Westmore · UDRP DecisionGoyaservice.com
The Panel ordered transfer of <goyaservice.com> to Goya Foods, Inc. It found the domain confusingly similar to the GOYA mark because the mark remained recognizable despite the addition of “service.” The Respondent had no rights or legitimate interests because the Complainant established an unrebutted prima facie case and provided credible evidence that the domain was used to impersonate a Goya employee in an apparent fraudulent procurement scheme. The same impersonation evidence, together with the Complainant’s substantially earlier trademark rights, established registration and use in bad faith.
The timeline behind goyaservice.com
Registration, the decision and the archived record of what this domain actually displayed — from public RDAP and the Internet Archive.
Westmore reconstructs the full history behind goyaservice.com — from public RDAP and the Internet Archive — as part of UDRP Intelligence:
The case illustrates that a domain need not host an active website to support transfer when it is used as the basis for deceptive email. The decisive conduct was the use of a trademark-plus-term domain to impersonate an employee and support an apparent procurement fraud scheme.
Result of record. The panel's reasoning and decisive facts behind each element are in the Intelligence dossier below.
ARBITRATION AND MEDIATION CENTER ADMINISTRATIVE PANEL DECISION Goya Foods, Inc. v. Ellis Gabe Case No. D2026-3499 1. The Parties Complainant is Goya Foods, Inc., United States of America (“United States”), represented by The GigaLaw Firm, Douglas M. Isenberg, Attorney at Law, LLC, United States. Respondent is Ellis Gabe, United States. 2. The Domain Name and Registrar The disputed domain name <goyaservice.com> is registered with Hosting Concepts B.V. d/b/a Registrar.eu (“Registrar”). 3. Procedural History The Complaint was filed with the WIPO Arbitration and Mediation Center (“Center”) on August 7, 2026. On August 7, 2026, the Center transmitted by email to Registrar a request for registrar verification in connection with the disputed domain name. The Complainant filed a corrected Complaint on August 9, 2026. On August 12, 2026, Registrar transmitted by email to the Center its response disclosing registrant and contact information for the disputed domain name that differed from that in the Complaint (e.g., the Complaint named “Whois Privacy Protection Foundation / Whois Privacy Protection Foundation” as Respondent). The Center sent an email communication to Complainant on August 12, 2026, providing the registrant and contact information disclosed by Registrar and inviting Complainant to submit an amendment to the Complaint. Complainant amended the Complaint on August 14, 2026. The Center verified that the Complaint together with the amendment to the Complaint, satisfied the formal requirements of the Uniform Domain Name Dispute Resolution Policy (“Policy”), the Rules for Uniform Domain Name Dispute Resolution Policy (“Rules”), and the WIPO Supplemental Rules for Uniform Domain Name Dispute Resolution Policy (“Supplemental Rules”). In accordance with the Rules, paragraphs 2 and 4, the Center formally notified Respondent of the Complaint, and the proceedings commenced on August 17, 2026. In accordance with the Rules, paragraph 5, the due date for Response was September 6, 2026. Respondent did not submit any response. Accordingly, the Center notified Respondent’s default on September 9, 2026. page 2 The Center appointed Debra J. Stanek as the sole panelist in this matter on September 14, 2026. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence as required by the Center to ensure compliance with the Rules, paragraph 7. 4. Factual Background Complainant is a well-known United States-based food company founded in 1936. It sells a variety of GOYA food items throughout the world. Complainant owns registrations for the GOYA mark, including: - United States Reg. No. 764,033 (registered January 28, 1964) for coffee and edible olive oil. - United States Reg. No. 962,193 (registered June 26, 1973) for, among other things, beef stew, Vienna sausage, canned fruit juices, cereal, and corn meal. - European Union Reg. No. 982166 (registered October 10, 2008) for, among other things, fruit nectars and juices; vegetable juice, and soft drinks. Complainant owns and operates a website at the <goya.com> domain name, which it created in 1995. The disputed domain name was created on March 26, 2026. Both at the time the Complaint was filed and at the time of this Decision, it does not resolve to a website. The Complaint indicates that Respondent has used the disputed domain name in an email address used to send messages purporting to be from Complainant. 5. Parties’ Contentions A. Complainant Complainant contends that it has satisfied each of the elements required under the Policy for a transfer of the disputed domain name. Of note: - The disputed domain name consists of the well-known GOYA mark followed by the word “service.” - Complainant has not authorized Respondent to register or use its mark and Complainant does not believe Respondent has been known by, or has any rights in, the disputed domain name. - Respondent has used the disputed domain name to impersonate Complainant and one of its employees. Respondent sent messages from a “[...]