Westmore · UDRP DecisionHudabeauty-me.com
The Panel ordered the transfer of <hudabeauty-me.com> to Huda Beauty Limited. It found the domain confusingly similar to the HUDABEAUTY trademark, that the Respondent lacked rights or legitimate interests, and that the domain was registered and used in bad faith. The domain had previously resolved to a clothing website using the Complainant’s signature figurative mark and a pink color associated with its official website; its later inactive status did not prevent a bad-faith finding.
The timeline behind hudabeauty-me.com
Registration, the decision and the archived record of what this domain actually displayed — from public RDAP and the Internet Archive.
Westmore reconstructs the full history behind hudabeauty-me.com — from public RDAP and the Internet Archive — as part of UDRP Intelligence:
The decision illustrates how a domain’s composition and accompanying website presentation can work together to establish targeting. The complete incorporation of the mark, coupled with use of the Complainant’s figurative branding and color scheme, supported both the absence of legitimate interests and bad faith. It also confirms that later inactivity does not neutralize evidence of earlier targeting and commercial use.
Result of record. The panel's reasoning and decisive facts behind each element are in the Intelligence dossier below.
ARBITRATION AND MEDIATION CENTER ADMINISTRATIVE PANEL DECISION Huda Beauty Limited v. Lin Minglong Case No. D2026-3217 1. The Parties The Complainant is Huda Beauty Limited, British Virgin Islands, United Kingdom, represented by Rouse Consultancy (Shanghai) Ltd., China. The Respondent is Lin Minglong, China. 2. The Domain Name and Registrar The disputed domain name <hudabeauty-me.com> is registered with Dnsgulf Pte. Ltd. (the “Registrar”). 3. Procedural History The Complaint was filed with the WIPO Arbitration and Mediation Center (the “Center”) on July 22, 2026. On July 23, 2026, the Center transmitted by email to the Registrar a request for registrar verification in connection with the disputed domain name. On July 28, 2026, the Registrar transmitted by email to the Center its verification response confirming that the Respondent is listed as the registrant and providing the contact details. The Center verified that the Complaint satisfied the formal requirements of the Uniform Domain Name Dispute Resolution Policy (the “Policy” or “UDRP”), the Rules for Uniform Domain Name Dispute Resolution Policy (the “Rules”), and the WIPO Supplemental Rules for Uniform Domain Name Dispute Resolution Policy (the “Supplemental Rules”). In accordance with the Rules, paragraphs 2 and 4, the Center formally notified the Respondent of the Complaint, and the proceedings commenced on July 30, 2026. In accordance with the Rules, paragraph 5, the due date for Response was August 19, 2026. The Respondent did not submit any response. Accordingly, the Center notified the Respondent’s default on August 20, 2026. The Center appointed Zoltán Takács as the sole panelist in this matter on August 25, 2026. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7. page 2 4. Factual Background The Complainant is a beauty, makeup & skincare company and brand founded in 2013 by beauty blogger Huda Kattan. Huda Kattan was listed among others as “The 25 Most Influential People on the Internet” by the Time magazine in 2017, “The Top Beauty Influencers and The Top Creators” by Forbes magazine in 2017 and 2022 and “The America’s Richest Self-Made Women” by Forbes magazine in 2023. The Complainant is the owner of among others the European Union Trademark Registration (“EUTM”) No. 015755549 for the mark HUDABEAUTY registered on December 19, 2016, and the International Trademark Registration (“IR”) No. 1842704 for a figurative mark registered on November 12, 2024, and consisting of a stylized HUDA textual element. The disputed domain name was registered on June 12, 2026. The evidence provided by the Complainant shows that the disputed domain name resolved to a website that featured the same pink color as that used on the Complainant’s official website “www.hudabeauty.com” as well as the Complainant’s signature figurative mark and purportedly offered for sale clothing goods. At the time of the Decision the disputed domain name did not resolve to any active webpage. 5. Parties’ Contentions A. Complainant The Complainant contends that it has satisfied each of the elements required under the Policy for a transfer of the disputed domain name. Notably, the Complainant contends that: - the disputed domain name, which incorporates the entirety of its HUDABEAUTY trademark with the addition of the term “me” and a hyphen, is confusingly similar to the trademark; - the Respondent has no rights or legitimate interests in respect of the disputed domain name since it is unable to rely on any of the circumstances set out in paragraphs 4(c)(i), (ii), or (iii) of the Policy; and - given the reputation of the Complainant’s trademark, which the disputed domain name fully incorporates and its use as mentioned above, it is impossible that the Respondent was unaware of the Complainant and its trademark and registered the disputed domain name for any other reason than to unduly benefit from the prestige of the Complainant and its trademark without authorization. The Complainant requests that the disputed domain name be transferred from the Respondent to the Complainant. B. Respondent The Respondent did not reply to the Complainant’s contentions. page 3 6. Discussion and Findings A complainant must evidence each of the three elements required by paragraph 4(a) of the Policy in order to succeed on the complaint, namely that: (i) the domain name is identical or confusingly similar to a trademark or service mark in which the complainant has rights; (ii) the respondent has no rights or legitimate interests in respect of the domain name; and (iii) the domain name has been registered and is being used in bad faith. A. Identical or Confusingly Similar It is well accepted that the first element functions primarily as a standing requirement. The standing (or threshold) test for confusing similarity involves a reasoned but relatively