Westmore · UDRP DecisionLima-tan.com
The Panel ordered transfer of <lima-tan.com>. It found the domain confusingly similar to the Complainant’s LYMA mark because “lima” differed by only one letter and could be pronounced the same way, while the added term “tan” did not avoid confusing similarity. The Respondent’s competing use for self-tanning products was not considered bona fide in light of the Parties’ shared country and business field, the Complainant’s prior trademark rights, and the Complainant’s opposition to the Respondent-associated company’s LIMA trademark application. The Panel found that the Respondent registered and used the domain to create confusion for commercial gain.
The timeline behind lima-tan.com
Registration, the decision and the archived record of what this domain actually displayed — from public RDAP and the Internet Archive.
Westmore reconstructs the full history behind lima-tan.com — from public RDAP and the Internet Archive — as part of UDRP Intelligence:
The case illustrates how a one-letter, phonetically similar variation combined with a product-related term can satisfy confusing similarity and support an inference of targeting where the parties operate in the same market. The prior trademark opposition was particularly important because it gave the Panel a documented event predating domain registration from which to find awareness of the Complainant’s rights.
Result of record. The panel's reasoning and decisive facts behind each element are in the Intelligence dossier below.
ARBITRATION AN D MEDIATION CENTER ADMINISTRATIVE PANEL DECISION LYMA Life Limited v. Carla Mitchell, Lima Case No. D2025-0441 1. The Parties The Complainant is LYMA Life Limited, United Kingdom, represented by CMS Cameron McKenna Nab arro Olswang LLP, United Kingdom (“UK”). The Respondent is Carla Mitchell, Lima, UK. 2. The Domain Name and Registrar The disputed domain name <lima-tan.com> (the “Domain Name”) is registered with 123-Reg Limited (the “Reg istrar”). 3. Procedural History The Complaint was filed with the WIPO Arbitration and Mediation Center (the “Center”) on February 4, 2025. On February 4, 2025, the Center transmitted by email to the Registrar a request f or registrar verif ication in connection with the Domain Name. On February 5, 2025, the Registrar transmitted by email to the Center its verif ication response disclosing registrant and contact information for the Domain Name which diff ered f rom the named Respondent (Lima Tan Limited) and contact inf ormation in the Complaint. The Center sent an email communication to the Complainant on February 7, 2025, providing the registrant and contact inf ormation disclosed by the Registrar, and inviting the Complainant to submit an amendment to the Complaint. The Complainant f iled an amended Complaint on February 12, 2025. The Center verif ied that the Complaint together with the amended Complaint satisf ied the f ormal requirements of the Uniform Domain Name Dispute Resolution Policy (the “Policy” or “UDRP”), the Rules f or Unif orm Domain Name Dispute Resolution Policy (the “Rules”), and the WIPO Supplemental Rules f or Unif orm Domain Name Dispute Resolution Policy (the “Supplemental Rules”). In accordance with the Rules, paragraphs 2 and 4, the Center f ormally notif ied the Respondent of the Complaint, and the proceedings commenced on February 13, 2025. In accordance with the Rules, paragraph 5, the due date for Response was March 5, 2025. The Respondent did not submit any response. Accordingly, the Center notif ied the Respondent’s def ault on March 7, 2025. page 2 The Center appointed Ian Lowe as the sole panelist in this matter on March 20, 2025. The Panel f inds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7. 4. Factual Background The Complainant is a UK company that has carried on business under the LYMA and LYMA LIFE brands since it was f ounded in 2017. It has marketed and sold a range of skincare products under the LYMA mark since May 2023. Its business has grown rapidly with net assets increasing f rom GBP 6.08 million to GBP 9.05 million between 2022 and 2023. The Complainant is the proprietor of numerous registered trademarks comprising LYMA, including UK trademark number 3256862 stylised wordmark LYMA and device registered on December 15, 2017; International trademark number 6017790 LYMA registered on March 24, 2020; and European Union trademark number 018681389 LYMA registered on August 24, 2022. The Respondent registered the Domain Name on February 3, 2024. It resolves to a website operated under the name ”Lima Tan” purporting to offer for sale a small number of self-tanning skin products under the LIMA brand. The Respondent is a director of Lima Tan Limited which, according to a search of the publicly available UK Companies House database, was incorporated on October 7, 2022, and struck of f the register and dissolved on February 11, 2025. On September 17, 2023, Lima Tan Limited applied to register LIMA as a UK trademark. The application was opposed by the Complainant on December 8, 2023, and withdrawn by the applicant on May 26, 2024. 5. Parties’ Contentions A. Complainant The Complainant contends that the Domain Name is confusingly similar to its LY MA trad emark (the “Mark”), that the Respondent has no rights or legitimate interests in respect of the Domain Name, and that the Respondent registered and is using the Domain Name in bad f aith within the meaning of the Policy. B. Respondent The Respondent did not reply to the Complainant’s contentions. 