Westmore · UDRP decision
WIPO · Case No. D2025-2292

Hellokittyktv.com, Hellokittyktvla.com

TransferWIPO-indexed · informational, not legal advice

The Panel consolidated the disputes concerning two nominally different registrants after finding common control and no unfairness or inequity. It found both domain names confusingly similar to the Complainant’s HELLO KITTY mark, that the Respondents lacked rights or legitimate interests, and that the domain names were registered and used in bad faith to attract Internet users for commercial gain through confusion as to affiliation, sponsorship, or endorsement. Transfer of both domain names was ordered.

Outcome
Transfer
At a glance
Provider
WIPO
Outcome
Transfer
Decision date
2025-08-20
Panelist(s)
Mondini, Andrea
Complainant
Sanrio Company Ltd.
Respondent
Chowbus Chowbus Song Chen
Counsel
Gamma Law, United States
Disputed domain(s)
hellokittyktv.com, hellokittyktvla.com
Domain history UDRP Intelligence

The timeline behind hellokittyktv.com

Registration, the decision and the archived record of what this domain actually displayed — from public RDAP and the Internet Archive.

Westmore reconstructs the full history behind hellokittyktv.com — from public RDAP and the Internet Archive — as part of UDRP Intelligence:

Registration → decision → today timeline
Archived Wayback evidence of what the site showed
Registry bad-faith signals
The live current registrant
Available in UDRP Intelligence
Outcome by domain

How each disputed name was decided in this proceeding.

hellokittyktv.comTransferred
hellokittyktvla.comTransferred
Verified public record
Outcome & remedy
Complaint granted. Panel ordered transfer of hellokittyktv.com.
Reverse Domain Name Hijacking
No RDNH raised.
Westmore Insight

The decision illustrates how a prior, limited brand license may fail to create domain-name rights where the license is non-transferable, expressly prohibits trademark-containing registrations, and does not cover the relevant registration dates. It also shows that nominally different registrants may be consolidated when domain structure, website content, business identity, physical address, and offered services collectively demonstrate common control.

The three-part test
Identical or Confusingly SimilarMet
Rights or Legitimate InterestsMet
Registered and Used in Bad FaithMet

Result of record. The panel's reasoning and decisive facts behind each element are in the Intelligence dossier below.

Case details
Provider
WIPO
Outcome
Transfer
Decision date
2025-08-20
Panel
Mondini, Andrea
Full decision
12 min read · hosted by Westmore

