Westmore · UDRP decision
WIPO · Case No. D2026-2257

Traffixlogistics.org

TransferWIPO-indexed · informational, not legal advice

The Panel ordered transfer of <traffixlogistics.org>. It found the domain confusingly similar to the Complainant’s TRAFFIX trademark, that the Respondent lacked rights or legitimate interests, and that the domain was registered and used in bad faith. The domain combined TRAFFIX with the term “logistics” and was used for a website copying the layout, content, images, mark, and logo of the Complainant’s official website.

Outcome
Transfer
At a glance
Provider
WIPO
Outcome
Transfer
Decision date
2026-07-20
Panelist(s)
Zuberbühler, Tobias
Complainant
Traffix Group Inc.
Respondent
Alfred marchal
Disputed domain(s)
traffixlogistics.org
Domain history UDRP Intelligence

The timeline behind traffixlogistics.org

Registration, the decision and the archived record of what this domain actually displayed — from public RDAP and the Internet Archive.

Westmore reconstructs the full history behind traffixlogistics.org — from public RDAP and the Internet Archive — as part of UDRP Intelligence:

Registration → decision → today timeline
Archived Wayback evidence of what the site showed
Registry bad-faith signals
The live current registrant
Available in UDRP Intelligence
Verified public record
Outcome & remedy
Complaint granted. Panel ordered transfer of traffixlogistics.org.
Reverse Domain Name Hijacking
No RDNH raised.
Westmore Insight

This case illustrates a direct targeting pattern in which a trademark is combined with a term describing the trademark owner’s business and the resulting domain is used for a website copying the owner’s official site. The Panel treated the copied presentation as significant both to the absence of legitimate interests and to bad-faith registration and use.

The three-part test
Identical or Confusingly SimilarMet
Rights or Legitimate InterestsMet
Registered and Used in Bad FaithMet

Result of record. The panel's reasoning and decisive facts behind each element are in the Intelligence dossier below.

Case details
Provider
WIPO
Outcome
Transfer
Decision date
2026-07-20
Panel
Zuberbühler, Tobias
Full decision
6 min read · hosted by Westmore

