Westmore · UDRP DecisionAxatoken.com
The Panel ordered transfer of <axatoken.com> after finding all three UDRP elements established. The domain reproduced the AXA mark with the term “token”, had resolved to a parking page containing PPC links to competing car insurance providers, and was unsupported by evidence of the Respondent’s claimed Web3 project. Although the Respondent initially consented to transfer shortly before the decision, the Panel issued a substantive determination because of the broader interest in recording the conduct, the Complainant’s preference for a decision, the timing of the consent, and the Respondent’s later transfer conditions.
The timeline behind axatoken.com
Registration, the decision and the archived record of what this domain actually displayed — from public RDAP and the Internet Archive.
Westmore reconstructs the full history behind axatoken.com — from public RDAP and the Internet Archive — as part of UDRP Intelligence:
The decision illustrates that labeling a proposed project as Web3 or blockchain-based does not itself establish rights or legitimate interests in a domain incorporating another party’s distinctive mark. Contemporaneous evidence of genuine preparations remained critical, while actual PPC use related to the trademark owner’s industry strongly supported both the absence of legitimate interests and bad faith. It also shows why a panel may issue a merits decision despite late consent to transfer, particularly where the consent becomes conditional and the record may bear on a possible pattern of conduct.
Result of record. The panel's reasoning and decisive facts behind each element are in the Intelligence dossier below.
ARBITRATION AN D MEDIATION CENTER ADMINISTRATIVE PANEL DECISION AXA SA v. Edward Cullen, Crescite Innovation Corporation Case No. D2025-2329 1. The Parties The Complainant is AXA SA, France, represented by Plasseraud IP, France. The Respondent is Edward Cullen, Crescite Innovation Corporation, United States of America (“United States”), self-represented. 2. The Domain Name and Registrar The disputed domain name <axatoken.com> is registered with NameCheap, Inc. (the “Reg istrar”). 3. Procedural History The Complaint was filed with the WIPO Arbitration and Mediation Center (the “Center”) on June 17, 2025. On June 17, 2025, the Center transmitted by email to the Registrar a request f or registrar verif ication in connection with the disputed domain name. On June 17, 2025, the Registrar transmitted by email to the Center its verif ication response disclosing registrant and contact information for the disputed domain name which differed from the named Respondent (Redacted for Privacy, Privacy service provided by Withheld f or Privacy ehf) and contact inf ormation in the Complaint. The Center sent an email communication to the Co mplainant on June 19, 2025, providing the registrant and contact information disclosed by the Registrar, and inviting the Complainant to submit an amendment to the Complaint. The Complainant f iled an amendment to the Complaint on June 20, 2025. The Center verif ied that the Complaint together with the amendment to the Complaint satisf ied the f ormal requirements of the Uniform Domain Name Dispute Resolution Policy (the “Policy” or “UDRP”), the Rules f or Unif orm Domain Name Dispute Resolution Policy (the “Rules”), and the WIPO Supplemental Rules f or Unif orm Domain Name Dispute Resolution Policy (the “Supplemental Rules”). In accordance with the Rules, paragraphs 2 and 4, the Center f ormally notif ied the Respondent of the Complaint, and the proceedings commenced on June 23, 2025. In accordance with the Rules, paragraph 5, the due date for Response was July 13, 2025. The Respondent did not submit any response. Accordingly, the Center notif ied the Respondent’s def ault on July 14, 2025. page 2 The Center appointed Adam Taylor as the sole panelist in this matter on July 17, 2025. The Panel f inds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7. The Respondent emailed the Center on July 27 and 29, 2025. 4. Factual Background The Complainant is part of an international group of companies that has supplied insurance and related services under the AXA mark since 1985. The group currently has some 154,000 employees worldwide. Since 2023, the Complainant’s group has developed services relating to crypto-currency and blockchain technology, including tokenized securities. The Complainant owns many registered trade marks for AXA including International Registration No. 490030 registered on December 5, 1984, in classes 35, 36, and 39. The Complainant operates a website at “www.axa.co m”. The disputed domain name was registered on May 9, 2025. As of June 5, 2025, the disputed domain name resolved to a Registrar parking page with pay per click (“PPC”) links including to car insurance providers competing with the Complainant. The Complainant sent a legal letter to the Respondent on June 3, 2025. The Respondent replied on the same date. See section 5B below. 