ARBITRATION AND MEDIATION CENTER ADMINISTRATIVE PANEL DECISION Sanrio Company Ltd. v. Song Chen and Chowbus Chowbus Case No. D2025-2292 1. The Parties The Complainant is Sanrio Company Ltd., Japan, represented by Gamma Law, United States of America (“USA”). The Respondents are Song Chen, USA, and Chowbus Chowbus, USA. 2. The Domain Names and Registrars The disputed domain name <hellokittyktv.com> is registered in the name of Song Chen with GoDaddy.com, LLC. The disputed domain name <hellokittyktvla.com> is registered in the name of Chowbus Chowbus with Wix.com Ltd. (GoDaddy.com and Wix.com Ltd hereinafter the “Registrars”). 3. Procedural History The Complaint was filed with the WIPO Arbitration and Mediation Center (the “Center”) on June 12, 2025. On June 12, 2025, the Center transmitted by email to the Registrars a request for registrar verification in connection with the disputed domain names. On June 12 and 17, 2025, the Registrars transmitted by email to the Center their verification responses disclosing registrant and contact information for the disputed domain names which differed from the named Respondents (Domains By Proxy, LLC, and Tucows Domains) and contact information in the Complaint. The Center sent an email communication to the Complainant on June 24, 2025, with the registrant and contact information of nominally multiple underlying registrants revealed by the Registrars, requesting the Complainant to either file separate complaint(s) for the disputed domain names associated with different underlying registrants or alternatively, demonstrate that the underlying registrants are in fact the same entity and/or that all domain names are under common control. The Complainant filed an amended Complaint on June 30, 2025. The Center verified that the Complaint together with the amended Complaint satisfied the formal requirements of the Uniform Domain Name Dispute Resolution Policy (the “Policy” or “UDRP”), the Rules for Uniform Domain Name Dispute Resolution Policy (the “Rules”), and the WIPO Supplemental Rules for Uniform Domain Name Dispute Resolution Policy (the “Supplemental Rules”). page 2 In accordance with the Rules, paragraphs 2 and 4, the Center formally notified the Respondents of the Complaint, and the proceedings commenced on July 10, 2025. In accordance with the Rules, paragraph 5, the due date for Response was July 30, 2025. The Respondents did not submit any response. Accordingly, the Center notified the Respondents’ default on August 12, 2025. The Center appointed Andrea Mondini as the sole panelist in this matter on August 18, 2025. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7. 4. Factual Background The Complainant is a licensing company that designs, manufactures, and licenses products, including karaoke machines, music players, greeting cards, books and videos on an international basis. The Complainant has offered goods and services under the HELLO KITTY mark since 1976. The Complainant owns several trademark registrations, including: TRADEMARK JURISDICTION REGISTRATION NUMBER REGISTRATION DATE HELLO KITTY USA 1,279,486 May 29, 1984 HELLO KITTY USA 4,620,151 October 14, 2014 USA 1,200,083 July 6, 1982 The Complainant holds the domain name <hellokitty.com> which was registered in 1996 and directs users to “https://www.sanrio.com/collections/hello-kitty” where its main website is hosted. The Respondents did not file a Response. The disputed domain name < hellokittyktv.com> was registered on May 20, 2017. The disputed domain name <hellokittyktvla.com> was registered on January 3, 2024. According to the evidence submitted with the Complaint, the disputed domain names resolved to websites for a karaoke lounge and restaurant named “Long Time Ago KTV” prominently displaying the Complainant’s USA design trademark no. 1, 200,083 which is an image of the licensing character known as “Hello Kitty”. 5. Parties’ Contentions A. Complainant The Complainant contends that it has satisfied each of the elements required under the Policy for a transfer of the disputed domain names. Notably, the Complainant contends as follows: The disputed domain names are confusingly similar to the HELLO KITTY trademark in which the Complainant has rights, because they incorporate this trademark in its entirety, and the addition of the letters “ktv” and “ktvla”, respectively, is not sufficient to prevent a finding of confusing similarity. The letters “ktv” stand for a karaoke facility featuring private individual rooms, and “la” is an abbreviation for Los Angeles, USA. page 3 The Respondents have no rights or legitimate interests in respect of the disputed domain names. The trademark HELLO KITTY has been extensively used for decades to identify the Complainant’s products and services. The previous owner of the karaoke and restaurant establishment featured in the websites to which the disputed domain names resolve, had signed a license agreement with the Complainant for the display of certain artwork at that location, but that license agreement expressly prohibited the registration of any domain names containing the HELLO KITTY mark, was non-transferable and expired on December 31, 2019. The Respondents have not been authorized by the Complainant to register the disputed domain names, are not commonly known by the disputed domain names, and there is no evidence of the Respondents’ use, or demonstrable preparation to use, the disputed domain names in connection with a bona fide offering of goods and services. The disputed domain names were registered in bad faith because it is obvious that the Respondents had knowledge of both the Complainant and its well-known trademark HELLO KITTY at the time they registered the disputed domain names. The Respondents are using the disputed domain names in bad faith, by intentionally attempted to attract, for commercial gain, Internet users to their web sites, by creating a likelihood of confusion with the Complainant's mark as to the source, sponsorship, affiliation, or endorsement of their web sites. B. Respondents The Respondents did not reply to the Complainant’s contentions. 