Westmore · UDRP DecisionBrilluxde.shop
The Panel ordered transfer of <brilluxde.shop>. It found the domain confusingly similar to the Complainant’s BRILLUX mark because it reproduced the mark in its entirety and the addition of “de” did not prevent confusing similarity. The Complainant established an unrebutted prima facie case that the Respondent lacked rights or legitimate interests. Bad faith was established because the domain was registered more than 25 years after the Complainant’s trademark registration and had previously resolved to a website purporting to offer paint products, the Complainant’s line of business. The Panel found this use intentionally attracted Internet users for commercial gain through confusion, and held that the domain’s subsequent non-use did not alter the bad-faith finding.
The timeline behind brilluxde.shop
Registration, the decision and the archived record of what this domain actually displayed — from public RDAP and the Internet Archive.
Westmore reconstructs the full history behind brilluxde.shop — from public RDAP and the Internet Archive — as part of UDRP Intelligence:
The decision illustrates that historical commercial use may remain decisive even after a disputed domain becomes inactive. The combination of a trademark incorporated in full, a geographic abbreviation connected to the Complainant’s country, and prior use for goods in the Complainant’s own line of business supported findings of targeting and bad faith. The Panel expressly held that subsequent non-use did not displace the bad-faith conclusion arising from the earlier use.
Result of record. The panel's reasoning and decisive facts behind each element are in the Intelligence dossier below.
ARBITRATION AND MEDIATION CENTER ADMINISTRATIVE PANEL DECISION Brillux GmbH & Co. kG v. po umn Case No. D2026-1552 1. The Parties The Complainant is Brillux GmbH & Co. kG, Germany, represented by Cohausz & Florack Patent- und Rechtsanwälte Partnerschaftsgesellschaft mbB, Germany. The Respondent is po umn, United States of America. 2. The Domain Name and Registrar The disputed domain name <brilluxde.shop> is registered with Spaceship, Inc. (the “Registrar”). 3. Procedural History The Complaint was filed with the WIPO Arbitration and Mediation Center (the “Center”) on April 13, 2026. On April 14, 2026, the Center transmitted by email to the Registrar a request for registrar verification in connection with the disputed domain name. On April 15, 2026, the Registrar transmitted by email to the Center its verification response disclosing registrant and contact information for the disputed domain name which differed from the named Respondent (Redacted for Privacy, Privacy service provided by Withheld for Privacy ehf) and contact information in the Complaint. The Center sent an email communication to the Complainant on April 15, 2026, providing the registrant and contact information disclosed by the Registrar, and inviting the Complainant to submit an amendment to the Complaint. The Complainant filed an amended Complaint on April 17, 2026. The Center verified that the Complaint together with the amended Complaint satisfied the formal requirements of the Uniform Domain Name Dispute Resolution Policy (the “Policy” or “UDRP”), the Rules for Uniform Domain Name Dispute Resolution Policy (the “Rules”), and the WIPO Supplemental Rules for Uniform Domain Name Dispute Resolution Policy (the “Supplemental Rules”). In accordance with the Rules, paragraphs 2 and 4, the Center formally notified the Respondent of the Complaint, and the proceedings commenced on April 20, 2026. In accordance with the Rules, paragraph 5, the due date for Response was May 10, 2026. The Respondent did not submit any response. Accordingly, the Center notified the Respondent’s default on May 19, 2026. page 2 The Center appointed Nayiri Boghossian as the sole panelist in this matter on May 27, 2026. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7. 4. Factual Background The Complainant is a German company, which sells paints and owns many trademark registrations for BRILLUX worldwide such as the following: 1. European Union Trademark Registration No. 000356410, registered on December 8, 1999; 2. International Trademark Registration No. 1068459, registered on December 21, 2010. The disputed domain name was registered on November 5, 2025, and resolves to an error page. It previously resolved to a website which purported to offer paint products featuring the Complainant’s trademark. 5. Parties’ Contentions A. Complainant The Complainant contends that it has satisfied each of the elements required under the Policy for a transfer of the disputed domain name. Notably, the Complainant contends that the disputed domain name is identical or confusingly similar to a trademark or service mark in which the Complainant has rights. The disputed domain name incorporates the Complainant’s trademark adding the letters “de”, which are a reference to Germany. The Complainant contends that the Respondent has no rights or legitimate interests in the disputed domain name. The Complainant did not authorize or license the Respondent to use its trademark. There is no evidence that the Respondent is commonly known by the disputed domain name. The disputed domain name was used to purportedly offer paint products for sale. Such use does not reflect a bona fide offering of goods or services, nor a legitimate noncommercial or fair use as it is an attempt to divert users for commercial gain by offering products competing with those offered by the Complainant. The Complainant contends that the disputed domain name was registered and is being used in bad faith. The Respondent must have had knowledge of the Complainant’s trademark as it has worldwide recognition. The disputed domain name is passively held. B. Respondent The Respondent did not reply to the Complainant’s contentions. 