Westmore · UDRP DecisionBootbarn-western.com
The Panel ordered transfer of <bootbarn-western.com>. It found the domain confusingly similar to the Complainant’s BOOT BARN mark because it incorporated the mark in its entirety and the addition of “western” did not prevent confusing similarity. The Complainant established an unrebutted prima facie case that the Respondent lacked rights or legitimate interests. Bad faith was established because the distinctive, well-known mark was used in a domain directing users to a competing website selling Western-style clothing and accessories, supporting an inference that the Respondent intended to attract users for commercial gain through confusion.
The timeline behind bootbarn-western.com
Registration, the decision and the archived record of what this domain actually displayed — from public RDAP and the Internet Archive.
Westmore reconstructs the full history behind bootbarn-western.com — from public RDAP and the Internet Archive — as part of UDRP Intelligence:
The case illustrates how a domain combining an entire trademark with a term closely associated with the trademark owner’s business can support findings across all three UDRP elements when it is used for a competing commercial website. The decisive analysis rested not merely on similarity, but on the alignment between the added term, the Complainant’s established Western-wear business, and the goods offered through the Respondent’s website.
Result of record. The panel's reasoning and decisive facts behind each element are in the Intelligence dossier below.
ARBITRATION AN D MEDIATION CENTER ADMINISTRATIVE PANEL DECISION Boot Barn, Inc. v. Joginder Rana Case No. D2025-2749 1. The Parties The Complainant is Boot Barn, Inc., United States of America (“US”), represented by Sisun Law, US. The Respondent is Joginder Rana, Hong Kong, China. 2. The Domain Name and Registrar The disputed domain name <bootbarn-western.com> is registered with GoDaddy.com, LLC (the “Reg istrar”). 3. Procedural History The Complaint was filed with the WIPO Arbitration and Mediation Center (the “Center”) on July 11, 2025. On July 11, 2025, the Center transmitted by email to the Registrar a request f or registrar verif ication in connection with the disputed domain name. On July 15, 2025, the Registrar transmitted by email to the Center its verif ication response disclosing registrant and contact information for the disputed domain name which differed from the named Respondent (Registration Private, Domains By Proxy, LLC) and contact inf ormation in the Complaint. The Center sent an email communication to the Complainant on July 15, 2025, providing the registrant and contact information disclosed by the Registrar, and inviting the Complainant to submit an amendment to the Complaint. The Complainant filed an amendment to the Complaint on July 15, 2025. The Center verif ied that the Complaint together with the amendment to the Complaint satisf ied the f ormal requirements of the Uniform Domain Name Dispute Resolution Policy (the “Policy” or “UDRP”), the Rules f or Unif orm Domain Name Dispute Resolution Policy (the “Rules”), and the WIPO Supplemental Rules f or Unif orm Domain Name Dispute Resolution Policy (the “Supplemental Rules”). In accordance with the Rules, paragraphs 2 and 4, the Center f ormally notif ied the Respondent of the Complaint, and the proceedings commenced on July 16, 2025. In accordance with the Rules, paragraph 5, the due date for Response was August 5, 2025. The Respondent did not submit any response. Accordingly, the Center notif ied the Respondent’s def ault on August 6, 2025. The Center appointed Catherine Slater as the sole panelist in this matter on August 11, 2025. The Panel f inds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7. page 2 4. Factual Background The Complainant is a Delaware corporation. Since 1978, it has carried on business as a retailer of Western-style clothing, f ootwear and home f urnishings. The Complainant is the owner of the domain name <bootbarn.com>, registered on March 13, 1996. The Complainant is the proprietor of US Trade Mark Registration 2,307,397 f or BOOT BARN (plain word mark) in respect of “retail store services f eaturing Western wear”; registered on January 11, 2000. Since at least 1996, the Complainant has provided its retail services under the BOOT BARN trade mark through both p hysical stores and its website at “www.bootbarn.com”. It is now one of the largest retailer of Western-style clothing and workwear in the US with hundreds of stores throughout the country. Between May 2024 and March 2025, the Complainant’s website received an average of 3 million views per month. During March 2025, it received 150,000 or more visitors every day. The Respondent registered the disputed domain name on May 13, 2025. At the date of filing the Complaint, the disputed domain name resolved to a website offering Western-style clothing and accessories for sale. At the date of this Decision, the disputed domain name still resolved to that website albeit that in order to reach it, a webpage containing a warning that the website has been reported as dangerous had first to be s een and disregarded. 