6. Discussion and Findings According to paragraph 4(a) of the Policy, in order to succeed, a complainant must establish each of the following elements: (i) the disputed domain name is identical or confusingly similar to the trademark or service mark in which the complainant has rights; (ii) the respondent has no rights or legitimate interests in respect of the disputed domain name; and (iii) the disputed domain name has been registered and is being used in bad faith. 6.1 Consolidation: Multiple Respondents The amended Complaint was filed in relation to nominally different domain name registrants. The Complainant alleges that the domain name registrants are the same entity or mere alter egos of each other, or under common control. In particular, the Complainant contends that the Respondent Song Chen is the Manager of Xin Mei International LLC, which uses the business name “Long Time Ago”. Although the Complainant did have a license agreement with K Music, the previous operator of a karaoke lounge at the same location, that license was non-transferable, expressly prohibited the registration of any domain name that uses the Complainant’s trademarks and was terminated entirely on December 31, 2019. The Complainant further contends that the Respondent “chowbus chowbus” is actually Chowbus, Inc. (“Chowbus”), and that Chowbus offers website creation services to restaurants, including domain registration, and thus was likely acting as an agent for the Respondent Song Chen when it registered the disputed domain name <hellokittyktvla.com>. Both disputed domain names contain a similar structure consisting of “hellokitty”, then “ktv” with the addition of the geographic indicator “la” on the disputed domain name <hellokittyktvla.com>, and they both resolve to websites that (1) promote the business Long Time Ago KTV; (2) provide the same physical address in Los Angeles, USA; (3) use the same or similar images and content; and (4) offer the same karaoke entertainment services. Thus, according to the Complainant, it stands to reason that both disputed domain names are under common control. page 4 The Complainant therefore requests the consolidation of the Complaint against the multiple disputed domain name registrants pursuant to paragraph 10(e) of the Rules. The disputed domain name registrants did not comment on the Complainant’s request. Paragraph 3(c) of the Rules states that a complaint may relate to more than one domain name, provided that the domain names are registered by the same domain name holder. In addressing the Complainant’s request, the Panel will consider whether (i) the disputed domain names or corresponding websites are subject to common control; and (ii) the consolidation would be fair and equitable to all Parties. See WIPO Overview of WIPO Panel Views on Selected UDRP Questions, Third Edition (“WIPO Overview 3.0 ”), section 4.11.2. As regards common control, the Panel notes that the above circumstances described by the Complainant indicate that the disputed domain names are subject to common control. As regards fairness and equity, the Panel sees no reason why consolidation of the disputes would be unfair or inequitable to any Party. Accordingly, the Panel decides to consolidate the disputes regarding the nominally different disputed domain name registrants (referred to herein as “the Respondents”) in a single proceeding. 6.2 Substantive issues A. Identical or Confusingly Similar It is well accepted that the first element functions primarily as a standing requirement. The standing (or threshold) test for confusing similarity involves a reasoned but relatively straightforward comparison between the Complainant’s trademark and the disputed domain name. WIPO Overview 3.0 , section 1.7. The Complainant has shown rights in respect of a trademark or service mark for the purposes of the Policy. WIPO Overview 3.0 , section 1.2.1. The Panel finds the entirety of the mark is reproduced within the disputed domain names. Although the addition of other elements such as here “ktv” and “la” may bear on assessment of the second and third elements, the Panel finds that in the present case the addition of such terms does not prevent a finding of confusing similarity between the disputed domain names and the mark for the purposes of the Policy. WIPO Overview 3.0 , section 1.8. The addition of the generic Top-Level Domain (“gTLD”) “.com” in the disputed domain names is a standard registration requirement and as such may be disregarded under the confusing similarity test under the