Westmore · UDRP decision
WIPO · Case No. D2025-0301

Deadmau5.store

TransferWIPO-indexed · informational, not legal advice

The Panel ordered transfer of <deadmau5.store>. It found the domain reproduced the Complainant’s DEADMAU5 mark in its entirety, that the Respondent had no rights or legitimate interests, and that the domain had been registered and used in bad faith through a website impersonating the Complainant and offering unauthorized counterfeit merchandise.

Outcome
Transfer
At a glance
Provider
WIPO
Outcome
Transfer
Decision date
2025-03-24
Panelist(s)
Redondo Aguilera, Ada L.
Complainant
Ronica Holdings Ltd
Respondent
Nano Techan
Counsel
Kabat · Russ August
Disputed domain(s)
deadmau5.store
Domain history UDRP Intelligence

The timeline behind deadmau5.store

Registration, the decision and the archived record of what this domain actually displayed — from public RDAP and the Internet Archive.

Westmore reconstructs the full history behind deadmau5.store — from public RDAP and the Internet Archive — as part of UDRP Intelligence:

Registration → decision → today timeline
Archived Wayback evidence of what the site showed
Registry bad-faith signals
The live current registrant
Available in UDRP Intelligence
Verified public record
Outcome & remedy
Complaint granted. Panel ordered transfer of deadmau5.store.
Reverse Domain Name Hijacking
No RDNH raised.
Westmore Insight

The decision illustrates how an exact-match brand domain using the retail-oriented “.store” gTLD, combined with an allegedly official merchandise website and counterfeit-goods sales, can establish all three UDRP elements. The case is particularly relevant to disputes involving artist brands, unauthorized merchandise stores, impersonation, and domains that become inactive after prior infringing use.

The three-part test
Identical or Confusingly SimilarMet
Rights or Legitimate InterestsMet
Registered and Used in Bad FaithMet

Result of record. The panel's reasoning and decisive facts behind each element are in the Intelligence dossier below.

Case details
Provider
WIPO
Outcome
Transfer
Decision date
2025-03-24
Panel
Redondo Aguilera, Ada L.
Full decision
12 min read · hosted by Westmore

