panel finds the first element of the Policy has been established. B. Rights or Legitimate Interests Paragraph 4(c) of the Policy provides a list of circumstances in which Respondent may demonstrate rights or legitimate interests in a disputed domain name. While the overall burden of proof in UDRP proceedings is on the complainant, panels have recognized that proving a respondent lacks rights or legitimate interests in a domain name may result in the often impossible task of “proving a negative”, requiring information that is often primarily within the knowledge or control of the respondent. As such, where a complainant makes out a prima facie case that the respondent lacks rights or legitimate interests, the burden of production on this element shifts to the respondent to come forward with relevant evidence demonstrating rights or legitimate interests in the domain name. If the respondent fails to come forward with such relevant evidence, the complainant is deemed to have satisfied the second element. WIPO Overview 3.0 , section 2.1. Having reviewed the record, the Panel finds Complainant has established a prima facie case that Respondent lacks rights or legitimate interests in the disputed domain name. Respondent has not rebutted Complainant’s prima facie showing and has not come forward with any relevant evidence demonstrating rights or legitimate interests in the disputed domain name such as those enumerated in the Policy or otherwise. More specifically: (i) there has been no evidence adduced to show that Respondent has used the disputed domain name in connection with a bona fide offering of goods or services. Respondent has not provided evidence or reasons to justify the choice of the term “basic fun”, which is the same as Complainant’s BASIC FUN trademark, in the disputed domain name. There has been no evidence to show that Complainant has licensed or otherwise permitted Respondent to use the BASIC FUN trademark or to register or use any domain name incorporating the BASIC FUN marks; (ii) there has been no evidence adduced to show that Respondent has been commonly known by the disputed domain name. There has been no evidence adduced to show that Respondent has any registered trademark rights with respect to the disputed domain name. Respondent registered the disputed domain name on September 20, 2024, after the BASIC FUN mark was registered in the USA (since 1996). The disputed domain name is confusingly similar to Complainant’s BASIC FUN marks; and page 5 (iii) there has been no evidence adduced to show that Respondent was making a legitimate noncommercial or fair use of the disputed domain name. By contrast, the disputed domain name previously resolved to a deceptive website purporting to offer goods and services under the BASIC FUN mark. Respondent deliberately imitates Complainant’s official website by using identical images and replicating promotional language. Therefore, Respondent has attempted to make profits through the Internet traffic attracted to the website under the disputed domain name incorporating Complainant’s trademark. Based on the available record, the Panel finds the second element of the Policy has been established. C. Registered and Used in Bad Faith The Panel notes that for the purposes of paragraph 4(a)(iii) of the Policy, paragraph 4(b) of the Policy establishes circumstances, in particular but without limitation, that if found by the Panel to be present, shall be evidence of the registration and use of a domain name in bad faith. In the present case, the Panel notes that Respondent has registered and used the disputed domain name in bad faith. Paragraph 4(b) of the Policy sets out a list of non-exhaustive circumstances that may indicate that a domain name was registered and used in bad faith, but other circumstances may be relevant in assessing whether a respondent’s registration and use of a domain name is in bad faith. WIPO Overview 3.0 , section 3.2.1. Based on the information provided by Complainant, the Panel finds that Complainant has a reputation in the BASIC FUN marks with regard to its products and services. It is not conceivable that Respondent would not have had Complainant’s trademark in mind at the time of the registration of the disputed domain name (in September 2024). This has been reinforced by the fact that the disputed domain name incorporates Complainant’s BASIC FUN trademark entirely, and that the use of Complainant’s trademark on the website. Respondent has used the website to offer goods and services under the BASIC FUN mark. Additionally, Respondent deliberately imitates Complainant’s official website by using identical images and replicating promotional language. Accordingly, the Panel concludes that Respondent is using a confusingly similar disputed domain name with the intention to attract, for commercial gain, Internet users to Respondent’s website by creating a likelihood of confusion with Complainant. Such use constitutes bad faith pursuant to paragraph 4(b)(iv) of the Policy. Based on the available record, the Panel finds the third element of the Policy has been established. 7. Decision For the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the disputed domain name <basicfuntoys.com> be transferred to Complainant. /Yijun Tian/ Yijun Tian Sole Panelist Date: March 24, 2025

Source of record: WIPO . Reproduced for research; WIPO is the authoritative source.

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