Westmore · UDRP DecisionNuna-skin.com
The Panel ordered cancellation of <nuna-skin.com>. It found the domain confusingly similar to the Complainant’s NUNA trademark, that the Respondent had no rights or legitimate interests, and that the domain was registered and used in bad faith through a website impersonating the Complainant and purporting to offer its products.
The timeline behind nuna-skin.com
Registration, the decision and the archived record of what this domain actually displayed — from public RDAP and the Internet Archive.
Westmore reconstructs the full history behind nuna-skin.com — from public RDAP and the Internet Archive — as part of UDRP Intelligence:
The decision illustrates how a trademark-plus-product-related term domain can satisfy all three UDRP elements when the associated website imitates the trademark owner’s site. The Panel relied not merely on the domain wording, but on the combined website indicators—trademark display, copied imagery, similar presentation, and purported product offerings—to establish targeting, passing off, and bad faith.
Result of record. The panel's reasoning and decisive facts behind each element are in the Intelligence dossier below.
ARBITRATION AND MEDIATION CENTER ADMINISTRATIVE PANEL DECISION Premier Labs Ltd. v. Eido Saada Case No. D2026-0529 1. The Parties The Complainant is Premier Labs Ltd., Israel, represented by Shnitzer, Gotlieb, Samet & Co, Law Offices, Israel. The Respondent is Eido Saada, United States of America (“United States”). 2. The Domain Name and Registrar The disputed domain name <nuna-skin.com> is registered with GoDaddy.com, LLC (the “Registrar”). 3. Procedural History The Complaint was filed with the WIPO Arbitration and Mediation Center (the “Center”) on February 9, 2026. On February 9, 2026, the Center transmitted by email to the Registrar a request for registrar verification in connection with the disputed domain name. On February 9, 2026, the Registrar transmitted by email to the Center its verification response disclosing registrant and contact information for the disputed domain name which differed from the named Respondent (nuna-skin.com) and contact information in the Complaint. The Center sent an email communication to the Complainant on February 11, 2026, providing the registrant and contact information disclosed by the Registrar, and inviting the Complainant to submit an amendment to the Complaint. The Complainant filed an amended Complaint on February 15, 2026. The Center verified that the Complaint together with the amended Complaint satisfied the formal requirements of the Uniform Domain Name Dispute Resolution Policy (the “Policy” or “UDRP”), the Rules for Uniform Domain Name Dispute Resolution Policy (the “Rules”), and the WIPO Supplemental Rules for Uniform Domain Name Dispute Resolution Policy (the “Supplemental Rules”). In accordance with the Rules, paragraphs 2 and 4, the Center formally notified the Respondent of the Complaint, and the proceedings commenced on February 18, 2026. In accordance with the Rules, paragraph 5, the due date for Response was March 10, 2026. The Respondent did not submit any response. Accordingly, the Center notified the Respondent’s default on March 12, 2026. page 2 The Center appointed Nayiri Boghossian as the sole panelist in this matter on March 19, 2026. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, Paragraph 7. 4. Factual Background The Complainant is an Israeli company which offers products under the trademark NUNA BY PREMIER ANTI AGING MEDICAL DEVICE BY PREMIER (the “NUNA” trademark) and owns Israeli trademark registration no. 322695, registered on March 1, 2021. The Complainant operates a commercial website at “www.nunaskin.com” offering products under the trademark NUNA. The disputed domain name was registered on April 10, 2025 and resolves to a website which impersonates the Complainant and purports to offer the Complainant’s products. 5. Parties’ Contentions A. Complainant The Complainant contends that it has satisfied each of the elements required under the Policy for a transfer of the disputed domain name. Notably, the Complainant contends that the disputed domain name is identical or confusingly similar to the Complainant’s trademark as it incorporates the trademark NUNA fully. The addition of the term “skin” does not prevent a finding of confusing similarity. The Complainant also contends that the Respondent has no rights or legitimate interests in the disputed domain name. The Complainant has not licensed, authorized, or otherwise permitted the Respondent to use its trademark. The Respondent is not commonly known by the disputed domain name. The Respondent operates a commercial website at “www.nuna-skin.com” offering products under the mark NUNA, without authorization and without any disclaimer of affiliation. The Respondent’s use of the disputed domain name is not a bona fide offering of goods or services, nor a legitimate noncommercial or fair use. The disputed domain name was registered and is being used in bad faith. The Respondent must have been aware of the Complainant and its trademark. The disputed domain name attempts to create an impression of affiliation with the Complainant. By using the disputed domain name, the Respondent has intentionally attempted to attract, for commercial gain, Internet users to its website by creating a likelihood of confusion with the Complainant’s trade mark, within the meaning of paragraph 4(b)(iv) of the Policy. B. Respondent The Respondent did not reply to the Complainant’s contentions. 