Westmore · UDRP DecisionThetruxedo.com
The Panel ordered transfer of <thetruxedo.com> after finding all three UDRP elements established. The Domain Name incorporated the registered TRUXEDO mark in full with the term “the.” It resolved to a commercial website offering truck bed covers under the TRUXEDO mark, displaying the Complainant’s logo, and making statements that created the impression that the website was operated by or associated with the Complainant. Whether the products were genuine or counterfeit was unclear, but even a genuine-goods reseller would not satisfy the Oki Data test because the website did not accurately disclose its relationship with the Complainant and instead suggested official status. The Panel found intentional attraction of Internet users for commercial gain through confusion under paragraph 4(b)(iv) of the Policy.
The timeline behind thetruxedo.com
Registration, the decision and the archived record of what this domain actually displayed — from public RDAP and the Internet Archive.
Westmore reconstructs the full history behind thetruxedo.com — from public RDAP and the Internet Archive — as part of UDRP Intelligence:
The decision illustrates that uncertainty over whether products are genuine or counterfeit need not prevent a finding against a respondent where the website fails the reseller-disclosure requirement and affirmatively presents itself as the trademark owner. The case also shows how a seemingly ordinary addition such as “the” can reinforce impersonation when combined with an exact trademark, corresponding goods, the owner’s logo, and claims suggesting official status.
Result of record. The panel's reasoning and decisive facts behind each element are in the Intelligence dossier below.
ARBITRATION AND MEDIATION CENTER ADMINISTRATIVE PANEL DECISION Truxedo, Inc. v. zhangchunsun chunsun Case No. D2025-5273 1. The Parties The Complainant is Truxedo, Inc., United States of America (the “United States”), represented by MacMillan, Sobanski & Todd, LLC, United States. The Respondent is zhangchunsun chunsun, China. 2. The Domain Name and Registrar The disputed domain name <thetruxedo.com> (the “Domain Name”) is registered with Dynadot Inc (the “Registrar”). 3. Procedural History The Complaint was filed with the WIPO Arbitration and Mediation Center (the “Center”) on December 17, 2025. On December 17, 2025, the Center transmitted by email to the Registrar a request for registrar verification in connection with the Domain Name. On December 18, 2025, the Registrar transmitted by email to the Center its verification response confirming that the Respondent is listed as the registrant and providing the contact details. The Complainant filed an amended Complaint on December 18, 2025. The Center verified that the Complaint together with the amended Complaint satisfied the formal requirements of the Uniform Domain Name Dispute Resolution Policy (the “Policy” or “UDRP”), the Rules for Uniform Domain Name Dispute Resolution Policy (the “Rules”), and the WIPO Supplemental Rules for Uniform Domain Name Dispute Resolution Policy (the “Supplemental Rules”). In accordance with the Rules, paragraphs 2 and 4, the Center formally notified the Respondent of the Complaint, and the proceedings commenced on December 22, 2025. In accordance with the Rules, paragraph 5, the due date for Response was January 11, 2026. The Respondent did not submit any response. Accordingly, the Center notified the Respondent’s default on January 12, 2026. The Center appointed Nicholas Smith as the sole panelist in this matter on January 16, 2026. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7. page 2 4. Factual Background The Complainant is a United States company that since 1999 has manufactured and sold a variety of fitted covers for pickup truck beds under the TRUXEDO brand. The Complainant has held a trademark registration for the word TRUXEDO mark (“TRUXEDO Mark”) in the United States since 2001 (Registration No. 2,449,064, registered May 8, 2001, for fitted covers for pickup truck beds in class 12). The Domain Name was registered on June 20, 2024. The Domain Name resolves to a website (the “Respondent’s Website”) that purports to offer truck bed covers and related accessories under the TRUXEDO Mark. The Respondent’s Website also displays the Complainant’s logo and contains statements in which it actively asserts that it is the Complainant, such as “For over two decades, Truxedo has been the industry leader in truck bed covers and truck accessories. Our passion is creating the most innovative and highest quality tonneau covers and cargo management solutions for truck owners across North America.” 