Westmore · UDRP DecisionMerical.org
The Panel ordered transfer of <merical.org>. It found the Domain Name identical to Complainant’s registered MERICAL mark, found no rights or legitimate interests because the Domain Name was used for fraudulent impersonation emails rather than any bona fide or fair use, and found bad-faith registration and use based principally on Respondent’s awareness of Complainant and the use of email capabilities to redirect customer payments to an account under Respondent’s control.
The timeline behind merical.org
Registration, the decision and the archived record of what this domain actually displayed — from public RDAP and the Internet Archive.
Westmore reconstructs the full history behind merical.org — from public RDAP and the Internet Archive — as part of UDRP Intelligence:
The decision illustrates that an inactive website does not insulate a respondent where the domain is actively used as email infrastructure for impersonation and payment diversion. Exact reproduction of the complainant’s mark, targeted communications with an actual customer, and fraudulent replacement banking instructions jointly supported all three UDRP elements, particularly the absence of legitimate interests and bad faith.
Result of record. The panel's reasoning and decisive facts behind each element are in the Intelligence dossier below.
ARBITRATION AND MEDIATION CENTER ADMINISTRATIVE PANEL DECISION MeriCal LLC v. Janie Jacobs Case No. D2026-1313 1. The Parties Complainant is MeriCal LLC, United States of America (“United States”), represented by NH Legal P.C., United States. Respondent is Janie Jacobs, United States. 2. The Domain Name and Registrar The disputed domain name <merical.org> (the Domain Name”) is registered with Wild West Domains, LLC (the “Registrar”). 3. Procedural History The Complaint was filed with the WIPO Arbitration and Mediation Center (the “Center”) on March 26, 2026. On March 27, 2026, the Center transmitted by email to the Registrar a request for registrar verification in connection with the Domain Name. On March 27, 2026, the Registrar transmitted by email to the Center its verification response disclosing registrant and contact information for the Domain Name which differed from the named Respondent (Domains By Proxy, LLC) and contact information in the Complaint. The Center sent an email communication to Complainant on March 30, 2026, providing the registrant and contact information disclosed by the Registrar, and inviting Complainant to submit an amendment to the Complaint. Complainant filed an amended Complaint on April 3, 2026, and an amendment to the Complaint on April 10, 2026. The Center verified that the Complaint together with the amended Complaint and the amendment to the Complaint satisfied the formal requirements of the Uniform Domain Name Dispute Resolution Policy (the “Policy” or “UDRP”), the Rules for Uniform Domain Name Dispute Resolution Policy (the “Rules”), and the WIPO Supplemental Rules for Uniform Domain Name Dispute Resolution Policy (the “Supplemental Rules”). In accordance with the Rules, paragraphs 2 and 4, the Center formally notified Respondent of the Complaint, and the proceedings commenced on April 10, 2026. In accordance with the Rules, paragraph 5, the due date for Response was April 30, 2026. Respondent did not submit any response. Accordingly, the Center notified Respondent’s default on May 1, 2026. page 2 The Center appointed Kimberley Chen Nobles as the sole panelist in this matter on May 8, 2026. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7. 4. Factual Background Complainant is a Delaware, United States limited liability company that manufactures and provides food supplements such as probiotics, vitamins and/or minerals. Complainant conducts business with its customers and vendors through its official website at the domain name <merical.com>. Complainant also owns United States registered trademark number 5931936 for the MERICAL mark, registered on December 10, 2019. The Domain Name was registered on November 19, 2025 and configured for email sending capabilities which enabled sending of fraudulent emails targeting Complainant’s customers. In particular, the Domain Name was configured to facilitate the sending of emails impersonating Complainant’s employee to Complainant’s customers, to provide Complainant’s client with new banking account information, under Respondent’s control, to which future payments may be directed. 5. Parties’ Contentions A. Complainant Complainant contends that it has satisfied each of the elements required under the Policy for a transfer of the Domain Name. Notably, Complainant contends that (i) the Domain Name is identical or confusingly similar to Complainant’s trademark; (ii) Respondent has no rights or legitimate interests in the Domain Name; and (iii) Respondent registered and is using the Domain Name in bad faith. In particular, Complainant contends that it has trademark registrations and rights for MERICAL and that Respondent registered and is using the Domain Name, with the intention to confuse Internet users looking for Complainant’s bona fide and well-known services. Complainant notes that it has no affiliation with Respondent, nor authorized Respondent to register or use a domain name which includes Complainant’s trademark, and that Respondent has no rights or legitimate interests in the registration and use of the Domain Name. Rather, Complainant contends that Respondent has acted in bad faith in acquiring and setting up the Domain Name, when Respondent clearly knew of Complainant’s rights. Specifically, Complainant argues that Respondent used the Domain Name to impersonate or pose as Complainant, so as to induce Complainant’s client to direct future payments to a billing account under Respondent’s control. B. Respondent Respondent did not formally reply to Complainant’s contentions. 