Westmore · UDRP decision
WIPO · Case No. D2026-3160

Borbonestore.top

TransferWIPO-indexed · informational, not legal advice

The Panel ordered transfer of <borbonestore.top> to Caffè Borbone S.r.l. It found the Domain Name confusingly similar to Complainant’s BORBONE trademarks because it incorporated BORBONE in its entirety with the term “store.” Respondent lacked rights or legitimate interests, and the Domain Name’s passive holding did not prevent a finding of bad-faith registration and use in light of the reputation of the marks, the Domain Name’s composition, Respondent’s awareness of Complainant, and the absence of any indicated good-faith purpose. English was adopted as the language of the proceeding despite the Chinese-language Registration Agreement.

Outcome
Transfer
At a glance
Provider
WIPO
Outcome
Transfer
Decision date
2026-08-26
Panelist(s)
Kimberley Chen Nobles
Complainant
Caffè Borbone S.r.l.
Respondent
zhao jiubiao
Counsel
Società Italiana Brevetti, S.p.A
Disputed domain(s)
borbonestore.top
Citation weightrelies on 7 authorities
Domain history UDRP Intelligence

The timeline behind borbonestore.top

Registration, the decision and the archived record of what this domain actually displayed — from public RDAP and the Internet Archive.

Westmore reconstructs the full history behind borbonestore.top — from public RDAP and the Internet Archive — as part of UDRP Intelligence:

Registration → decision → today timeline
Archived Wayback evidence of what the site showed
Registry bad-faith signals
The live current registrant
Available in UDRP Intelligence
Verified public record
Outcome & remedy
Complaint granted. Panel ordered transfer of borbonestore.top.
Reverse Domain Name Hijacking
No RDNH raised.
Westmore Insight

The decision illustrates that adding the retail-oriented term “store” to a trademark may both preserve confusing similarity and strengthen an implied-affiliation concern. It also applies passive-holding principles where the domain was inactive or under construction, relying on the mark’s reputation, the domain’s composition, the lack of any indicated good-faith purpose, and respondent default rather than active commercial use.

The three-part test
Identical or confusingly similarMet
Rights or legitimate interestsMet
Registration and use in bad faithMet

Result of record. The panel's reasoning and decisive facts behind each element are in the Intelligence dossier below.

Related decisions
Case details
Provider
WIPO
Outcome
Transfer
Decision date
2026-08-26
Panel
Kimberley Chen Nobles
Full decision
12 min read · hosted by Westmore