Policy, paragraph 4(a)(i). WIPO Overview 3.0 , section 1.11.1. The Panel finds the first element of the Policy has been established. B. Rights or Legitimate Interests Paragraph 4(c) of the Policy provides a list of circumstances in which the Respondents may demonstrate rights or legitimate interests in a disputed domain name. Although the overall burden of proof in UDRP proceedings is on the complainant, panels have recognized that for a complainant to prove that a respondent lacks rights or legitimate interests in a domain name may result in the difficult task of “proving a negative”, requiring information that is often primarily within the knowledge or control of the respondent. As such, where a complainant makes out a prima facie case that page 5 the respondent lacks rights or legitimate interests, the burden of production on this element shifts to the respondent to come forward with relevant evidence demonstrating rights or legitimate interests in the domain name (although the burden of proof always remains on the complainant). If the respondent fails to come forward with such relevant evidence, the complainant is deemed to have satisfied the second element. WIPO Overview 3.0 , section 2.1. Having reviewed the available record, the Panel finds the Complainant has established a prima facie case that the Respondents lack rights or legitimate interests in the disputed domain names. The Complainant credibly contends that the previous owner of the karaoke and restaurant establishment featured in the websites to which the disputed domain names resolve, had signed a license agreement with the Complainant for the display of certain artwork at that location, but that license agreement expressly prohibited the registration of any domain names containing the HELLO KITTY mark, was non-transferrable, started from September 1, 2017, and expired on December 31, 2019. The Panel notes that the disputed domain name <hellokittyktv.com> was registered on May 20, 2017, before the term of the license agreement. Based on the case file, it appears that the Respondents have not been authorized to register the disputed domain name prior to the license agreement and were then clearly prohibited from registering any domain name by the license agreement. Furthermore, the disputed domain name <hellokittyktvla.com> was registered on January 3, 2024, after the expiration of license agreement. In summary, the Panel finds that the Respondents cannot claim any rights or legitimate interests pursuant to the license agreement. The Respondents have not rebutted the Complainant’s prima facie showing and have not come forward with any relevant evidence demonstrating rights or legitimate interests in the disputed domain names such as those enumerated in the Policy or otherwise. Furthermore, the composition of the disputed domain names themselves suggest a connection or affiliation between the Complainant and the Respondents which in fact does not exist. Based on the available record, the Panel finds the second element of the Policy has been established. C. Registered and Used in Bad Faith The Panel notes that, for the purposes of paragraph 4(a)(iii) of the Policy, paragraph 4(b) of the Policy establishes circumstances, in particular, but without limitation, that, if found by the Panel to be present, shall be evidence of the registration and use of a domain name in bad faith. Paragraph 4(b) of the Policy sets out a list of non-exhaustive circumstances that may indicate that a domain name was registered and used in bad faith, but other circumstances may be relevant in assessing whether a respondent’s registration and use of a domain name is in bad faith. WIPO Overview 3.0 , section 3.2.1. In the view of the Panel, noting that the Complainant’s trademark predates the registration of the disputed domain names and considering that the Complainant’s trademark is well known and that the disputed domain names resolve to websites featuring the Complainant’s HELLO KITTY logo, it is inconceivable that the Respondents could have registered the disputed domain names without knowledge of the Complainant’s well known trademark. In the circumstances of this case, and particularly the Panel’s findings under section 6.B. of the Decision, this is evidence of registration in bad faith. The disputed domain names and the impression given by these websites would cause Internet users to believe that the Respondents are somehow associated with or licensed by the Complainant when, in fact, they are not. The Panel holds that by using the disputed domain names, the Respondents have intentionally attempted to attract, for commercial gain, Internet users to their web sites, by creating a likelihood of confusion with the Complainant's mark as to the source, sponsorship, affiliation, or endorsement of their web sites in the sense of Policy, paragraph 4(b)(iv). The Panel finds the third element of the Policy has been established. page 6 7. Decision For the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the disputed domain names <hellokittyktv.com> and <hellokittyktvla.com> be transferred to the Complainant. /Andrea Mondini/ Andrea Mondini Sole Panelist Date: August 21, 2025

Source of record: WIPO . Reproduced for research; WIPO is the authoritative source.

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