ARBITRATION AND MEDIATION CENTER ADMINISTRATIVE PANEL DECISION Ronica Holdings Ltd v. Nano Techan Case No. D2025-0301 1. The Parties The Complainant is Ronica Holdings Ltd, British Virgin Islands, United Kingdom, represented by Russ August & Kabat, United States of America. The Respondent is Nano Techan, Nigeria. 2. The Domain Name and Registrar The disputed domain name <deadmau5.store> is registered with NameCheap, Inc. (the “Registrar”). 3. Procedural History The Complaint was filed with the WIPO Arbitration and Mediation Center (the “Center”) on January 24, 2025. On January 27, 2025, the Center transmitted by email to the Registrar a request for registrar verification in connection with the disputed domain name. On the same day, the Registrar transmitted by email to the Center its verification response disclosing registrant and contact information for the disputed domain name which differed from the named Respondent (Privacy service provided by Withheld for Privacy) and contact information in the Complaint. The Center sent an email communication to the Complainant on January 30, 2025, providing the registrant and contact information disclosed by the Registrar, and inviting the Complainant to submit an amendment to the Complaint. The Complainant filed a Complaint on February 3, 2025. The Center verified that the Complaint together with the amended Complaint satisfied the formal requirements of the Uniform Domain Name Dispute Resolution Policy (the “Policy” or “UDRP”), the Rules for Uniform Domain Name Dispute Resolution Policy (the “Rules”), and the WIPO Supplemental Rules for Uniform Domain Name Dispute Resolution Policy (the “Supplemental Rules”). In accordance with the Rules, paragraphs 2 and 4, the Center formally notified the Respondent of the Complaint, and the proceedings commenced on February 7, 2025. In accordance with the Rules, paragraph 5, the due date for Response was February 27, 2025. The Respondent did not submit any response. Accordingly, the Center proceeded to notified the Respondent’s default on March 5, 2025. The Center appointed Ada L. Redondo Aguilera as the sole panelist in this matter on March 11, 2025. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and page 2 Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7. 4. Factual Background The Complainant in this administrative proceeding is Ronica Holdings Ltd, a private company limited by shares (prc) organized under the laws of the British Virgin Islands, United Kingdom. The Complainant is owned and controlled by Joel Zimmerman, professionally known as deadmau5 (“deadmau5”). Deadmau5 is a highly successful and internationally recognized electronic dance music artist, performer, and producer. His stage name and trademark DEADMAU5 has become widely recognized by fans and industry professionals alike. The Complainant’s DEADMAU5’S rise to fame began in the early 2000s, when he began producing and releasing electronic dance music tracks on various online platforms. Since the year 2000, the Complainant has amassed a substantial fan base and has been credited with popularizing the “progressive house” sub-genre of electronic dance music. He and his music have been featured in video games, movies, television shows, and he has won numerous awards for his work, including seven Grammy Award nominations and JUNO Awards for Dance Recording of the Year. According to the Recording Industry Association of America (RIAA), he has earned multiple gold and platinum certifications for his music in the United States of America. The Complainant “deadmau5” has performed at some of the world’s most prestigious music festivals, such as “Coachella”, “Lollapalooza”, and “Ultra Music Festival”. He has also headlined his own tours, including the “Meowingtons Hax” and “Cube V3” tours, which were both critically acclaimed and commercially successful. In addition to his music career, “deadmau5” has also been involved in various business ventures, including the creation of his own record label and merchandise line featuring his DEADMAU5 mark. Deadmau5 has also been involved in numerous philanthropic efforts, including working alongside the Make- A-Wish Foundation and raising tens of thousands of dollars for various charities. The success of these ventures has further cemented deadmau5’s status as a highly respected and influential figure in the music industry. His influence and impact are widely recognized, and he continues to be a major force in the world of music and entertainment. The Complainant is the owner of the following trademarks: Trademark Country Registration number Registration date Class DEADMAU5 Australia 1330113 November 5, 2009 9, 12, 16, 18, 25, 28, 30, 32, 41 DEADMAU5 Australia 1673960 October 4, 2022 20 DEADMAU5 and design Australia 1330114 November 5, 2009 9, 12, 16, 18, 25, 28, 30, 32, 41 DEADMAU5 Canada TMA863906 October 29, 2013 9, 16, 18, 25, 28, 30, 32 and 41 DEADMAU5 and design Canada TMA865467 November 19, 2013 9, 16, 18, 25, 28, 30, 32 and 41 page 3 DEADMAU5 China 17504226 September 21, 2016 41 DEADMAU5 China 17504227 September 21, 2016 35 DEADMAU5 China 17504228 September 21, 2016 25 DEADMAU5 China 17504229 September 21, 2016 9 DEADMAU5 European Union 1673960 April 28, 2022 20 DEADMAU5 