Alaninudrinks.com

The timeline behind alaninudrinks.com

Registration, the decision and the archived record of what this domain actually displayed — from public RDAP and the Internet Archive.

Result of record. The panel's reasoning and decisive facts behind each element are in the Intelligence dossier below.

ARBITRATION AND MEDIATION CENTER ADMINISTRATIVE PANEL DECISION Alani Nutrition LLC v. 杨勇波 (yongbo), 博思云科技（浙江）有限公司 (Boss Cloud Technology (Zhejiang) Co., Ltd.) Case No. D2026-1625 1. The Parties The Complainant is Alani Nutrition LLC, United States of America (“United States”), represented by Edward Nathan Sonnenbergs Inc., South Africa. The Respondent is 杨勇波 (yongbo), 博思云科技（浙江）有限公司 (Boss Cloud Technology (Zhejiang) Co., Ltd.), China. 2. The Domain Name and Registrar The disputed domain name <alaninudrinks.com> is registered with Xin Net Technology Corporation (the “Registrar”). 3. Procedural History The Complaint was filed in English with the WIPO Arbitration and Mediation Center (the “Center”) on April 16, 2026. On April 17, 2026, the Center transmitted by email to the Registrar a request for registrar verification in connection with the disputed domain name. On April 20, 2026, the Registrar transmitted by email to the Center its verification response disclosing registrant and contact information for the disputed domain name which differed from the named Respondent (Redacted for Privacy) and contact information in the Complaint. The Center sent an email communication to the Complainant on April 24, 2026, providing the registrant and contact information disclosed by the Registrar, and inviting the Complainant to submit an amendment to the Complaint. The Complainant filed an amended Complaint in English on April 29, 2026. On April 24, 2026, the Center informed the Parties in Chinese and English, that the language of the Registration Agreement for the disputed domain name is Chinese. On April 29, 2026, the Complainant confirmed its request that English to be the language of the proceeding. The Respondent did not submit any comment on the Complainant’s submission. The Center verified that the Complaint together with the amended Complaint satisfied the formal requirements of the Uniform Domain Name Dispute Resolution Policy (the “Policy” or “UDRP”), the Rules for Uniform Domain Name Dispute Resolution Policy (the “Rules”), and the WIPO Supplemental Rules for Uniform Domain Name Dispute Resolution Policy (the “Supplemental Rules”). page 2 In accordance with the Rules, paragraphs 2 and 4, the Center formally notified the Respondent in English and Chinese of the Complaint, and the proceedings commenced on May 5, 2026. In accordance with the Rules, paragraph 5, the due date for Response was May 25, 2026. The Respondent did not submit any response. Accordingly, the Center notified the Respondent’s default on May 26, 2026. The Center appointed Karen Fong as the sole panelist in this matter on June 8, 2026. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7. 4. Factual Background The Complainant is an American based health and wellness brand which produces a range of energy drinks, supplements, protein bars, and hormonal health products under the brand ALANI NU. The Complainant was acquired by Celsius Holdings Inc. (“Celsius”) in April 2025. Celsius’ revenue in 2024 was USD 1.36 billion. The Complainant owns and uses its ALANI NU brand in a distinctive stylised form comprising the word “Alani” in cursive script written on a slant, with “NU” appearing in a distinctive square typeface positioned beneath the letters “ani” of “Alani” (the “Logo”). The Complainant’s official website is at the domain name <alaninu.com>. The Complainant owns a large portfolio of trade marks for the ALANI NU brand including the following: • United States Trade Mark Registration No. 5726640 for ALANI NU registered on April 16, 2019; • Chinese Trade Mark Registration No. G1455798 for ALANI NU registered on February 15, 2019; • Hong Kong, China Trade Mark Registration No. 306222267 for (Logo) registered on April 19, 2023. (individually and collectively, the “Trade Mark”). The Respondent who appears to be based in China, registered the disputed domain name on July 30, 2025. The disputed domain name resolves to a website which displays the Trade Mark and the Logo prominently, mimics the Complainant’s own website including using its images and content and purports to offer for sale the Complainant’s ALANI NU products (the “Website”). 