ARBITRATION AND MEDIATION CENTER ADMINISTRATIVE PANEL DECISION Traffix Group Inc. v. Alfred marchal Case No. D2026-2257 1. The Parties The Complainant is Traffix Group Inc., Canada, represented by ZeroFox, United States of America (“United States”). The Respondent is Alfred marchal, United States. 2. The Domain Name and Registrar The disputed domain name <traffixlogistics.org> is registered with NameSilo, LLC (the “Registrar”). 3. Procedural History The Complaint was filed with the WIPO Arbitration and Mediation Center (the “Center”) on May 26, 2026. On May 27, 2026, the Center transmitted by email to the Registrar a request for registrar verification in connection with the disputed domain name. On the same date, the Registrar transmitted by email to the Center its verification response disclosing registrant and contact information for the disputed domain name which differed from the named Respondent (Redacted for Privacy) and contact information in the Complaint. The Center sent an email communication to the Complainant on June 9, 2026, providing the registrant and contact information disclosed by the Registrar, and inviting the Complainant to submit an amendment to the Complaint. The Complainant filed an amendment to the Complaint on the same date. The Center verified that the Complaint together with the amendment to the Complaint satisfied the formal requirements of the Uniform Domain Name Dispute Resolution Policy (the “Policy” or “UDRP”), the Rules for Uniform Domain Name Dispute Resolution Policy (the “Rules”), and the WIPO Supplemental Rules for Uniform Domain Name Dispute Resolution Policy (the “Supplemental Rules”). In accordance with the Rules, paragraphs 2 and 4, the Center formally notified the Respondent of the Complaint, and the proceedings commenced on June 10, 2026. In accordance with the Rules, paragraph 5, the due date for Response was June 30, 2026. The Respondent did not submit any response. Accordingly, the Center notified the Respondent’s default on July 1, 2026. The Center appointed Tobias Zuberbühler as the sole panelist in this matter on July 6, 2026. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration page 2 of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7. 4. Factual Background Founded in 1979, the Complainant is a logistics company which operates throughout North America, offering networking, shipping, and hauling services. The Complainant owns Canadian trademark No. TMA1099487 for TRAFFIX, registered on May 4, 2021. The Complainant operates a website at “www.traffix.com” in association with the domain name <traffix.com> with a registration date in 1996. The disputed domain name was registered on April 19, 2026, and resolved to a website reflecting the elements of the Complainant’s official website including the layout, content, and images, using the Complainant’s mark and logo. 5. Parties’ Contentions A. Complainant The Complainant contends that it has satisfied each of the elements required under the Policy for a transfer of the disputed domain name. B. Respondent The Respondent has not submitted any reply to the Complainant’s contentions. 6. Discussion and Findings A. Identical or Confusingly Similar It is well accepted that the first element functions primarily as a standing requirement. The standing (or threshold) test for confusing similarity involves a reasoned but relatively straightforward comparison between the Complainant’s trademark and the disputed domain name. WIPO Overview of WIPO Panel Views on Select UDRP Questions (“WIPO Overview 3.1”), section 1.7. The Complainant has shown rights in respect of a trademark or service mark for the purposes of the Policy. WIPO Overview 3.1, section 1.2.1. The trademark TRAFFIX is reproduced within the disputed domain name. Accordingly, the disputed domain name is confusingly similar to the mark for the purposes of the Policy. WIPO Overview 3.1, section 1.7. Although the addition of other terms (here, “logistics”) may bear on assessment of the second and third elements, the Panel finds the addition of such term does not prevent a finding of confusing similarity between the disputed domain name and the mark for the purposes of the Policy. WIPO Overview 3.1, section 1.8. The Panel finds that the first element of the Policy has been established. B. Rights or Legitimate Interests Paragraph 4(c) of the Policy provides a list of circumstances in which the Respondent may demonstrate rights or legitimate interests in a disputed domain name. page 3 Although the overall burden of proof in UDRP proceedings is on the complainant, panels have recognized that proving a respondent lacks rights or legitimate interests in a domain name may result in the difficult task of “proving a negative”, requiring information that is often primarily within the knowledge or control of the respondent. As such, where a complainant makes out a prima facie case that the respondent lacks rights or legitimate interests, the burden of production on this element shifts to the respondent to come forward with relevant evidence demonstrating rights or legitimate interests in the domain name (although the burden of proof always remains on the complainant). If the respondent fails to come forward with such relevant evidence, the complainant is deemed to have satisfied the second element. WIPO Overview 3.1, section 2.1. Having reviewed the available record, the Panel finds that the Complainant has established a prima facie case that the Respondent lacks rights or legitimate interests in the disputed domain name. The Respondent has not rebutted the Complainant’s prima facie showing and has not come forward with any relevant evidence demonstrating rights or legitimate interests in the disputed domain name such as those enumerated in the Policy or otherwise. The Panel finds that the composition of the disputed domain name incorporating the Complainant’s trademark, coupled with the use of the disputed domain name to copy the Complainant’s website, does not amount to a bona fide offering of goods or services nor to a legitimate noncommercial or fair use of the disputed domain name. The Panel finds that the second element of the Policy has been established. C. Registered and Used in Bad Faith Under the circumstances of this case, including the composition and use of the disputed domain name incorporating the Complainant’s mark together with the term “logistics” (which is the Complainant’s area of business), it can be inferred that the Respondent was aware of the Complainant’s mark when registering the disputed domain name. WIPO Overview 3.1, sections 3.1.4 and 3.2.2. The Panel notes that, for the purposes of paragraph 4(a)(iii) of the Policy, paragraph 4(b) of the Policy sets out a list of non-exhaustive circumstances that may indicate that a domain name was registered and used in bad faith, but other circumstances may be relevant in assessing whether a respondent’s registration and use of a domain name is in bad faith. WIPO Overview 3.1, section 3.2.1. Having reviewed the available record, and noting the composition of the disputed domain name, under the circumstances of this case, the Panel finds that the use of the disputed domain name creates a likelihood of confusion with the Complainant’s trademark as to the source, sponsorship, affiliation, or endorsement of the Respondent’s website under paragraph 4(b)(iv) of the Policy. Therefore, the Panel finds that the disputed domain name was registered and is being used in bad faith. The Panel finds that the Complainant has established the third element of the Policy. 7. Decision For the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the disputed domain name <traffixlogistics.org> be transferred to the Complainant. /Tobias Zuberbühler/ Tobias Zuberbühler Sole Panelist Date: July 20, 2026

Source of record: WIPO . Reproduced for research; WIPO is the authoritative source.

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