Westmore · UDRP DecisionZyn4u.com
The Panel ordered transfer of <zyn4u.com>. It found the domain confusingly similar to the Complainant’s ZYN mark because it incorporated ZYN in its entirety and the addition of “4u” did not prevent confusing similarity. The Respondent’s website offered ZYN products alongside competing products, displayed the ZYN mark and product images, and did not disclose its relationship with the Complainant. The Panel therefore found that the Respondent failed the applicable Oki Data reseller criteria, lacked rights or legitimate interests, and had registered and used the domain in bad faith to attract Internet users for commercial gain through confusion.
The timeline behind zyn4u.com
Registration, the decision and the archived record of what this domain actually displayed — from public RDAP and the Internet Archive.
Westmore reconstructs the full history behind zyn4u.com — from public RDAP and the Internet Archive — as part of UDRP Intelligence:
This decision illustrates that a website offering a trademark owner’s products may still lack legitimacy where it also offers competing goods and fails to disclose the operator’s relationship with the trademark owner. The case also shows how the same website content can support both the rejection of a reseller defense and a finding of commercial-gain bad faith.
Result of record. The panel's reasoning and decisive facts behind each element are in the Intelligence dossier below.
ARBITRATION AN D MEDIATION CENTER ADMINISTRATIVE PANEL DECISION Swedish Match North Europe and Philip Morris International, Inc. v. DIKE WEI Case No. D2025-4386 1. The Parties The Complainants are Swedish Match North Europe, Sweden, and Philip Morris International, Inc., United States of America (“United States”), represented by D .M. Kisch Inc ., South Africa. The Complainants are hereinaf ter jointly ref erred to as the “Complainant”. The Respondent is DIKE WEI, China. 2. The Domain Name and Registrar The disputed domain name <zyn4u.com> is registered with NameCheap, Inc. (the “Registrar”). 3. Procedural History The Complaint was filed with the WIPO Arbitration and Mediation Center (the “Center”) on October 24, 2025. On October 24, 2025, the Center transmitted by email to the Registrar a request f or registrar verif ication in connection with the disputed domain name. On October 24, 2025, the Registrar transmitted by email to the Center its verif ication response, disclosing registrant and contact information for the disputed domain name which differed from the named Respondent (Redacted for Privacy, Privacy service provided by Withheld f or Privacy ehf) and contact inf ormation in the Complaint. The Center sent an email communication to the Complainant on October 28, 2025, providing the registrant and contact inf ormation disclosed by the Registrar, and inviting the Complainant to submit an amendment to the Complaint. The Complainant filed an amended Complaint on November 4, 2025. The Center verif ied that the Complaint together with the amended Complaint satisf ied the f ormal requirements of the Uniform Domain Name Dispute Resolution Policy (the “Policy” o r “UDRP”), the Rules f or Unif orm Domain Name Dispute Resolution Policy (the “Rules”), and the WIPO Supplemental Rules f or Unif orm Domain Name Dispute Resolution Policy (the “Supplemental Rules”). In accordance with the Rules, paragraphs 2 and 4, the Center f ormally notif ied the Respondent of the Complaint, and the proceedings commenced on November 6, 2025. In accordance with the Rules, paragraph 5, the due date f or Response was November 26, 2025. The Respondent did not submit any response. Accordingly, the Center notif ied the Respondent’s def ault on November 27, 2025. page 2 The Center appointed Alfred Meijboom as the sole panelist in this matter on December 10, 2025. The Panel f inds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7. 4. Factual Background The f irst Complainant (“Swedish Match”) is a company which is part of a group of companies affiliated to the second Complainant (“Philip Morris”). Founded in 1992, the f irst Complainant is primarily engaged in the business of manufacturing, marketing, and selling smoke-free tobacco products, such as snus and nicotine pouches, which are sold in several countries. In May 2022, Swedish Match was acquired by Philip Morris. The Complainant’s brand portfolio includes the trademark ZYN. Today, ZYN nicotine products are available in around f orty markets across the world. The Complainant owns a portfolio of trademark registrations f or ZYN in class 34, including the f ollowing words marks: - International trademark ZYN with registration number 1421212 of April 18, 2018; and - United States trademark ZYN, with registration number 5061008 of October 11, 2016, which trademark is owned by Pinkerton Tobacco Co. LP, which is part of the group of companies affiliated to Swedish Match. The disputed domain name was registered on March 5, 2025. The disputed domain name resolves to a website which allegedly offers and sells the Complainant’s ZYN nicotine product, as well as competing third party products of other commercial origin, displays the Complainant’s ZYN trademark and uses the Complainant’s and its competitors’ product images. The Complainant undisputedly alleges that this website is directed to the United States as it is in English, the prices are in Unites States dollars and it presents the designation “All orders are processed, packed, and shipped f rom our warehouse in New Jersey and delivered via USPS” under the Shipping and Delivery Inf ormation page. 5. Parties’ Contentions A. Complainant The Complainant contends that it has satisfied each of the elements required under the Policy f or a transf er of the disputed domain name. Notably, the Complainant contends that the disputed domain name is conf usingly similar to its ZYN trademarks, as it identically adopts the ZYN trademark, while the addition of the non-distinctive numeral “4” and letter “u” does not prevent a f inding of confusing similarity between the disputed domain name and the Complainant’s ZYN trademark. The Complainant contends that the Respondent lacks a