5. Parties’ Contentions A. Complainant The Complainant contends that it has satisfied each of the elements required under the Policy for a transfer of the disputed domain name. Notably, the Complainant contends that the disputed domain name is identical or confusingly similar to the Trade Mark, that the Respondent has no rights or legitimate interests with respect to the disputed domain name, and that the disputed domain name was registered and is being used in bad faith. B. Respondent The Respondent did not reply to the Complainant’s contentions. page 3 6. Discussion and Findings 6.1 Preliminary Issue: Language of the Proceeding The language of the Registration Agreement for the disputed domain name is Chinese. Pursuant to the Rules, paragraph 11(a), in the absence of an agreement between the parties, or unless specified otherwise in the registration agreement, the language of the administrative proceeding shall be the language of the registration agreement. The Complaint was filed in English. The Complainant requested that the language of the proceeding be English for the following main reasons: - The disputed domain name is in English rather than Chinese script; - The disputed domain name incorporates the English term “drinks”; - The Website is in the English language; - The Complainant is based in the United States and would be unfairly prejudiced by the time and expense it would take to translate the Complaint and evidence into Chinese when the Respondent is proficient in English. The Respondent has not challenged the Complainant’s language request, and in fact has failed to file a response in either English or Chinese despite being duly notified by the Center in both English and Chinese of the language of the proceeding and of the commencement of the proceeding. In exercising its discretion to use a language other than that of the registration agreement, the Panel has to exercise such discretion judicially in the spirit of fairness and justice to both parties, taking into account all relevant circumstances of the case, including matters such as the parties’ ability to understand and use the proposed language, time and costs (see WIPO Overview of WIPO Panel Views on Select UDRP Questions (“WIPO Overview 3.1”), section 4.5.1). Having considered all the matters above, the Panel determines under paragraph 11(a) of the Rules that the language of the proceeding shall be English. 6.2 Substantive Issues A. Identical or Confusingly Similar It is well accepted that the first element functions primarily as a standing requirement. The standing (or threshold) test for identity or confusing similarity involves a reasoned but relatively straightforward comparison between the Complainant’s trade mark and the disputed domain name. WIPO Overview 3.1, section 1.7. Based on the available record, the Panel finds the Complainant has shown rights in respect of a trade mark or service mark for the purposes of the Policy. WIPO Overview 3.1, section 1.2.1. The Panel finds the entirety of the Trade Mark is reproduced within the disputed domain name. Accordingly, the disputed domain name is confusingly similar to the Trade Mark for the purposes of the Policy. WIPO Overview 3.1, section 1.7. While the addition of the word “drinks” after the Trade Mark may bear on assessment of the second and third elements, the Panel finds the addition of the word does not prevent a finding of confusing similarity between the disputed domain name and the Trade Mark for the purposes of the Policy. WIPO Overview 3.1, section 1.8. page 4 Based on the available record, the Panel finds the first element of the Policy has been established. B. Rights or Legitimate Interests Paragraph 4(c) of the Policy provides a list of circumstances in which the Respondent may demonstrate rights or legitimate interests in a disputed domain name. While the overall burden of proof in UDRP proceedings is on the complainant, panels have recognized that proving a respondent lacks rights or legitimate interests in a domain name may result in the often impossible task of “proving a negative”, requiring information that is often primarily within the knowledge or control of the respondent. As such, where a complainant makes out a prima facie case that the respondent lacks rights or legitimate interests, the burden of production on this element shifts to the respondent to come forward with relevant evidence demonstrating rights or legitimate interests in the domain name. If the respondent fails to come forward with such relevant evidence, the complainant is deemed to have satisfied the second element. WIPO Overview 3.1, section 2.1. Having reviewed the record, the Panel finds the Complainant has established a prima facie case that the Respondent lacks rights or legitimate interests in the disputed domain name. The Respondent has not rebutted the Complainant’s prima facie showing and has not come forward with any relevant evidence demonstrating rights or legitimate interests in the disputed domain name such as those enumerated in the Policy or otherwise. Moreover, the nature of the disputed domain name, which comprises the Trade Mark in its entirety with the addition of the word “drinks”, which is descriptive of the Complainant’s products, is