Westmore · UDRP DecisionKnaufinsulationus.com
The Panel ordered transfer of <knaufinsulationus.com>. It found the Domain Name confusingly similar to the KNAUF INSULATION mark because it reproduced that mark in its entirety with the addition of “us.” The Respondent lacked rights or legitimate interests because the associated website misleadingly used the KNAUF marks, the Complainant’s product images, historical information, and headquarters address while purporting to offer insulation products. The same conduct established that the Respondent knew of the Complainant and intentionally sought to attract visitors through a misleading association, likely for commercial gain under paragraph 4(b)(iv) of the Policy.
The timeline behind knaufinsulationus.com
Registration, the decision and the archived record of what this domain actually displayed — from public RDAP and the Internet Archive.
Westmore reconstructs the full history behind knaufinsulationus.com — from public RDAP and the Internet Archive — as part of UDRP Intelligence:
The case illustrates how a domain combining a complete trademark with a geographic abbreviation can reinforce rather than dispel an apparent official affiliation. It also shows the evidentiary importance of website content: copying a trademark owner’s product images, corporate history, and headquarters address simultaneously supported findings on lack of legitimate interests, knowledge at registration, impersonation, and intentional attraction for commercial gain.
Result of record. The panel's reasoning and decisive facts behind each element are in the Intelligence dossier below.
ARBITRATION AND MEDIATION CENTER ADMINISTRATIVE PANEL DECISION Knauf Insulation, Inc. v. he jxing Case No. D2026-3935 1. The Parties The Complainant is Knauf Insulation, Inc., United States of America (“United States”), represented by Greer, Burns & Crain, Ltd., United States. The Respondent is he jxing, China. 2. The Domain Name and Registrar The disputed domain name <knaufinsulationus.com> (the “Domain Name”) is registered with Dynadot Inc (the “Registrar”). 3. Procedural History The Complaint was filed with the WIPO Arbitration and Mediation Center (the “Center”) on September 2, 2026. On September 3, 2026, the Center transmitted by email to the Registrar a request for registrar verification in connection with the Domain Name. On September 4, 2026, the Registrar transmitted by email to the Center its verification response disclosing registrant and contact information for the Domain Name which differed from the named Respondent (REDACTED FOR PRIVACY / Super Privacy Service LTD c/o Dynadot) and contact information in the Complaint. The Center sent an email communication to the Complainant on September 4, 2026, providing the registrant and contact information disclosed by the Registrar, and inviting the Complainant to submit an amendment to the Complaint. On September 7, 2026, the Complainant confirmed that it elected not to amend the Complaint. The Center verified that the Complaint satisfied the formal requirements of the Uniform Domain Name Dispute Resolution Policy (the “Policy” or “UDRP”), the Rules for Uniform Domain Name Dispute Resolution Policy (the “Rules”), and the WIPO Supplemental Rules for Uniform Domain Name Dispute Resolution Policy (the “Supplemental Rules”). In accordance with the Rules, paragraphs 2 and 4, the Center formally notified the Respondent of the Complaint, and the proceedings commenced on September 7, 2026. In accordance with the Rules, paragraph 5, the due date for Response was September 27, 2026. The Respondent did not submit any response. Accordingly, the Center notified the Respondent’s default on September 28, 2026. page 2 The Center appointed Nicholas Smith as the sole panelist in this matter on September 28, 2026. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7. 4. Factual Background The Complainant is a United States company that is part of the broader Knauf Group, being a set of related companies that are subsidiaries of Gerb. Knauf KG. The Complainant is the owner of certain intellectual property that it holds for use of the broader Knauf Group and provides evidence that it is otherwise authorised to assert the intellectual property rights held by the Knauf Group in this forum. Since 1932 the Knauf Group has used KNAUF, KNAUF INSULATION and various other KNAUF-formative marks for the provision of goods and services in the construction and building industry. The KNAUF Group operates in over 90 countries, employs over 41,500 people and had revenue of USD 17.8 billion in 2025. The Knauf Group holds numerous registrations