5. Parties’ Contentions A. Complainant The Complainant contends that it has satisfied each of the elements required under the Policy f or a transf er of the disputed domain name. Notably, the Complainant contends that the disputed domain name is conf usingly similar to the Complainant’s trade mark since it reproduces identically that distinctive trad e mark with the addition of the merely descriptive term “western”. The Complainant denies that the Respondent has any rights or legitimate interests in the disputed domain name. The Complainant submits that none of the circumstances in paragraph 4(c) of the Policy applies to the Respondent. The Complainant further submits that the use made of the disputed domain name does not satisfy any of the requirements of paragraph 4(c) since its purpose is to reap the benef it of conf usion amongst consumers by diverting traf f ic f rom the Complainant’s website. The Complainant contends that the registration of the disputed domain name, when the Respondent had constructive notice (at least) of the Complainant’s trade mark registration, is in itself an act of bad f aith. The Complainant further contends that the Respondent has used the disputed domain name, which is highly similar to the Complainant’s trade mark, to profit from diversionary tactics such that the Respondent can be assumed to have registered and to use the disputed domain name in bad f aith. B. Respondent The Respondent did not reply to the Complainant’s contentions. page 3 6. Discussion and Findings A. Identical or Confusingly Similar It is well accepted that the f irst element f unctions primarily as a standing requirement. The standing (or threshold) test for confusing similarity involves a reasoned but relatively straightforward comparison between the Complainant’s trade mark and the disputed domain name. WIPO Overview of WIPO Panel Views on Selected UDRP Questions, Third Edition, (“WIPO Overview 3.0 ”), section 1.7. The Complainant has shown rights in respect of a trade mark or service mark for the purposes of the Policy. WIPO Overview 3.0 , section 1.2.1. The entirety of the mark is reproduced within the disputed domain name. Accordingly, the disputed domain name is confusingly similar to the mark f or the purposes of the Policy. WIPO Overview 3.0 , section 1.7. Although the addition of other terms here, “western”, may bear on assessment of the second and third elements, the Panel finds the addition of such term does not prevent a f inding of confusing similarity between the disputed domain name and the mark for the purposes of the Policy. WIPO Overview 3.0 , section 1.8. The Panel f inds the f irst element of the Policy has been established. B. Rights or Legitimate Interests Paragraph 4(c) of the Policy provides a list of circumstances in which the Respondent may demonstrate rights or legitimate interests in a disputed domain name. Although the overall burden of proof in UDRP proceedings is on the complainant, panels have recognized that proving a respondent lacks rights or legitimate interests in a domain name may result in the difficult task of “proving a negative”, requiring information that is of ten primarily within the knowledge or control of the respondent. As such, where a complainant makes out a prima facie case that the respondent lacks rights or legitimate interests, the burden of production on this element shifts to the respondent to come f orward with relevant evidence demonstrating rights or legitimate interests in the domain name (although the burden of proof always remains on the complainant). If the respondent f ails to come f orward with such relevant evidence, the complainant is deemed to have satisf ied the second element. WIPO Overview 3.0 , section 2.1. Having reviewed the available record, the Panel finds the Complainant has established a prima f acie case that the Respondent lacks rights or legitimate interests in the disputed domain name. The Respondent has not rebutted the Complainant’s prima facie showing and has not come f orward with any relevant evidence demonstrating rights or legitimate interests in the disputed domain name such as those enumerated in the Policy or otherwise. For completeness, the Panel is satisfied that use made of the disputed domain name seeks to take unf air advantage of the Complainant’s trade mark (as discussed in more detail below) and cannot theref ore give rise to rights or legitimate interests. Furthermore, the composition of the disputed domain name carries a risk of implied af f iliation with the Complainant. WIPO Overview 3.0 , section 2.5.1. The Panel f inds the second element of the Policy has been established. C. Registered and Used in Bad Faith The Panel notes that, f or the purposes of paragraph 4(a)(iii) of the Policy, paragraph 4(b) of the Policy establishes circumstances, in particular, but without limitation, that, if found by the Panel to be present, shall be evidence of the registration and use of a domain name in bad f aith. page 4 The Panel f inds the Complainant’s trade mark to be distinctive and, through signif icant and long-standing use, to have become well-known in relation to the sale of Western-style goods. The Respondent has provided no explanation for its registration and use of the disputed domain name. The Panel inf ers in the circumstances that the Respondent registered the disputed domain name with the Complainant’s trade mark in mind and with the intention of diverting Internet users looking f or the Complainant’s services to its o wn competing website. The Panel theref ore f inds that, by using the disputed domain name, the Respondent has intentionally attempted to attract, for commercial gain, Internet users to its website by creating a likelihood of conf usion with the Complainant’s trade mark as to the source, sponsorship, affiliation, or endorsement of its website or of a product or service on its website (paragraph 4(b)(iv) of the Policy). The Panel f inds that the Complainant has established the third element of the Policy. 7. Decision For the f oregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the disputed domain name <bootbarn-western.com> be transf erred to the Complainant. /Catherine Slater/ Catherine Slater Sole Panelist Date: August 20, 2025
Source of record: WIPO . Reproduced for research; WIPO is the authoritative source.
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