6. Discussion and Findings For this Complaint to succeed in relation to the Domain Name the Complainant must prove that: (i) the Domain Name is identical or conf usingly similar to a trademark or service mark in which the Complainant has rights; and (ii) the Respondent has no rights or legitimate interests in respect of the Domain Name; and (iii) the Domain Name has been registered and is being used in bad f aith. A. Identical or Confusingly Similar It is well accepted that the first element functions primarily as a standing requirement. The threshold test f or conf using similarity involves a reasoned but relatively straightforward comparison between the Complainant’s trademark and the Domain Name. WIPO Overview of WIPO Panel Views on Selected UDRP Questions, Third Edition, (“WIPO Overview 3.0 ”), section 1.7. page 3 Based on the available evidence, the Panel f inds the Complainant has shown rights in respect of a trademark or service mark f or the purposes of the Policy. WIPO Overview 3.0 , section 1.2.1. The Domain Name comprises the Mark with the substitution of the letter “i” for the letter “y” and the addition of a hyphen and the word “tan”. Phonetically, both “lyma” and “lima” may be pronounced in the same way. The Panel f inds that the slight difference in spelling and the addition of the hyphen and word “tan” does not prevent a f inding of confusing similarity between the Domain Name and the Mark f or the purposes of the Policy. WIPO Overview 3.0 , section 1.8. Accordingly, the Panel f inds that the f irst element required under the Policy has been established. B. Rights or Legitimate Interests Paragraph 4(c) of the Policy provides a list of circumstances in which the Respondent may demonstrate rights or legitimate interests in a disputed domain name. Although the overall burden of proof in UDRP proceedings is on the complainant, panels have recognized that proving that a respondent lacks rights or legitimate interests in a domain name may result in the dif f icult task of “proving a negative”, requiring information that is often primarily within the knowledge or control of the respondent. Accordingly, where a complainant makes out a prima f acie case that the respondent lacks rights or legitimate interests, the burden of production on this element shif ts to the respondent to come f orward with relevant evidence demonstrating rights or legitimate interests in the domain name (although the burden of proof always remains on the complainant). If the respondent f ails to come f orward with such relevant evidence, the complainant is deemed to have satisfied the second element. WIPO Overview 3.0 , section 2.1. The Respondent has used the Domain Name to promote and of f er f or sale a small range of skin tanning products using the LIMA brand. The Domain Name was registered and the website established af ter the Complainant had objected to the application by a company of which the Respondent was a director to register LIMA as a trademark and the application had been withdrawn, presumably in the f ace of that objection. The Panel notes both Parties operate in the same country, and in the same business f ield, where the Complainant’s business has grown rapidly. In these circumstances, the Panel considers on balance that the Respondent’s activities on its website do not amount to the bona fide offering of goods or services under the Policy. Having reviewed the available evidence, the Panel finds that the Complainant has established a prima f acie case that the Respondent lacks rights or legitimate interests in the Domain Name. The Respondent has not given any explanation for its choice of domain name. The Respondent has not rebutted the Complainant’s prima f acie showing and has not come forward with any relevant evidence demonstrating rights or legitimate interests in the Domain Name such as those enumerated in the Policy or otherwise. The Panel f inds that the second element of the Policy has been established. C. Registered and Used in Bad Faith The Domain Name was registered af ter the Complainant had objected to the application by the Respondent’s company to register LIMA as a trademark. Accordingly, the Panel considers that there is no doubt that the Respondent had the Complainant and its rights in the Mark in mind when it registered the Domain Name. The Panel considers on balance that the Respondent has registered and used the Domain Name to deceive Internet users into believing that the Domain Name is operated or authorized by the Complainant, and to attract Internet users by creating a likelihood of conf usion with the Mark f or commercial gain. page 4 It f ollows that, based on the available evidence and absent any explanation from the Respondent, the Panel f inds that the Complainant has established the third element of the Policy. 7. Decision For the f oregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the Domain Name <lima-tan.com> be transf erred to the Complainant. /Ian Lowe/ Ian Lowe Sole Panelist Date: April 1, 2025
Source of record: WIPO . Reproduced for research; WIPO is the authoritative source.
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