ARBITRATION AND MEDIATION CENTER ADMINISTRATIVE PANEL DECISION Caffè Borbone S.r.l. v. zhao jiubiao Case No. D2026-3160 1. The Parties Complainant is Caffè Borbone S.r.l., Italy, represented by Società Italiana Brevetti S.p.A., Italy. Respondent is zhao jiubiao, China. 2. The Domain Name and Registrar The disputed domain name <borbonestore.top> (the “Domain Name”) is registered with BF Internet Limited (the “Registrar”). 1 3. Procedural History The Complaint was filed in English with the WIPO Arbitration and Mediation Center (the “Center”) on July 17, 2026. On July 17, 2026, the Center transmitted by email to the Registrar a request for registrar verification in connection with the Domain Name. On July 20, 2026, the Registrar transmitted by email to the Center its verification response disclosing registrant and contact information for the Domain Name which differed from the named Respondent (The RDAP server redacted the value) and contact information in the Complaint. The Center sent an email communication to Complainant on July 21, 2026, providing the registrant and contact information disclosed by the Registrar, and inviting Complainant to submit an amendment to the Complaint. Complainant filed an amended Complaint in English on July 22, 2026. On July 21, 2026, the Center informed the Parties in Chinese and English, that the language of the Registration Agreement for the Domain Name is Chinese. On July 22, 2026, Complainant submitted a request that English be the language of the proceeding. Respondent did not submit any comment on Complainant’s submission. The Center verified that the Complaint together with the amended Complaint satisfied the formal requirements of the Uniform Domain Name Dispute Resolution Policy (the “Policy” or “UDRP”), the Rules for Uniform Domain Name Dispute Resolution Policy (the “Rules”), and the WIPO Supplemental Rules for Uniform Domain Name Dispute Resolution Policy (the “Supplemental Rules”). 1 On August 19, 2026, the Registrar, BF Internet Limited, confirmed that their name has been changed from Kenpai International Technology Limited to the current name with the same IANA ID 4543. page 2 In accordance with the Rules, paragraphs 2 and 4, the Center formally notified Respondent in Chinese and English of the Complaint, and the proceedings commenced on July 27, 2026. In accordance with the Rules, paragraph 5, the due date for Response was August 16, 2026. Respondent did not submit any response. Accordingly, the Center notified Respondent’s default on August 17, 2026. The Center appointed Kimberley Chen Nobles as the sole panelist in this matter on August 19, 2026. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7. 4. Factual Background Founded in 1996, Complainant is an award-winning Italian company that produces and distributes processed coffee. Complainant owns numerous registered trademarks with the BORBONE mark in several jurisdictions, for example: - European Union registered trademark number 15670532 for the BORBONE word and figurative mark, registered on November 23, 2016; - European Union registered trademark number 18719148 for the BORBONE word mark, registered on October 25, 2022; and - United Kingdom registered trademark number UK00915670532 for the BORBONE word and figurative mark, registered on November 23, 2016. Complainant also owns numerous domain names with the BORBONE mark, such as <caffeborbone.com>, at which it operates its main corporate website. The Domain Name was registered on June 8, 2026 and resolves to an inactive site. 5. Parties’ Contentions A. Complainant Notably, Complainant contends that (i) the Domain Name is confusingly similar to Complainant’s trademarks; (ii) Respondent has no rights or legitimate interests in the Domain Name; and (iii) Respondent registered and is using the Domain Name in bad faith. In particular, Complainant contends that it has trademark registrations and rights for BORBONE and that Respondent registered and is using the Domain Name with the intention to confuse Internet users looking for bona fide and well-known BORBONE products and services. Complainant notes that it has no affiliation with Respondent, nor authorized Respondent to register or use a domain name, which includes Complainant’s trademarks, and that Respondent has no rights or legitimate interests in the registration and use of the Domain Name. Rather, Complainant contends that Respondent has acted in bad faith in acquiring and setting up the Domain Name, when Respondent clearly knew of Complainant’s rights. B. Respondent Respondent did not reply to Complainant’s contentions. page 3 6. Discussion and Findings 6.1. Preliminary Issue: Language of the Proceedings The Rules, in paragraph 11(a), provide that unless otherwise agreed by the parties or specified otherwise in the registration agreement between the respondent and the registrar in relation to the disputed domain name, the language of the proceedings shall be the language of the registration agreement, subject to the authority of the panel to determine otherwise, having regard to the circumstances of the administrative proceedings. Complainant submitted its original Complaint in English. In its amended Complaint, Complainant submitted its request that the language of the proceedings should be English. According to the