6. Discussion and Findings A. Identical or Confusingly Similar It is well accepted that the first element functions primarily as a standing requirement. The standing (or threshold) test for confusing similarity involves a reasoned but relatively straightforward comparison between the Complainant’s trademark and the disputed domain name. WIPO Overview of WIPO Panel Views on Select UDRP Questions (“WIPO Overview 3.1”), section 1.7. page 3 The Complainant has shown rights in respect of a trademark or service mark for the purposes of the Policy. WIPO Overview 3.1, section 1.2.1. The entirety of the mark is reproduced within the disputed domain name. Accordingly, the disputed domain name is confusingly similar to the mark for the purposes of the Policy. WIPO Overview 3.1, section 1.7. Although the addition of other terms here, “de” may bear on assessment of the second and third elements, the Panel finds the addition of such term does not prevent a finding of confusing similarity between the disputed domain name and the mark for the purposes of the Policy. WIPO Overview 3.1, section 1.8. The Panel finds the first element of the Policy has been established. B. Rights or Legitimate Interests Paragraph 4(c) of the Policy provides a list of circumstances in which the Respondent may demonstrate rights or legitimate interests in a disputed domain name. Although the overall burden of proof in UDRP proceedings is on the complainant, panels have recognized that proving that a respondent lacks rights or legitimate interests in a domain name may result in the difficult task of “proving a negative”, requiring information that is often primarily within the knowledge or control of the respondent. As such, where a complainant makes out a prima facie case that the respondent lacks rights or legitimate interests, the burden of production on this element shifts to the respondent to come forward with relevant evidence demonstrating rights or legitimate interests in the domain name (although the burden of proof always remains on the complainant). If the respondent fails to come forward with such relevant evidence, the complainant is deemed to have satisfied the second element. WIPO Overview 3.1, section 2.1. Having reviewed the available record, the Panel finds the Complainant has established a prima facie case that the Respondent lacks rights or legitimate interests in the disputed domain name. The Respondent has not rebutted the Complainant’s prima facie showing and has not come forward with any relevant evidence demonstrating rights or legitimate interests in the disputed domain name such as those enumerated in the Policy or otherwise. The Panel finds the second element of the Policy has been established. C. Registered and Used in Bad Faith The Panel notes that, for the purposes of paragraph 4(a)(iii) of the Policy, paragraph 4(b) of the Policy establishes circumstances, in particular, but without limitation, that, if found by the Panel to be present, shall be evidence of the registration and use of a domain name in bad faith. In the present case, the Panel notes that the disputed domain name was registered more than 25 years after the registration of the Complainant’s trademark and previously resolved to a website purporting to offer paint products, which is the Complainant’s line of business. Therefore, the Panel finds that the Respondent knew of the Complainant at the time of registration of the disputed domain name. Paragraph 4(b) of the Policy sets out a list of non-exhaustive circumstances that may indicate that a domain name was registered and used in bad faith, but other circumstances may be relevant in assessing whether a respondent’s registration and use of a domain name is in bad faith. WIPO Overview 3.1, section 3.2.1. The Panel finds that by using the disputed domain name, at one time, to resolve to a website purporting to offer paint products, the Respondent has intentionally attempted to attract, for commercial gain, Internet users to its website by creating a likelihood of confusion with the Complainant’s mark, which constitutes bad faith under paragraph 4(b)(iv) of the Policy. The current non-use of the disputed domain name does not change the Panel’s finding of bad faith. page 4 The Panel finds that the Complainant has established the third element of the Policy. 7. Decision For the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the disputed domain name <brilluxde.shop> be transferred to the Complainant. /Nayiri Boghossian/ Nayiri Boghossian Sole Panelist Date: June 2, 2026
Source of record: WIPO . Reproduced for research; WIPO is the authoritative source.
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