European Union 8131476 May 31, 2010 9, 16,25, 41 DEADMAU5 European Union 8561193 September 16, 2010 12,18, 28, 30 and 32 DEADMAU5 and design European Union 8561284 April 26, 2010 12,18, 28, 30 and 32 DEADMAU5 and design European Union 12292793 April 1, 2014 9, 16, 18, 25, 28, 30, 32, 41 DEADMAU5 India 1290640 August 31, 2015 9, 16, 25, 28, 41 DEADMAU5 Japan 5402847 April 1, 2011 9, 12, 16, 18, 25, 28, 30, 32, 41 DEADMAU5 Japan 5402879 April 1, 2011 9 DEADMAU5 and design Japan 5402849 April 1, 2011 9, 12, 16, 18, 25, 28, 30, 32, 41 DEADMAU5 and design Japan 5402880 April 1, 2011 9 DEADMAU5 and design Peru 190644 August 15, 2012 9 DEADMAU5 and design Peru 00232511 December 18, 2015 25 DEADMAU5 and design Peru 72955 August 15, 2012 41 DEADMAU5 Republic of Korea 45-75011 August 14, 2017 9, 25, 28 and 41 DEADMAU5 and design Republic of Korea 45-75012 August 14, 2017 9, 25, 28 and 41 DEADMAU5 United Kingdom 2501900 March 27, 2009 9, 16, 25 and 41 DEADMAU5 and design United Kingdom UK009-08131476 May 31, 2010 9, 16, 25 and 41 DEADMAU5 United Kingdom UK009-08561193 September 16, 2010 12, 18, 28, 30, 32 DEADMAU5 and design United Kingdom UK009-08561284 April 26, 2010 12, 18, 28, 30, 32 DEADMAU5 and design United Kingdom UK009-12292793 April 1, 2014 9, 16, 18, 25, 28, 30, 32 and 41 DEADMAU5 United States of America 3836647 August 24, 2010 9, 16, 25 and 41 DEADMAU5 United States of America 3930481 March 15, 2011 18 and 28 DEADMAU5 and design United States of America 4887529 January 19, 2016 9, 16,18, 25, 28 and 41 DEADMAU5 United States of America 6924489 December 13, 2022 20 DEADMAU5 International 1290640 August 31, 2015 9, 16, 25, 28 and 41 DEADMAU5 International 1673960 April 28, 2022 20 The disputed domain name was registered on July 29, 2024. Currently, the disputed domain name is not in use but according to the evidence presented in this case, the website previously resolved to a merchandise shop describing itself as the “OFFICIAL Merchandise Store for deadmau5 fans”. The website offered a number of goods for sale featuring the Complainant’s trademark and logo. page 4 5. Parties’ Contentions A. Complainant The Complainant contends that it has satisfied each of the elements required under the Policy for a transfer of the disputed domain name. Notably, the Complainant contends that the disputed domain name is identical or confusingly similar to the Complainant’s DEADMAU5 trademark since the disputed domain name incorporates in its entirety the Complainant’s trademark with the generic Top-Level Domain (gTLD) “.store”. The Complainant claims that the Respondent lacks any rights or legitimate interests concerning the disputed domain name. The Complainant asserts that there is no fair or legitimate use of the disputed domain name. The Complainant contends that the disputed domain name was registered and is being used in bad faith. The Complainant requests transfer of the disputed domain name. B. Respondent The Respondent did not reply to the Complainant’s contentions 6. Discussion and Findings A. Identical or Confusingly Similar It is well accepted that the first element functions primarily as a standing requirement. The standing (or threshold) test for confusing similarity involves a reasoned but relatively straightforward comparison between the Complainant’s trademark and the disputed domain name. WIPO Overview of WIPO Panel Views on Selected UDRP Questions, Third Edition, (“WIPO Overview 3.0 ”), section 1.7. The Complainant has shown rights in respect of a trademark or service mark for the purposes of the Policy. WIPO Overview 3.0 , section 1.2.1. The entirety of the DEADMAU5 mark is reproduced within the disputed domain name. Accordingly, the disputed domain name is identical or confusingly similar to the mark for the purposes of the Policy. WIPO Overview 3.0 , section 1.7. Indeed, the Panel finds that the gTLD in the present case “.store”, may typically be disregarded when assessing whether a domain name is identical or confusingly similar to a trademark, as it is, in this case, a technical requirement of registration. WIPO Overview 3.0 , section 1.11.1. The Panel finds the first element of the Policy has been established. B. Rights or Legitimate Interests Paragraph 4(c) of the Policy provides a list of circumstances in which the Respondent may demonstrate their rights or legitimate interests in a disputed domain name. Although the overall burden of proof in UDRP proceedings is on the complainant, panels have recognized that proving a respondent lacks rights or legitimate interests in a domain name may result in the difficult task of “proving a negative”, requiring information that is often primarily within the knowledge or control of the respondent. Therefore, where a complainant makes out a “prima facie” case showing the respondent lacks rights or legitimate interests, the burden of proof on this element shifts to the respondent to come forward page 5 with relevant evidence demonstrating rights or legitimate interests in the domain name (although the burden of proof always remains on the complainant). If the respondent fails to come forward with such relevant evidence, the complainant is deemed to have satisfied the second element. WIPO Overview 3.0 , section 