likely to mislead Internet users expecting to find the Complainant as it effectively impersonates or suggests sponsorship or endorsement by the Complainant. In addition, the disputed domain name resolves to a website through which the Respondent passes off the Complainant which further affirms the Respondent’s intention to take unfair advantage of the likelihood of confusion between the disputed domain name and the Complainant as to the source, origin, or affiliation of the Website. Based on the available record, the Panel finds the second element of the Policy has been established. C. Registered and Used in Bad Faith The Panel notes that for the purposes of paragraph 4(a)(iii) of the Policy, paragraph 4(b) of the Policy establishes circumstances, in particular but without limitation, that if found by the Panel to be present, shall be evidence of the registration and use of a domain name in bad faith. In the present case, the Panel considers it evident that the Respondent was aware of the Trade Mark when registering the disputed domain name given the Trade Mark was registered prior to registration of the disputed domain name, the reputation of the Trade Mark and the use of the Trade Mark, the Logo and the Complainant’s copyright content on the Website. The Panel further notes that the disputed domain name reproduces the Trade Mark in its entirety with the mere addition of the word “drinks” which is descriptive of the Complainant’s goods and business. In the WIPO Overview 3.1, section 3.2.2 states as follows: “Noting the near instantaneous and global reach of the Internet and search engines, and particularly in circumstances where the complainant’s mark is widely known (including in its sector) or highly specific and a respondent cannot credibly claim to have been unaware of the mark (particularly in the case of domainers), panels have been prepared to infer that the respondent knew, or have found that the respondent should have known, that its registration would be identical or confusingly similar to a complainant’s mark. Further factors including the nature of the domain name, the chosen top-level domain, any use of the domain name, or any respondent pattern, may obviate a respondent’s claim not to have been aware of the complainant’s mark.” page 5 The fact that there is a clear absence of rights or legitimate interests coupled with the Respondent’s choice of the disputed domain name incorporating the Trade Mark with only a trivial easily overlooked variation, without any explanation, is also a significant factor to consider (as stated in WIPO Overview 3.1, section 3.2.1). The disputed domain name falls into the category stated above and the Panel finds that registration is in bad faith. The disputed domain name is also being used in bad faith. The Respondent has made unauthorised use of the Complainant’s Trade Mark and copyright content, and the Website purports to offer for sale the Complainant’s ALANI NU products without authorisation. Taken together, these factors strongly indicate that the Respondent is deliberately passing off the Complainant, with a view to misleading Internet users and potentially facilitating fraudulent activity. The Website prominently displays the Trade Mark, the Logo and reproduces the Complainant’s branded content, without any disclaimer clarifying the absence of any relationship between the Parties. The overall presentation of the Website is calculated to give the false impression that it is operated by, authorised by, or otherwise affiliated with the Complainant. It is highly likely that Internet users who type the disputed domain name into their browser or encounter it via a search engine would expect to reach a website operated by the Complainant. The disputed domain name wholly incorporates the Trade Mark and has been used in a manner that reinforces that false association, thereby increasing the risk of confusion. In light of the above, the Panel concludes that the Respondent has intentionally attempted to attract, for commercial gain, Internet users to its Website by creating a likelihood of confusion with the Complainant’s Trade Mark as to the source, sponsorship, affiliation, or endorsement of the Website and the products offered on it, within the meaning of paragraph 4(b)(iv) of the Policy. Accordingly, the Panel finds that the disputed domain name has been registered and is being used in bad faith, and that the third element of the Policy has been established. Based on the available record, the Panel finds the third element of the Policy has been established. 7. Decision For the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the disputed domain name <alaninudrinks.com> be transferred to the Complainant. /Karen Fong/ Karen Fong Sole Panelist Date: June 23, 2026

Source of record: WIPO . Reproduced for research; WIPO is the authoritative source.