5. Parties’ Contentions A. Complainant The Complainant contends that it has satisfied each of the elements required under the Policy for a transfer of the Domain Name. Notably, the Complainant contends that: a) It is the owner of the TRUXEDO Mark, having registered the TRUXEDO Mark in the United States. The Domain Name is confusingly similar to the TRUXEDO Mark as it merely adds the term “the” and the generic Top-Level Doman (“gTLD”) “.com” to the mark. b) There are no rights or legitimate interests held by the Respondent in respect of the Domain Name. The Complainant has not granted any license or authorization for the Respondent to use the TRUXEDO Mark. The Respondent is not commonly known by the TRUXEDO Mark, nor does it use the Domain Name for a bona fide purpose or legitimate noncommercial purpose. Rather the Respondent is using the Domain Name to pass off as the Complainant for commercial gain by reproducing the Complainant’s mark, device mark, and specific language asserting that the website is connected to the Complainant and purporting to offer either counterfeit or competing versions of the Complainant’s goods. Such use is not a legitimate use of the Domain Name. c) The Domain Name was registered and is being used in bad faith. The Respondent is using the Domain Name to divert Internet users searching for the Complainant to the Respondent’s Website to disrupt the Complainant’s business and for commercial gain. Such conduct amounts to registration and use of the Domain Name in bad faith. B. Respondent The Respondent did not reply to the Complainant’s contentions. page 3 6. Discussion and Findings A. Identical or Confusingly Similar It is well accepted that the first element functions primarily as a standing requirement. The standing (or threshold) test for confusing similarity involves a reasoned but relatively straightforward comparison between the Complainant’s trademark and the Domain Name. WIPO Overview of WIPO Panel Views on Selected UDRP Questions, Third Edition, (“WIPO Overview 3.0”), section 1.7. The Complainant has shown rights in respect of a trademark or service mark for the purposes of the Policy. WIPO Overview 3.0, section 1.2.1. The entirety of the mark is reproduced within the Domain Name. Accordingly, the Domain Name is confusingly similar to the mark for the purposes of the Policy. WIPO Overview 3.0, section 1.7. Although the addition of other terms, here “the” may bear on assessment of the second and third elements, the Panel finds the addition of such terms does not prevent a finding of confusing similarity between the Domain Name and the mark for the purposes of the Policy. WIPO Overview 3.0, section 1.8. The Panel finds the first element of the Policy has been established. B. Rights or Legitimate Interests Paragraph 4(c) of the Policy provides a list of circumstances in which the Respondent may demonstrate rights or legitimate interests in a disputed domain name. Although the overall burden of proof in UDRP proceedings is on the complainant, panels have recognized that proving a respondent lacks rights or legitimate interests in a domain name may result in the difficult task of “proving a negative”, requiring information that is often primarily within the knowledge or control of the respondent. As such, where a complainant makes out a prima facie case that the respondent lacks rights or legitimate interests, the burden of production on this element shifts to the respondent to come forward with relevant evidence demonstrating rights or legitimate interests in the domain name (although the burden of proof always remains on the complainant). If the respondent fails to come forward with such relevant evidence, the complainant is deemed to have satisfied the second element. WIPO Overview 3.0, section 2.1. Having reviewed the available record, the Panel finds the Complainant has established a prima facie case that the Respondent lacks rights or legitimate interests in the Domain Name. The Respondent has not rebutted the Complainant’s prima facie showing and has not come forward with any relevant evidence demonstrating rights or legitimate interests in the Domain Name such as those enumerated in the Policy or otherwise. The Panel considers that the record of this case reflects that: - before any notice to the Respondent of the dispute, the Respondent did not use, nor has it made demonstrable preparations to use, the Domain Name or a name corresponding to the Domain Name in connection with a bona fide offering of goods or services. Paragraph 4(c)(i) of the Policy, and WIPO Overview 3.0, section 2.2. - the Respondent (as an individual, business, or other organization) has not been commonly known by the Domain Name. Paragraph 4(c)(ii) of the Policy, and WIPO Overview 3.0, section 2.3. page 4 - the Respondent is not making a legitimate noncommercial or fair use of the Domain Name, without intent for commercial gain to misleadingly divert consumers or to tarnish the trademark or service mark at issue. Paragraph 4(c)(iii) of the Policy, and WIPO Overview 3.0, section 2.4. - the record contains no other factors demonstrating rights or legitimate interests of the Respondent in the Domain Name. The Respondent has used the Domain Name to operate a website to sell truck bed covers that purport to be legitimate Truxedo products. It is unclear whether the products sold are counterfeit or genuine products produced by the Complainant. If the truck bed covers sold on the Respondent’s Website are not genuine products produced by the Complainant, the Respondent’s use of the Domain Name does not grant it rights or legitimate interests since it is using the Complainant’s TRUXEDO Mark for a website selling counterfeit products. Even if the Respondent is offering genuine Truxedo products from the Respondent’s Website, such use does not automatically grant it