@goyaservice.com” email address seeking to place a USD 450,000 order with one of Complainant’s vendors. The message included an attached “Purchase Order” bearing the GOYA mark and purported to be sent by one of Complainant’s employees with purchasing responsibilities. Respondent also used the same email address in communicating with another party in which he similarly identified himself and expressed interest in making a purchase of equipment. B. Respondent Respondent did not reply to Complainant’s contentions. page 3 6. Discussion and Findings To prevail under the Policy a complainant must prove, as to the domain name at issue, that: (a) it is identical or confusingly similar to a mark in which the complainant has rights, (b) respondent has no rights or legitimate interests in respect to it, and (c) it has been registered and is being used in bad faith. Policy, paragraph 4(a). A respondent’s failure to respond does not automatically result in a finding for the complainant; the complainant continues to have the burden of establishing each element. Rules, paragraphs 5(f) and 14(a); see also WIPO Overview of WIPO Panel Views on Select UDRP Questions (“WIPO Overview 3.1”), section 4.3. The Panel may, however, draw appropriate inferences from the default. See Rules, paragraph 14(b). The Panel determines that “Ellis Gabe” is the appropriate Respondent. See WIPO Overview 3.1, section 4.4.5 (in cases involving a privacy service, the panel has discretion to determine appropriate respondent). A. Identical or Confusingly Similar It is well accepted that the first element functions primarily as a standing requirement. The standing (or threshold) test for confusing similarity involves a reasoned but relatively straightforward comparison between Complainant’s trademark and the disputed domain name. WIPO Overview 3.1, section 1.7. Complainant has shown rights in respect of a trademark or service mark for the purposes of the Policy. WIPO Overview 3.1, section 1.2.1. The disputed domain name is not identical to Complainant’s mark; however, the entire GOYA mark, followed by “service,” is contained in the disputed domain name. Despite the addition of “service,” the Panel finds the mark is recognizable within the disputed domain name. Although the addition may bear on assessment of the second and third elements, the Panel finds that it does not prevent a finding of confusing similarity between the disputed domain name and the mark for the purposes of the Policy. WIPO Overview 3.1, section 1.8. The Panel finds the first element of the Policy has been established. B. Rights or Legitimate Interests Paragraph 4(c) of the Policy provides a list of circumstances in which Respondent may demonstrate rights or legitimate interests in a disputed domain name. Although the overall burden of proof in proceedings under the Policy is on the complainant, panels have recognized that proving a respondent lacks rights or legitimate interests in a domain name may result in the difficult task of “proving a negative,” requiring information that is often primarily within the knowledge or control of the respondent. As such, where a complainant makes out a prima facie case that the respondent lacks rights or legitimate interests, the burden of production on this element shifts to the respondent to come forward with relevant evidence demonstrating rights or legitimate interests in the domain name (although the burden of proof remains on the complainant). If the respondent fails to come forward with relevant evidence, the complainant is deemed to have satisfied the second element. WIPO Overview 3.1, section 2.1. The Panel finds Complainant has established a prima facie case that Respondent lacks rights or legitimate interests in the disputed domain name. Respondent has not rebutted Complainant’s prima facie showing and has not come forward with any evidence demonstrating rights or legitimate interests in the disputed domain name such as those enumerated in the Policy or otherwise. Further, Complainant has provided credible evidence that Respondent used the disputed domain name to pass himself off as an employee of Complainant, apparently in a scheme to fraudulently procure goods and services from third parties. Consistent with determinations by other panels, the Panel finds that this use of the disputed domain name does not confer rights or legitimate interests on Respondent. WIPO Overview 3.1, section 2.13.1. page 4 The Panel finds the second element of the Policy has been established. C. Registered and Used in Bad Faith Paragraph 4(b) of the Policy sets out a list of circumstances that may indicate that a domain name was registered and used in bad faith for purposes of paragraph 4(a)(iii) of the Policy. The list is not exhaustive; other circumstances may be relevant. WIPO Overview 3.1, section 3.2.1. Complainant’s evidence shows: Complainant’s rights in its GOYA mark long predate registration of the disputed domain name. Respondent clearly knew of Complainant and Complainant’s mark. Respondent used an email address incorporating the disputed domain name for messages purporting to be from one of Complainant’s employees as part of a scheme to defraud. Respondent intended that the third party believe Respondent’s email communications were from Complainant. Under these circumstances, the Panel finds Respondent’s registration and use of the disputed domain name constitutes bad faith under the Policy. The Panel finds the third element of the Policy has been established. 7. Decision For the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the disputed domain name <goyaservice.com> be transferred to Complainant. /Debra J. Stanek/ Debra J. Stanek Sole Panelist Date: September 15, 2026
Source of record: WIPO . Reproduced for research; WIPO is the authoritative source.
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