straightforward comparison between the Complainant’s trademark and the disputed domain name. WIPO Overview of WIPO Panel Views on Select UDRP Questions (“WIPO Overview 3.1”), section 1.7. The Complainant has shown rights in respect of a trademark or service mark for the purposes of the Policy. WIPO Overview 3.1, section 1.2.1. The entirety of the Complainant’s HUDABEAUTY trademark is reproduced and recognizable in the disputed domain name. Although the addition of other terms, here “me” and a hyphen may bear on assessment of the second and third elements, the Panel finds that the addition of such a term does not prevent a finding of confusing similarity between the disputed domain name and the mark for the purposes of the Policy. WIPO Overview 3.1, sections 1.7 and 1.8. The Panel finds that the first element of the Policy has been established. B. Rights or Legitimate Interests Paragraph 4(c) of the Policy provides a list of circumstances in which the Respondent may demonstrate rights or legitimate interests in a disputed domain name. Although the overall burden of proof in UDRP proceedings is on the complainant, panels have recognized that proving that a respondent lacks rights or legitimate interests in a domain name may result in the difficult task of “proving a negative”, requiring information that is often primarily within the knowledge or control of the respondent. As such, where a complainant makes out a prima facie case that the respondent lacks rights or legitimate interests, the burden of production on this element shifts to the respondent to come forward with relevant evidence demonstrating rights or legitimate interests in the domain name (although the burden of proof always remains on the complainant). If the respondent fails to come forward with such relevant evidence, the complainant is deemed to have satisfied the second element. WIPO Overview 3.1, section 2.1. Having reviewed the available record, the Panel finds the Complainant has established a prima facie case that the Respondent lacks rights or legitimate interests in the disputed domain name. The Panel notes that the Complainant has not authorized, licensed, or allowed the Respondent to use its trademark in the disputed domain name or in any other way. The Respondent has not rebutted the Complainant’s prima facie showing and has not come forward with any relevant evidence demonstrating rights or legitimate interests in the disputed domain name such as those enumerated in the Policy or otherwise. page 4 As mentioned above, the disputed domain name fully incorporates the Complainant’s HUDABEAUTY trademark and was used to resolve to a website that purportedly offered for sale clothing, with the website featuring the same pink color as that used on the Complainant’s official website “www.hudabeauty.com” as well as the Complainant’s signature figurative mark. In these circumstances, the Panel finds that the Respondent’s conduct points towards targeting of the Complainant, and, as such, the Respondent’s use of the disputed domain name does not constitute a bona fide offering of goods or services nor a legitimate or fair use and cannot confer any rights or legitimate interests in the disputed domain name on the Respondent. The Panel finds that the Respondent has no rights or legitimate interests in the disputed domain name and that the second element of the Policy has been established. C. Registered and Used in Bad Faith The Panel notes that, for the purposes of paragraph 4(a)(iii) of the Policy, paragraph 4(b) of the Policy establishes circumstances, in particular, but without limitation, that, if found by the Panel to be present, shall be evidence of the registration and use of a domain name in bad faith. Having reviewed the record, the Panel finds the Respondent’s registration and use of the disputed domain name constitutes bad faith under the Policy. In the present case, the Panel notes that the disputed domain name fully contains the Complainant’s HUDABEAUTY trademark that was registered and used long before the Respondent registered the disputed domain name. Also, as mentioned above, the Respondent used the disputed domain name to resolve to a website purportedly offering for sale clothing goods but prominently featuring the same pink color as that used on the Complainant’s official website “www.hudabeauty.com” as well as the Complainant’s signature figurative mark. The Respondent defaulted and thus failed to provide any explanation for its inclusion of the Complainant’s trademark in the disputed domain name. In absence of any such explanation and based on the above facts and circumstances, the Panel infers on balance that the Respondent knew of the Complainant and its trademark and registered the disputed domain name to target the Complainant. Therefore, the Panel finds that the disputed domain name was registered and used in bad faith within the meaning of paragraph 4(b)(iv) of the Policy. Currently, there is no evidence that the disputed domain name is being used in any active way. However, from the inception of the UDRP, panelists have found that the non-use of a domain name (including a blank or “coming soon” page) would not prevent a finding of bad faith under the doctrine of passive holding. WIPO Overview 3.1, section 3.3. In view of the Panel, in the totality of the circumstances, being the reputation of the Complainant’s trademark in the fashion industry, the composition of the disputed domain name as mentioned above, the Respondent’s lack of any rights or legitimate interests in the disputed domain name and the Respondent’s failure to submit a response and the prior use of the disputed domain name, the current non-use of the disputed domain name does not prevent a finding of bad faith. The Panel finds that the Complainant has established the third element of the Policy. page 5 7. Decision For the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the disputed domain name <hudabeauty-me.com> be transferred to the Complainant. /Zoltán Takács/ Zoltán Takács Sole Panelist Date: September 4, 2026
Source of record: WIPO . Reproduced for research; WIPO is the authoritative source.
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