rights or legitimate interests. The principles that govern whether a reseller of genuine goods has rights or legitimate interests have been set out in a variety of UDRP decisions, starting with the case of Oki Data Americas, Inc. v. ASD, Inc., WIPO Case No. D2001-0903 (“Oki Data test”). The WIPO Overview 3.0, section 2.8.1 summarizes the consensus views of UDRP panels in assessing claims of nominative (fair) use by resellers or distributors in the following manner: “... Panels have recognized that resellers, distributors, or service providers using a domain name containing the complainant’s trademark to undertake sales or repairs related to the complainant’s goods or services may be making a bona fide offering of goods and services and thus have a legitimate interest in such domain name. Outlined in the ‘Oki Data test’, the following cumulative requirements will be applied in the specific conditions of a UDRP case: (i) the respondent must actually be offering the goods or services at issue; (ii) the respondent must use the site to sell only the trademarked goods or services; (iii) the site must accurately and prominently disclose the registrant’s relationship with the trademark holder; and (iv) the respondent must not try to “corner the market” in domain names that reflect the trademark. The ‘Oki Data test’ does not apply where any prior agreement, express or otherwise, between the parties expressly prohibits (or allows) the registration or use of domain names incorporating the complainant’s trademark.” In this case, the Respondent’s Website does not accurately or prominently disclose the Respondent’s relationship with the Complainant, in particular that it is not an authorized dealer or has any particular connection with the Complainant. Rather the absence of a disclaimer and the presence of statements that actively assert that the Respondent’s Website is associated with the Complainant (e.g. “For over two decades, Truxedo has been the industry leader in truck bed covers and truck accessories. Our passion is creating the most innovative and highest quality tonneau covers and cargo management solutions for truck owners across North America.”) results in the impression that the Respondent’s Website is an official website of the Complainant or an authorized reseller. In the circumstances of this case, even in the event that the Respondent is reselling genuine Truxedo products, its use of the Domain Name for the Respondent’s Website does not grant it rights or legitimate interests in the Domain Name. Moreover, the nature of the Domain Name itself, which incorporates the Complainant’s mark and a generic term “the”, effectively impersonates or suggests sponsorship or endorsement by the trademark owner. The Panel finds the second element of the Policy has been established. page 5 C. Registered and Used in Bad Faith The Panel notes that, for the purposes of paragraph 4(a)(iii) of the Policy, paragraph 4(b) of the Policy establishes circumstances, in particular, but without limitation, that, if found by the Panel to be present, shall be evidence of the registration and use of a domain name in bad faith. The Panel finds that the Respondent must have been aware of the Complainant and its reputation in the TRUXEDO Mark at the time the Respondent registered the Domain Name. The Respondent has provided no explanation, and neither is it immediately obvious, why an entity would register a domain name that wholly incorporates the TRUXEDO Mark and direct it to a website purportedly offering truck bed covers products under the Complainant’s TRUXEDO Mark (non-complying with the requirements of the Oki Data test) unless there was an awareness of and an intention to create a likelihood of confusion with the Complainant and its TRUXEDO Mark. Furthermore, as discussed earlier in the Decision, the Respondent’s Website contains false statements that imply that the Respondent’s Website is operated by the Complainant. The registration of the Domain Name in awareness of the TRUXEDO Mark and in the absence of rights or legitimate interests amounts under these circumstances to registration in bad faith. The Panel considers that the record of this case reflects that the Respondent has passed off as the Complainant and purported to offer truck bed covers, be they genuine or otherwise, under the Complainant’s TRUXEDO Mark on the Respondent’s Website without the Complainant’s approval and without meeting the Oki Data test. The Panel finds that the Respondent is using the Domain Name to intentionally attempt to attract, for commercial gain, Internet users to its website by creating a likelihood of confusion with the TRUXEDO Mark as to the source, sponsorship, affiliation, or endorsement of the Respondent’s Website. Paragraph 4(b)(iv) of the Policy, and WIPO Overview 3.0, section 3.1.4. The Panel finds that the Complainant has established the third element of the Policy. 7. Decision For the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the Domain Name <thetruxedo.com> be transferred to the Complainant. /Nicholas Smith/ Nicholas Smith Sole Panelist Date: January 21, 2026
Source of record: WIPO . Reproduced for research; WIPO is the authoritative source.
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