2.1. Having reviewed the available record, the Panel finds the Complainant has established a prima facie case that the Respondent lacks rights or legitimate interests in the disputed domain name. The Respondent has not rebutted the Complainant’s prima facie showing and has not come forward with any relevant evidence demonstrating rights or legitimate interests in the disputed domain name such as those enumerated in the Policy or otherwise. According to the Complaint, the Complainant has not authorized or granted the Respondent to use its DEADMAU5 marks. Furthermore, the Respondent is not sponsored by or affiliated with the Complainant in any way, nor is the Respondent commonly known by the disputed domain name. The Respondent is not using the disputed domain name in connection with a bona fide offering of goods or services. Furthermore, in the present case, no evidence demonstrated that the Respondent was preparing to use the disputed domain name corresponding to it in connection with a bona fide offering of goods or services prior to receiving notice of the dispute. The Respondent is also not making any legitimate noncommercial or fair use of the trademark, without intent for commercial gain to misleadingly divert consumers or to tarnish the Complainant’s DEADMAU5 mark. The evidence shows that the disputed domain name has been used in connection with the unauthorized offering of goods and services and in connection with the unauthorized use of the DEADMAU5 marks, due to the fact that the disputed domain name <deadmau5.store> has been used to misleadingly divert users to its website and to tarnish the DEADMAU5 trademark. This disputed domain name has been linked to fraudulent activities such as selling counterfeit apparel merchandise prominently featuring the DEADMAU5 mark and related logos available for sale without the authorization of the Complainant. Panels have held that the use of a domain name for illegal activity here, claimed the sale of counterfeit goods, impersonation/passing off, or other types of fraud can never confer rights or legitimate interests on a respondent. WIPO Overview 3.0 , section 2.13.1. The Panel finds the second element of the Policy has been established. C. Registered and Used in Bad Faith In the present case, the Panel notes that the disputed domain name is identical or confusingly similar to the Complainant’s trademark, which was registered prior to the registration of the disputed domain name. Given the well-established reputation of the Complainant’s DEADMAU5 marks in respect for many products and services, it is unlikely that the Respondent selected the disputed domain name by chance. Therefore, the Panel finds that it is inconceivable that the Respondent was unaware of the existence of the Complainant and its trademark at the time of registering the disputed domain name. The Complainant provided direct and compelling evidence that establishes the Respondent’s fraudulent impersonation scheme. The disputed domain name was connected to a website impersonating the Complainant and selling counterfeit products. Paragraph 4(b) of the Policy sets out a non-exhaustive list of circumstances that may indicate that, a domain name was registered and used in bad faith, but other circumstances may be relevant in assessing whether a respondent’s registration and use of a domain name is in bad faith. WIPO Overview 3.0 , section 3.2.1. By using the disputed domain name, the Respondent intends for its own commercial gain to attract users and/or consumers to the Respondent’s website by creating confusion, deception, and/or mistake with the DEADMAU5 marks as to the source, sponsorship, affiliation, or endorsement of the Respondent’s website, or of a product or service the Respondent provides or intends to provide on its website. page 6 Moreover, in the present case, the Panel has reviewed the evidence presented by the Complainant where the disputed domain name was indeed used in connection with fraudulent activities such as selling counterfeit products or apparel merchandise prominently featuring the DEADMAU5 marks and related logos available for sale without authorization from the Complainant, and it has been determined by panels that the use of a domain name for illegitimate activity or illegal activity including offering of counterfeit products, impersonation/passing off, or other types of fraud constitutes bad faith. WIPO Overview 3.0 , section 3.4. Having reviewed the record, the Panel has determined that the Respondent’s registration and use of the disputed domain name constitutes bad faith under the Policy. For all the foregoing reasons, the Panel finds that the disputed domain name was registered and has been used in bad faith. The Panel finds that the Complainant has established the third element of the Policy. 7. Decision For the foregoing reasons, in accordance with paragraphs 4(I) of the Policy and 15 of the Rules, the Panel orders that the disputed domain name <deadmau5.store> be transferred to the Complainant. /Ada L. Redondo Aguilera/ Ada L. Redondo Aguilera Sole Panelist Date: March 24 , 2025

Source of record: WIPO . Reproduced for research; WIPO is the authoritative source.

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