right or legitimate interest in the disputed domain name because the Complainant has not licensed or otherwise permitted the Respondent to use any of its trademarks or to register a domain name incorporating the Complainant’s ZYN trademark or a domain name which will be associated with the ZYN trademark, and the Respondent is also not making a legitimate noncommercial or fair use of the disputed domain name but rather shows a clear intent to obtain an unf air commercial gain, with a view to misleadingly diverting consumers or to tarnish the Complainant’s trademarks. According to the Complainant, the Respondent is not an authorized distributor or reseller of the ZYN nicotine product, and the website provided under the disputed domain name does not meet the requirements set out by numerous panel decisions for a bona fide offering of goods, and the disputed domain name does no t particularly meet the criteria set forth in Oki Data Americas, Inc. v. ASD, Inc., WIPO Case No . D2001-0903, (“Oki Data criteria”) as the Respondent is not only of f ering the Complainant’s products under the disputed domain name but also competing nicotine products and accessories of other commercial origin. page 3 According to the Complainant it is evident from the Respondent’s use of the disputed domain name that the Respondent knew of the Complainant’s ZYN trademark, which term is allegedly purely imaginative and unique to the Complainant, when registering the disputed domain name. The Complainant further contends that it is also evident f rom the Respondent’s use of the disputed domain name that the Respondent registered and used the disputed domain name with the intention to attract, f or commercial gain Internet users to its website by creating a likelihood of conf usion with the Complainant’s ZYN trademark as to the source, sponsorship, affiliation, or endorsement of its website or location or of a product or service on its website or location which constitutes registration and use in bad faith, just as the Respondent’s use of the disputed domain name to promote third-party products of other commercial origin constitutes use of the disputed domain name in bad f aith. B. Respondent The Respondent did not reply to the Complainant’s contentions. 6. Discussion and Findings The Respondent did not file a Response. However, as set out in the WIPO Overview of WIPO Panel Views on Selected UDRP Questions, Third Edition, (“WIPO Overview 3.0“), section 4.3, the consensus view of UDRP panels is that the respondent’s def ault does not automatically result in a decision in f avor of the complainant. The Complainant must still establish each of the three elements required by paragraph 4(a) of the Policy. Although the Panel may draw appropriate inferences from the Respondent’s def ault, paragraph 4(a) of the Policy requires the Complainant to support its assertions with actual evidence in order to succeed in these proceedings. Paragraph 14(b) of the Rules provides that, in the absence of exceptional circumstances, the panel shall draw such inferences as it considers appropriate f rom a f ailure of a party to comply with a provision or requirement of the Rules. The Panel f inds that in this case there are no such exceptional circumstances. Under the Policy, the Complainant must prove that: (i) the disputed domain name is identical or confusingly similar to a trademark or service mark in which the Complainant has rights; (ii) the Respondent has no rights or legitimate interests in respect of the disputed domain name; and (iii) the disputed domain name has been registered and is being used in bad f aith. A. Identical or Confusingly Similar It is well accepted that the f irst element f unctions primarily as a standing requirement. The standing (or threshold) test for confusing similarity involves a reasoned but relatively straightforward comparison between the Complainant’s trademark and the disputed domain name. WIPO Overview 3.0, section 1.7. The Complainant has shown rights in respect of a trademark or service mark for the purposes of the Policy. WIPO Overview 3.0, section 1.2.1. The entirety of the Complainant’s ZYN trademark is reproduced within the disputed domain name. Accordingly, the disputed domain name is conf usingly similar to the Complainant’s trademark f or the purposes of the Policy. WIPO Overview 3.0, section 1.7. Although the addition of other terms, here “4u”, may bear on assessment of the second and third elements, the Panel f inds the addition of such term does not prevent a f inding of conf using similarity between the disputed domain name and the mark f or the purposes of the Policy. WIPO Overview 3.0, section 1.8. The Panel f inds the f irst element of the Policy has been established. page 4 B. Rights or Legitimate Interests Paragraph 4(c) of the Policy provides a list of circumstances in which the Respondent may demonstrate rights or legitimate interests in a disputed domain name. Although the overall burden of proof in UDRP proceedings is on the complainant, panels have recognized that proving a respondent lacks rights or legitimate interests in a domain name may result in the difficult task of “proving a negative”, requiring information that is of ten primarily within the knowledge or control of the respondent. As such, where a complainant makes out a prima facie case that the respondent lacks rights or legitimate interests, the burden of production on this element shifts to the respondent to come f orward with relevant evidence demonstrating rights or legitimate interests in the domain name (although the burden of proof always remains on the complainant). If the respondent f ails to come f orward with such relevant evidence, the complainant is deemed to have satisf ied the second element. WIPO Overview 3.0, section 2.1. Having reviewed the available record, the Panel finds the Complainant has established a prima f acie case that the Respondent lacks rights or legitimate interests in the disputed domain name. The Respondent has not rebutted the Complainant’s prima facie showing and has not come f orward with any relevant evidence demonstrating rights or legitimate interests in the disputed