5. Parties’ Contentions A. Complainant The Complainant contends that it has satisfied each of the elements required under the Policy f or a transf er of the disputed domain name. B. Respondent The Respondent did not reply to the Complainant’s contentions. Ho wever, on June 3, 2025, t he Respondent sent a detailed letter rebutting the Complainant’s legal letter. Notably, the Respondent contended as follows: - the Respondent lawf ully acquired the disputed domain name in good faith at a time when the Complainant had no known commercial operations or registered trade marks specific to blockchain technologies, smart contracts, or tokenized f inancial inf rastructure; - the Respondent’s p latform, “AXAToken”, exists in the Web3 space as a decentralized token protocol and is limited to blockchain-native assets, with an entirely dif f erent class of services, technological architecture, and audience to those relating to the Complainant’s traditional insurance business; - the Complainant’s trade marks do not automatically conf er rights in the digital asset or tokenisation space under classes 9, 36 (Web3), o r 42; - the Respondent does not market “AXAToken” as an insurance product, nor in any way that references the Complainant, and there is no evidence that reasonable users would confuse a blockchain-based financial protocol with a multinational insurer; - the Respondent’s visual identity, mission, codebase and communication materials are entirely distinct, and its user base, which is educated in Web3, is unlikely to conf late the two entities; page 3 - the Respondent has independently developed “core intellectual property”, “including smart contract mechanisms, staking logic, governance infrastructure, and digital payment integration”, that is protectable under copyright and patent law and any ef f ort by the Complainant to block or seize the Respondent’s platform would raise reverse-inf ringement and misappropriation risks; - the Complainant would need to license or develop alternative systems if it wished to enter the blockchain or tokenisation space using its name; - even though the disputed domain name may be DNS-based, it is not presented as or intended to be a traditional commercial website, but rather for exclusive use as a gateway to a Web3-native product as part of a broader decentralized inf rastructure, and so the standards of traditional trade mark inf ringement are inapplicable; and - the Respondent has not contacted the Complainant or offered to sell the disputed domain name, no r attempted to benefit from the Complainant’s brand recognition; rather, the Respondent’s ef f orts have been f ocused on legitimate platf orm development and community-based technology deployment. On July 27, 2025, the Respondent sent a further email to the Center stating: “You can release this domain. We don’t want it or need it [...]” On July 29, 2025, the Respondent sent multiple emails setting conditions f or transf erring the disputed domain name and indicating that the Respondent intended to protect its own intellectual property rights. 6. Discussion and Findings 6.1 Preliminary Issue Consent to Remedy The Respondent indicated in its email of July 27, 2025, that it consents to the transfer of the disputed domain name to the Complainant without the need f or a decision by the Panel. Many panels will order transfer solely on the basis of a consent to transfer by the respondent on the record, but panels may still f ind it appropriate to proceed to a substantive decision on the merits in certain circumstances. WIPO Overview of WIPO Panel Views on Selected UDRP Questions, Third Edition, (“ WIPO Overview 3.0”), section 4.11. In this case, the Panel has decided to proceed to a substantive determination because: (i) the Panel f inds a broader interest in recording a substantive decision on the merits – e.g., so that other future UDRP can take the matter into account when considering whether there is a pattern of bad f aith conduct under 4(b) of the Policy; (ii) the Complainant has not agreed to accept such consent and has expressed a pref erence f or a recorded decision; (iii) the Respondent offered its consent only four days before the decision due date; and (iv) the Respondent later set specif ic conditions f or transf erring the disputed domain name. 6.2 Substantive Issues A. Identical or Confusingly Similar It is well accepted that the f irst element f unctions primarily as a standing requirement. The standing (or threshold) test for confusing similarity involves a reasoned but relatively straightforward comparison between the Complainant’s trade mark and the disputed domain name. WIPO Overview 3.0 , section 1.7. The Complainant has shown rights in respect of a trade mark or service mark for the purposes of the Policy. WIPO Overview 3.0 , section 1.2.1. The entirety of the mark is reproduced within the disputed domain name. Accordingly, the disputed domain name is confusingly similar to the mark f or the purposes of the Policy. WIPO Overview 3.0 , section 1.7. page 4 In its p re-action letter, the Respondent questioned t he ambit of the Complainant’s registered trade marks but neither the goods and/or services for which the mark is registered or used, nor the date of registration or claimed first use are considered relevant to the f irst element test, although these f actors may be relevant under the second and third elements. WIPO Overview 3.0 , section 1.1.2. The Panel f inds the f irst element of the Policy has been established. B. Rights or Legitimate Interests Paragraph 4(c) of the Policy provides a list of circumstances in which the Respondent may demonstrate rights or legitimate interests in a disputed domain name. Although the overall burden of proof in UDRP proceedings is on the complainant, panels have recognised that proving a respondent lacks rights or legitimate interests in a domain name may result in the difficult task of “proving a negative”, requiring information that is of ten primarily within the knowledge or control of the respondent. As such, where a complainant makes out a prima facie case that the respondent lacks rights or legitimate interests, the burden of production on this element shifts to the respondent to come f orward with relevant evidence demonstrating rights or legitimate interests in the domain name (although the burden of proof always remains on the complainant). If the respondent f ails to come f orward with such relevant evidence, the complainant is deemed to have satisf