for KNAUF-formative marks around the world, including, in the United States: - a trademark registration for the word KNAUF (“KNAUF Mark”) (Registration No. 1,888,480, registered April 11, 1995, for goods in class 17); - a trademark registration for the words KNAUF INSULATION (“KNAUF INSULATION Mark”) (Registration No. 2,907,234, registered November 30, 2004, for goods in class 17); and - a trademark registration for a composite mark including the words K KNAUFINSULATION in stylized form with the first “K” as a device (“Composite Mark”) (Registration No. 6,521,171, registered October 12, 2021, for goods and services in classes 17, 37, and 40). The Composite Mark is registered to the Complainant. (collectively “KNAUF Marks”) The Domain Name was registered on March 24, 2026. The Domain Name is presently inactive but prior to the commencement of the proceeding resolved to a website (the “Respondent’s Website”) that purported to offer insulation products under the KNAUF Marks. The Respondent’s Website contains the Complainant’s product images, information about the Complainant and displays, as the Respondent’s address, the Indiana address of the Complainant’s headquarters. 5. Parties’ Contentions A. Complainant The Complainant contends that it has satisfied each of the elements required under the Policy for a transfer of the Domain Name. Notably, the Complainant contends that: a) It is the owner of the KNAUF Marks, having registered the KNAUF Marks in the United States and around the world. The Domain Name is confusingly similar to the KNAUF Marks as it merely adds the term “us” and the generic Top-Level Domain (“gTLD”) “.com” to the KNAUF INSULATION Mark. b) There are no rights or legitimate interests held by the Respondent in respect of the Domain Name. The Complainant has not granted any license or authorization for the Respondent to use the KNAUF Marks. The Respondent is not commonly known by the KNAUF Marks, nor does it use the Domain Name for a bona fide purpose or legitimate noncommercial purpose. Rather the Respondent is using the Domain Name to pass off as the Complainant or the broader Knauf Group for commercial gain by page 3 reproducing the Complainant’s marks, product images and address and purporting to offer identical products to those offered under the Complainant’s KNAUF Marks. Such use is not a legitimate use of the Domain Name. c) The Domain Name was registered and is being used in bad faith. The Respondent is using the Domain Name to divert Internet users searching for the Knauf Group to the Respondent’s Website to disrupt the broader Knauf Group’s business and for commercial gain. Such conduct amounts to registration and use of the Domain Name in bad faith. B. Respondent The Respondent did not reply to the Complainant’s contentions. 6. Discussion and Findings A. Identical or Confusingly Similar It is well accepted that the first element functions primarily as a standing requirement. The standing (or threshold) test for confusing similarity involves a reasoned but relatively straightforward comparison between the Complainant’s trademark and the Domain Name. WIPO Overview of WIPO Panel Views on Selected UDRP Questions, Third Edition, (“WIPO Overview 3.1”), section 1.7. The Complainant has shown rights in respect of a trademark or service mark for the purposes of the Policy. WIPO Overview 3.1, section 1.2.1. Specifically, the Complainant is both the registrant of the Composite Mark and has provided satisfactory evidence of a connection between it and the related entities that hold the other KNAUF Marks such that the Panel is satisfied that it also has rights to the other KNAUF Marks for the purposes of the Policy. WIPO Overview 3.1, section 1.4. The entirety of the KNAUF INSULATION Mark is reproduced within the Domain Name. Accordingly, the Domain Name is confusingly similar to the KNAUF INSULATION Mark for the purposes of the Policy. WIPO Overview 3.1, section 1.7. Although the addition of other terms, here “us” may bear on assessment of the second and third elements, the Panel finds the addition of such terms does not prevent a finding of confusing similarity between the Domain Name and the KNAUF INSULATION Mark for the purposes of the Policy. WIPO Overview 3.1, section 1.8. The Panel finds the first element of the Policy has been established. B. Rights or Legitimate Interests Paragraph 4(c) of the Policy provides a list of circumstances in which the Respondent may demonstrate rights or legitimate interests in a disputed domain name. Although the overall burden of proof in UDRP proceedings is on the complainant, panels have recognized that