domain name such as those enumerated in the Policy or otherwise. As the disputed domain name resolves to a website which of f ers the Complainant’s smoke-f ree nicotine products for sale and for which the Complainant’s ZYN trademark and product images are used, the Panel f irst needs to decide if the Respondent (could have) made a bona f ide of f ering of goods via the disputed domain name and if the Oki Data criteria, which panels commonly apply in matters of resale, were met. Under this Oki Data test, the f ollowing cumulative requirements apply (see also section 2.8 of WIPO Overview 3.0): (i) the respondent must actually be of f ering the goods or services at issue; (ii) the respondent must use the site to sell only the trademarked goods or services; (iii) the site must accurately and prominently disclose the registrant’s relationship with the trademark holder; and (iv) the respondent must not try to “corner the market” in domain names that ref lect the trademark, thus depriving the trademark owner of the ability to ref lect its own mark in a domain name. The evidence submitted by the Complainant shows that the Respondent’s website does not only of f er the Complainant’s products but also products from the Complainant’s competitors so that the disputed domain name f ails the second element of the Oki Data criteria. Furthermore, it also f ails the third element as the Respondent’s website does not disclose its relationship with the Complainant, but instead suggests a connection with the Complainant through the prominent use of the Complainant’s ZYN trademark, the use of the Complainant’s product images, and the fact that the website contains a copyright notice at the bottom of the website claiming copyright in the material presented on the website. The Panel is therefore satisfied that the Respondent did not meet the Oki Data criteria. What remains is that the Respondent is using the disputed domain name without the Complainant’s consent, of fering the Complainant’s products without its permission, using the Complainant’s trademark and product images without authorization, and offering products which clearly compete with those of the Complainant, all with the clear intention of profiting from the reputation and goodwill of the ZYN trademark, and/or tarnishing the ZYN trademark. The Panel is therefore satisfied that the disputed domain name is not being used f or a bona f ide offering of goods, and the Respondent lacks rights or legitimate interests in the disputed domain name. The Panel f inds the second element of the Policy has been established. page 5 C. Registered and Used in Bad Faith Paragraph 4(b) of the Policy sets out a list of non-exhaustive circumstances that may indicate that a domain name was registered and used in bad faith, but other circumstances may be relevant in assessing whether a respondent’s registration and use of a domain name is in bad f aith. WIPO Overview 3.0, section 3.2.1. The Complainant has demonstrated that it registered its ZYN trademark in the United States, the target market of the Respondent’s website as undisputedly alleged by the Complainant and set f orth in the last sentence of section 4 above, many years bef ore the Respondent registered the disputed domain name, during which period the Complainant created a significant market share for its smoke-free nicotine products under the ZYN trademark in the United States. Since “zyn” also has no immediately apparent descriptive meaning, and the disputed domain name led to a website which offers, inter alia, the Complainant’s nicotine products for sale, the Panel considers it most likely, in the absence of any explanation from the Respondent, that the Respondent registered the disputed domain name because it was aware of the ZYN trademark. Consequently, the Panel is satisf ied that the disputed domain name was registered in bad f aith. Further, the Panel is satisfied that the Respondent’s use of the disputed domain name in connection to the of fering for sale of the products competing with the Complainant’s ZYN products constitutes an intentional attempt to attract, for commercial gain, Internet users to the Respondent’s website by creating a likelihood of conf usion with the ZYN trademark as to the source, sponsorship, af f iliation, or endorsement of the Respondent’s website and the products of f ered on the Respondent’s website. The Panel is theref ore satisfied that the Complainant showed that the Respondent is using the disputed domain name in bad f aith as meant in paragraph 4(b)(iv) of the Policy. The Panel f inds the third element of the Policy has been established 7. Decision For the f oregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the disputed domain name <zyn4u.com> be transf erred to the Complainant. /Alfred Meijboom/ Alfred Meijboom Sole Panelist Date: December 18, 2025
Source of record: WIPO . Reproduced for research; WIPO is the authoritative source.
What Westmore sees around zyn4u.com
The decision is only the record. Westmore connects it to the cases, authorities, panelists, parties and domain evidence surrounding it.

A short, grounded explanation drawn only from this decision's record — not legal advice or a prediction.
Grounded in the Westmore record for this decision. Research/informational only — not legal advice or a prediction of any outcome.
The decision is only the beginning.
You've seen what happened. Now discover the deeper intelligence behind the case, the panelist, the parties and the authorities that matter.
Go beyond the public record: see how this case has been cited, find comparable decisions, analyze the panelist and apply the relevant authorities to your Matter.
Westmore Professional · $395/month
Research with UDRP IntelligenceWestmore AI drafts an attorney-review-ready UDRP response from your facts, grounded in the exact panel and closest precedent.
$895 one-time per matter · no subscription required. Self-help drafting aid — not legal advice.
Build your responseWestmore UDRP records draw on WIPO-indexed decisions and are provided for research and informational purposes only. Not legal advice, a clearance opinion, or a prediction of any outcome.