6. Discussion and Findings Under paragraph 4(a) of the Policy, to succeed Complainant must satisfy the Panel that: (i) the Domain Name is identical or confusingly similar to a trademark or service mark in which Complainant has rights; page 3 (ii) Respondent has no rights or legitimate interests in respect of the Domain Name; and (iii) the Domain Name was registered and is being used in bad faith. Section 4.3 of the WIPO Overview 3.1 states that failure to respond to complainant’s contentions would not by itself mean that the complainant is deemed to have prevailed; a respondent’s default is not necessarily an admission that the complainant’s claims are true. Thus, although in this case Respondent has failed to respond to the Complaint, the burden remains with Complainant to establish the three elements of paragraph 4(a) of the Policy by a preponderance of the evidence. A. Identical or Confusingly Similar Complainant has provided evidence of its rights in the MERICAL trademark, as noted above. Complainant has therefore proven that it has the requisite rights in the MERICAL trademarks. With Complainant’s rights in the MERICAL trademark established, the remaining question under the first element of the Policy is whether the Domain Name, typically disregarding the Top-Level Domain in which it was registered (in this case, “.org”), is identical or confusingly similar to Complainant’s trademark. See, e.g., B & H Foto & Electronics Corp. v. Domains by Proxy, Inc. / Joseph Gross, WIPO Case No. D2010-0842. Here, the Domain Name is identical to Complainant’s MERICAL trademark. Thus, the Panel finds that Complainant has satisfied the first element of the Policy. B. Rights or Legitimate Interests Under paragraph 4(a)(ii) of the Policy, a complainant must make a prima facie showing that a respondent possesses no rights or legitimate interests in a domain name. See, e.g., Malayan Banking Berhad v. Beauty, Success & Truth International, WIPO Case No. D2008-1393. Once a complainant makes such a prima facie showing, the burden of production shifts to the respondent, though the burden of proof always remains on the complainant. If the respondent fails to come forward with relevant evidence showing rights or legitimate interests, the complainant will have sustained its burden under the second element of the UDRP. From the record in this case, it is evident that Respondent was, and is, aware of Complainant and its MERICAL trademark and does not have any rights or legitimate interests in the Domain Name. Complainant has confirmed that Respondent is not affiliated with Complainant, or otherwise authorized or licensed to use the MERICAL trademark or to seek registration of any domain name incorporating this trademark. Respondent is also not known to be associated with the MERICAL trademark and there is no evidence showing that Respondent has been commonly known by the Domain Name. In addition, Respondent has not used the Domain Name in connection with a bona fide offering of goods or services or a legitimate noncommercial or fair use. Rather, the record shows that the Domain Name was configured to set up email communications capability, which enabled Respondent to send fraudulent emails to Complainant’s client, purporting to provide the client with new banking account information to which future payments may be directed, in an attempt to divert payments to an account under Respondent’s control. Complainant confirms that this email was not sent or authorized by Complainant and submits it was sent to impersonate Complainant to fraudulently obtain payment. The Domain Name resolves to an inactive website, however there is evidence showing that it has been used to send fraudulent emails. UDRP panels have consistently held that use of a domain name for illegal activity — such as phishing — can never confer rights or legitimate interests on a respondent. WIPO Overview 3.1, section 2.13.1. page 4 Accordingly, Complainant has provided evidence supporting its prima facie showing that Respondent lacks any rights or legitimate interests in the Domain Name. Respondent has failed to produce countervailing evidence of any rights or legitimate interests in the Domain Name. Thus, the Panel concludes that Respondent does not have any rights or legitimate interests in the Domain Name and Complainant has met its burden under paragraph 4(a)(ii) of the Policy. C. Registered and Used in Bad Faith The Panel finds that Respondent’s actions indicate that Respondent registered and is using the Domain Name in bad faith. Paragraph 4(b) of the