proving a respondent lacks rights or legitimate interests in a domain name may result in the difficult task of “proving a negative”, requiring information that is often primarily within the knowledge or control of the respondent. As such, where a complainant makes out a prima facie case that the respondent lacks rights or legitimate interests, the burden of production on this element shifts to the respondent to come forward with relevant evidence demonstrating rights or legitimate interests in the domain name (although the burden of proof always remains on the complainant). If the respondent fails to come forward with such relevant evidence, the complainant is deemed to have satisfied the second element. WIPO Overview 3.1, section 2.1. page 4 Having reviewed the available record, the Panel finds the Complainant has established a prima facie case that the Respondent lacks rights or legitimate interests in the Domain Name. The Respondent has not rebutted the Complainant’s prima facie showing and has not come forward with any relevant evidence demonstrating rights or legitimate interests in the Domain Name such as those enumerated in the Policy or otherwise. The Panel considers that the record of this case reflects that: - before any notice to the Respondent of the dispute, the Respondent did not use, nor has it made demonstrable preparations to use, the Domain Name or a name corresponding to the Domain Name in connection with a bona fide offering of goods or services. Paragraph 4(c)(i) of the Policy, and WIPO Overview 3.1, section 2.2. - the Respondent (as an individual, business, or other organization) has not been commonly known by the Domain Name. Paragraph 4(c)(ii) of the Policy, and WIPO Overview 3.1, section 2.3. - the Respondent is not making a legitimate noncommercial or fair use of the Domain Name, without intent for commercial gain to misleadingly divert consumers or to tarnish the trademark or service mark at issue. Paragraph 4(c)(iii) of the Policy, and WIPO Overview 3.1, section 2.4. - the record contains no other factors demonstrating rights or legitimate interests of the Respondent in the Domain Name. The Respondent has used the Domain Name to redirect visitors to the Respondent’s Website that, under the Complainant’s KNAUF Marks, purports to offer competing insulation products and indeed actively misleads visitors by reproducing the Complainant’s images of its products, details of the Complainant’s history and, as its address, the Complainant’s Indiana headquarters address. Such conduct, involving the misleading suggestion that the Respondent (and the Respondent’s Website) is in some way connected to the Complainant and the Knauf Group, does not, on its face, amount to the use of the Domain Name for a bona fide offering of goods or services or a legitimate noncommercial or fair use. The Panel finds the second element of the Policy has been established. C. Registered and Used in Bad Faith The Panel notes that, for the purposes of paragraph 4(a)(iii) of the Policy, paragraph 4(b) of the Policy establishes circumstances, in particular, but without limitation, that, if found by the Panel to be present, shall be evidence of the registration and use of a domain name in bad faith. The Panel finds that the Respondent must have been aware of the Complainant/Knauf Group and their reputation in the KNAUF Marks at the time the Respondent registered the Domain Name. The Respondent’s Website actively asserts that it is the Complainant/Knauf Group by reproducing the KNAUF Marks, the Complainant’s product images, historical details and Indiana headquarters address. The registration of the Domain Name in awareness of the KNAUF Marks and in the absence of rights or legitimate interests amounts under these circumstances to registration in bad faith. The Respondent has used the Domain Name, being confusingly similar to the KNAUF INSULATION Mark, to attract visitors to its website where it misleadingly suggests a connection to or an association with the Complainant/Knauf Group, likely for commercial gain in some form. Such an action satisfies the requirements of paragraph 4(b)(iv) of the Policy. WIPO Overview 3.1, section 3.1.4. The Panel finds that the Complainant has established the third element of the Policy. page 5 7. Decision For the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the Domain Name <knaufinsulationus.com> be transferred to the Complainant. /Nicholas Smith/ Nicholas Smith Sole Panelist Date: September 28, 2026
Source of record: WIPO . Reproduced for research; WIPO is the authoritative source.
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