ied the second element. WIPO Overview 3.0 , section 2.1. Having reviewed the available record, the Panel finds the Complainant has established a prima f acie case that the Respondent lacks rights or legitimate interests in the disputed domain name. The Respondent has not rebutted the Complainant’s prima facie showing and has not come f orward with any relevant evidence demonstrating rights or legitimate interests in the disputed domain name such as those enumerated in the Policy or otherwise. As to paragraph 4(c)(i) of the Policy, the disputed domain name has been used for a parking page with PPC links to services that compete with those supplied by the Complainant. Use of a domain name to host PPC links that compete with or capitalise on the reputation and goodwill of the complainant’s mark or otherwise mislead Internet users does not represent a bona f ide of f ering. WIPO Overview 3.0 , section 2.9. The Respondent’s p re-action letter claimed that the Respondent had registered the disputed domain name in connection with its alleged “AXAToken” platf orm that “exists in the Web3 space as a decentralized token protocol”. However, the Respondent has not provided evidence of such use. If the Respondent wished to rely on f uture plans, it ought to have f iled a Response with clear contemporaneous evidence of bona f ide p re-complaint preparations predating the respondent’s notice of the dispute that went beyond a mere statement of a claimed intention. WIPO Overview 3.0 , section 2.2. Nor is there any evidence that paragraphs 4(c)(ii) or (iii) of the Policy are relevant in the circumstances of this case. The Panel f inds the second element of the Policy has been established. C. Registered and Used in Bad Faith The Panel notes that, f or the purposes of paragraph 4(a)(iii) of the Policy, paragraph 4(b) of the Policy establishes circumstances, in particular, but without limitation, that, if found by the Panel to be present, shall be evidence of the registration and use of a domain name in bad f aith. In the Panel’s view, by using the disputed domain name that includes the Complainant’s distinctive trade mark, in connection with a parking page with PPC links relating to the Complainant’s industry, the Respondent has intentionally created a likelihood of conf usion with the Complainant’s trade mark in accordance with paragraph 4(b)(iv) of the Policy. page 5 Neither the f act that such links are generated by a third party such as a registrar or auction platf orm (or their af f iliate), nor the fact that the respondent itself may not have directly profited, would by itself prevent a finding of bad f aith. WIPO Overview 3.0 , section 3.5. Furthermore, paragraph 4(b) of the Policy sets out a list of non-exhaustive circumstances that may indicate that a domain name was registered and used in bad f aith, but other circumstances may be relevant in assessing whether a respondent’s registration and use of a domain name is in bad f aith. WIPO Overview 3.0, section 3.2.1 In this regard, the Panel notes the f ollowing: First, the Complainant’s mark is distinctive and well-kno wn. Second, as mentioned under the second element above, the Respondent has not appeared in this proceeding to supply any evidence conf irming the existence of the Respondent’s alleged Web3 project, ref erred to in the Respondent’s p re-action letter and later email communications. Third , non-use of the domain name (i.e., assuming there had been no parking page) would not have prevented a finding of bad faith under the doctrine of passive holding. WIPO Overview 3.0 , section 3.3. Fo urth, not only do the Respondent’s letter and email communications not deny the Respondent’s awareness of the Complainant, b ut they put forward no explanation for its selection of the word “axa” in the disputed domain name. Instead, the letter focuses mainly on issues relating to trade mark inf ringement, the alleged differences between the Parties’ respective offerings/industries, and bald denials of any likelihood of conf usion. Fif t h, the Respondent has engaged in a pattern of bad f aith conduct, having been subject to an adverse f inding by this Panel in another UDRP case involving a domain name comprising a well-known trade mark plus the word “token”. See Molson Canada 2005, Coors Brewing Company, Molson Coors Beverage Company v. Edward Cullen, Crescite Innovation Corporation, WIPO Case No . D2025-2240 , regarding <molsoncoorstoken.com>. Finally, as to the claim in the Respondent’s letter that any effort by the Complainant to “block” o r “seize” the Respondent’s platf orm would involve “reverse-inf ringement” o r “misappropriation” of the Respondent’s alleged intellectual property rights in its alleged technologies, the Panel would observe that this proceeding is not concerned with the Respondent’s rights in any technologies and that it does not involve any transf er of any technologies to the Complainant. Rather, the case simply relates to the Respondent’s registration and use of the disputed domain name (which exists in “Web2”, not the Respondent’s alleged Web3 space), and to the Respondent’s entitlement or otherwise to retain that domain name in circumstances where the Complainant has (justif iably) alleged that the Respondent registered and used it to illicitly target the Complainant’s mark. The Panel f inds that the Complainant has established the third element of the Policy. 7. Decision For the f oregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the disputed domain name <axatoken.com> be transf erred to the Complainant. /Adam Taylor/ Adam Taylor Sole Panelist Date: July 30, 2025
Source of record: WIPO . Reproduced for research; WIPO is the authoritative source.
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