Policy provides a non-exhaustive list of circumstances indicating bad faith registration and use on the part of a respondent, namely: “(i) circumstances indicating that you have registered or you have acquired the domain name primarily for the purpose of selling, renting, or otherwise transferring the domain name registration to the complainant who is the owner of the trademark or service mark or to a competitor of that complainant, for valuable consideration in excess of your documented out-of-pocket costs directly related to the domain name; or (ii) you have registered the domain name in order to prevent the owner of the trademark or service mark from reflecting the mark in a corresponding domain name, provided that you have engaged in a pattern of such conduct; or (iii) you have registered the domain name primarily for the purpose of disrupting the business of a competitor; or (iv) by using the domain name, you have intentionally attempted to attract, for commercial gain, Internet users to your website or other online location, by creating a likelihood of confusion with the complainant’s mark as to the source, sponsorship, affiliation, or endorsement of your website or location or of a product or service on your website or location.” The Panel finds that Complainant has provided ample evidence to show that registration and use of the MERICAL trademark predate the registration of the Domain Name. Complainant is also well established and known; indeed, the record shows that Complainant’s MERICAL trademark and related products and services are known and recognized for purposes of the Policy. Therefore, and also noting the use analysis below, Respondent was clearly aware of the MERICAL trademark when it registered the Domain Name. Moreover, the Domain Name’s inclusion of Complainant’s trademark MERICAL in its entirety, further reflects the awareness that Respondent had of Complainant and its trademark at the time of registration. Complainant also owns and operates its website at the domain name <merical.com>. Such adoption of Complainant’s trademarks at the time of registration of the Domain Name illustrates Respondent’s effort to mislead Internet users looking for Complainant. In addition, there is no indication or evidence that Respondent is preparing to use the Domain Name for any other alternate legitimate purpose. The Panel therefore finds that Respondent’s awareness of Complainant’s trademark rights at the time of registration suggests bad faith. See Red Bull GmbH v. Credit du Léman SA, Jean-Denis Deletraz, WIPO Case No. D2011-2209; Nintendo of America Inc v. Marco Beijen, Beijen Consulting, Pokemon Fan Clubs Org., and Pokemon Fans Unite, WIPO Case No. D2001-1070; and BellSouth Intellectual Property Corporation v. Serena, Axel, WIPO Case No. D2006-0007. Moreover, Respondent registered and is using the Domain Name to confuse and mislead consumers looking for bona fide and well-known MERICAL products and services of Complainant. In particular, at the time of filing of the Complaint, the record shows that the Domain Name was configured to set up email communications capability, which enabled Respondent to send fraudulent emails to Complainant’s client, purporting to provide the client with new banking account information to which future payments may be page 5 directed, in an attempt to divert funds legitimately due to Complainant, to an account under Respondent’s control. The record also shows additional customer reports of such phishing emails. Complainant confirms that this email was not sent or authorized by Complainant and submits it was sent to impersonate Complainant to fraudulently obtain payment, or obtain confidential financial information or trade secrets. Complainant notes that it has no affiliation with Respondent. Panels have held that the use of a domain name for purposes other than to host a website may constitute bad faith. Such active uses can include a range of bad faith activity or scams such as sending email, phishing, identity theft, or malware distribution. Many such cases involve the respondent’s use of the domain name to send deceptive emails, as here, to solicit payment of fraudulent invoices by the complainant’s actual or prospective customers. WIPO Overview 3.1, section 3.4. Finally, the Panel also notes the failure of Respondent to submit a Response, and Respondent’s use of what appears to be false underlying contact information to register the Domain Name. The Panel thus considers such factors as strong further evidence of Respondent’s registration and use of the Domain Name constitutes bad faith. In the present circumstances, considering the reputation of the MERICAL trademark, the Panel finds that Respondent registered and is using the Domain Name in bad faith. Therefore, the Panel finds that Complainant succeeds under the third element of paragraph 4(a) of the Policy. 7. Decision For the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the Domain Name <merical.org> be transferred to Complainant. /Kimberley Chen Nobles/ Kimberley Chen Nobles Sole Panelist Date: May 17, 2026
Source of record: WIPO . Reproduced for research; WIPO is the authoritative source.
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