information received from the Registrar, the language of the Registration Agreement for the Domain Name is Chinese. Respondent did not submit any comment on Complainant’s submission. Complainant submits that the Domain Name consists of Latin characters, that the Domain Name includes the English term “store” and the page to which the Domain Name resolves to displays an English message “The Store is under construction” – indicating that Respondent is familiar with English; and that Complainant has no familiarity with the Chinese language and that it would be burdensome, costly, and result in delay, if Complainant is required to translate the Complaint into Chinese. In exercising its discretion to use a language other than that of the Registration Agreement for the Domain Name, the Panel has to exercise such discretion judicially in the spirit of fairness and justice to both Parties, taking into account all relevant circumstances of the case, including matters such as the Parties’ ability to understand and use the proposed language, time, and costs. The Panel accepts Complainant’s submissions regarding the language of the proceedings. The Panel also notes that the Domain Name contains Complainant’s BORBONE trademarks in their entirety together with an English term “store” and that the Center notified the Parties in Chinese and English of the language of the proceedings as well as notified Respondent in Chinese and English of the Complaint. Respondent chose not to comment on the language of the proceedings, nor did Respondent choose to file a Response in Chinese or English, and that under paragraph 11(a) of the Rules, the Panel may determine the language of the proceedings having taken into consideration the totality of the circumstances. Having considered all the circumstances of this case, the Panel determines that English be the language of the proceedings. 6.2. Substantive Issues WIPO Overview of WIPO Panel Views on Select UDRP Questions (“WIPO Overview 3.1”), section 4.3 states that failure to respond to the complainant’s contentions would not by itself mean that the complainant is deemed to have prevailed; a respondent’s default is not necessarily an admission that the complainant’s claims are true. Thus, although in this case Respondent has failed to respond to the Complaint, the burden remains with Complainant to establish the three elements of paragraph 4(a) of the Policy by a preponderance of the evidence. A. Identical or Confusingly Similar Complainant has provided evidence of its rights in the BORBONE trademarks, as noted above. Complainant has therefore proven that it has the requisite rights in the BORBONE trademarks. With Complainant’s rights in the BORBONE trademarks established, the remaining question under the first element of the Policy is whether the Domain Name, typically disregarding the Top-Level Domain (“TLD”) in page 4 which it was registered (in this case, is “.top”), is identical or confusingly similar to Complainant’s trademarks. See, e.g., B & H Foto & Electronics Corp. v. Domains by Proxy, Inc. / Joseph Gross, WIPO Case No. D2010-0842. Here, the Domain Name is confusingly similar to Complainant’s BORBONE trademarks as it reproduces the trademark in its entirety. The addition of the term “store” after Complainant’s trademark in the Domain Name does not prevent a finding of identity or confusing similarity between the Domain Name and the BORBONE trademarks. See section 1.8 of the WIPO Overview 3.1. Thus, the Panel finds that Complainant has satisfied the first element of the Policy. B. Rights or Legitimate Interests Under paragraph 4(a)(ii) of the Policy, a complainant must make a prima facie showing that a respondent possesses no rights or legitimate interests in a disputed domain name. See, e.g., Malayan Banking Berhad v. Beauty, Success & Truth International, WIPO Case No. D2008-1393. Once a complainant makes such a prima facie showing, the burden of production shifts to the respondent, though the burden of proof always remains on the complainant. If the respondent fails to come forward with relevant evidence showing rights or legitimate interests, the complainant will have sustained its burden under the second element of the UDRP. From the record in this case, it is evident that Respondent was, and is, aware of Complainant and its BORBONE trademarks and does not have any rights or legitimate interests in the Domain Name. Complainant has confirmed that Respondent is not affiliated with Complainant, or otherwise authorized or licensed to use the BORBONE trademarks or to seek registration of any domain name incorporating these trademarks. Respondent is also not known to be associated with the BORBONE trademarks and there is no evidence showing that Respondent has been commonly known by the Domain Name. In addition, Respondent has not used the Domain Name in connection with a bona fide offering of goods or services or a legitimate noncommercial or fair use. Rather, the Domain Name does not resolve to any active website. Therefore, the Domain Name has not been used for any bona fide offering of goods or services nor a legitimate noncommercial or fair use. In addition, there is no evidence showing that Respondent has been commonly known by the Domain Name. The use of Complainant’s mark when registering