6. Discussion and Findings A. Identical or Confusingly Similar It is well accepted that the first element functions primarily as a standing requirement. The standing (or threshold) test for confusing similarity involves a reasoned but relatively straightforward comparison between the Complainant’s trademark and the disputed domain name. WIPO Overview of WIPO Panel Views on Select UDRP Questions (“WIPO Overview 3.1”), section 1.7. page 3 The Complainant has shown rights in respect of a trademark or service mark for the purposes of the Policy. WIPO Overview 3.1, section 1.2.1. The distinctive element of the NUNA mark is recognizable within the disputed domain name. Accordingly, the disputed domain name is confusingly similar to the mark for the purposes of the Policy. WIPO Overview 3.1, section 1.7. Although the addition of other terms here, “skin” and a hyphen may bear on assessment of the second and third elements, the Panel finds the addition of such term does not prevent a finding of confusing similarity between the disputed domain name and the mark for the purposes of the Policy. WIPO Overview 3.1, section 1.8. The Panel finds the first element of the Policy has been established. B. Rights or Legitimate Interests Paragraph 4(c) of the Policy provides a list of circumstances in which the Respondent may demonstrate rights or legitimate interests in a disputed domain name. Although the overall burden of proof in UDRP proceedings is on the complainant, panels have recognized that proving that a respondent lacks rights or legitimate interests in a domain name may result in the difficult task of “proving a negative”, requiring information that is often primarily within the knowledge or control of the respondent. As such, where a complainant makes out a prima facie case that the respondent lacks rights or legitimate interests, the burden of production on this element shifts to the respondent to come forward with relevant evidence demonstrating rights or legitimate interests in the domain name (although the burden of proof always remains on the complainant). If the respondent fails to come forward with such relevant evidence, the complainant is deemed to have satisfied the second element. WIPO Overview 3.1, section 2.1. Having reviewed the available record, the Panel finds the Complainant has established a prima facie case that the Respondent lacks rights or legitimate interests in the disputed domain name. The Respondent has not rebutted the Complainant’s prima facie showing and has not come forward with any relevant evidence demonstrating rights or legitimate interests in the disputed domain name such as those enumerated in the Policy or otherwise. Panels have held that the use of a domain name for illegitimate activity here, claimed passing off, can never confer rights or legitimate interests on a respondent. WIPO Overview 3.1, section 2.13.1. The Panel finds the second element of the Policy has been established. C. Registered and Used in Bad Faith The Panel notes that, for the purposes of paragraph 4(a)(iii) of the Policy, paragraph 4(b) of the Policy establishes circumstances, in particular, but without limitation, that, if found by the Panel to be present, shall be evidence of the registration and use of a domain name in bad faith. In the present case, the Panel notes that the Respondent was aware of the Complainant’s business as the disputed domain name resolves to a website, which displays the Complainant’s trademark together with an image taken from the Complainant’s website and the overall look and feel of the Respondent’s website is similar to that of the Complainant. The Respondent’s website purports to offer the Complainant’s products. Additionally, the Complainant’s trademark existed for few years by the time the disputed domain name was registered. page 4 Panels have held that the use of a domain name for illegitimate activity passing off, constitutes bad faith. WIPO Overview 3.1, section 3.4. Having reviewed the record, the Panel finds the Respondent’s registration and use of the disputed domain name constitutes bad faith under the Policy. The Panel finds that the Complainant has established the third element of the Policy. 7. Decision For the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the disputed domain name <nuna-skin.com> be cancelled. /Boghossian, Nayiri / Boghossian, Nayiri Sole Panelist Date: March 26, 2026
Source of record: WIPO . Reproduced for research; WIPO is the authoritative source.
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