the Domain Name does not confer any rights or legitimate interests on Respondent. Accordingly, Complainant has provided evidence supporting its prima facie showing that Respondent lacks any rights or legitimate interests in the Domain Name. Respondent has failed to produce countervailing evidence of any rights or legitimate interests in the Domain Name. Moreover, the composition of the Domain Name, consisting of Complainant’s BORBONE trademark together with the term “store”, carries a risk of implied affiliation with Complainant. WIPO Overview 3.1, section 2.5.1. Thus, the Panel concludes that Respondent does not have any rights or legitimate interests in the Domain Name and Complainant has met its burden under paragraph 4(a)(ii) of the Policy. C. Registered and Used in Bad Faith The Panel finds that Respondent’s actions indicate that Respondent registered and is using the Domain Name in bad faith. Paragraph 4(b) of the Policy provides a non-exhaustive list of circumstances indicating bad faith registration and use on the part of a respondent, namely: “(i) circumstances indicating that you have registered or you have acquired the domain name primarily for the purpose of selling, renting, or otherwise transferring the domain name registration to the complainant who is the owner of the trademark or service mark or to a competitor of that complainant, for valuable consideration in excess of your documented out-of-pocket costs directly related to the domain name; or page 5 (ii) you have registered the domain name in order to prevent the owner of the trademark or service mark from reflecting the mark in a corresponding domain name, provided that you have engaged in a pattern of such conduct; or (iii) you have registered the domain name primarily for the purpose of disrupting the business of a competitor; or (iv) by using the domain name, you have intentionally attempted to attract, for commercial gain, Internet users to your website or other online location, by creating a likelihood of confusion with the complainant’s mark as to the source, sponsorship, affiliation, or endorsement of your website or location or of a product or service on your website or location.” The Panel finds that Complainant has provided ample evidence to show that registration and use of the BORBONE trademarks long predate the registration of the Domain Name. Complainant is also well established and known. Indeed, the record shows that Complainant’s BORBONE trademarks and related products and services are widely known and recognized. Therefore, and also noting the below use analysis, Respondent was clearly aware of the BORBONE trademarks when it registered the Domain Name. The Panel therefore finds that Respondent’s awareness of Complainant’s trademark rights at the time of registration suggests bad faith. See Red Bull GmbH v. Credit du Léman SA, Jean-Denis Deletraz, WIPO Case No. D2011-2209; Nintendo of America Inc v. Marco Beijen, Beijen Consulting, Pokemon Fan Clubs Org., and Pokemon Fans Unite, WIPO Case No. D2001-1070; and BellSouth Intellectual Property Corporation v. Serena, Axel, WIPO Case No. D2006-0007. Moreover, the inclusion of Complainant’s trademark in its entirety in the Domain Name, further reflects the awareness that Respondent had of Complainant and its trademarks at the time of registration. Such adoption of Complainant’s trademarks and contact details at the time of registration of the Domain Name illustrates Respondent’s effort to mislead Internet users as to the Domain Name’s association with Complainant, or to mimic Complainant. Prior to filing of the Complaint, the Domain Name resolved to an inactive webpage, which does not prevent a finding of Respondent’s bad faith under the circumstances of the case. Panels have found that the non-use of a domain name (including a blank or “coming soon” page) would not prevent a finding of bad faith under the doctrine of passive holding. WIPO Overview 3.1, section 3.3. See also Brand Shared Services LLC v. Jesse Conwell, WIPO Case No. D2025-4486 (passive holding of a domain name, in combination with factors such as domain name composition and reputation of the mark, can constitute registration and use in bad faith under the UDRP), and Brand Shared Services, LLC v. marilyn yonan, WIPO Case No. D2026-0040. Despite being inactive, there is no indication or evidence that Respondent is preparing to use the Domain Name for any good faith purpose. Further, the Panel also notes the failure of Respondent to submit a response. In the present circumstances, considering the reputation of the BORBONE trademarks, and the composition of the Domain Name, the Panel finds that the passive holding of the Domain Name does not prevent a finding of bad faith. Therefore, the Panel finds that Respondent registered and is using the Domain Name in bad faith. Therefore, the Panel finds that Complainant succeeds under the third element of paragraph 4(a) of the Policy. page 6 7. Decision For the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the Domain Name <borbonestore.top> be transferred to Complainant. /Kimberley Chen Nobles/ Kimberley Chen Nobles Sole Panelist Date: August 26, 2026

Source of record: WIPO . Reproduced for research; WIPO is the authoritative source.

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